Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Innovation, Competitiveness and Prosperity BC Biotech/BCTIA Distinguished Speaker Series September 27, 2001 Roger L. Martin, Dean Rotman School of Management University of Toronto Copyright © 2001 by Roger L. Martin Falling Relative Prosperity for Canada Canada’s GDP/Capita $28,133 $26,424 Differential: US$1709 GDP/Capita ($US at Purchasing Power Parity) $18,452 1990 Third in the World 1999 Fifth in the World 1999 As if Third Source: OECD Main Accounts, 2000 RLM-RSM-BCB/TIA-9-27-01 2 Copyright © 2001 Roger L. Martin The Crux of the Issue Replication RLM-RSM-BCB/TIA-9-27-01 Versus 3 Innovation Copyright © 2001 Roger L. Martin A Tale of Two Industries: 1991-2000 Newsprint RLM-RSM-BCB/TIA-9-27-01 Versus 4 Central Office Switching Copyright © 2001 Roger L. Martin Newsprint in 1991 A major Canadian export industry Seven substantial Canadian players – Canadian Pacific Forest Products – Abitibi-Price – Fletcher Challenge Canada – Stone Consolidated – QUNO – Kruger – MacMillan Bloedel Leading the world in export market share However, some key vulnerabilities RLM-RSM-BCB/TIA-9-27-01 5 Copyright © 2001 Roger L. Martin A Slowly Declining Canadian Market Share Canadian Exports as a Share of World Exports 75 62 58 60 62 59 58 53 53 1996 1997 50 % Canadian Share 25 0 1990 1991 1992 1993 1994 1995 SOURCE: UN SITC TRADE STATISTICS, REVISION 2; CLUSTER MAPPING PROJECT AT THE INSTITUTE FOR STRATEGY AND COMPETITIVENESS, HARVARD BUSINESS SCHOOL. RLM-RSM-BCB/TIA-9-27-01 6 Copyright © 2001 Roger L. Martin A Slowly Declining Real Value of the Product Newsprint (30 lb), US$ per metric ton 900 Forecast 800 700 600 (1.1%) per year 500 400 Nominal 300 Real (4Q2000) Real Linear Trend 200 100 2005 2004 2003 2002 2001 2000 1999 1998 1997 1996 1995 1994 1993 1992 1991 1990 1989 1988 1987 1986 1985 1984 1983 1982 0 Source: Jaakko Poyry Consulting RLM-RSM-BCB/TIA-9-27-01 7 Copyright © 2001 Roger L. Martin Cost Position Supported by a Falling Canadian Dollar Canadian Newsprint Mill Cost Competitiveness: Canadian Dollar at US$.66 Manufacturing Cost (US/metric ton) 600 500 400 300 200 100 0 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 Cumulative Annual Capacity (000 metric tons) SOURCE: Jaakko Poyry Consulting. Cost curve and Canadian dollar as of December 2000. RLM-RSM-BCB/TIA-9-27-01 8 Copyright © 2001 Roger L. Martin Cost Position Supported by a Falling Canadian Dollar Canadian Newsprint Mill Cost Competitiveness: Canadian Dollar at US$.85 Manufacturing Cost (US/metric ton) 600 500 400 300 200 100 0 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 Cumulative Annual Capacity (000 metric tons) SOURCE: Jaakko Poyry Consulting. Cost curve as of December 2000, Canadian dollar adjusted to US$.85 RLM-RSM-BCB/TIA-9-27-01 9 Copyright © 2001 Roger L. Martin Little Participation in the Globalization of the Industry Stora Enso – Consolidated Papers Norske Skog – Fletcher Challenge Canada – Pacifica Papers UPM- Kymenae – Repap Canada Bowater – Avenor Weyerhauser – MacMillan Bloedel RLM-RSM-BCB/TIA-9-27-01 10 Copyright © 2001 Roger L. Martin Central Office Switching in 1991 Share of Digital Local Lines Placed in Service, 1989 Oki 5% AG Communication 3% Siemens 5% Other 1% Alcatel 15% Northern Telecom 17% AT&T 12% Nokia 1% NEC 7% Ericsson 15% Italtel 3% Hitachi 5% GEC Pleassey 8% Fujitsu 3% Source: BlueStone Capital Market Analysis, November 2000, Northern Business Information, 1990 Edition RLM-RSM-BCB/TIA-9-27-01 11 Copyright © 2001 Roger L. Martin Nortel Networks: A Radical Change in Business Mix Distribution of Sales by Product Segment, 1991 to 1998 100% 90% 14% 14% 12% 80% 7% 28% 23% 25% 34% 33% 25% 28% 27% Other 70% 60% 10% 15% 15% 17% 50% 6% 40% 22% 17% 20% 26% Enterprise Segment Broadband Networks 10% 13% 18% Wireless