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COMMENTS & RECOMMENDATIONS ON THE CORPORATE COMPETITIVENESS IN FREE TRADE AGREEMENT (FTA) ERA. AJBM 31st MEETING BANGKOK, THAILAND, NOVEMBER 24, 2005 PRESENTER: MR. NGUYEN HUU THO , CEO OF SAIGONTOURIST VIETNAM Copyright © Saigontourist 1975-2005 FTA SITUATION : AS OF MAY 01, 2004, 107 FTA HAVE BEEN SIGNED IN WHICH 66 CONCLUDED AFTER 1995. 55% TRADE TRANSACTIONS GLOBALLY MADE IN BILATEAL FREE TRADE AGREEMENT FTA, A DEVELOPING TREND AND MANY DEVELOPING COUNTRIES ARE INVOLVED. SOUTH EAST ASIA, A DYNAMIC REGION MORE THAN 520 MILLION INHABITANTS ANNUAL AVERAGE GROWTH FROM 5-6% TOTAL TRADE VALUE OF USD 720 BILLIONS VIETNAM POPULATION OF 82 MILLION WITH AN AREA OF 330,000 SQ. METERS GDP GROWTH RATE FROM 7-8% (IN 2005, 8.4%)* FDI : MORE THAN 70 COUNTRIES AND TERRITORIES INVOLVED, 5800 PROJECTS WITH REGISTERED CAPITAL OF USD 49 BILLIONS AND DISBURSED CAPITAL OF USD 34 BILLIONS. VIETNAM BUSINESS OPPORTUNITIES : VIETNAM IS IN THE DYNAMIC REGION REACHING THE HIGH DEVELOPMENT GROWTH AND ATTRACTING THE FDI. ABUNDANT YOUNG LABOUR FORCE, HIGH EDUCATION LEVEL, 82 MILLION OF POPULATION, THE ATTRACTIVE AND POTENTIAL MARKET POLITICAL STABILITY, SOCIAL ECONOMIC DEVELOPMENT, PEOPLE’S LIVING CONDITIONS, INFRASTRUCTURES AND TECHNOLOGY HAVE BEEN IMPROVED. A NUMBER OF PREVILEDGED CONDITIONS, INITIAL EXPERIENCE AND KNOWLEDGE ACHIEVED. THE EXPORT MARKETS FOR PRODUCTS AND SERVICES WIDELY OPENED, ADVANCED MANAGEMENT RECEIVED, EXTERNAL RELATIONS EXTENDED AND COMPETITIVENESS ENHANCED. VIETNAM BUSINESS CHALLENGES : THE ECONOMY OF VIETNAM AT A LOW LEVEL, THE TECHNIQUES AND INFRASTRUCTURE POOR, AND THE ECONOMIC STRUCTURE NOT GOOD. THE LABOUR FORCE MAINLY CONCENTRATED IN AGRICULTURE AREA. THE PRODUCTIVITY AS WELL AS PRODUCTION EFFICIENCY STILL LOW. SHORTAGE OF EXPERIENCE AND KNOWLEDGE OF GLOBAL MARKET, INTERNATIONAL LEGISLATION , MANAGEMENT, COMPETITIVE ABILITY, AND TECHNOLOGY LEVEL STILL LOW. THE HUMAN RESOURCES MAINLY NOT BEEN WELL-TRAINED, THE ADMINISTRATION SYSTEM CUMBERSOME EFFECTIVE AND EFFICIENT. THE LEGISLATION GRADUALLY ADJUSTED AND CANNOT MEET THE DEMAND OF SOCIAL ECONOMIC DEVELOPMENT. SAIGONTOURIST PROGRAM “MARKETING - QUALITY- EFFICIENCY- INTEGRATION” 1) 2) 3) 4) 5) 6) 7) 8) 9) ESTABLISHING AND DEVELOPING THE SAIGONTOURIST BRAND STRATEGY POPULAR IN THE REGION AND