Download OECD`s approach to building a user-centric website

A user-centric
website
UNECE work session on communication of
statistics
29 June – 1 July 2011
Terri Mitton , OECD Publishing
[email protected]
Overview
•
•
•
•
Background on www.oecd.org
How to find out what users want
How we measure success
Conclusion
New website…
Source:
http://redesignland.blogspot.com/2009/09/zombie-home-page-chronicles-part-1-rise.html
What the organisation wants
Source:
http://redesignland.blogspot.com/2009/09/zombie-home-page-chronicles-part-1-rise.html
What the user wants
• To accomplish his/her task
• To find what he/she are looking for as fast
as possible
OECD users voted on the top tasks
Tasks
1
2
3
4
5
6
Country survey/review/reports
Compare country statistical data
Statistics on one particular topic
Browse an online publication for free
Working papers
Publication by topic
2120
Voters
7%
6%
6%
5%
5%
5%
7
8
9
10
Basic facts, summaries, overviews
Statistics on one particular country
Statistics forecasts / projections
Access to raw data
4%
4%
4%
3%
Top 25%
Top
25-50%
Bottom 20 tasks: 3% of the vote
Tasks
Votes
How OECD interacts with non-member countries
How OECD is funded (budget)
Find OECD officials (directors, ambassadors)
Personalize the website
Press conferences (calendar accreditation)
Find a local bookshop
Publishing rights and permissions
What’s involved in OECD membership
Secretary General speeches and activities
Find OECD locations
Tour of the OECD
Hotels near OECD locations
Password problems
92
70
59
56
56
51
45
44
39
38
37
24
23
We cannot change what we cannot measure
Source: flicker creative commons license:
jeff_golden
Usability test approaches
1. Task Performance Indicator
Gerry McGovern, Customer Carewords
www.gerrymcgovern.com
2. Steve Krug based-method
www.sensible.com/rocketsurgery/index.htm
How do users perform on top tasks?
Task performance indicator
Task
• Example 1: How much did Korea spend
on health in 2008, in percentage of its
GDP (gross domestic product)?
Cross-search hid navigation bar
After testing
Task
• Example 2:
– Find a table that gives key statistical
information, such as government deficit and
CO2 emission levels in Japan for 2007
(Browse statistics on a particular country)
Most users navigate by country
Users find the wrong number…
Task
• Example 3:
– In 2009, which country – Germany or Spain had the highest number of obese people
(based on self reports)? (compare countries)
Too much long text…
Some users find the right page…
Multi-tab excel files problematic
Navigation overwhelmed users..
Simplified navigation
Conclusion
• The website is the primary means with
communicating with the public.
• A good way to gain support in the
organisation is to show that the website is
working for users.