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Behavioral Finance
5/23/2017
Happiness

What makes us happy?

Do we really know what makes us happy?

How to be happier

Money and Happiness
2
Behavioral Finance
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Happiness across the world

Also, it seems like American men got happier, but American women did not
3
Behavioral Finance
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Does Wealth Make Us Happy?
Wealth?
4
Behavioral Finance
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Income and Happiness
Real Income Per Head
300
100%
75%
200
150
50%
100
25%
50
0
0%
Percentage Very Happy
Real Income (1945=100)
250
1945 1950 1955 1960 1965 1970 1975 1980 1985 1990 1995 2000
The belief is that by raising its output and productivity a society truly betters itself …
The truth is individual happiness appears to be the same across poor countries and rich
countries, additionally economic growth does not raise well-being: once the GDP per
capita increases above about 12K $/ year there’s barely increase in happiness.
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Behavioral Finance
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Employment and Happiness

Unemployed feel much less satisfied with life. However, the decrease in well-being
comes not from losing one’s job and drop in take-home income, but rather a nonpecuniary distress.
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Behavioral Finance
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If you are so rich why commit suicide?

Denmark: 1/3.000 deaths; Britain: 1/12.000; USA: 1/7.000

In Britain a fifth of all emergency admissions to hospital are du to para-suicide (suicide which
did not work out); between 8 to 20 times more common the successful suicide.

At the same time suicidal rates about halved in Britain between 1911 and 1990.

Joblessness is the main cause of suicide: 1.345/100.000 vs 114/100.000 for employed
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Behavioral Finance
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Job Satisfaction and Happiness

Job satisfaction has not increased in US and UK over time
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Behavioral Finance
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Why Wealth Does not Make Us Happy

1) Happiness is a relative phenomenon. Earning more or less does not matter in
isolation; what is important is how much you earn relatively to your neighbors. As
the wealth of the economy increases the relative ranking of people in the economy
does not change.

2) individuals adapt to materials goods and, some argue, that material goods yield
little joy for most individuals. Thus, increases in incomes have little long-lasting
effects above certain levels of consumption.

3) As income raises peoples time use does not appear to shift toward activities that
are associated with improved affect. Subjective well-being is related to how people
spend their time. People with greater income tend to devote relatively more time to
their work., compulsory non-work activities (such as shopping and childcare), and
active leisure (such as exercise) and less of their time to passive leisure activities
(such as watching TV). Thus the activities that higher-income individuals spend
relatively more their time engaged in are associated with no greater happiness, on
average, but with slightly higher tension and stress.
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Behavioral Finance
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How to Spend Your Time to Be Happier
Percentage of Time Unhappy (U-index)
27.8%
19.4%
14.9%
10
10.9%
11.0%
11.4%
Passive
leisure
Engaged
leisure
Eating
Talking
Behavioral Finance
Home
Work and
compulsory commute
5/23/2017
Does Marriage Make Us Happy?

Wealth?
Marriage?
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Behavioral Finance
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Marriage and Happiness
100%
Life Satisfaction
80%
60%
40%
20%
0%
-4
-3
-2
-1
0
1
2
3
4
5+
Years Relative to Marriage
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Behavioral Finance
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Does Youth Make Us Happy?
 
Youth?
Wealth?
Marriage?
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Behavioral Finance
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Youth and Happiness
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Behavioral Finance
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Does Education Make Us Happy?
 

Youth?
Wealth?
Marriage?
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Behavioral Finance
Education?
5/23/2017
Education and Happiness
There is no effect on happiness across countries and only a
small effect within countries
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Behavioral Finance
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Do Looks Make Us Happy?
 
 
Youth?
Wealth?
Marriage?
Education?
Looks?
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Behavioral Finance
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Looks and Happiness
Looks don’t make us happy after taking away the hair,
makeup, jewelry and nice clothing
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Behavioral Finance
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Does Gender Have Effect on Happiness?
 
 
Youth?
Wealth?
Marriage?
Education?

Looks?
Gender?
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Behavioral Finance
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Gender and Happiness
Men are more prone to alcoholism, while women to
depression
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Behavioral Finance
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Does Religion Make Us Happy?
 
Youth?
Wealth?
Marriage?

Looks?

 
Education?
Religion?
Gender?
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Behavioral Finance
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Religion and Happiness
Religion does make us happy…but why?
Is it the “God” part which makes us happy, or the
“community” part?
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Behavioral Finance
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Does Family Make Us Happy?
 
 


Youth?
Wealth?
Marriage?
Looks?

Education?
Religion?
Gender?
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Behavioral Finance
Family?
5/23/2017
Family and Happiness
People with the highest levels of happiness have strong
social relationships
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Behavioral Finance
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Do These Things Make Us Happy?
 
 


Youth?
Wealth?
Marriage?
Looks?

Education?
Religion?
Gender?
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Behavioral Finance

Family?
5/23/2017
Long Term vs. Short Term Happiness
Life satisfaction vs. experienced happiness:

“In the moment” and “Morning after” have very different levels of happiness

Momentary happiness and life satisfaction could be dramatically different too

Obese people love to eat the food they do…but are not happy with their overall life
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Behavioral Finance
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The Focusing Illusion



We fail to recognize that people do not continuously think about their
circumstances, whether positive or negative
As a result, we tend to exaggerate the effect of various circumstances on
well-being
Paraplegics are not as miserable as you think and lottery winners are not as
happy as you think
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Behavioral Finance
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What We’ve Learned So FAr



What makes us happy?
Do we know what makes us happy?
How to be happier


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How to spend your time
Positive psychology
Behavioral Finance
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Money and Happiness: Economist Advice
More is Better!
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Behavioral Finance
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Money and Happiness: Alternative View

One analogy


A person that loves wooden blocks becomes bored playing with the ones he has
had for a while
How can we make him happier?


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A solution from Economics: Acquire more blocks!
A solution from Hedonomics: Learn to combine the blocks in new and more
satisfying ways!
Behavioral Finance
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Choose a reference point wisely 

Changing reference points can change the way you perceive your wellbeing:
 Don’t compare yourself to your BA classmates…but your high school
classmates

Reference point can be real or counterfactual:
 Are Olympic bronze medalists happier than silver medalists?
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Behavioral Finance
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More Happiness Can Be Achieved with Same Money
Consider opportunity costs
32
BMW X3 and
Free Gas for 7 Years
BMW X5
$46,200
$46,200
Behavioral Finance
5/23/2017
Investment can be fun
Create multiple accounts

Nest-egg account managed by professionals and kept largely out of sight

Have fun account managed by investor with low transactions costs and lots
of feedback (although perhaps with limits on leverage and non-zero
liability investments)
Potential benefits of these accounts:


Investors get to have fun (and possibly make some money)
At the same time, they are protected from the downside of the natural desire
to meddle
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Behavioral Finance
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