Download Folie 1 - FH Nordhausen

Understanding TATA Group´s
Vision and Strategy:
The Road Ahead
Provocation
From VISION to ACTION
Structure
Who´s TATA?
NANO
INDIA´s Automotive Sector
Challenges
Strategy
Who‘s TATA?
Jamsetji Nusserwanji Tata
History
Founded by Jamsetji Nusserwanji Tata
in 1868
Philosophy: Not only to achieve profit,
but to create an industrially independent
and modern India
Deliver value for money for its customers
Company structure
Today Tata Group comprises 98 operating
companies in seven business sectors
1.
2.
3.
4.
5.
6.
7.
Information systems and communications
Engineering
Materials
Services
Energy
Consumer products
Chemicals
Facts
Headquarters:
Mumbai, Maharastra,
India
Employees:
400.000 (aprox.)
Revenue:
$US 30 Billion (aprox.)
Chairman:
Ratan Tata
Website www.tata.com
Ratan Tata
Tata NANO - The People´s Car
Facts
Price: US $ 2500
Engine: 624cc, 33bhp
Fuel efficiency: 5 lt per 100km
Fuel tank: 30 litres
Facts
Emission: Euro 4 compliant
Gear box: 4-speed, manual
Safety: meets international norms
Four-seater and four-doors
INDIA´s Automotive Sector
Fast paced GDP growth will lead to
higher demand, and
growth in automotive sales
Passenger vehicles sales are expected to
triple by 2015
INDIA´s Automotive Sector
7 million 1st time buyers who want an affordable
car
Major improvements in manufacturing
capabilities
Growing market with great potential
Very positive industry/government vision for the
industry´s future
Indian vehicle sales
Challenges
Infrastructure
Research & Development
Environment
European safety and quality standards
Challenges
Oil supply
Dealer Network
Recruitment
Strategy
Understanding foreign markets
Entering foreign markets
Strong brand presence
Improve R&D infrastructure
Government and TATA Group has to go hand in
hand
Strategy
Create dealer network
Manage global supply chain logistics
Increase manufacturing scale to global levels
Wide product range equipped with latest
technology
 TATA NANO is a step in this direction
JAI-HIND!
Truely a people`s car
Namaste
Jai-Hind
Presenters: Franziska Lochner, Benjamin Rasehorn,
Oliver Hoffmann, Anne Paulmann
Computerwork: Sabine Seitz, Nicolai Niebuhr
Lecturer: Vijay Nagpaul