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“European Asian integration in sustainable tourism management”
Project co-financed by the European Commission
Tourism in Nepal
"Nepal for Many Reasons
In all the Seasons "
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Youngest
Federal
Democratic
Republic
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Mt. Everest, 8848 m
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• Elevation: From 60m to the
highest point in the earth, The
Mt. Everest ( 8848m) in a
mere distance of 200km
• 8 of 14 highest peaks on the
earth
• Ultimate destination for
mountaineering expeditions
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Nepal Tourism Board/ NTO
Public
Private
Community
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Our Goals and Mission
Vision:
NTB will be the leading NTO championing the most innovative
practices of destination development and marketing.
Mission:
To make Nepal the number one mountain tourism
destination in the world
Tourism as a tool for sustained economic growth for
development and poverty alleviation
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Goals of Nepalese Tourism
• Create Destination Demand
• Catalyst to bring Nepalese travel trade, Int’l travel trade
and consumers together
• Establish backward and forward linkages
• Promote a Perfect Product-Market Matrix
• Work towards achieving higher spends, longer stays and
year round arrivals.
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Tourism in Nepalese Economy
• Tourism contributes around 3% of GDP.
• 526,705 tourists in 2007
• 374,661 in 2008 (by air only) – increase of 4.1%
• Travel & tourism in Nepal in 2006 generated USD 162.8
million
• Create approx 500,000 jobs
• Contribution is expected to rise to 6% by 2010
• 22 international airlines
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Tourists Arrival from Europe
• 2005- 106,309 (total 375,398)
• 2006- 107,891 (383,926)
• 2007- 157,264 (526,705)
• 2008- (374,661 by air only, 4.1%
growth)
The demand has ever been growing
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Nature
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Culture
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Adventure
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Nepal
A living museum with intact Culture and
Tradition set in Natural landscape to offer the
Experience of a lifetime.
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• Birth place of Lord Buddha
• Land of Living Goddess
• Tilicho lake at the highest altitude of 4919 mts
• Hotel Everest View at the highest altitude (3870m)
• Kaligandaki the deepest gorge (6967 m)
• The Gurkhas, the brave warriors
• Dolpo: Settlement found at one of the highest altitude
- (5000m)
• World class rivers for rafting and kayaking
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Lord Buddha
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Adventure
Mountaineering, Trekking, Rafting,
Kayaking, Sports, Golf, Ultra light
aircraft, Paragliding, Jungle Safari,
Bungee Jumping, Canyoning,
Mountain biking, Special interest tours
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OTHERS
Spiritual, Pilgrimage, Sports, Spa & wellness,
Health & meditation, MICE, Agro tourism,
Sustainable Tourism, Community Tourism,
Village Tourism, Eco- Tourism, Entertainment
& Leisure Tourism
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BRAND NEPAL SEGMENTS
Weekend Breaks, Amazing Adventures,
Experience of a Lifetime
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Wild Life and Jungle Safari18% of Total Area is Protected.
• Mammals:4% of world
• Birds: 8% 0f world
• Flowering plants:2.4% of world
• Butterflies:500+ species
• Orchids: 319 species
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Adventure
Climbing High Peak
8 peaks with 8,000+m high peak
Total of 1300 peaks and 319
under 6,500 are permitted to
climb
Climbing
Trekking and Hiking
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Trekking and Hiking
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Trekking and Hiking
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Jungle Safari
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Jungle Safari
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Jungle Safari
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As many Festivals as days in a year!
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92 Ethnic groups
101 spoken languages
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Rafting & Kayaking
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Other Adventures
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Main Products in 2009
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Where we want to be by 2012?
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New Initiatives:
• Responsible Tourism
• Eco Tourism
• Community based Tourism
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Swyambhunath
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Pokhara
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“European Asian integration in sustainable tourism management”
Project co-financed by the European Commission
Thank you !
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www.welcomenepal.com