Download 全体調和理論 ～研究目的と研究方法～

Ethics and Climate Change in Asia and the Pacific
WG 3: Visions and Hopes for the Future
Draft in my section of report of WG3
-Suggestion of experiential process economy
as glocal ethical policy –
Kayo Uejima
Key for achievement of Millennium Development Goals
1) Position of individual or part in whole
2) Diverse linkage between whole and individual or part
3) Symbiotic integration to whole from part or individual
4) Circulation between whole and part of individual
5) Harmony as whole and coexistence in diversity by Love
6) Edit of scientific domains as components of
sociocultural system for (1) ~ (5)
Need of organic perspective with holistic approach that can include
mechanical perspective with reductive approach for symbiotic
integration
For outline of experiential process economy
Concept: Achievement of Millennium Development Goals
Purpose : Creation of economic system for process that human-beings
can experience recovery of self-healing system as organism
The purpose and target of experiential process economy as glocal ethical policy
Purpose : Creation of economic system for process that human-beings
can experience self-healing system as organism
Target: 1.Development of global circulative network for creation of
market system for solution of environmental problems and
social welfare for solution of disparity
2.Creation of autonomous economic system in each regions
for sustainability
3.Circulation of diverse network between global and local
region for harmony
4.Creation of circulative process between individual and nature
for coexistence
Glocal Linkage between global and local including community
contribute for achievement of Millennium Development Goals
Idea of experiential process economy
When the organic primary industry complexly links to commerce, service industry,
ecological industry, education and integrative medical care, these complexly linkage
become care industry for care of human-beings and environment.
For growth of care industry as supply side, creation of social value and new flow of
money in global market as demand side is needed.
When the individual human-beings can experience healthy quality life for pursuit of
individual pleasure by care industry in each regional market, each individual humanbeings lightheartedly can contribute to construction of sustainable society in daily
lifestyle for future generation, poor people and environment.
The products concerning experience for recovery of spontaneous healing system as
organism is organic products including food, wearer, fabric and water. When the handmade as inefficient process in manufacturing process becomes valuable for quality life,
inefficient process of hand-made creates new labor market. Inefficient process and
system rather efficient process and system needs workers.
Except of hand-made, hold-down of massive consumption of energy and material in
manufacturing process by industry is impossible. The inserting process of hand-made
in some process of manufacturing process or industry is needed for hand-down of
massive consumption.
In efficient utilization of finite material and energy, global shift to consumption of
experience from consumption of manufactured products is needed for sustainable
growth of macro economy. This is experiential process economy.
The concept of self-healing system
Self-healing system is concept concerning systemic physiology that can
include spontaneous healing system in individual.
Individual self as microcosm emerges from Nous-self as macrocosm.
Spontaneous healing system of individual depends on self-healing
system of Nous-self. Organism has self-healing system as whole
concerning systemic physiology like homeostasis.
Individual spontaneous healing system with wholeness as organism has
functions that autonomously can heal damage in fluctuation of certain
threshold.
Autonomous functions in individual as element of organism depends on
interaction between individual and environment.
If we observe process between individual and environment that means
bottom by organic perspective, we can understand that relationship
between individual and environment is nexus in process.
Global environmental issues mean destruction of self-healing system as
whole and spontaneous healing system as individual.
The first vision as ethical policy: Direction of science and technology
Participators of Free Think Tank:
The diverse scientists, philosophers, policymakers, technologists and
specialists of each business as individual rather than social organization
can participate in the free think tank.
Purpose of Free Think Tank
Free think tank suggests scientific and ethical evidence and exploration
that contribute to construction of sustainable society as concrete ethical
policy.
Target of Free Think Tank
This Free think tank aims creation of fundamentals of global ethical
standard and ethical guideline.
This first hope for first vision: the foundation of Free think tank by
UNESCO
The second vision : the direction for creation of global social value
Purpose:creation of social value in local regions for construction of
sustainable society by global support of branding strategy
Target:The redevelopment and renovation of primary industry for
circulation between environment and society
Participators of IECEN: Specialist of medicine, tourism, education,
agriculture, fishery and forestry. Diverse social organization including
various little private company, NPO, nation and global enterprise as well
as diverse individual
Activity: This network utilizes ethical standard and ethical guideline by
Free think tank for development of certification system.
Specialists of each specialized domain in International ethical
certification and educational network create concrete ethical standard in
committee of each specialized domain.
This second hope for second vision:foundation of international ethical
certification and educational network(IECEN) by UNESCO
The second vision : the direction for creation of global social value
Gradual Target for realization of global social value
Development of organic fundamental industry:
The growth of environmental industry for not only development of clean energy but
also the greening of deserts and the improvement to the organic quality of the soil in the
region
Creation of autonomous economy:
The creation of autonomous growth of each local economy by recovery of primary
industry and linkage between primary industry and tourism and medical care
Creation of new environmental ethical global indicator :
Development of analytical method by entropy and calorie instead of CO2 emission.
Creation of new global market:
The development of new global market system like CO2 emission trading
Effective promotion and spread of transformation of economic structure
For achievement of MDGs
Creation of new environmental ethical global indicator
First step for new indicator :
Development of analytical method by calorie consumption instead of
CO2 emission
The calculation of calorie consumption that is based on nonadditive
consumption of energy in process becomes comprehensive indicator
rather than CO2 emission.
Second step for new indicator :
Development of analytical method by entropy instead of CO2 emission.
entropy as indicator is needed development of analytical method for
calculating process for transportation and manufacturing process to
products from material
Third step by utilization of new indicator :
The development of new global market system like CO2 emission
trading
The third vision :The beginning of global social welfare
Purpose:The creation of global social welfare for solution of disparity
Target: Glocal creation of medical insurance system and care industry
for the process experiential economy by care industry for
sustainable economic growth with new economical system and
industry
Activity: 1.Development of integrative medical care by symbiotic integration between
diverse cultural alternative medical care and western medicine for global
medical insurance system.
2. Improvement of alternative medical care in each diverse region with
scientific evidence and ethical evidence for lower income counties that
cannot use and access the expensive western medicine
3.The global income by global insurance system in public international
institution can create different global flow of actual currency except of
global financial market by private institution.
This third hope for third vision:the development of global medical
insurance system and foundation of global medical insurance network by
WHO and foundation of new financial market by World Bank
Need of global insurance system
Reason: 1. The western medical insurance system needs equipment. Therefore, western
medicine is too expensive for poor people at the present.
2. Western medicine consumes a lot of energies and materials in
manufacturing process of drug and clinical laboratory
3. Symbiotic integration between western medicine and alternative
medicine will be able to assist health care of modern human-beings.
4. The education and employment of each residential people is adapted to
regional policy by improvement of alternative medical care in each diverse
region.
5.The global income by global insurance system in public international
institution can create different global flow of actual currency except of global
financial market by private institution.
6. The education and employment of each residential people is adapted to
regional policy by improvement of alternative medical care in each diverse
region.
Global social welfare can contribute to creation of global effective
demand for shift of experiential process economy
The forth vision : Creation of new economic policy and industrial policy
Purpose
Development of Care industry for care of human-beings and
environment
Target of care industry
Creation of complexity linkage between organic primary industry,
commerce, service industry, ecological industry, education and
integrative medical care as supply side
Creation of social value and new flow of money in global market as
demand side for growth of care industry as supply side
When the individual human-beings can experience healthy quality life
for pursuit of individual pleasure by care industry in each regional
market, each individual human-beings lightheartedly can contribute to
construction of sustainable society in daily lifestyle for future generation,
poor people and environment.
Limitation of pursuit of efficient system by technology in part system
The pursuit of efficient system facilitates one of cause that the lost of
diverse labor market and speedy development of mechanical technology
facilitate environmental destruction and oligopoly.
However, it is difficult that human-beings and society stop pursuit of
efficient in market system.
We need to develop or sustain some inefficient social systems in market
system.
The important target is industry concerning food, education, medicine
and agriculture.
Creation of added value as new social value for the hand-made as
inefficient process in manufacturing process
The products concerning experience for recovery of spontaneous healing
system as organism is organic products including food, wearer, fabric
and water.
When the hand-made as inefficient process in manufacturing process
becomes valuable for quality life, inefficient process of hand-made
creates new labor market.
Inefficient process and system rather efficient process and system needs
workers.
Except of hand-made, hold-down of massive consumption of energy and
material in manufacturing process by industry is impossible.
The inserting process of hand-made in some process of manufacturing
process or industry is needed for hand-down of massive consumption.
The significance of hand-made for harmony between partial system and
whole system
The food industry can create the added value by the hand-made for
market segment.
Therefore, organic primary industry will become main industry in new
care industry for construction of sustainable society.
Furthermore, consumption of energy and material by experience of
activity with body and learning knowledge for self-development become
lower than consumption of energy and material by consumption of the
manufactured products.
Hand made and physical work as ineffective system in partial system
can create effective process for sustentation of whole system.
The final target of experiential process economy
Only hand made and physical work as ineffective system in partial system can create
effective process for sustentation of whole system.
Human-beings keep on pursue effective partial system by knowledge for condition of
physical comfortable condition and individual creation of free time.
Rethinking of social value for hand made and physical work in labor market and trade
market is needed. Human-beigns keep on recognizing on low social value for hand
made and physical work and handing on low social value of hand made and physical
work to next generation for creation of knowledge society in long history.