INTERNATIONAL MARKETS. ENHANCING THE MARKET STUDY AND RESEARCH TO MEET THE CUSTOMERS’ NEEDS AND EXPECTATION BY ITS PRODUCTS AND SERVICES. DIVERSIFYING THE TOURISM PRODUCT AND SERVICE, IMPROVING AND CONTROLING ITS QUALITY. IMPROVING THE BUSINESS OPERATIONS BY MAXIMIZING THE PROFIT AND CONTROLLING COST OF SALES. IMPROVING THE MARKETING AND PROMOTION ACTIVITIES ESPECIALLY IN FOREIGN COUNTRIES. STRENGTHENING THE BOOKING AND SELLING ONLINE SERVICE. IMPLEMENTING THE ENVIRONMENT MANAGEMENT PROGRAM 14001 TRAINING AND RETRAINING THE LABOUR FORCE ESPECIALLY FOR THE MANAGEMENT LEVEL. IMPROVING THE RISK MANAGEMENT TO REDUCE THE NEGATIVE EFFECTS WHEN THERE IS CRISIS. 1) 2) 3) 4) 5) 6) 7) 8) 9) NOT MUCH PROGRESS HAS BEEN ACHIEVED FROM AJBM 29TH, ASEAN COUNTRIES MUST HAVE QUICK ACTIONS OTHERWISE THEY WILL BE LAGGED BEHIND. VIETNAM SUPPORTS THE INITIATIVES FROM JAPAN IN PROMOTING FTAS AMONG THE EAST ASIAN NATIONS IN WHICH JAPAN MAINTAINS ITS CRITICAL ROLE IN OPENING THE JAPANESE MARKETS FOR ASEAN COUNTRIES. JAPAN AND EAST ASIA NATIONS ENHANCE STRENGTHENING THE COOPERATION WITH ASEAN COUNTRIES TO ACHIEVE WHAT THEY ARE CONCERNED. VIETNAM AND ASEAN COUNTRIES WISH JAPAN AND THE EAST ASIAN NATIONS CONTINUE TO HAVE APPROPRIATE MEASURES AND ACTIONS TO ENCOURAGE AND SUPPORT THEIR COMPANIES TO INVEST AND TRADE WITH ASEANS’, AND ACCELERATE THE NEGOTIATION AND SIGNING BILATERAL AND MULTILATERAL AGREEMENTS. ASEAN BUSINESS COMPANIES NEED SERIOUSLY CONSIDER THE ESTABLISHMENT OF ALLIANCE WITH EAST ASIAN ONES TO MAINTAIN THE COOPERATION OF STRATEGIC COMPETITION WITH DIFFERENT LEVELS AND TO STRENGTHEN CONTROLLING PRODUCT QUALITY. JAPAN AND EAST ASIAN COUNTRIES NEED COOPERATE AND CONCRETELY SUPPORT IN HUMAN RESOURCE DEVELOPMENT, BUSINESS MANAGEMENT ESPECIALLY TO THE DEVELOPING COUNTRIES. IT IS THE CHANCE FOR JAPAN AND EAST ASIAN COUNTRIES TO COOPERATE WITH ASEAN COUNTRIES TO USE EFFECTIVELY AND EFFICIENTLY THEIR RESOURCES AND DEVELOP THEM ON THE SUSTAINABLE BASIS. MUCH EFFORTS IN NEED FROM THE BUSINESS AND GOVERNMENTS IN ORDER TO REFORM THE MANAGEMENT AND ECONOMIC SYSTEMS AND TO PROMOTE BUSINESS ENTERPRISES AS WELL AS REGIONAL COOPERATION FOR THE SUCCESS AND EFFICIENCY. ASEAN MEMBERS NEED PREPARE FOR THE TRANSFORMATION OF LEGAL STRUCTURE IN ACCORDANCE WITH THE ECONOMIC SYSTEM AND ENHANCE THE COMPETITION TO THE REGIONAL AND GLOBAL LEVEL.