Networks 22% 21% 30% Public Networks 49% 20% 43% 41% 38% 31% 27% 26% 23% 1996 1997 1998 10% 0% 1991 1992 1993 1994 1995 Source: Various Nortel Networks Annual Reports. RLM-RSM-BCB/TIA-9-27-01 12 Copyright © 2001 Roger L. Martin Greater Leadership in the New Business Share of Digital Local Lines Placed in Service, 1989 Oki 5% Siemens 5% Other 1% Share of Optical Systems Market, 2000E Juniper 2% AG Communication 3% ONI 2% Other 7% Sycamore 1% Alcatel 15% Marconi 4% Siemens 4% Northern Telecom 17% Nortel 35% ADC Telecom 4% AT&T 12% Tellabs 7% Nokia 1% NEC 7% Ericsson 15% Italtel 3% Hitachi 5% GEC Pleassey 8% Fujitsu 7% Fujitsu 3% Lucent 12% Alcatel 9% Ciena 3% Cisco 3% Source: BlueStone Capital Market Analysis, November 2000, Northern Business Information, 1990 Edition RLM-RSM-BCB/TIA-9-27-01 13 Copyright © 2001 Roger L. Martin Canadian Depth in Optical Networking Dominant player in Optical Networking – Nortel Networks Dominant player in Optical Components – JDS-Uniphase Dominant player in Optical Outsourced Manufacturing – Celestica Strong Optical Cluster Taking Shape in Ottawa-Kanata RLM-RSM-BCB/TIA-9-27-01 14 Copyright © 2001 Roger L. Martin The Crux of the Issue Replication RLM-RSM-BCB/TIA-9-27-01 Versus 15 Innovation Copyright © 2001 Roger L. Martin Relentless Downward Pressure on Commodity Prices Commodity Price Index in Real US Dollars: 1801-1999 160 140 120 100 80 60 40 20 0 1800 1820 1840 1860 1900 1880 1920 1940 1960 1980 2000 Note: Index of 1801 = 100 Source: Nesbitt Burns Economic Research RLM-RSM-BCB/TIA-9-27-01 16 Copyright © 2001 Roger L. Martin Position on Cost Curve Determines Competitiveness Market Demand Market Price Price Firm E Firm A’s Profit Margin Firm D Firm C Firm B Marginal Cost of Production for Firm A Firm A Capacity of Firm A RLM-RSM-BCB/TIA-9-27-01 Firms survive in this market as long as the market price exceeds their marginal cost of production – Firms A, B, C, and D remain in market – Firm E must reduce its cost or exit Efficient firms earn healthy profits despite the intense competition – E.g., Firm A Quantity Actually Sold Quantity 17 Copyright © 2001 Roger L. Martin Industry Cash Cost Supply Curve Example Cost Curve: North American Uncoated Freesheet 1200 Avenor Mills UCFS Capacity Demand = 11.5MM 960 1996 Average Price = $820 Trend Price = $805 720 Dryden ADCC (US$ / tonne) 480 240 0 0 3.6 7.2 10.8 Cumulative Capacity (MM Tonnes) Source: Monitor Company Analysis RLM-RSM-BCB/TIA-9-27-01 18 Copyright © 2001 Roger L. Martin Cash Costs versus Total Costs 1200 Example Cost Curve: North American Uncoated Freesheet Avenor Mills Fixed Costs UCFS Capacity ADCC Demand Demand==11.5MM 11.5MM 960 1996 Average Price = $820 ADCC (US$/ tonne) 720 Trend Price = $805 Price = $805 Dryden 480 240 0 B A C Cumulative Capacity (MM Tonnes) RLM-RSM-BCB/TIA-9-27-01 19 Copyright © 2001 Roger L. Martin Evolution of Commodity Markets Market Demand Old Market Price Price Firm E Firm D New Market Price Firm C Firm B Firm Z New Entrant Firm A Old Quantity Actually New Quantity Sold Actually Sold Quantity RLM-RSM-BCB/TIA-9-27-01 20 Copyright © 2001 Roger L. Martin The Increased Importance of Innovation The Largest Market Capitalization Firms 1969 1928 Rank Company Market Value (Billions*) Rank Company $22 1 IBM 18 2 AT&T 2001 Market Value (Billions*) Rank Company Market Value (Billions) $159 1 GE 102 2 Microsoft 335 General Motors 76 3 Citigroup 314 4 Eastman Kodak 51 4 Cisco 306 9 5 Exxon 51 5 Exxon Mobil 284 DuPont 8 6 Sears, Roebuck 40 6 Pfizer 271 7 F.W. Woolworth 7 7 Texaco 32 7 Intel 244 8 S.H. Kress 7 8 Xerox 31 8 AOL 241 9 Standard Oil Co. of California 6 9 GE 27 9 WalMart 239 10 New York Central Railroad 6 10 Gulf Oil 24 10 Vodafone 226 11 Pennsylvania Railroad 6 11 3M 23 11 AIG 205 12 Canadian Pacific Railway 6 12 DuPont 19 12 IBM 194 13 