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AGRICULTURE YOUTH & FAMILIES HEALTH ECONOMY ENVIRONMENT ENERGY Design with User in Mind COMMUNITIES How Users Read on the Web • People rarely read Web pages word by word; instead, they scan the page, picking out individual words and sentences. Information Jakob Nielsen’s Alertbox website found that 79 percent of our test users always scanned any new page they came across; only 16 percent read word-by-word. • Eyetracking visualizations show that users often read Web pages in an F-shaped pattern: two horizontal stripes followed by a vertical stripe. How Users Read on the Web: “F” pattern Scrolling and Attention • Web users spend 80% of their time looking at information above the page fold (first screen). Although users do scroll, they allocate only 20% of their attention below the fold. • Web statistics on the main Extension web site show screen 55% of computer screens height in pixels is between 768 to 1024 On ext.wsu.edu, 55 % of screens height is between 768 to 1024 pixels Example: Old ext.wsu.edu design at 1024 X 768 Page Fold Conclusion: Use site to delivery information • • • • Web pages have to employ scannable text Use bulleted lists Use built in calendaring feature to post event information Don’t make users scroll too much past the first screen of your site • Primarily use Adobe Acrobat created .pdf files to distribute Word, Excel and PowerPoint documents on the web • Writing style • • • • • starting with the conclusion similar to news paper style one idea per paragraph meaningful sub-headings (not "clever" ones) highlighted keywords half the word count (or less) than conventional writing Top page of County CMS site Beef section of the new WSU Extension website Beef section on County CMS site with statewide resources Specific county information can be inserted to be added to statewide resources .