This means shift of collective unconsciousness as meta-cognition in knowledge society
that human-beings for transcendence of material civilization.
The sustentation of ineffective system by hand made and physical work in mechanical
effective partial system by market segment and branding strategy can give the most
important contribution to solution of energy problem and climate change.
In efficient utilization of finite material and energy, global shift to consumption of
experience from consumption of manufactured products is needed for sustainable
growth of macro economy.
The global shift means transcendence of material civilization as final target of
experiential process economy.
For understanding of material civilization
Concept
Exploration about direction of civilization for achievement of
Millennium Development Goals
Purpose
The exploration about origin of disparity and
direction for solution of disparity
Organic model of civilization for understanding material civilization
Motion
Process
Structure
Sphere
System
Economic system
Short
period
civilization
Middle
period
Long
period
Social
Sphere
Regional
structure
Multilayered
structure by
nesting
hierarchy
Development of transport system and
spread of network for trading and transit
Horizontal
differentiation
Political system
Educational system
Cultural
Sphere
Natural
Sphere
Cultural system
Natural system
Organic system
Formation of zone
Disparity emerges from multilayer structures by 3 spheres
concerning formation and sustentation of civilization.
Composition for understanding of material civilization in Vol.1
Introduction: Millennium Development Goals by United Nations
Chapter 1: Exploration of social sphere
*I will focus on global development of modern society(market system and democratization for spread of global trade) since
world war, while I add some historical viewpoints. I will explain mechanism of formation of value in modern society for
creation of consensus society and reality of corporatism by linkage bureaucratism and commercialism and ICT in USA that
has possibility to spread in the world.
Chapter 2:Exploration of cultural sphere
*I will focus on the meaning and historical development of knowledge society under linkage between economic system and
technology rather than religion and philosophy. Because development of knowledge and linkage between knowledge and
economic –politic system directly is affected to global spread of common value for pursuing modern lifestyle and creation of
common belief to science and technology
Chapter 3:Exploration of natural sphere
*I will focus on relationship between human-beings and environment. Especially, I will explain historical transformation and
geographical linkage between population, agriculture and forestry as historical environmental problem since ancient society.
At same time, I will explain actual condition of complex pollution in our body as modern environmental problem in modern
society. Then, I use Japanese condition as typical explain with various statistics.
Chapter 4: Cause of creation and collapse of civilization
*I will focus on cause of creation and collapse of civilization in ancient social and economic system rather than modern
social and economic system. In the case of ancient society, though cause of creation and collapse of civilization was
problems in limited regions on the earth. However, in the case of modern society, cause of creation and collapse of modern
material civilization is problems in all regions on the earth.
Chapter 5: Direction for transcendence of material civilization
*I will focus on circulatory and recycling – oriented policy in Edo era and sustainable policy in Cuba. We need to know
historical fact that democracy under corporatism cannot function for creation of sustainable society. Paradoxically, the most
effective method in democracy for creation of sustainable society is only creation of new market system and new value
system under corporatism. Typical cases are creation of new market for CO2 emission trading by EU and urban organic
agriculture and forestry by Cuba as well as business strategy for spread of Lohas segment in USA and Japan.
Millennium Development Goals by United Nations
Goal 1: Extreme poverty and hunger
Goal 2:Achieve universal primary education
Goal 3: Promote gender equality and empower women
Goal 4: Reduce child mortality
Goal 5: Improve maternal health
Goal 6: Combat HIV/AIDS, malaria & other diseases
Goal 7: Ensure environmental sustainability
Goal 8: Develop a global partnership for development
MDGs are adapted to external diseconomies as negative externalities
and social welfare that links to social foundation.
Question for achievement of Millennium Development Goals by
United Nations
Why cannot nations solve the external diseconomies?
Why does economic disparity spread in each domestic people
or in each nation of the world?
What is origin of disparity?
Limitation of economics
Mainstream of economics is macroeconomics, microeconomics and
Marx economy.
Neo classical economics and classical economics in
macroeconomics and microeconomics had universal
pre-condition that was preference, equilibrium,
competition, scarcity and rational behavior for creation
of universal geometric model.
Limitation of economics
Mainstream of economics is macroeconomics, microeconomics and
Marx economy.
Though the economics of mainstream lack the following viewpoints,
The below shows viewpoints that economist keep on challenging
1) Spatial viewpoint concerning horizontal spread and transformation
of events
2) Viewpoint of network about accumulation of functions and
concentration and deconcentration of location
3) Viewpoint of collective action in community concerning externality
4) Viewpoint of economic system as partial system in social system
5) Viewpoint of irrational behavior to consumer and supplier
6) Viewpoint of meta cognition and value in society
The shift to ethical policy from economic policy
7)~10) are adapted to direction of ethical policy rather than economic
policy. Though economic policy shows policy for human-beings within
short or middle period, ethical policy needs to show policy for diverse
creatures including human-being and environment of long period like
MDGs.
7) Structural viewpoint concerning nesting hierarchical process between
society and nature
8) Anthropological viewpoint and historical viewpoint over millennium
9) Nexus between human-beings and natural environment that forms
lower holon as potential order
10) Transcendence of Anthropocentrism
11) Autonomous sustainable economic system of urban and suburb area
rather than countryside
Implicated reason that focus on trading in social sphere
Civilization has multilayer conjunction of daily lifestyles by people.
Material civilization is organic motion for dynamic fluctuation and
organization of sociocultural system under base of natural system.
Gradual multilayer conjunction by network of trading and organization
of markets that development of technology facilitated configured
material civilization.
The sociocultural system cannot evolve or occur dynamic fluctuation
without trade by market and technology. Sociocultural system
evolves with market and technology.
Most of sociocultural system was developed near market for
trade of goods, labor and service.
URL: http://www.lablink.jp/
The need for elucidation of holistic meaning about global trading for
exploration of social sphere
Material civilization is formed with multilayer conjunction for
consumption and trading of material between social system and our
lifestyle that human-beings keep on creating and handing on in
historical long span.
Structure as organism is schematization of order and measure for
integration and differentiation. The measures and orders for
exchange of material in process between production and providing
of material is configured in material civilization.
Without holistic outlook about origin of disparity and trade,
how can we achieve millennium Development Goals?
URL: http://www.lablink.jp/
5 points concerning globalization in spread of international trade
1.
Economic growth of lower income countries in developing
countries
2. Promotion of interdependence of each national economy by complex
global linkage
3.
Loss of autonomous circulative economic system in each domestic
economy
4.
Collapse of regional economy by collapse of agriculture, forestry
and fishery
5. Global spread of environmental destruction that free trade keeps on
creating
URL: http://www.lablink.jp/
The limitation of WTO and GATT
Though developing nations expected WTO would be able to contribute to resolution of
economic disparity and economic growth, international free trade linked to not
only need of creation of framework and regulation for fair trade but also spread of
domestic economic disparity and environmental problem.
WHO promoted collapse of agriculture and forestry of the advanced nations. Especially,
negotiation among 3 groups broke down in Doha Development Agenda of WTO
at 2001.
Three groups is the below.
(1) exporting countries in advanced countries like USA and Australia
(2) Japan and EU that offer subvention for protection of domestic agriculture
(3) developing countries that wish special protection
WHO and GATT as international agreement for promotion of free trade with main
principles of Free, Round and nondiscrimination could not function solution of
environmental problems and economic disparity.
URL
Two movement for solution since failure of WTO and GATT
1.
Diverse linkage in diverse regional level for fare trade by general people and
private organization for solution of economic disparity and sustainability.
324 organizations in over 60 countries established The World Fair Trade
Organization(WFTO) for fare trade and ethical practice that could contribute to
sustainable development of regions in developing countries at 1989.
WFTO created a fair trade certification at 2004. The over 350 organizations
including companies of 70 countries in the world belongs in WFTO on 2010.
2.
Close linkage in governmental level for Free Trade Agreement
This means recreation of block economy by free trade agreement
BRIC’S: 2.8 billion population
NAFTA: 0.44 billion population
ASEAN: 0.56 billion population
Euro: 0.32 billion
Why cannot government in each nations promote fare trade for
solution of economic disparity and sustainability?
URL
Belief that formed habit and behavior in majority as culture in modern society.
1.Obsession to property and reward as effort of individual ability and intellect
2.Procrastination of long term policy with uncertainness that means burden
including tax burden to the satisfied citizens and avoidance of actual practice
by only a lot of discussions for countermeasure
3.The promotion of social policy to upper middle class rather than underclass
4.Acceptance of spread of military and increase of military expenditure for defense
from insecurity like communisms that threaten life of the contented citizens
5. Acceptance of large income gap between rich and poor
6. Lack of care and responsibility to functional underclass
7. Lack of public assistance and viewpoint to social unrest by frustration of
functional underclass
8. Adherent to laissez faire system
9. Social welfare as care to underclass causes the decrease of motivation to freedom
•
from the poverty in people of underclass
10. Economic development by economic and social policy that makes rich people
richer eliminates economic disparity between rich people and poor people
Remarks by John Kenneth Galbraith have important meaning for the implicated crisis
in democracy.
URL
implicated crisis in democracy that affluent society creates
John Kenneth Galbraith managed actual national economic policy concerning macro
economy in USA since Great Depression.
The majority is the contented citizens in affluent society.
They as majority preferred government that was adapted to their belief rather than
government that aimed for solution of problems in society as a whole.