Consolidated Gas of New York 5 13 Avon Products 19 13 Nokia 187 14 Standard Oil Co. of New York 5 14 Coca-Cola 18 14 Merck 182 15 R.J. Reynolds Tobacco 5 15 Mobil Oil 18 15 BP Amoco 175 1 General Motors 2 AT&T 3 U.S. Steel 9 3 4 Standard Oil (New Jersey) 9 5 General Electric 6 $459 Note: *1928 and 1969 market value inflated to 1999 $ using US GDP inflator Source: Center for Research in Security Prices, University of Chicago RLM-RSM-BCB/TIA-9-27-01 21 Copyright © 2001 Roger L. Martin Maximizing Profit from a Unique Product Demand (price) Profit maximizing price and quantity Price per Unit Marginal cost Marginal revenue Quantity Total Profit Demand too low Price too low Quantity RLM-RSM-BCB/TIA-9-27-01 22 A firm with a unique product can set price for maximum profit – It lowers price and stimulates demand so long as the revenue from an incremental unit exceeds its marginal cost At the optimum, marginal cost matches marginal value – This maximizes profit, cash flow, shareholder value At any price above this, demand is too low Any further lowering of price stimulates too little new demand to justify the price decrease Copyright © 2001 Roger L. Martin Assessing Canada’s Competitiveness Political, Legal, and Macroeconomic Context Sophistication of Company Operations and Strategy Quality of the Microeconomic Business Environment Microeconomic Foundations RLM-RSM-BCB/TIA-9-27-01 23 Copyright © 2001 Roger L. Martin Quality of the Microeconomic Business Environment Context for Firm Strategy and Rivalry The context shaping the types of strategies employed and the nature of local rivalry Factor (Input) Conditions The underlying inputs firms draw on in competing – natural (physical) resources – human resources – capital resources – physical infrastructure – administrative infrastructure – information infrastructure – scientific and technological infrastructure RLM-RSM-BCB/TIA-9-27-01 Demand Conditions Related and Supporting Industries The nature of home demand for products and services The availability and quality of local suppliers and related industries 24 Copyright © 2001 Roger L. Martin Sophistication of Company Operations and Strategy Choices Compatible with Global Competitiveness Aspirations and Goals • Global competitiveness • Sustainable advantage over global competition Where to Play • Globally in focused here product niche to Play • Serving demanding customers at home and abroad How to Win • Unique product/process • High R&D • Global distribution • Branding RLM-RSM-BCB/TIA-9-27-01 25 Copyright © 2001 Roger L. Martin Clusters of Competitive US Industries Boise Wisconsin / Iowa / Illinois Minneapolis Sawmills Boston Agricultural Equipment West Michigan Western Massachusetts Cardio-vascular Office and Institutional Farm Machinery Mutual Funds Polymers Omaha Equipment Biotechnology Furniture Seattle Rochester Telemarketing and Services Software and Aircraft Equipment and Design Imaging Hotel Reservations Michigan Networking Boat and Ship Building Equipment Credit Card Processing Warsaw, Indiana Clocks Venture Capital Metal Fabrication Detroit Orthopedic Devices Auto Equipment Hartford and Parts Insurance Oregon Electrical Measuring Providence Equipment Jewelry Woodworking Equipment Marine Equipment Logging / Lumber Supplies New York City Financial Services Silicon Valley Advertising Microelectronics Publishing Biotechnology Multimedia Venture Capital Pennsylvania / New Jersey Pharmaceuticals Las Vegas Pittsburgh Amusement / Advanced Materials Casinos Energy Small Airlines North Carolina Household Furniture Los Angeles Area Synthetic Fibers Defense Aerospace Hosiery Entertainment Wichita Cleveland / Louisville Carlsbad Light Aircraft Paints & Coatings Golf Equipment Farm Equipment Baton Rouge / Phoenix New Orleans Dalton, Georgia Dallas Helicopters Specialty