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Understanding Triggers to Innovation through Case Studies Kolachana Sri Ram Aditya “The most incomprehensible thing about the universe is that it is comprehensible.” -Albert Einstein Fortune favors the brave Europe of the middle ages – Renaissance Growing spirit of inquiry – led to innovation Columbus – pioneer of exploration Trade winds, ocean currents shape history Vespucci grabbed the opportunity presented Fate of Columbus? Triggers Change in attitude of populace Leading to spirit of inquiry Resulted in technological advancements Utilized to meet Unsatisfied Needs Advances in various fields led to MultiFusion; a trigger for innovations Scrambled genes for breakfast 1896 – Henry Becquerel discovers radioactivity Shortly afterwards – effect on organisms Genetic Mutation occurs naturally Lewis Stadler of University of Missouri Experiments in Japan, Ghana, Vietnam, USA Paid for 30 years of research Triggers Advancements in technology Technology used to meet Satisfied Needs Thrill of playing god? Market forces – simpler and cheaper than gene splicing, cloning etc. Zapping your way to entertainment Late 1800s – Tesla tries to control ship from coast 1930s – Television commercialized 1950s – People fed up with advertisements 1950 – Lazy Bone invented 1955 – Flash – Matic used light rays 1957 – Robert Adler patents “Space Commander” Triggers Advancement in technology Demand from consumers – market forces driven innovation Innovation is response to a New Need Once a given need is satisfied, a new need arises which requires innovation The Cluster Effect Who guards the guards? Alzheimer's, Global Warming, AIDS etc. Gordon Rugg and Joanne Hyde of Keele Univ Develop a process call Verifier The mystery of the Voynich manuscript – a 15th century codex Difficulty in diagnosing autism – role of neuro-psychology Triggers Inability to solve critical problems despite heavy investments and long periods of research Realization of a Latent Need to study the solvers and not the problem Summary: Triggers to Innovation Unsatisfied Needs Satisfied Needs New Needs Latent Needs The Cluster Effect Multi-Fusion Technological Changes and Market Forces Thank You!