And government that was selected by majority that assumed control had trend that
created policies for majority. He indicated that this showed one of important
defectives in democracy. Because citizens with nationality in the advanced
nations avoid tough, dangerous and dirty physical labor of low wages.
A lot of immigrants of developing countries that don’t have right of vote get physical
works in more developmental nations than national origin in spread of
globalization and commercialism to the world.
The increase of minority as the fixed poverty lower class that cannot get public
assistance as well as cultural and economic disparity between majority and
minority become potential important cause of social crisis.
When belief of majority that was hided in victory of capitalism by failure of socialism
linked to democracy for sustentation of their social and economical profit, government
was created with vote in democracy by voters of majority.
URL
For creation of Systemic physiology
concerning self- sustention as organism
1. Mechanism of communication as organism in the
third slide becomes one of diagrams for capture of
information theory in Nous-Self Concept.
2. Integrative metabolism as organism in the forth
slide becomes one of diagrams for capture of
systemic physiology concerning self- sustention as
organism.
Nous- Self Process with nesting hierarchy as matrix
Social holon
Organic holon
Unconsciousness
Boundless for Oneness
Manifest Consciousness Sub consciousness
Boundary for diversity
Self
as atman
Virtual world
Material
Rule by power
Moral
Value
Belief
Relativity
Sensibility
Pluralistic, relief by
sense of belonging
Boundary zone
Psychosomatic
Cooperative
Integral/Unification
Holistic/ Holism / Ethics
Boundless zone
Universal/ Non dualism
Creation Monism
/ holistic harmony
Process
Reality world
Individual
profit
manifest
consciousness
Economy
Politics
Pre-consciousness
Personal
subconsciousness
Community
subconsciousness
in process＊
Education
Regional/
common profit
Culture
Bio organization
Body awareness
Collective unconsciousness
Earth
soul,nature
in process＊
Integral
Profit
co-prosperity
Spirit, Oneness, Nothingness
Cosmos
Emptiness,Something Great
Level of consciousness
Philosophical contents
Universal Love as Brahman
system
*1
Boundary zone expresses instinct of species. Boundary zone shows the limitation of cognitive system of human-beings
as species.
*2
Boundless zone in process means the initial boundary conditions of boundary from boundary to infinity. The initial
boundary conditions of the Universe are that it has no boundary.
We can observe that partial system has each autonomy order. However, if we observe linkage between
partial system and whole system, we can understand systemic linkage that has interdependent order.
Arthur, Koestler (1978) indicated that thus orders are fundamental structure of holon
This nesting hierarchy means holachy with holon structure. The each color shows each holon. This diagram shows process
concerning individuality by philosophical contents as thought. At the same time, This also shows process concerning self
emergence by natural system, psychological system and social system as organism. In sum, This diagram can link process
and system for self emergence of individual self with microcosm as atman from macrocosm as Nous Self.
The conceptual schema for informatization in cognitive system and natural system
Political information
Educational information
Cultural information
in community
Somatic information
Earthly information
Ejection of heat /electromagnetic wave / entropy / energy
Economical information
/elemental particle/ molecule/ amino acid/matter
Feed of heat /electromagnetic wave / entropy / energy
/elemental particle/ molecule/ amino acid/matter
Self
Cosmic information
Each holon with each color of this diagram shows cognitive phase transition concerning transformation of information
by viewpoint of observer. This means infomatization to cognitive system from perceptive system as well as distinction
between objective infomatization and subjective infomatization. Meanwhile, for expression of objective infomatization, this
diagram shows flow of heat/electromagnetic wave / entropy / energy / elemental particle/ molecule/ amino acid/ matter that
forms self.
Human-beings increase heat, entropy etc by social activity and physiological operation and eject to external environment.
There is outside circulation with medium between cosmos and individual self with spatial structure. The outside circulation
links to inside circulation by multilayer loop. The former becomes external physiology and the latter becomes
internal physiology. Systemic physiology incorporates internal physiology from external physiology as mechanism.
Mechanism of communication of human-beings as organism
B
Exchange of response in consensus reality
A
Hope of
communication
with B
Without response in consensus reality
Value judgment by
significance and meaning
Comparison and analysis of
difference
Potential need in order to inform to B
Potential process of A that
is oriented to B for outgoing
Sub consciousness of A opens to B
Sub consciousness of B opens to A
Affordance with environment
Hope of
Ｙｅｓ communication
with A
No
Value judgment by
significance and meaning
Comparison and analysis of
difference
Potential process of B that
is oriented to A for reception of A
Interface in Love
Sender
Media of communication that human-beings as organism uses
Consensus society as Consensus Reality
Body language without intention, Symptom, Feeling, Image,Dream
Genetic epistemology
Biological reaction (molecule conjunction and degradation)
Biophysical reaction
(electron transfer system, interference of bio- photon)
Affordance as living organism, Dreamland as nonconesnsus reality
Ecological world, Physical world, Functional world
Earth
Mathematical world as idea world,
Essence Realm as Nonconsensus reality
Universe
Orientation of communication for self-awareness of love
Emotional
behavior
Reasonable
behavior
Rational behavior
Music, Dance
Diagram, Picture
Intentional
performance
・
Mathematical
expression,
number
Verbal expression
words writing)
（
Level of consciousness
manifest
consciousness
Pre-consciousness
Sub consciousness
Unconsciousness
Receiver
Mechanism of communication
Communication as organism has nesting contexture and process
oriented including physiological reaction as well as direction of
perception and intention concerning consciousness.
At lower level, the Process oriented of Dr.Arnold Mindell shows
process to consensus reality form nonconsensus reality as well as
process
between
microcosm(individual
self)
and
macrocosm(universe). At middle level, organism has various
information channels for linkage of each individual. Environment has
afforance of Dr.J.J.Gibson that the living organism transforms to
meaning information for self-sustentation and individuality. In
nonconsensus reality, communication of information emerges from
interface between sender and receiver in each process oriented of each
sender and receiver. The interface of each process in linkage between
sender and receiver makes feedback function. In other words, function
of feedback includes in process. Dr.Cornelia Guja showed gradual
interfaces between microcosm and macrocosm as communication of
organism. In short, living organism has system and process that
latently opens to other and environment. Living organism has
developmental process in order to grasp media of communication as
organism. Thus developmental process of grasp of media of humanbeing is applied to Genetic epistemology of Dr.J.Piaget.
At upper level, when A recognizes value to inform in individual A to
individual B in consensus reality, A directly informs to B in
consensus reality by using media in consensus society.
Systemic physiology~ respiration as integrative metabolism for self-sustention~ Toward need of integrative medicine
Reparation as integrative metabolism is engine for supply of circulative energy circulation for self-sustention as organism
Alternative medicine like oriental traditional medicine ＋Biophysics
Western medicine + molecule biology
（metabolism of matter as gross molecule level ）
Internal respiration
aerobic
citric acid cycle
to O2
glycolytic cycle
reduction-oxidation reaction
anaerobic
fermentation
to O2
glycolysis
Ionic metabolism
Force field
Molecular mechanics
internal circulation of
matter heat energy )
Internal metabolism
）
emission and absorption
Metabolism of
universe
matter heat energy
External metabolism
Metabolism
of earth
・
・
・
Self- sustentation of
Earth
Emission to universe and field
(entropy ・matter・heat・electromagnetic wave・photon)
Self- sustentation of
Universe
Emission to Zero-point- field
(entropy ・matter・heat・electromagnetic wave・photon)
Electron
metabolism
Qi and Prana concerning systemic physiology
Dynamic Equilibriumr as eversible reaction
(entropy ・matter・heat・electromagnetic wave・photon)
Nonequilibrium open system as dissipative system
Individual self with spatial structure
Emission to earth, universe and field
・
Electromagnetic
metabolism
Proton
reaction
ionization
reaction
self- sustentation of
（
Thermo
metabolism
Electromagnetic
conversion
entropy increase
（
（lungs・ alveoli・skin）
Internal respiration
↓
Excretion and circulation
of Ion, heat, proton
（mitochondria・cell→
systemic circulation
Emission
for sustentation
Inhalation of O2
External respiration
dispersion
of heat
Circulation by exchanging of heat / electromagnetic radiation /
entropy / energy / elemental particle/ molecule/ amino acid/matter
Restoration of himan-beings
Excretion of CO2
Electron transfer
system
nonequilibrium open sysem
（lungs・ alveoli)
nonequilibrium open sysem
external respiration
（degradation of organic material ）
↓
Excretion and circulation
of ATP+water ・ CO2・ matter
・inorganic matter
＜cell ＋mitochondria＞
Carbon transfer system
（ metabolism of energy heat, ion and electromagnetic wave as subtle body)
Qi and prana are cultural notions that mean vital
force and energy for self- sustentation as living
organism. If science research scientific meaning of
Qi and prana, notions of Qi and prana may mean
scientific mechanism that exchanges, conflates and
degrades boundary and coupling edge of
components for circulation of heat, ion,
electromagnetic wave and photon with field and
water as medium. Meanwhile, Qi and prana also are
psychophysical notions concerning process of
consciousness as well as physical process between
gross body and subtle body, holistic process
between microcosm(individual self) and
macrocosm(universe). In short, Qi and Prana can
become one of key notions for integration of
positive and experimental scientific domains as well
as scientific exploration about systemic physiology
as living organism between being and becoming.
