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Nokia Mobile Search SES Chicago (Dec 5th 2006) Mikio Matsuo Product Manager, Multimedia Experiences 1 © 2006 Nokia http://mobilesearch.nokia.com Nokia’s position in the market • Nokia is the market leader in Smart Mobile Devices in 2005 (48% share) • Nokia is the market leader in global device shipment of 265M in 2005 (33% share) • 56 new models in 2005 • We focus on total experience value proposition for end-users! Company Confidential 2 © 2006 Nokia http://mobilesearch.nokia.com Opportunities – Mobile as a significant business model • Mobile is the ultimate advertising platform • Personal • Always-on • Always with you • Billing and payment possible • Pay-per-Call is a tremendous opportunity for mobile • Actual leads can be clearly understood by advertiser • Easy integration for mobile (“interactive computer”) • Pay-per-Action • Delivery of coupons or routing information to advertiser • Search and mobile maps with advertising icons will be a “game changer” • Usage Case: Search=>Map & Map=> Reverse-Search • Real value is when advertising becomes relevant & local (“around me”) Company Confidential 3 © 2006 Nokia http://mobilesearch.nokia.com Opportunities – Mobile as a significant business model • Growth in the # of mobile web browsers • The # of WAP and xHTML browsers already surpassed the # of browsers available on PCs • However, when looking at the # of active browsers on mobile devices (at least one session per month), it doesn’t look that great • Great opportunities ahead the network infrastructure, technologies and services are improved Company Confidential 4 © 2006 Nokia http://mobilesearch.nokia.com Opportunities – Mobile as a significant business model Data charges and low quality network Input / Output BUT Platform fragmentation Company Confidential 5 © 2006 Nokia http://mobilesearch.nokia.com Discoverability Meet Nokia Mobile Search Company Confidential 6 © 2006 Nokia http://mobilesearch.nokia.com Mobile Search – Vertical Search Vertical Search with leading brands for quick access to the data Company Confidential 7 © 2006 Nokia http://mobilesearch.nokia.com Mobile Search – Web Search You’re in Chicago for one night. You’ve never seen a Chicago Bulls’ game. Find out the schedule and maybe even purchase a ticket? Use your web search to find the Bulls’ web site, check it out and save it as a bookmark for later. Company Confidential 8 © 2006 Nokia http://mobilesearch.nokia.com Mobile Search – Local Search Late in the evening and hungry? You want to pick up a pizza on your way back? Use your YP service to find a pizzeria, call to order, locate it on the map and pick it up! Company Confidential 9 © 2006 Nokia http://mobilesearch.nokia.com Mobile Search – Image Search Everyone saw that scene with Madonna and Britney Spears? But not you? Use the Image Search service to quickly search, preview and download the image. Now you know what this thing is all about! Company Confidential 10 © 2006 Nokia http://mobilesearch.nokia.com Mobile Search – List of features Media Roaming Over-the-air (OTA) updates (of new services) Company Confidential 11 © 2006 Nokia http://mobilesearch.nokia.com (Country to country) OTA Server Fly to Berlin… Mobile Search – More features (Maps) On the newly lauched N95 GPS, directions, navigation, aerial, satellite and 3D views Pan and zoom Easily locate POIs Company Confidential 12 © 2006 Nokia http://mobilesearch.nokia.com Mobile Search – Connection to on-device applications Dialing Viewing Showing on map Setting alarms Sharing with friends Streaming and playback Adding to bookmarks Saving to Gallery (D/L) Browsing Company Confidential 13 © 2006 Nokia http://mobilesearch.nokia.com Savin g events Saving Contacts Mobile Search – So far… • Distribution: pre-installation and web download • Used in over 140 countries and in 460+ operator networks • Constant growth: 25% monthly growth in search volume • Structured data: Image Search and Local Search are stickier than Web Search Company Confidential 14 © 2006 Nokia http://mobilesearch.nokia.com Mobile Search – Your ads could be shown on Nokia devices YP and Directory Publishers Search Engines SEO/SEM Company Confidential 15 © 2006 Nokia http://mobilesearch.nokia.com Business listings Thank you! http://mobilesearch.nokia.com 16 © 2006 Nokia http://mobilesearch.nokia.com