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It’s all about the conversation!
Introduction to Social Media
16 February 2012
Training and Development Programme
Seminar
Carmichael Centre for Voluntary Groups
Putting Social Media in Context
• Introduction to social media trends in 2012…
http://www.youtube.com/watch?v=ZQzsQkMFg
HE
Blogs
Social Networks
Facebook
YouTube
Flickr
Pinterest
Twitter
Blogger
Second Life
Panfu (kids site)
Moshi Monsters
(kids)
Your website
- Newsletters
Virtual Worlds
Social Media Landscape
Brand Website
Why should a charity engage with
social media?
• 60% of the population over the age of 15 has a
Facebook profile
• Ireland has 741,000 Smartphone users
• Journalists, policy makers, politicians and
celebrities use Twitter and other platforms to
build their “personal brands”
• Personalisation Algorithms will change the
World Wide Web to the “Personal Web”
What social media platforms should we
focus on…
Facebook
Twitter
Linkedin
Youtube
Slideshare
Pinterest
Blogger
Use videos to promote your charity or
cause
• http://www.bettertogether.ie/content/corkdawg-better-together
Keep in touch with Carmichael Centre
http://www.carmichaelcentre.ie