Holographic paradigm
Macro Shift
explicate order
Manifest world
implicate order Holo movement
Process Organism Prehensions Nexus
Concrescence Actual Entities
vMeme Value system Level of Existance
Biopsychosocial systems Spiral Dynamics
Sphere
Society
Biosphere Noossphere GAIA
Web
Network
Autopoiesis
Organization
System
Whole system
Network
topology
Dynamic system
Catastrophe
indivisibility
boundary
mechanism
partial system
tension
Structure
Function
Operation
Informatization
Nonlinear
homeostasis
Signal
loop
Circulation
stimulation
sign
Nesting hierarchy
module
Interchangeable other components
Transformation formation Information
instability
motion
Classical Dynamics (t
Quantum theory(t
Statistical theory(t /
Stochastic theory
Macroscopic Physics
hierarchy
autonomy
Markov chains
limited by bifurcations
Spiral
holon
helix
measure
order
cycle
code
dependence
Differentiation Meta
Trajectories
-t)
-t) Probability amplitudes
Irreversibility M,T,∧
-t)
symbol
increase input
endless repeating
interdependence
Self-referential
reduce output
stabilization
Interaction
Random
integration
separation
Positive feedback
compression
Chaos
topological space
Negative feedback
Tensegrity
synergy
cybernetics
Feedback
element
main hub
hub
node
power law
scale free
Randomness
Dynamic stability Fractal Attractor
Sustentation
Complex system
intention
While the implicate order with oneness enfolds in diversity, diversity unfolds from oneness
Infinite Creation is
emerged from Entelechy
The initial
that means process to
boundary
becoming from being.
conditions of
Love means dynamic
the Universe is
motion as interaction
the boundless
between universe and
condition.
field. Entelechy concerns
dissipative process to
Mandala
nonequilibrium from
shows
equilibrium that becomes
process of
information with pattern.
infinite
In other words, pattern
creation of
emerges from process of
network and
motion to order from
organization
random. Infinite creation
by Universe
Entelechy that emerges
as autonomous
from Love is folded in
agent.
organism and evolution
as organisms.
Mandala is integrative notion with
multidimensional diagram that shows all notions
in perspective map of the right. We can observe
Mandala as picture that is designed as coplanar
diagram in various culture on the world.
The mandala as pictures shows preestablished
harmony. This shows limitation of expression in
2 dimension that can hand to and spread general
people rather than painter as folkloric culture.
Meanwhile, Mandala as notion in Indian
philosophy shows infinite creation by interaction
between Akasha and Brahman as symbolized by
Shiva. This notion affected to founding quantum
theory.The perspective map shows one of
integration of concept between modern western
philosophy and Oriental philosophy in
genealogical chart concerning system theory.
At same time, this map shows flowchart and
integration of the segmented scientific concepts.
Each colors adapts to colors as the segmented
our cognition in Process of Self.
direction
Perspective map of integrative science for logical coherence concerning edit of science with integrative approach
Infinite creation by
Infinite process
Infinity Global Shift BioCosmology Nous Self Concept Supersystem Entelechy Nous
by Mandala
Entelechy as Love
Quantum shift Akashic Field Akasha Brahman Yin and Yan Tao bardo macrocosm microcosm
h(coherence)
Wave function
Symmetry
broking
Relationship
Pattern
Pink zone of bottom
shows level of
description for evolution
of concept of physics
by Ilya Prigogine
(1980-p211). t shows
macroscopic time as
the average over the
new operator time.
The fundamental framework of Nous- Self System
Concept
Elucidation of systemic physiology as scientific background
for ethical scientific policy that can create international
ethical principle for MDGs
Purpose
The global dissemination and construction of social
system and lifestyle that modern human can harmonize
with nature, diversified society and pluralist culture
Segmentation of Nous-Self System
for integration of scientific domain
by organic perspective
1. The segmentation of Nous-Self System shows
holistic vision that science reduces Nous-Self to
each domain.
2. Conversely, Nous-Self System as holistic vision
shows philosophical method for symbiotic
integration of segmented scientific domain.
Nous- Self System – Systemic Physiology of modern humans by integrative science
External physiology with self referential circulation
Akasha/ Zero Point Field/ Field/Love
(heat / electromagnetic radiation / entropy / energy / elemental particle/ molecule/ amino acid/matter）
Infinity : Macrocosm, Oneness, Something great, Spirit, Nothingness, Universe
Nous- Self System – Systemic Physiology of modern humans by integrative science
External physiology with self referential circulation
Self
Atman
microcosm
spiral information network for self organization body ← part ←tissue ←cell ← DNA← molecule
Reduction of
wave function
Irreversibility
Shift to boundless condition
Akasha/ Zero Point Field/ Field/Love
(heat / electromagnetic radiation / entropy / energy / elemental particle/ molecule/ amino acid/matter）
soul, nature, earth
Infinity : Macrocosm, Oneness, Something great, Spirit, Nothingness, Universe
Nous- Self System – Systemic Physiology of modern humans by integrative science
External physiology with self referential circulation
Akasha/ Zero Point Field/ Field/Love
(heat / electromagnetic radiation / entropy / energy / elemental particle/ molecule/ amino acid/matter）
Self
Atman
microcosm
Reduction of
wave function
Irreversibility
soul, nature, earth
Infinity : Macrocosm, Oneness, Something great, Spirit, Nothingness, Universe
Direction of process for Individuality concerning self-emergence
Power of integration
spiral information network for self organization body ← part ←tissue ←cell ← DNA← molecule
Constancy retention
Internal Physiology
Shift to boundless condition
Nous- Self System – Systemic Physiology of modern humans by integrative science
External physiology with self referential circulation
Akasha/ Zero Point Field/ Field/Love
(heat / electromagnetic radiation / entropy / energy / elemental particle/ molecule/ amino acid/matter）
Philosophy
Self
Atman
microcosm
Direction of process for Individuality concerning self-emergence
Power of integration
spiral information network for self organization body ← part ←tissue ←cell ← DNA← molecule
Constancy retention
Internal Physiology
Reduction of
wave function
Irreversibility
Shift to boundless condition
Subjective
recognition
(I recognize
subjectivity by
relativity.)
Subjective
cognition
(I cognize that my
body and mind is
different from
other. )
Subjective
perception
(I perceive that my
self as part is
different from other).
Subjective
sensation
(I sense that my
self as individual
organism is different
from other organism.)
Subjective
existence
(I awake that
my self exists
with diversity
in individual
organism
here now
Intersubjective
collective
unconsciousness
soul, nature, earth
Infinity : Macrocosm, Oneness, Something great, Spirit, Nothingness, Universe
(I awake that my self
exists in Oneness
here now )
Intersubjective unconsciousness as archetype
Self awareness:I awake that my self is ONENESS as process
Nous- Self System – Systemic Physiology of modern humans by integrative science
External physiology with self referential circulation
Akasha/ Zero Point Field/ Field/Love
(heat / electromagnetic radiation / entropy / energy / elemental particle/ molecule/ amino acid/matter）
Biology
Philosophy
Self
Body
Atman
microcosm
Power of integration
Constancy retention
Brain
Nerve
Sense
organ
Immunity
Internal Physiology
Endocrine
Reproduction
Urinary
Digestive
Circulation
Metabolism
Nerve
Respiration
Reduction of
wave function
Irreversibility
Shift to boundless condition
Direction of process for Individuality concerning self-emergence
Nerve
spiral information network for self organization body ← part ←tissue ←cell ← DNA← molecule
Brain
Subjective
recognition
(I recognize
subjectivity by
relativity.)
Subjective
cognition
(I cognize that my
body and mind is
different from
other. )
Subjective
perception
(I perceive that my
self as part is
different from other).
Subjective
sensation
(I sense that my
self as individual
organism is different
from other organism.)
Subjective
existence
(I awake that
my self exists
with diversity
in individual
organism
here now
Intersubjective
collective
unconsciousness
soul, nature, earth
Infinity : Macrocosm, Oneness, Something great, Spirit, Nothingness, Universe
(I awake that my self
exists in Oneness
here now )
Intersubjective unconsciousness as archetype
Self awareness:I awake that my self is ONENESS as process
Nous- Self System – Systemic Physiology of modern humans by integrative science
External physiology with self referential circulation
Biology
Self
Body
climate
Atmospheric
pressure
Immunity
Endocrine
Reproduction
Urinary
Digestive
Circulation
Metabolism
Nerve
Respiration
Gravity
Shift to boundless condition
Reduction of
wave function
Irreversibility
Sea tide
Direction of process for Individuality concerning self-emergence
Organic
Matter
Brain
Sense
organ
Operation as function
Inorganic
matter
Nerve
Subjective
recognition
Nerve
Weather
Water
Brain
Philosophy
Mind
Power of integration
Atmosphere
Rational
action
Operation as function
Geological
feature
Qualia
Constancy retention
Topography
Passion
Schumann
resonance
Atman
microcosm
spiral information network for self organization body ← part ←tissue ←cell ← DNA← molecule
Meta
cognition
Magnetic
field
Internal Physiology
Ejection of heat / electromagnetic wave / matter/ entropy/ particle/ fluctuation/energy
Electric
field
Akasha/ Zero Point Field/ Field/Love
(heat / electromagnetic radiation / entropy / energy / elemental particle/ molecule/ amino acid/matter）
Cognitive science
(I recognize
subjectivity by
relativity.)
Subjective
cognition
(I cognize that my
body and mind is
different from
other. )
Subjective
perception
(I perceive that my
self as part is
different from other).