Foods Carpets Real Estate Semiconductors Southeast Texas / Development Electronic Testing Labs Nashville / Louisville South Florida Louisiana Colorado Hospital Management Health Technology Chemicals Computer Integrated Systems / Programming Computers Engineering Services Mining / Oil and Gas Exploration RLM-RSM-BCB/TIA-9-27-01 26 Copyright © 2001 Roger L. Martin US Clusters of Traded Industries Upstream Materials and Products Industrial and Supporting Functions Final Consumption Goods and Services Metals and Materials Multiple Business Food/Beverages • Construction Materials • Education and Knowledge Creation • Agricultural Products • Heavy Machinery • Processed Foods • Financial Services • Fishing and Fish Products • Metal Manufacturing Forest Products • Motor-Driven Products • Forest Products • Prefabricated Enclosures Petroleum/Chemicals • Production Technology • Oil and Gas • Analytical Instruments • Chemical Products • Plastics Semiconductors/Computer • Information Technology • Heavy Construction Services Transportation and Logistics • Automotive • Motor Driven Products • Transportation and Logistical Services Housing/Household • Building Fixtures, Equipment & Services • Lighting and Electrical Equipment • Furniture Textiles/Apparel • Textiles • Apparel • Footwear Power Health Care • Power Generation • Medical Devices • Power Transmission and Distribution • Pharmaceuticals/Biotech Office Personal • Publishing and Printing • Sporting and Leather Goods Telecommunications • Jewelry and Precious Metals • Communications Equipment • Tobacco Defense Entertainment/Leisure • Aerospace Engines • Entertainment • Aerospace Vehicles and Defense • Hospitality and Tourism Source: Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School RLM-RSM-BCB/TIA-9-27-01 27 Copyright © 2001 Roger L. Martin Traded Cluster versus Non-Traded Cluster Economics U.S. Cluster Economics, 1997 Share of Employment Average Wage ($000) Productivity (Average = 100) $37 Patents Per 10,000 Employees 126 16 67% 33% 88 $24 Share of Income 44% 56% 1 Traded Clusters Local Clusters Source: Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School RLM-RSM-BCB/TIA-9-27-01 28 Copyright © 2001 Roger L. Martin The Information Technology Cluster San Francisco-Oakland-San Jose, CA Boise City, ID-OR Knoxville, TN Boston, MA Denver-Boulder, CO San Diego, CA Raleigh-Durham, NC Albquerque, NM-AZ Location Quotient* Huntsville, AL 3-2 Austin, TX 2-1 Note: *Measure of a cluster’s concentration in a region relative to a cluster’s concentration in the nation Source: Porter, Cluster Mapping Project, Institute for Competitiveness and Strategy, Harvard Business School RLM-RSM-BCB/TIA-9-27-01 29 1-0 Copyright © 2001 Roger L. Martin Information Technology Cluster Computer Rental and Leasing Information Retrieval Services 0.310** Computer Related Services nec 0.554** 0.610** Data Processing and Preparation Computer Facilities Management 0.579** 0.681** Computer Programming Services Computer Integrated Systems Design 0.613** 0..505** Computer Maintenance and Repair Prepackaged Software Commercial Physical Research 0.699** 0.725** 0.667** Noncommercial Research Orgs. 0.416** Radio and TV Communication Equip. nec Communications Equipment nec Telephone & Telegraph Apparatus Electronic Computers Computer Terminals Storage Devices Computer Peripherals Calculating / Accounting Machines 0.534** 0.536** 0.773** 1.000 0.642** 0.595** 0.498** 0.328** Instruments to Measure Electricity Optical Instruments and Lenses Measuring and Controlling Devices Analytical Instruments Magnetic and Optical Recording Media Electronic Components 0.684** 0.777** 0.860** 0.669** 0.651** Printed Circuit Boards 0.645** Semiconductors and Related Devices 0.765** Electronic Connectors Plating and Polishing 0.569** 0.353** Electronic Resistors 