Download Corporate Research page

Overview/Front Page
• 1 paragraph introducing the purpose of your
wiki.
• 1 paragraph that mentions some of the main
topic areas of your wiki and why you chose this
corporation.
• 1 image that represents the corporation and a
main issue in some way.
• Possible creative element?
• Make sure your side bar is set up and functional
as your table of contents.
Corporation Research Page:
• In depth history of corporation. Include:
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What they produce
Where they produce it
Their profits
Other important info about corporation (how long
they’ve been in existence, ownership information,
etc.)
• Make sure you use and cite a minimum of two
different sources.
• Source evaluation of corporation’s website (if not
on Advertising/Marketing page)
• Possible creative element?
Advertising/Marketing Page:
 Evaluate the corporation’s website (if not on Corporate
Research page)
 Print ad w/analysis
 Commercial w/analysis
 Analysis for each ad should include:
Critical analysis of creative techniques used.
Identify and analyze propaganda techniques used.
If applicable, describe ad’s embedded values or points of view.
Purpose of message: Why is message being sent?
Target audience
 Possible creative element?
Issues/Violations Page:
 Organized as a formal paper.
 Paper should include:
Intro
2-3 issues or violations. For each issue/violation:
What does the corporation say about issue on corporate
responsibility page?
Describe issue/violation and the evidence you’ve found.
Laws in place to prevent/protect issue/violation?
Lawsuits against corporation?
Conclusion
 Remember: All summarized, paraphrased, & quoted info
needs in-text citations!
 Possible Creative Element?
What’s Being Done/Recommendations Page
– Formal report that includes:
• intro
• Minimum of 2 actions being taken by protestors, government,
consumers, legal action, etc. to fix the
problem/issues/violations.
• Minimum of 2 alternative products consumers could buy
instead of purchasing from your corporation.
• Minimum of 2 lifestyle changes or choices that we can make as
individuals that will offset the problems caused by your
corporation.
• conclusion
– Links to additional information/education/ways to get
involved.
– Possible Creative Element?
Works Cited Page
• Use MLA style citations.
• Separate the list for each page of you wiki
(each page is a section heading)