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No longer a marginal, or occulted, dimension, writing has emerged as central to what anthropologist do both in the field and thereafter. The fact that it has not until recently been portrayed or seriously discussed reflects the persistence of an ideology claiming transparency of representation and immediacy of experience (Clifford, 1986: 2). writing started to be conceived not only as a method • influenced by politics, • intentionality, • positionality, it draws attention two aspects of anthropology • to the historical predicaments of ethnography • the fact that ethnography is interpretation, invention and not an unbiased, totally objective representation of a culture Ethnography is interpretation, invention and not an unbiased, totally objective representation of a culture: • ethnography decodes and recodes trough its: literary power • literary processes affects: 1. cultural phenomena 2. audience literary processes • metaphor, • figuration, • narrative style CONTRADICTION BETWEEN SCIENCE AND LITERATURE • Literary texts • Science • • • • • • • • • metaphorical Allegorical Emotional speculative Subjectivity experimental emperical “objective” ontological Ethnographic writing (art) is characterized in at least six ways • contextually )it draws from a creates a meaningful cultural milieu) • rhetorically (it uses and is used by expressive conventions) • institutionally (one writes within and against specific traditions, disciplines, audiences) ) (Mead) • generically (it has its own characteristics) usually distinguished from a novel, travel writing, journalism) • politically (the ethnography has the authority to represent, cultural realities are unequally shared and are contested) • historically (all conventions are changing) A current trend in ethnographic writing • the subject matter • the medium • method • intention Why do you think the interpretive approach to cultural anthropology has become the most influential perspective in the last 20 years of anthropology? Name five different reasons.