0.695** Note: **Number denotes locational correlation of employment with the core industry in U.S. states. Correlations statistically significant at the 95% level. Source: Porter, Cluster Mapping Project RLM-RSM-BCB/TIA-9-27-01 0.752** Electrical Industrial Apparatus nec 0.573** 30 Electronic Coils & Transformers 0.416** Electron Tubes 0.342** Copyright © 2001 Roger L. Martin Canada’s Microeconomic Competitiveness Index is Falling Microeconomic Competitiveness Index 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. Finland United States Germany Netherlands Switzerland Denmark Sweden United Kingdom Singapore Australia Canada Belgium Austria Japan France Hong Kong Microeconomic Business Environment 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. Finland United States Netherlands Denmark Singapore Germany Australia Canada United Kingdom Switzerland Sweden Austria Belgium Hong Kong France Iceland Company Operations and Strategy 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. Germany United States Finland Japan Switzerland Sweden Netherlands Denmark France Belgium United Kingdom Austria Israel Iceland Singapore Canada Source: MICHAEL PORTER, MEASURING THE MICROECONOMIC FOUNDATIONS OF ECONOMIC DEVELOPMENT, IN GLOBAL COMPETITIVENESS REPORT, WORLD ECONOMIC FORUM, 2000. RLM-RSM-BCB/TIA-9-27-01 31 Copyright © 2001 Roger L. Martin Canada’s Microeconomic Competitiveness Index is Falling Microeconomic Competitiveness Index 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. Canada (1998) Canada (1999) Canada (2000) Microeconomic Business Environment 1. 2. 3. Canada (1998) 4. Canada (1999) 5. 6. 7. 8 Canada (2000) 9. 10. 11. 12 13. 14 15. 16. Company Operations and Strategy 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. Canada (1999) Canada (1998) Canada (2000) Source: MICHAEL PORTER, MEASURING THE MICROECONOMIC FOUNDATIONS OF ECONOMIC DEVELOPMENT, IN GLOBAL COMPETITIVENESS REPORT, WORLD ECONOMIC FORUM, 1998, 1999, 2000 RLM-RSM-BCB/TIA-9-27-01 32 Copyright © 2001 Roger L. Martin Weaknesses in Company Operations and Strategy Nature of Competitive Advantage Capacity for Innovation Company Investment in R&D Extent of Branding 1. Germany 1. Finland 1. Switzerland 1. Japan 2. Israel 2. United States 2. Japan 2. Germany 3. Switzerland 3. Israel 3. Finland 3. Switzerland 4. Japan 4. Germany 4. United States 4. 5. Denmark 5. Sweden 5. Germany 5. Finland 6. Sweden 6. Switzerland 6. Sweden 6. France 7. United States 7. Japan 7. Israel 7. United States 8. Finland 8. France 8. Netherlands 8. Netherlands 9. Belgium 9. Denmark 9. France 9. Denmark 10. France 10. Austria 10. Belgium 10. United Kingdom 11. Austria 11. Netherlands 11. Denmark 11. Italy 12. Netherlands 12. United Kingdom 12. Singapore 12. Belgium 13. Italy 13. Iceland 13. Korea 13. Iceland 14. Taiwan 14. Belgium 14. United Kingdom 14. Austria 15. United Kingdom 15. Norway 15. Taiwan 15. Israel 16. Singapore 16. New Zealand 16. Austria 16. Spain 17. Hong Kong 17. Italy 17. Canada 17. New Zealand 18. Iceland 18. Russia 18. Iceland 18. Ireland 19. Norway 19. Korea 19. Ireland 19. Korea 20. Ireland 20. Canada 20. Norway 20. Canada 21. Korea 21. Australia 21. Russia 21. Singapore 22. Spain 22. Ireland 22. Slovakia 22. Taiwan 23. Canada 23. Spain 23. Australia 23. Norway 24. Costa Rica 24. Taiwan 24. South Africa 24. Russia 25. New Zealand 25. Singapore 25. Spain 25. Egypt SOURCE: RLM-RSM-BCB/TIA-9-27-01 Sweden MICHAEL PORTER, MEASURING THE MICROECONOMIC FOUNDATIONS OF ECONOMIC DEVELOPMENT, IN GLOBAL COMPETITIVENESS REPORT, WORLD ECONOMIC FORUM, 2000 33 Copyright © 2001 Roger L. Martin Sophistication of Company Operations and Strategy Choices Incompatible with Global Competitiveness Aspirations and Goals • National competitiveness • Sustainable advantage over local competition Where to