Download Creating Lions Websites

Lions Club Internet
Communication
Using Electronic Communications
& Some Cautions When Using
Computers
What We Will Discuss




Goals of electronic
communication
Using Web sites
Using Electronic
Mail (e-mail)
Using Social Media
sites
Computer Safety
E-Mail Cautions
Web Site Cautions
Social Media Cautions
What We Will Not Discuss



HTML programming
Building or designing a web site
Technical details for setting up web sites
and E-mail
Goals of Electronic
Communication

The same as for any communication




Promote your Lions Club or District
Distribute information to Members
Inform the Community of Lions events, i.e.
provide a “Bulletin Board” or Newsletter
Recognize Lions / Community members
Types of Communication




Web sites
Simple e-mail
E-mail lists and groups
Social Media



Facebook, MySpace
Twitter
YouTube
Lions Club Web Sites

Provide information


Provide a "Presence"





To members, to other Lions, to the Community
Searchable (Google, Bing)
Provides an "address" to use in communication
Dynamic and updateable, unlike brochures
Share newsletters and bulletins
Potential for two-way communication
Lions Club Web Sites

Need space on a “server”


Always on, always connected, backed up
Many possibilities

“Personal” web space (ISP account)





Becoming less available (Geocities/Rogers gone)
“Free” commercial web space
Free Lions web space (e-ClubHouse)
 http://www.e-clubhouse.org/
Low-cost commercial companies
“Full service” web hosting companies
Using e-ClubHouse




Simple, Free
Provided by LionNet
 Build and maintain a Web site for your club using
a simple set of tools.
 Keep your members – and community – up-todate on the projects the club is working on.
 Promote your club’s activities – and recruit new
members.
Sign up for a page/site at "e-clubhouse.org"
Ready to use within a day or two
Lions Club Web Sites

Notes





Keep the content up-to-date - "stale" is bad
Need some technical know-how
Costs money for a "domain"
Need some place to host the site - money?
Security



Web sites can be compromised - be alert
Web sites can distribute "drive-by" malware
Pop-ups, etc. can be mitigated with "NoScript"
Using E-Mail


Instant, inexpensive communication!
Simple list of Club e-mail contacts




Remember to use "Bcc:"!
Set up groups in your e-mail client / address book
Can be difficult to maintain if large
Mailing Lists / Mailing Groups




Software designed to help manage multiple large sets of email addresses
Often designed for member "self-service"
Arbitrarily large
More than just your Lions Club
Using E-Mail

Mailing lists and mailing management

Google mail provides convenient group e-mailing

Mailman - good all-around package with self-management



phpList - Centralized newsletter mailing package



Operates as "e-mail exploder", one address goes to all
Can be distributed as a discussion group
Administrator must send out any e-mail to lists
Designed for "newsletter" type of e-mailings
Any simple e-mail client with address book and groups
Using E-Mail

Sources for e-mail addresses




Uses of e-mail





Club roster (from LCI web site?)
Sign-up sheets
E-mail address solicitation (community groups, etc)
Club bulletin
Event notices
Quick information dissemination
NO JOKES!
Avoid "spamming" your lists

Frequency
Social Media Sites

Facebook




MySpace



Useful for short updates, to members and others
Need "followers"
YouTube



Similar to Facebook
Twitter


Set up a Group / Club account
Members are "friends"
Communicate bi-directionally
Useful to publicize past events
World-wide publicity for your event documentation
LCI is on all of these
Facebook


Provides for a way to publicize your Lions Club "profile"
Easy to set up "Official" Facebook ("Fan") page




Update regularly with photos and event updates
Consider "applications" that provide videos, blogs, etc.
Any Lions Club members with Facebook pages can sign up as
"friends"




Do not set up a "Community" page (no control)
Community members and those interested in Lions can participate
Can be public or private (to some extent)
If anyone in your Lions Club is already on Facebook, get them
involved in creating and maintaining your official Club page
Keep an eye out for inappropriate additions
Twitter


Biggest feature is ability to provide short, frequent updates
Messages are limited in size (140 characters) - "Tweet"



Users ("Followers") must sign up to get updates, "tweets"







Suitable for smart phones as well as computers
Lends itself to mobile, in-the-moment updates
May participate and comment with "re-Tweets"
Easy to involve those already using Twitter
Use the Club web site to publicize your Twitter address
Tools to manage traffic, such as "TweetDeck"
Keep traffic reasonable - maybe several a day, no more
Post your tweets on your Facebook wall
Remember, everything is public
YouTube




Generally seen as someplace to "view" video content
Someone needs to post it! Let it be you
Share your Lions experiences visually!
All you need is a digital video camera and a computer







Shoot videos at events
Edit and combine on your computer
Add text descriptions
Post on YouTube
Publicize the links to your video on your web site
Include links in your newsletters
Use LCI to help you
Computer Safety & Security





Using your computer safely
A word about passwords
Using Web sites safely
Using E-mail safely
Using Social Networking sites safely
Using Your Computer Safely

Keep your software up-to-date






Operating system patches
Application software updates
What is “Malware”, anyway?
Don't install unknown / untrusted
applications
Use a good anti-virus suite
Use caution on public networks
A Word About Passwords


The “Bad Guys” want yours
Don't use an easy to guess password



Sequential numbers or letters (abc123)
Birth dates, anniversaries, pet's names
Hard to guess, easy to remember


Mix numbers, symbols, capitals, 12 chars
Use first letter/character of words of phrase

My first dog in 1969 was Trixy! == M1di69wtxy!
Using Web Sites Safely

Be careful what/where you visit!





If it looks shady, it likely is
Gambling and Porn sites are significant
sources of malware
Keep your Browser up-to-date
Use only plug-ins you trust
Web of Trust (http://www.mywot.com/) web site rating
Using E-Mail Safely

Number one tip: Don't click on it!



Don't fall for “phishing” e-mails




Malware in attachments
Malware sites as Web site links
May be targeted to you personally
Designed to get your username/password
Use Bcc:
Filter SPAM (G-Mail is really good)
Using E-Mail

What is “malware”?



SPAM, Trojans, Keystroke loggers, Viruses
Use a good anti-virus package
Don't click on links in e-mail - EVER



Instead, "copy" the link and paste in your browser or open
in an application
Examine the address to see if is as expected
Use "text-based" e-mail clients (if you can :-)
Using Social Networking Safely

Assume everything you post is public





Use privacy settings, avoid groups
Assume everything you post lasts
Restrict posting birth dates, addresses,
phone numbers
Don't identify pictures of children
Supervise children, or forbid them
Some Resources

SANS web site



http://www.securingthehuman.org/resources/
http://www.sans.org/
These are a portal to everything else
Questions? Discussion?

What did I miss out?

URL to access this presentation:

http://mdalions.org/pages/Events/Mdaconvention
Capital Experience 2011 Convention Sessions