Subjective
sensation
(I sense that my
self as individual
organism is different
from other organism.)
Subjective
existence
(I awake that
my self exists
with diversity
in individual
organism
here now
Intersubjective
collective
unconsciousness
soul, nature, earth
Infinity : Macrocosm, Oneness, Something great, Spirit, Nothingness, Universe
(I awake that my self
exists in Oneness
here now )
Intersubjective unconsciousness as archetype
Self awareness:I awake that my self is ONENESS as process
Nous- Self System – Systemic Physiology of modern humans by integrative science
External physiology with self referential circulation
Biology
Psychology
Self
Body
Inorganic
matter
Organic
Matter
climate
Atmospheric
pressure
Cognition
Cognition
Emotion
Image
Feeling
memory
Nerve
Sense
Sense
organ
Perception
perception
Sensation
Somatesthesia
（superficial sensation
Reproduction
/deep sensibility)
Urinary
Digestive
Endocrine
Circulation
Metabolism
Nerve
Body
Proprioceptive sensibility
awareness
(sense of position for moving body)
Respiration
Shift to boundless condition
Reduction of
wave function
Irreversibility
Sea tide
Gravity
Brain
Recognition
Thinking
Immunity
Operation as function
Water
Nerve
Understanding
soul, nature, earth
Infinity : Macrocosm, Oneness, Something great, Spirit, Nothingness, Universe
Direction of process for Individuality concerning self-emergence
Weather
Brain
Subjective
recognition
Reason
Power of integration
Atmosphere
Operation as function
Geological
feature
Qualia
Constancy retention
Topography
Passion
Schumann
resonance
Rational
action
Philosophy
Mind
Atman
microcosm
spiral information network for self organization body ← part ←tissue ←cell ← DNA← molecule
Meta
cognition
Magnetic
field
Internal Physiology
Ejection of heat / electromagnetic wave / matter/ entropy/ particle/ fluctuation/energy
Electric
field
Akasha/ Zero Point Field/ Field/Love
(heat / electromagnetic radiation / entropy / energy / elemental particle/ molecule/ amino acid/matter）
Cognitive science
(I recognize
subjectivity by
relativity.)
Subjective
cognition
(I cognize that my
body and mind is
different from
other. )
Subjective
perception
(I perceive that my
self as part is
different from other).
Subjective
sensation
(I sense that my
self as individual
organism is different
from other organism.)
Subjective
existence
(I awake that
my self exists
with diversity
in individual
organism
here now
Collective
unconsciousness
Intersubjective
collective
unconsciousness
Sense
awareness
(I awake that my self
exists in Oneness
here now )
Intersubjective unconsciousness as archetype
Self awareness:I awake that my self is ONENESS as process
Nous- Self System – Systemic Physiology of modern humans by integrative science
External physiology with self referential circulation
Biology
Psychology
Self
Body
Inorganic
matter
Organic
Matter
climate
Atmospheric
pressure
Cognition
Emotion
Image
Feeling
memory
Nerve
Sense
Sense
organ
Perception
Progress of
market economics
(spread of economic
disparity and
addiction to
material desire
Spread of
Democracy
(fixation of minority
as well as contract
society by spread
of human dignity )
Competition
principle
and education for
rationalism by
western science
(overconcentration to
metropolis and fixation
of social segment
by disparity of
education )
Somatesthesia
（superficial sensation
Reproduction
/deep sensibility)
Urinary
Digestive
Endocrine
Circulation
Metabolism
Nerve
Progress
of Individualism
(Collapse of
community)
Proprioceptive sensibility
(sense of position for moving body)
Basal ganglia
system→
Thalamuscortex system
Cognition
Brain system
nerve
system →
Tissue system
Brain system
 Nerve
system 
perception
metabolism
system
Brain system
Respiratory
system
Circulatory
system
Metabolism
system
Central nerve
system
→Peripheral
Nervous
system
Sensation
Body
awareness
Reduction of
wave function
Irreversibility
Shift to boundless condition
soul, nature, earth
Infinity : Macrocosm, Oneness, Something great, Spirit, Nothingness, Universe
Philosophy
Subjective
recognition
Recognition
Respiration
Sea tide
Gravity
Brain
Thinking
Immunity
Operation as function
Water
Nerve
Understanding
Neocortex
System
Direction of process for Individuality concerning self-emergence
Weather
Brain
Reason
Potential stress
by modern society
Power of integration
Atmosphere
Rational
action
Operation as function
Geological
feature
Qualia
Constancy retention
Topography
Passion
Schumann
resonance
Mind
Atman
microcosm
spiral information network for self organization body ← part ←tissue ←cell ← DNA← molecule
Meta
cognition
Magnetic
field
Internal Physiology
Ejection of heat / electromagnetic wave / matter/ entropy/ particle/ fluctuation/energy
Electric
field
Akasha/ Zero Point Field/ Field/Love
(heat / electromagnetic radiation / entropy / energy / elemental particle/ molecule/ amino acid/matter）
Cognitive science
Neuroscience
Sociology
(I recognize
subjectivity by
relativity.)
Subjective
cognition
(I cognize that my
body and mind is
different from
other. )
Subjective
perception
(I perceive that my
self as part is
different from other).
Subjective
sensation
(I sense that my
self as individual
organism is different
from other organism.)
Subjective
existence
(I awake that
my self exists
with diversity
in individual
organism
here now
Collective
unconsciousness
Intersubjective
collective
unconsciousness
Sense
awareness
(I awake that my self
exists in Oneness
here now )
Intersubjective unconsciousness as archetype
Self awareness:I awake that my self is ONENESS as process
Nous- Self System – Systemic Physiology of modern humans by integrative science
External physiology with self referential circulation
Potential stress by
development of
technology
industry (decrease
Atmosphere
of each movement
/ decline of basal
metabolism power
Weather
Development of
Motorization and
globalization
Inorganic
matter
Organic
Matter
climate
Atmospheric
pressure
Gravity
(environmental
endocrine
disrupter / food /
water/ soil /
air)
Cognition
Emotion
Image
Feeling
memory
Nerve
Sense
Sense
organ
Perception
Progress of
market economics
(spread of economic
disparity and
addiction to
material desire
Spread of
Democracy
(fixation of minority
as well as contract
society by spread
of human dignity )
Competition
principle
and education for
rationalism by
western science
(overconcentration to
metropolis and fixation
of social segment
by disparity of
education )
Somatesthesia
（superficial sensation
Reproduction
/deep sensibility)
Urinary
Digestive
Endocrine
Circulation
Metabolism
Quantum biological
pollution
(noise / electromagnetic
wave/ vibration)
Shift to boundless condition
Nerve
Progress
of Individualism
(Collapse of
community)
Proprioceptive sensibility
(sense of position for moving body)
Basal ganglia
system→
Thalamuscortex system
Cognition
Brain system
nerve
system →
Tissue system
Brain system
 Nerve
system 
perception
metabolism
system
Brain system
Respiratory
system
Circulatory
system
Metabolism
system
Central nerve
system
→Peripheral
Nervous
system
Sensation
Body
awareness
soul, nature, earth
Infinity : Macrocosm, Oneness, Something great, Spirit, Nothingness, Universe
Philosophy
Subjective
recognition
Recognition
Respiration
Reduction of
wave function
Irreversibility
Sea tide
(depression of diversity)
Combined
pollution
Biochemical
pollution
Thinking
Immunity
Operation as function
Water
Brain
Understanding
Neocortex
System
Direction of process for Individuality concerning self-emergence
modern humans
for manufacturing
Nerve
Reason
Potential stress
by modern society
Power of integration
development of
Brain
spiral information network for self organization body ← part ←tissue ←cell ← DNA← molecule
(lack of experience
as natural creatures)
Mind
Atman
microcosm
Rational
action
Operation as function
Productivity
improvement /
Promotion of
industry for product
Qualia
Geological
feature
(Stimulus by media）
Constancy retention
Topography
Pollution
by artificial
information
Passion
Schumann
resonance
Body
Meta
cognition
Magnetic
field
Psychology
Self
Internal Physiology
Ejection of heat / electromagnetic wave / matter/ entropy/ particle/ fluctuation/energy
Electric
field
Biology
Akasha/ Zero Point Field/ Field/Love
(heat / electromagnetic radiation / entropy / energy / elemental particle/ molecule/ amino acid/matter）
Cognitive science
Neuroscience
Sociology
(I recognize
subjectivity by
relativity.)
Subjective
cognition
(I cognize that my
body and mind is
different from
other. )
Subjective
perception
(I perceive that my
self as part is
different from other).
Subjective
sensation
(I sense that my
self as individual
organism is different
from other organism.)
