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Target Customer Why did we choose 65+ year old over youth? › Practically no products; Untapped market › Growing faster than youth and have higher disposable income Insights about needs of this target group › Need technology to enhance their life w.r.t Anshul Agrawal Healthcare Communication with friends/family Transportation Safety Cooking Cecilia Brito Justin Cross Katrina McGhee Koji Nishida Product Specifications Diagnostic that measures physical conditions such as body temperature, blood pressure, cholesterol level and sends data to medical agency monitoring person’s vital statistics 1-touch emergency button that enables user to connect with doctor/EMS Measure physical condition Directly connect with doctor Wristband shape ARM Smart medicine scanner that can read bar codes and inform user about quantity and frequency of medicine Simple cell-phone with large buttons and GPS application Anshul Agrawal Cecilia Brito Justin Cross Scan drug’s bar code Katrina McGhee Koji Nishida Simple cell phone function Business Model Manufacturing Nokia enters into JV with large medical devices co. to use latter’s medical expertise in manufacturing of device Sales To create awareness about product, Nokia ties up with Leading medical insurance co.s Hospitals, private practitioners, and gerontologists Revenue Sharing Model Nokia expects 25% on the sale of the device 100% for providing the service Anshul Agrawal Cecilia Brito Justin Cross Katrina McGhee Koji Nishida