Play • Primarily in home here country to Play • Broad participation • Serving most easily satisfied customers How to Win • Replication with low cost labour /raw materials • Minimal R&D • Weak branding RLM-RSM-BCB/TIA-9-27-01 34 Copyright © 2001 Roger L. Martin The Local Peak Problem RLM-RSM-BCB/TIA-9-27-01 35 Copyright © 2001 Roger L. Martin The Local Peak Problem RLM-RSM-BCB/TIA-9-27-01 36 Copyright © 2001 Roger L. Martin What Can Canadian Businesses Do? Strategy – Focus on the global peak – Set aspirations and goals accordingly – Compete globally, serving the most sophisticated and demanding customers – Compete on the basis of unique products and processes Cluster Building – Be a demanding and sophisticated customer... – But, encourage local suppliers to meet global standards and follow you globally – Collaborate with competitors and governments to create specialized infrastructure and education... – But, compete vigorously with the same competitors RLM-RSM-BCB/TIA-9-27-01 37 Copyright © 2001 Roger L. Martin What Can Canadian Governments Do? Encourage an Environment of Pressure... – Create an environment in which customer sophistication can flourish Where possible, act as a sophisticated and demanding buyer – Maintain an environment that features intense rivalry While Balancing it with Critical Elements of Support – Invest heavily in the university research infrastructure Scientific research Business research – Invest in the key pieces of infrastructure – Encourage and celebrate innovation – Encourage and celebrate global competitiveness – Promote clustering rather than dispersion RLM-RSM-BCB/TIA-9-27-01 38 Copyright © 2001 Roger L. Martin What Can Canadian Universities Do? Aspirations – Focus on the global peak and set goals accordingly – Compete globally for faculty and students – Seek unique and differentiated positioning Connectedness – Seek to collaborate with proximate businesses – Be guided in part by their needs – And seek to guide them with your research-based insights RLM-RSM-BCB/TIA-9-27-01 39 Copyright © 2001 Roger L. Martin Back up RLM-RSM-BCB/TIA-9-27-01 40 Copyright © 2001 Roger L. Martin Market Forces Demand Price per Unit Supply P Q Quantity RLM-RSM-BCB/TIA-9-27-01 41 Copyright © 2001 Roger L. Martin Demand for a Unique Product High price, low demand Price per Unit Low price, high demand Demand curve In contrast, a firm providing a unique product is a pricesetter, not a price-taker The demand for the unique product depends upon the price the firm sets – The higher the price, the lower the demand Quantity RLM-RSM-BCB/TIA-9-27-01 42 Copyright © 2001 Roger L. Martin Weaknesses in Canadian Microeconomic Environment Context for Firm Strategy and Rivalry Factor (Input) Conditions – Ease of access to loans – Gov’t infrastructure investment – Bureaucratic “red tape” – Quality of public schools – Government subsidies – Hidden trade barrier liberalization – Effectiveness of Anti-trust policy – Decentralization of corporate activity Demand Conditions Related and Supporting Industries – Regulatory impact on competition – Consumer adoption of latest products – Openness of public sector contracts – Domestic supplier quality – Cluster presence Source: Porter, Michael E. “The Current Competitiveness Index: Measuring the Microeconomic Foundations of Prosperity, “ The GlobalCompetitiveness Report 2000. New York: Oxford University Press, 2000. RLM-RSM-BCB/TIA-9-27-01 43 Copyright © 2001 Roger L. Martin Weakening Relative Environment for Innovation Comparative Innovation Indices: 1995 150 125 100 Index Value 75 50 25 0 U.S. Sw itz'ld Japan Sw eden Germ any Finland Denm ark France Canada Norw ay Neth'ld Source: Michael E. Porter, Scott Stern, “The New Challenge to America’s Prosperity: Findings from the Innovation Index”, Council on Competitiveness, Washington, DC, 