Subjective
existence
(I awake that
my self exists
with diversity
in individual
organism
here now
Collective
unconsciousness
Intersubjective
collective
unconsciousness
Sense
awareness
(I awake that my self
exists in Oneness
here now )
Intersubjective unconsciousness as archetype
Self awareness:I awake that my self is ONENESS as process
Nous- Self System – Systemic Physiology of modern humans
External physiology with self referential circulation
Biology
Organic
Matter
climate
Atmospheric
pressure
Development of
Motorization and
globalization
Brain
Combined
pollution
Biochemical
pollution
(environmental
endocrine
disrupter / food /
water/ soil /
air)
Quantum
biological pollution
(noise / electromagnetic
wave/ vibration)
Cognition
Emotion
Image
Feeling
memory
Sense
Sense
organ
Perception
Boundary
Immunity
Endocrine
Reproduction
Urinary
Digestive
Competition
principle and education
for rationalism by
western science
(overconcentration to
metropolis and fixation
of social segment)
Somatesthesia
（superficial sensation
/deep sensibility)
Proprioceptive sensibility
(sense of position for moving body)
Shift to boundless condition
Boundless
Recognition
Cognition
Brain system
nerve
system →
perception
Tissue system
Brain system
 Nerve
system 
metabolism
system
Sensation
zone in process
Metabolism
Nerve
Respiration
Basal ganglia
system→
Thalamuscortex system
Spread and Progress
of Individualism
(Collapse of community)
Circulation
Sea tide
Gravity
Thinking
Nerve
(depression of diversity)
Operation as function
Inorganic
matter
of each movement
/ decline of basal
metabolism power
Internal Physiology
Water
industry (decrease
Nerve
Understanding
Progress of
market economics
(spread of economic
disparity and addiction
to material desire
Spread of
Democracy
(fixation of minority
as well as contract
society by spread
of human dignity )
Splanchnesthetic
soul, nature, earth
zone in process
Infinity : Macrocosm, Oneness, Something great, Spirit, Nothingness, Universe
Brain system
Respiratory
system
Circulatory
system
Body
Metabolism
awareness
system
Central nerve
system
→Peripheral
Nervous system
amino acid
molecule
elemental
particle
Subjective
recognition
Collective
consciousness
Sense
awareness
Direction of process for Individuality concerning self-emergence
Weather
modern humans
for manufacturing
Brain
Reason
Neocortex
System
Power of integration
Atmosphere
development of
Rational
action
Potential stress
by modern society
Mind
Input-output of information
Geological
feature
(lack of experience
as natural creatures)
Atman
microcosm
Reduction of
spiral information network for self organization body ← part ←tissue ←cell ← DNA← molecule
wave
function
Irreversibility
Topography
Productivity
improvement / Spread
of industry for product
Body
Operation as function
Schumann
resonance
(Stimulus by media）
Self
Meta cognition Passion Qualia
Constancy retention
Magnetic
field
Ejection of heat / electromagnetic wave / matter/ entropy/ particle/ fluctuation/energy
Ejection of heat / electromagnetic wave / matter/ entropy/ particle/ fluctuation/energy
Electric
field
Potential stress by
Material civilization
Pollution by
artificial information
Akasha/ Zero Point Field/ Field/Love
(heat / electromagnetic radiation / entropy / energy / elemental particle/ molecule/ amino acid/matter）
Cognitive science
Neuroscience Psychology
Sociology
Philosophy
(I recognize
subjectivity by
relativity.)
Subjective
cognition
(I cognize that my
body and mind is
different from
other. )
Subjective
perception
(I perceive that my
self as part is
different from other).
Subjective
sensation
(I sense that my
self as individual
organism is different
from other organism.)
Subjective
existence
(I awake that
my self exists
with diversity
in individual
organism
here now
Intersubjective
collective,
unconsciousness
(I awake that my self
exists in Oneness
here now )
Intersubjective unconsciousness as archetype
Self awareness:I awake that my self is ONENESS as process
Design ideal business model to achieve MDG
Concept
The construction of experiential economic system that can
achieve Millennium Development Goals
Purpose
The global dissemination and construction of social
system and lifestyle that modern human can harmonize
with nature, diversified society and pluralist culture
Kayo Uejima
We can create social value the goods and service that is traded
1.Our meta cognition creates scarcity as value in
consensus society.
2.Frontier of marketing strategy in USA
3.Strategic micro shift in actual economy
4. Business strategy of Design Lab Link by new marketing
theory
URL: http://www.lablink.jp/
The construction of an experiential process economic system
that can achieve millennium development goal
Target:
Creation of experiential process economy
for recovery of spontaneous healing as organism
Experiential process:
Experience of process concerning recovery of spontaneous
healing system by self-development
Purpose:
Global dissemination and construction of social
system and lifestyle to harmonize modern human
with nature, diversified society and pluralistic culture
Direction of actual sustainable society
1) Creation and spread of new social value
Shift to supply and demand of experiential process that means recovery
of spontaneous healing system as organism
2) Gradual essential solution of ethical problem
Transcendence of material civilization by organic perspective as well as holistic and
integrative approach
3) Creation of worldview
Creation of Nous-self Concept as new world view for installing metaphysics in positive and
experimental science with organic perspective
4) Remedying the gap in economic disparity
Development of interdependent organic network that can transcend hierarchical
organization, while partial system has autonomy,
5) Development of remedying the gap in economic disparity
Development of economic system that human, information and money can circulate
economic system to rural region or developmental nation from urban region or advanced
nation
Direction of actual sustainable society
6) The creation of gradual strategic transition to global shift (international
economic system) as well as macro shift ( national economy) from micro
shift (micro economy)
The spread and development of new economic policy
7) Development and spread of ethical guideline and international standard
Creation of ethical certification system like ISO as business model
8) Development of new marketing theory that solution of ethical ethics can
link to profit of enterprise
Design of experiential process marketing that can utilize cognitive process from
internal psychosomatic operation by encoding experience as stimulus with external
psychophysical operation
Design of sub consciousness marketing that can utilize sub consciousness for long term
9) Development and spread of ethical education and philosophical education
Creation of coexistence by grasp of harmonized lifestyle with self-love
Grasp of awareness with lucidness insight to Nous-Self Process
Economic system get the most important key in order to construct
sustainable society for MDG
How can we create global shift and macro
shift from micro shift till next century?
Micro shift → Macro shift → Global shift in economic system for MDG
Stage 1: emerge in actual micro economy at now
creation of micro shift in micro economy as
marketing strategy as symbol
Stage 2: possibility of emergence till 10 years in advanced nation?
Creation of macro shift in macro economy as
national policy and regional policy
Stage 3:possibility of emergence till 50 years in each nation?
Creation of global shift in global economy as
global policy
While getting consensus of people of the world,
What can gradual guide to macro shit and global shift from micro shift ?
Emergence of experience economy in USA
B.J.PineII indicated shift to experience economy from service industry after
industrialized economy by industrial revolution.
Economical value by B.J.Pine
1) Commodity : interchangeable products depending on materials from nature
2) Product : standardized products depending on purpose for usage
3) Service: job that oneself don’t wish. We hope that others supply thus job.
4) Experience: Occasion that can attract customer. Shift to occasion that cannot
forget in memory of customer from service
(1)~(3) is swallowed up by a wave of price competition among these.
(1)~(3) cannot anticipate growth / profit as a company.
But the company where a customer can direct unforgettable experience at the time of
consumption succeeds and can get profit in the days of economic slump.
B.J.PineII indicated that all nations need the following gradual shift.
“(1 )Economy of Industry from Agricultural Economy by industrial revolution
(2) Service Economy from Economy of Industry
(3) Experience Economy from Service Economy
Development of experiential marketing in USA that creates micro shift
Bernd H.Schmit showed the following characteristics about experiential marketing.
“Experiential marketing focuses on the situation of use and consumption rather than products.
In addition, experiential marketing focuses on sort of experience than attribute of products.
Purpose of experiential marketing is seamless integration concerning linkage of stimulus
that consumers can accept at various point of contact.”
He classified experience by application of cognitive process as the below.
1) Sense: The experience model excites by sense
2) Feel: Making consumers stir up emotions by some experience
3) Think: Often encouraged consumers’ creativity and estimated
enterprises and product.
4)
Act: Design long-term interaction model with consumers.
5) Relate: The interacted from person to person will make some
powerful relationship”.
Spread of experiential marketing in Japan
Hiroshi Hirayama conducted a detail investigation into the present
conditions of experiential marketing in Japan with fieldwork.
He (2007) showed that creation of experiential value of consumer as
strategy linked to creation of brand value.
“One of direction about experiential marketing is adapted to needs of
experiential consumer by contact to experience, emotion, mind, sense
and psyche of consumer. By thus adaptation, experiential marketing
enfolds brand value. In addition, spread of brand value can secure
competitive leadership to other companies.”
The creation of experience value in each companies in micro
economy links to shift of experience economy as macro economy.
Creation of LOHAS segment with marketing strategy as concept in USA
1 stage: discovery of new segment that based on sub consciousness by Paul H. Ray of
and Ruth Anderson
2 stage: Development of new business model by linkage between Paul H. Ray as scientist and Jirka
Rysavy as entrepreneur
3 stage: Participation of a lot of companies for development of potential market
As soon as Paul H Ray and Jilka Rysavy established GAIAM co at 2000, they began construction of social
network by LOHAS conference. A lot of companies and individual business persons have created LOHAS
conference for marketing strategy and consulting as theme of health, natural life, organic and fair-trade since
2000.
For development of potential market, companies and individual business persons used LOHAS segment with
marketing as concept.
4 stage: The value of a lot of potential consumer emerged dynamic transformation ion micro
economy since 2000.
LOHAS is social value as well as segment that is created by marketing strategy as concept.
In the case of USA, spread of LOHAS becomes key for development in micro economy.
This means emergence of micro shift.
The success of development of potential market that companies can get profit made a cause
of micro shift.
