Download lettermark - Reliable Growth, LLC

Businesses understand the importance of branded
communications … but have neglected to brand one of
the most visible and prevalent 1-to-1 communications
tools in business today…
Email
LetterMark - Branded Email
LetterMark - Web Integration
LetterMark - Enhanced Contact Information
LetterMark email applies important branding
disciplines to the millions of emails sent annually
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Strengthens communications programs
Promotes company identity / awareness
Stimulates internal & external cross-selling
Increases Website ROI by directing traffic to relevant
web pages
– Provides Active Information versus Inert Data
Case Study Metrics
4500
4500
4000
4000
3500
3500
3000
Web Visits +31.1%
Unique Visits +27.3%
V-card downloads (5 months) = 2,078
3000
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500
500
0
Oct '01
Nov
0
Oct '01
Nov
Dec
Jan'02
Feb
March
Dec
Jan'02
Feb
March
Web Visits Unique Visits
Web Visits Unique Visits
April
April
May
May
Email & Template Flow
Outlook
email text
Sender
Recipient
Previewer
Internet
LetterMark
template
LetterMark Data
Center
LetterMark
– User Experience
Compose email as normal.
LetterMark
– User Experience
When the user hits
“send,” a preview
window appears that
shows the text they
have written on their
“default” LetterMark
template. They can hit
“send” and the message
will go out as shown.
LetterMark
– User Experience
Or, the user can click on
the drop-down menu in
the preview window and
select another template
from the menu. This
menu is maintained by
the user’s LetterMark™
system administrator.
LetterMark
The newly selected
template appears
immediately.
– User Experience
LetterMark
Users can also choose
“LetterMark™ Off” if
they want to send a
message with no
LetterMark template,
such as for a personal
email.
– User Experience
Off-Line Behavior
Recipient on-line:
Recipient off-line:
Plain-Text Clients
http://209.116.85.26/lm20beta/lh
ead/technology.gif
Larry,
Just wanted to confirm our
meeting for tomorrow at 10am.
Thanks,
Jane
http://209.116.85.26/lm20beta/ca
rd/XXXX.gif
RIM 857/957
LetterMark - System Intelligence
 Centralized
Management
 Template
Design
 Update Contact
Information
 Tracking &
reporting
Security & Privacy
FullSeven collects less info than an ISP
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Collects aggregate metrics only
No mechanism to identify recipients
No threat of virus
Does not transport or re-route email
Does not use attachments
Does not use scripts
Does not require changes to firewall
Implementation
1.
2.
3.
Signed “Program License Agreement”
Complete initial template design(s)
Assemble user information
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4.
Email addresses (minimum requirement)
Pre-load CSV file with full contact information
Install
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Email to each user: 10 minute install
Network install (Ghost, SMS, WinInstall, etc.)
Benefit Summary - Marketing
• Branded communications
– professional image
• Contact information
– V-card
– Bios
– Office location
• Web visits (+30%)
– Primary web pages
– Direct links to specifics pages
– Web update panels: publications, events
• Tracking & reporting
Benefit Summary - IT
• Light e-mail
• Works with current infrastructure
– No re-routing of email
– No new hardware
– Secure
• Simple implementation
• Tracking & reporting
LetterMark™ System Includes
Client Software
Secure Hosting
New Releases
LetterMark.net
Customer Support