1999 RLM-RSM-BCB/TIA-9-27-01 44 Copyright © 2001 Roger L. Martin Low Canadian National Investment In R&D Total R&D Investment as Percent of GDP: 1985 versus 1998 4 1985 1998 R&D as % of GDP 3 2 1 0 Sweden S. Korea Japan USA Germany France Israel Singapore U.K. Canada Australia Italy Ireland Source: US Competitiveness 2001: Strengths, Vulnerabilities, and Long-Term Priorities Report. RLM-RSM-BCB/TIA-9-27-01 45 Copyright © 2001 Roger L. Martin Canadian Inventors Faring Well in US Patent Growth Percent Growth in Patents Granted in the U.S., 1986-99 350 302 300 % Growth 1986-99 250 200 153 150 Growth in Patents Registered in the U.S. = 119% 100 50 123 135 84 40 48 51 53 63 0 Germany Sweden U.K. Note; Source France Italy * Canada U.S.A. Australia Japan Israel Canada’s relatively high position in U.S. Patenting may be due in part to close proximity to the United States US Competitiveness 2001: Strengths, Vulnerabilities, and Long-Term Priorities Report RLM-RSM-BCB/TIA-9-27-01 46 Copyright © 2001 Roger L. Martin Proportion of Research Personnel is Growing Total Researchers Per Ten Thousand Workers 100 Number of Researchers Per 10,000 Workers 1985 1998 75 50 25 0 Japan U.S.A. Sweden Germany Australia Singapore France Canada S. Korea U.K. Ireland Italy Source: US Competitiveness 2001: Strengths, Vulnerabilities, and Long-Term Priorities Report. RLM-RSM-BCB/TIA-9-27-01 47 Copyright © 2001 Roger L. Martin Dramatically Lower Priority for Higher Education Four-Year Changes in Support for Higher Education 1995-96 to 1999-2000 Quebec Quebec -16% -16% Canada Canada-6% -6% Ontario Ontario-8% -8% Albert Albertaa 6% 6% New New York York 10% 10% Pennsylvania Pennsylvania 15% 15% Minnesota Minnesota 20% 20% Michigan Michigan 24% 24% United UnitedStat States es28 28%% Massachusett Massachusettss 36% 36% California California 50% 50% Florida Florida 52% 52% -20 -15 -10 -5 0 5 10 15 20 25 30 35 40 45 50 55 60 Source s: Sta tistics Ca nada ; Asso cia tion of Un iversities an d College s of Cana da; State High er Educa tion Executive Off ice rs; Chro nicle for Hig her Edu cation RLM-RSM-BCB/TIA-9-27-01 48 Copyright © 2001 Roger L. Martin Net Result: Strikingly Low Productivity Growth 3.5 Average Percent Growth in Multifactor Productivity Avg. % Growth in Multifactor Productivity 1981-89 3.0 1990-95 1996-99 2.5 2.0 1.5 1.0 0.5 0.0 -0.5 Italy Canada Japan U.K. Germany France Sweden U.S.A. Source: US Competitiveness 2001: Strengths, Vulnerabilities, and Long-Term Priorities Report. Drawn from Gust, Christopher and Jaime Marquez, “Productivity Developments Abroad,” Federal Reserve Bulletin, October 2000 RLM-RSM-BCB/TIA-9-27-01 49 Copyright © 2001 Roger L. Martin And a Widening Gap Relative to the US Canadian Manufacturing Productivity as a Percentage of US Manufacturing Productivity 100 87.0 86.3 84.6 80 69.9 60 % of US Productivity 40 20 0 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 Source: Industry Canada, based on Statistics Canada and U.S. Bureau of Labor Statistics. Labour productivity measured using $1999 GDP per hour RLM-RSM-BCB/TIA-9-27-01 50 Copyright © 2001 Roger L. Martin And a Currency in Decline Canada - US Exchange Rate: 1987-2000 100 87.3 80 75.4 72.8 67.3 US Cents per Canadian Dollar 60 40 20 0 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 Source: Bank of Canada Review RLM-RSM-BCB/TIA-9-27-01 51 Copyright © 2001 Roger L. Martin Declining Growth in Canadian Capital Stock Per Worker Percent of Change in Capital Stock Per Worker 2.0 1981-89 % Change in Capital Stock Per Worker 1990-95 1996-99 1.5 1.0 0.5 0.0 -0.5 Ireland France U.K. Sweden Canada Italy Australia Germany U.S.A. Japan Source: US Competitiveness 2001: Strengths, Vulnerabilities, and Long-Term Priorities Report. RLM-RSM-BCB/TIA-9-27-01 52 Copyright © 2001 Roger L. Martin