NMI’s NEW 2004 Consumer Segmentation Model Identifies Four Distinct Segments
INDIFFERENTS
8%
LOHAS
27%
xxx
LOHAS =
Almost 60 Million
U.S. Adult
Consumers
CENTRISTS
29%
NOMADICS
37%
(% general population U.S. adults…)
Reference: Steve French Managing Partner of natural marketing institute(2004),
” Consumer Research on Energy Efficiency and Renewable Energy”, Research Results from the
2004 LOHAS Consumer Trends Database™
Summary Trends Among The LOHAS Consumer:
A Snapshot of 2004 Versus 2003
Increase in
alignment of personal values with company/brand values
Higher concern for socially responsible business practices
They’re becoming more influential about “spreading the word”
They’re more likely to be early adopters of new products/services
Much higher usage rates of many products and services, such as:
Natural/organic consumable/packaged goods
Renewable power/energy
Green building products/services
Energy-efficient durable goods (autos, appliances, electronics, etc.)
Socially responsible investing
Reference: Steve French Managing Partner of natural marketing institute(2004),
” Consumer Research on Energy Efficiency and Renewable Energy”,
Research Results from the 2004 LOHAS Consumer Trends Database™
Trend of LOHAS segment in USA shows attribute of marketing as concept.
People that is suitable to LOHAS segment don’t know fact that oneself belong to LOHAS segment.
In short, General people also don’t recognize LOHAS as social value in actual society. Enterprise
cannot spread to diversified people without branding strategy with LOHAS as symbol.
Spread of LOHAS segment with marketing strategy as symbol in Japan
In the case of USA, LOHAS is technical term for marketing strategy.
In the case of Japan, LOHAS is word as new symbol that general public expresses
healthy, ecological, organic and fashionable lifestyle for happiness of oneself rather
than sustainable for next generation.
Stage 1: Introduction of LOHAS strategy in USA at 2002
Junko Ohwada who is Japanese famous marketer of ecological marketing strategy introduced
LOHAS in Nikkei newspaper September 2002.
State 2: Creation of LOHAS as new symbol by fashionable designed
Kazumi Oguro who is manager of SOTOKOTO magazines and TODO press corporation created
LOHAS as new symbol by fashionable designed. He introduced shops, goods and service
concerning LOHAS as symbol in SOTOKOTO magazine by memorable photograph as experiential
marketing and sophisticated simple sentence between 2004 and 2006. If readers go to shops or buy
goods and service, they can consume LOHAS as experience fashionable and sophisticated in
magazine without thinking background of LOHAS as concept.
Step 3: Establishment of LOHAS as brand by media mix strategy and trademark registration
TODO Press and Mitsui & Co, Ltd that is the biggest trading company in Japan began application of
trade registration for branding strategy since 2002. They got 64.3% of trademark registration as
words concerning LOHAS in various product and service between 2004 and 2005.
Spread of LOHAS segment with marketing strategy as symbol in Japan
Step 4:Construction of Organic network by LOHAS as concept for creation of
premium branding
Kazumi Oguro set up website of Lohas club for establishment of social network and
advertisement strategy at 2005. While he constructed organic network between consumer
and the diversified companies concerning LOHAS as concept in social network, he
introduced LOHAS as concept in diversified company for creation of premium branding
by relief.
Step 5: spread of principle for LOHAS as concept by acquiring profit for the confirmed
premium brand
Acquiring profit for the confirmed premium brand by trademark registration facilitates
to autonomous creation of principle for creation of branding in the diversified companies.
The participated company autonomy created principle concerning healthy or sustainable of
LOHAS as concept. After Lohas club co collaborated with Environment Ministry, they
supplied award to people and organization that promote LOHAS since 2006.
Step 6: Spread to general people by entry of diversified companies
For achievement of millennium developmental goal by construction of sustainable society,
we need strategically suggestion of new social value.
Integration between experiential marketing and marketing strategy as symbol
Kazumi Oguro created the sophisticated and designed space with
fashionable photographs and pictures as introduction in lifestyle and word
of LOHAS.
His advertised strategy and creative method of magazine as marketing is
typical experiential marketing.
Because he utilizes all contents of sense, think, act, relate and feel that
experiential marketing emphasized. For example, when readers looked
cover , they can feel world of special topic only simple and fashionable
photograph and word. After they begin reading SOTOKOTO, he can think
various social themes from beautiful photograph and simple sentence.
Furthermore, if they actually go to shop or use goods concerning LOHAS,
they can act and relate people and goods in fashionable world of magazine.
Media mix and brand strategy as trademark that used the diversified
network contributed to popularity of LOHAS . And Lohas club co sold the
diversified major company like Mitsubishi Estate Co,Ltd as property
company that utilized LOHAS as marketing concept of less environmental
burden and comfortable and luxury apartment(M.M.TOWERS
FORESIS ).
Spread of new social value as well as LOHAS segment in Japan
People who don’t hear
Year
People who hear and
know meaning of LOHAS
People who hear and
don’t know meaning of
LOHAS
2006
21
17
62
2007
37
26
37
2008
40
25
36
Year
People who is interested
in lifestyle of LOHAS
People who has sympathy
for lifestyle of LOHAS
2007
44
49
2008
54
59
People that lifestyle of
LOHAS is near to lifestyle of
oneself
22
27
Table 2: consumers who are interested in environment and consumer
Quotation: E-SQUARE co and The Natural Marketing Institute (2008)
“LOHAS RESEACH”(http://www.e-squareinc.com/services/csr_m_lohas01.html)
Thus rapid popularization of LOHAS is strategic result that marketing
strategy of LOHAS as symbol adopted to Japanese sub consciousness and
un consciousness.
Creation of new social value by gradual strategy
1) Marketing as concept can create new social value.
We can observe thus typical transformation of social value in strategic creation of
LOHAS (Lifestyle Of Health And Sustainability) segment with marketing strategy as
concept by sociologist and enterpriser in USA.
2) Marketing as symbol can spread new social value in
general people.
We can observe the typical spread of new social value to general people about
popularity of products and service using LOHAS as symbol with marketing strategy
as symbol in Japan.
It is important that UNESCO creates new concept as modern ethical
principle.
For spread, it is need that UNESCO creates new symbol that can
simply express new social value for achievement of Millennium
Development Goals.
Design of Lab Liｎk
~for construction of international Ethical Certification and
Educational Network ~
Concept
The construction of sustainable society that can
achieve Millennium Developmental Goals
The transcendence of material civilization
The development of harmonized social system
The creation of organic network
for design of experiential process economy
based on Love
by
kayo uejima
Purpose for establishment of Lab Link
Lab Link aims to establish
an International Ethical Certification and
Educational Network
Concept of establishment
The construction of sustainable society that can achieve
Millennium Developmental Goals.
Purpose of Design
The global dissemination and construction of social system and
lifestyle where modern humans can harmonize with nature and
diversified society and pluralistic culture.
Midterm Planning of Lab Link by Holistic marketing
Shift to economic system for consumption
of experiential process with self-development
Psychophysical
Body Awareness
Transition
Process
Harmonized Society
Society of modern human have harmonized
with nature, pluralistic culture and
diversified society
material
Hospitality Resort
Manifest Consciousness
Construction of experiential industry and
healthcare industry for shift to experiential
process economy
Rule by power
Development to organic network
Pre- consciousness
Construction of organic network by management of sustainable
tourism and alternative medical care for recovery of
spontaneous cure
moral
Personal
Subconsciousness
sensibility
Community
subconsciousness
Construction of social network system
Construction of expert social network for supply of goods and experience
as well as management of certification and creation of ethical code,
quality standard in each domain and nation
Construction of social network for consumption of goods and experience
as well as assessment concerning goods and experience
Construction of Free think tank
Construction of free think tank for development of ethical guideline and
ethical standard and development of certification system by creation of integrative science
Target of marketing
Economic system for consumption of materials
by material civilization of 20 century
Construction of fundamental system
and main business contents
Mandala business strategy with Nesting system
Dynamic stability
The Break Through
Phase
The critical
Phase
Social value
General population
Manifest consciousness
Consumption
Evolution
Value
Evaluation
Organic Network
Hospitality Resort
Support and Buzzword
People seeking
spontaneous healing
Pre consciousness
Consumption and public movement
Evolution
Belief
Assessment
Local Network
My Lab Link
Ethical code, quality code, risk management
Various Experts
Personal subconsciousness
Sustainable tourism and Healthcare
Evolution
Moral
Management of certification system
Local network
Expert Social Network
System
in each nations
The Transformation Ethical standard
Phase
and guideline
Super specialists who are
well versed in everything
Community
subconsciousness
Evolution
Relief
development
Global network
Free Think Tank
certification system
in the world
Integrative science
The Trigger Creation
Phase
Supply and demand
Branding
Participator
Target of sub consciousness marketing
Evolution
Philosophical contents
Network
Business plan
Mandala for construction
of fundamental social
system～
for changing flow of money
from sub consciousness
Sub consciousness marketing for business strategy
Lab Link creates interaction to real system from virtual system
Shift to experiential
process economy
Feed-back
General population
except of
members
My Lab Link
member
(the general public,
Student,Housewife,
Businessman, etc)
Lab Link Experts
(enterpriser,media, NPO,
NGO, Doctor, researcher
Teacher,bureaucrat
Administrator, artist,
researcher,scientist,etc)
“Lab Link “
Free Think tank
Core-member
(super specialists who are
well versed in everything)
Research idea of Integral,Unification
Research idea of Holism, Holistic
psycho process
Create Holistic Harmony Theory
physical process
Corporate Identity
Lab Link becomes main hub in order to
evolve as the being
Lab Link guides 4 shifts for evolution as the being
1. Integration of scientific and philosophical domains
by organic perspective
2. Transcendence of material civilization by organic perspective
3. Creation of new social value and global insurance system for
spread and redevelopment of traditional alternative
medical care for sustentation of diversity and
recovery of spontaneous healing system
4. Design of social system that modern humans are harmonize
with nature, diversified society and pluralistic culture
Lab Link’s business strategy~ Creation of premium brand for recovery of spontaneous healing system
…..Fundamental business plan that aims to experiential process economy with healthy and high quality lifestyle…
Development of experiential process value... Supply of healthcare and experiential process for recovery of spontaneous cure
Ⅰ. Virtual system : Construction of the social network system
... Research and Development of information strategy,risk management strategy and brand strategy for development of potential market
Free think tank
Design of fundamental strategy
Development of universal policy
1. Development of ethical guideline and
ethical standard
2. Development of certification system
3. Accumulation of knowledge
4. Mutual education
5. Epidemiology investigation and
information disclosure by experience
participation of consumer
6. Mutual training and educational
institute for researchers in Web site
7.Development of global insurance
system for spread and redevelopment
of traditional alternative medical care
Network for information
communication
Basics strategy of
Social network system(SNS)
6.
