Download Webdesign - Introduction

Web Design - Introduction
Design for printed and electronic
information isn’t very different
 Special aspects for web design
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hypertext technique
 integration of hypermedia
 presentation on a monitor, not in a book
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(“scrolling”, visual contrast)
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context: file size - transmission speed
MIS
Dr. Ernst-Gerd vom Kolke
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Web Design - User Orientation
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Starting point: define your target audience
Design every web page with respect to your
potential users
Emphasis on factual information: careful use
of visual elements
Emphasis on generating attention: visual
stimuli to attract attention (e.g. online
marketing)
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Dr. Ernst-Gerd vom Kolke
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Web Design - Basic Layout
Define the content of your web site
 Build the logical information structure
analog to the hierarchical disposition of
a book
 Integrate hyperlinks into the hierarchical
(tree) structure
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Dr. Ernst-Gerd vom Kolke
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Web Design - Basic Layout
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Tree structure of information (parts,
chapters, sections etc.) facilitates to organize
the (file) directory structure
Define file and folder names in lower case
letters
Limit the number of hierarchy levels
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the more levels the more you have to “click
through”
too few levels overload every level
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Dr. Ernst-Gerd vom Kolke
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Web Design - Page Layout
Basic: repetitive elements
 Repetitive elements provide a continuity
and “Corporate Design”
 Keep the file size for a web page as
small as possible (rule of thumb: max. 140
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KB/page)
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Dr. Ernst-Gerd vom Kolke
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Web Design - Page Layout:
Page Header and Footer
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Tripartite the structure of a web page
header
 footer
 information part
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Limit the page length to about 4 -5
screens at 800 x 600 pixel
 Split longer pages into shorter ones
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Dr. Ernst-Gerd vom Kolke
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Web Design - Page Layout - Header
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Header elements
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banner graphic(s)
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your browser)
(are loaded once)
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navigation tools
Link to homepage
 Link Next Page
 Link to section Top
 Link Previous Page
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caption, subtitles (not
a too big font)
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title (just shows up in
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difference to Back/
Forward Button
navigation bars can be bypassed by frames
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Dr. Ernst-Gerd vom Kolke
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Web Design - Page Layout - Footer
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Information to classify the page as part of a
larger (web) entity
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Who has written the page (e.g. author, email, ©)
Where does this page come from (e.g. name/ logo
of the institution)
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When has the page been generated/ updated
(e.g. date)
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Where is the page located (e.g. URL)
Add street and tel./ fax-information to your
homepage footer
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Web Design - Page Layout Information Part
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Special aspects about information on a
monitor
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use visual contrasts (users recognize the
document structure first)
separate paragraphs with empty lines
 define keywords as caption for every
paragraph (it becomes the annotation of the
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keywords)
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Dr. Ernst-Gerd vom Kolke
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Web Design - Page Layout Information Part
Use a two column structure
 Define meaningful text for your links
 Use “simple” language (no unnecessary
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words in a sentence, no unnecessary sentences)
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Dr. Ernst-Gerd vom Kolke
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Web Design Implementation of Graphics
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Make a considerate choice in terms of
graphics
don’t overload your page with graphics
 graphics “blow up” your file size
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Use graphics particularly to support the
information on your page
 Two graphic formats on the internet
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(GIF,JPG)
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Dr. Ernst-Gerd vom Kolke
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Web Design Implementation of Graphics
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Determine the size of your graphics with
respect to a standard resolution (e.g.
800x600 pixel)
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Transmit graphics interlaced
Make your graphics transparent
Reduce the file size by reducing the
numbers of colors of your graphics
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visual impression is not affected
file size is reduced
MIS
Dr. Ernst-Gerd vom Kolke
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Web Design Implementation of Graphics
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Add height/ width tags to your graphics
Define your graphics with low and high
resolution
Graphics as clickable links
Graphics as page background
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contrast background and text
background graphics can be suppressed
background graphics enlarge the page file size
Add alternate text to your graphics
MIS
Dr. Ernst-Gerd vom Kolke
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Web Design - Final Aspects
Test your pages with and without loaded
graphics
 Test your pages on different browsers
 Test your pages on monitors with
different resolutions
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Dr. Ernst-Gerd vom Kolke
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