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Hotel Resilient Initiative
Strengthening the Resilience
of the Tourism Sector
UNISDR Asia Partnership Meeting
Bangkok, June 5th 2015
With support from the German Government through
Why Tourism Matters?
Source: UNWTO Tourism Highlights 2014
Trends & Forecast
The UNWTO World Tourism Barometer 2015 indicates that international
tourist arrivals have reached a record with 1,138 million arrivals worldwide
in 2014.
Source: UNWTO Tourism Highlights 2014
Trends & Forecast
• Tourism is a major economic sector in Asia Pacific
• Travel and tourism’s direct contribution to GDP was US$694 billion
(equivalent to 3%) in Asia Pacific (Northeast Asia, South Asia,
Southeast Asia and Oceania). In Southeast Asia, it is 4.8% of GDP.
• Visitor Exports (money spent by foreign visitors to a country) for
2014 was $397 billion.
• Travel & Tourism generated 64,001,000 jobs directly in 2014 (3.7%
of total employment) and is forecast to grow by 1.8% in 2015 to
65,161,500 (3.7% of total employment).
Source: WTCC: The Economic Impact of Travel & Tourism 2015.
Trends & Forecast
Source: PATA Visitor Forecasts 2015-2019
The Vulnerability of the Tourism Sector
• Economic losses from disasters are now reaching an average of
US$ 250 - US$300 billion each year
• Tourism is one of the most severely exposed sectors (GAR 13)
 location of many destinations in hazard prone areas
 unfamiliarity of tourist with environment and hazards
 hotel industry is often unable to address and manage natural
hazards
 emphasis on disaster response rather than reducing risks
The Hotel Resilient Initiative
Objective: To improve disaster risk management and strengthen
resilience in the tourism industry.
Who: UNISDR, PATA and GIZ/GIDRM
Approach: Work with public and private partners in the field of tourism
and disaster risk management to develop instruments that reduce
disaster risks of hotels to natural and technological hazards. Tailored
components for larger hotels and SMEs according to their requirements
and capacities.
The Hotel Resilient Initiative
Current Focus Countries:
Indonesia, Maldives, Myanmar, Philippines and Thailand
Main outcomes:
• Conduct a Market Study to verify the needs of standards
• Raise awareness and promote the Hotel Resilient initiative (tourism/
DRM Events and Conference)
• Develop risk management standards and pilot them up to 3 selected
destinations
The Market Study – Methodology
• Semi-structured interviews with 17 representatives of government
agencies, hotel industry, hotel and tourism associations, tour
operators, and insurance companies in Indonesia, the Maldives, the
Philippines, and Thailand.
• Key areas included:




Hotel Risk Management Strategies
Benefits and Barriers to Adoption of Standards
Marketability of Risk Management
Needs of the tourism sector
The Market Study – Findings
Hotel Risk Management Strategies
 Independent hotels rely on their experience to develop risk
management strategies
 Chain hotels tend to have individual standards and audited systems
in disaster management
 There are some legislated requirements for risk management in
hotels
Benefits and Barriers to Adoption of Standards
 The need for developing standardized standards for disaster
resilience is supported by many in the industry
 Main barriers - cost, time, capacity, structures
The Market Study – Findings
Marketability of Risk Management
 Insurers do reduce premiums due to effective risk management
practices
 Tour operators / travel agencies and those booking conferences or
corporate retreats demand information on risk management and risk
assessments
 Disaster risks are not a significant factor in tourist destination and
hotel selection yet, but risk awareness is growing
Needs of the tourism sector
 Information sharing and partnerships are important
 The importance of training
 Diverse needs in destinations
The Market Study – Recommendations
1. Develop standardized
standards
2. Work with hotel industry
leaders
3. Reflect relevant legislation
4. Promote both legislative and
market forces
5. Focus on business to
business marketing of the
Initiative
6. Engage global insurers and
industry associations
7. Create local partnerships
among stakeholders
8. Consider the needs of the
industry
9. Consider certification in
phase two of the Initiative
Next Steps
2015
•Publish Market Study on ‘Disaster Resilience in Hotels and
Destinations’
•Development of risk management standards with a technical
partner in a selected pre-pilot destination in Asia-Pacific region
2016
•Call of bids and selection of up to three pilot destinations in the
Asia-Pacific region based on predefined criteria
Thank you very much for your attention!
For further information please contact:
Hanna Maier (GIDRM/GIZ)
E-mail: [email protected]
Brigitte Leoni (UNISDR)
E-mail: [email protected]
Paul Pruangkarn (PATA)
E-mail: [email protected]
With support from the German Government through