Free think tank SNS
Establishment of
certification system
Construction of premium brand
9. Ethical code and norm based
ethical guideline
10. Quality standard
7. Expert SNS
11. Administrative provision.
8. My Lab Link SNS
12. Franchise
13. Development of global indicator
by entropy or calorie
Ⅱ. Real system: Construction of experimental process economy for recovery of spontaneous cure
Development of experiential process economy that can recovery spontaneous healing system concering systemic physiology of human-being
as organism.
Lab Link natural -tour
Sustainable tourism ~
Integration of Eco-tourism
and healthcare~
14. Development of problem
that can supply experiential
process value
15.Program of administration and
management
16. construction of training system
for quality maintenance
Hospitality resort
Planning/Consulting
Suggestion of health maintenance
Creation of value-added
by self-administration
17. Construction of network for health
care
18. Hospitality Hotel
<care Hotel> <welfare type Hotel>
<Hotel for medical tourism>
19. Construction of the integrative
alternative medical care
20.Development of global insurance
system
21. Development of integrative
model of organic agriculture,
forestry, fishery for healthcare
22. University marketing
Development of business
strategy of International Ethical
and Educational Network
Elucidation of systemic physiology
as organism
Creation of society that human
being harmonized with nature,
pluralist culture and diversified
society
The suggestion of the universal
policy to specialized agency of
United Nation
The suggestion of integrative
Policy that can link each partial
System for coexistence
Creation of International Ethical
and Educational Network
Development of self-referential
circulative flow for creation of
individual linkage between general
people and global elite
23. Construction of integrative
education system
for coexistence
Construction of the network
conglomerate model by
construction of organic
network
24. Education to company, hospital,
school and public institution
Shift to experiential process as
economy
25. Regional policy
Utilization of orgasm with
strategy focusing on all
perception
26. Financial policy
Experiential process marketing theory
….interaction between the value with physical perception and the value with mental recognition….
Experiential process marketing utilizes psychosomatic process and psychophysical process
Process strategy of Experiential process marketing theory
Experiential marketing theory
Influence to psychophysical process
by external environment of meteorological influence etc
Process strategy of general marketing theory
psychological process of （principle of pleasure or happinessas individual ）
Physical Process ( principle of organism as organism)
Desire
stimulus⇒vegetative feedback ⇒with or without ⇒physical value
for
repetition
orgasm
Stimulus Perception
by sense
by
experience organs
emergence to mind⇒feedback by memory ⇒with or without ⇒psychological
pleasure
judgment
Physical
Internal
Desire
regular
valuephysiological Body systemic
for
repetition
response of awareness sense Judgment
repetition
body
cognition
Meta
cognition
psychological
Valuejudgment
Consumption
Selfbehavior
determination
Most of existing marketing theory has diremption of process between body and mind
by dualism as well as diremption of psychophysical process by reductionism
Physical value judgment rather than psychological
value judgment has a key for consumer behavior
Satisfaction or dissatisfaction
happiness or unhappiness
autonomous choice by
understanding
judgment by thinking
pleasure or unpleasantness e
Cognition about
cognition
feeling and mood
Positive
Desire for
repetition
memory recall
Stop of
repetition
self-referential
repetition
Negative
un-orgasm
Expressive
facial
signals
orders
by
orgasm
Orgasm
Stonines
warm
Sense
face
cold
stiffness tenderness
limb
muscle
Cold ] Refreshing
sweat sudation
light
Slow or
heavily
speedy
Slow or
speedy
pain
fishy
Coding of stimulus
Sweat
glands
breath
chest
pupil
organs
Addiction ← Repeater ← Same behavior
Long
term
memory
value judgment
← Body as un consciousness seeks same stimulus for organism ←satisfaction that is based on happiness
Behavior of human-being is dynamic process with incorporation between body and mind that is based on psychophysical process between environme
and oneself. Though Satisfaction by happiness in consumption behavior becomes fundamental in most of marketing theory physical sense,
human-being seeks physical orgasm by physiological process with consumption behavior.
A call for establishment of an International Ethical
Certification and Educational Network.
We indicate reason for spread of ethical guideline and ethical standard
for reason like below.
For the remedying the gaps in economic disparity, global guideline and
ethical standard is needed.
Even if UNESCO creates guideline and ethical standard, if this standard
doesn’t link to profit of enterpriser, guideline and ethical standard don’t
have actual effect in actual economy.
If guideline and ethical standard can link to branding strategy of
enterpriser, rapid spread of guideline and ethical standard is possible.
We can observe branding strategy by ISO about thus case study.
We suggested concrete policy that UNESCO establishes an
International Ethical Certification and Educational Network
with Design of Lab Link. There is also a call for development
of further ethical guideline and ethical standard like ISO.
Creation of main hub for construction of sustainable society
Call for Establishment of an International
Ethical Certification and Educational Network
There was also a call for development of further
ethical guidelines and ethical standards by UNESCO
Lab Link Creation of organic network model
Lab Link field of information
in social network system
Composition business model
concerning sustainable tourism
welfare enterprise
tourist agency
Enterprise and
persons of alternative agriculture,
domestic forestry,and
marine products industry
Healthcare industry as core of
integrative business model
Integrative
medical care
Western modern
medicine
Alternative medicine
Circulation in free think tank
by mutual education
Researcher
Various
Specialists
General participant
expert
(entrepreneur /
businessman)
Elucidation of physiological
human being
Feedback of
business model
concerning
regional policy
Big city
much consumers
that include big company,
vocational school
and hospital
Local area
Supplier that include
medium size or
Information/
small size
person/money
self-management
service/article
company
Grand Design “Hospitality Resort” of 23 century by International Ethical and Educational Network
Target of universal policy : Shift to experiential process economy
Theme as regional policy
“Recover of spontaneous healing system”
Rural region
Environmental economy
for preservation and application
Circulated economy by application of
“ICT revolution”and
“Reference revolution”
Experiential Industry
Autonomous economy in
Rural region (recovery of
Sustainable tourism
agriculture, forestry and fishery)
Urban region
Care economy for daily health care
Healthcare Industry
Information
Technology
natural tour alternative medical care+ecotour
participant /experience eco-tour
Green-tourism, Blue-tourism
typical eco-tour
Shift of eco–tour from mass tourism in urban area
slow-food, grummet
spa– healing by alternative preservation medicine
Walking in traditional landscape
Establishment of institute for offer information of
Harmonized agriculture
guideline,education,linkage for supply and demand
Integral welfare
University and association that offer education and
as home delivery
1. Branding Japanese food
know-how of marketing for sustainable tourism
of high-price,safety-food
with spread of LOHAS
1.Supply of care
Local area that
Local area that
(Lifestyle of health and
as preservation
don't have eco
have eco-tourism
sustainability)
medicine for old
-tourism
・circulation of organic food,
person and sick
traditional food and these
person by home
cooking style
delivery
）
2.Establishment of institute
2.Establishment
for offer of information
of institute
（rental farm, education,
for offer of
switching
job
etc）
information
（
3.Redevelopment of farm･forest・ for care
field for organic agriculture 3.satellite clinic
4.Creation of organic farm
by web-sight
and forest in urban area
4.home- delivery
(rental of urban residences
service of
restraints for slow food)
hair-cut,massage,
5.Improvement of land by
shopping daily
application of microbe
goods by
6．Spread of restraints for
reservation
organic food by farmer
on line
Big
Hotel
Hospitality
Hotel
1.Shift hospitality
hotel with integrative
alternative medicine
from luxury hotel
2. Establishment
of center for
integrative
alternative
preservation
medicine for
medical tourism
3.proposal of new
lifestyle for
recovery of
spontaneous healing
system for urban
residences.
4. Integration
between food
therapy,
psychophysical
therapy like yoga,
Qui and body work,
detoxification
Middle -minor
declining Hotel
Care Hotel
1.Shift care hotel
from declining
hotel for old
person of urban
region
2. Establishment
of institute to
offer information
and education
for care,supply
and demand
3.Offer day-care
service and
day stay service
by using
vacancy room
4.New employment
policy for regional
service from
saving of
declining hotel