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Journal #31 Write down 3-5 things you know about Michigan/Chinese Laws pertaining to Sex. Provide accurate information about human sexuality. Provide an opportunity for young people to question, explore, and assess their sexual attitudes beliefs and values. Help young people develop communication and decision making skills. Exercise responsibility regarding sexual relationships. Human Development: reproductive systems Relationships: Friendships, love and dating, marriage and parenting. Laws: Society, underage consent laws Personal Skills: Personal values and decision making. Sexual Health: Contraception, STI’s, regular exams, reproductive health. Human Sexuality has been around since the beginning of time. It’s all around us, in the media, literature, art, religion, music etc. Wrote the first literature on sexual intercourse as a science. These ancient texts pioneered sexual education in art and literature. They viewed sex as a mutual act between husband and wife and modern India keeps sexual acts private. They wrote many philosophies and texts regarding sex, such as Tantra and Karma Sutra. 130 million women worldwide have been affected by Female Genital Mutilation. Mostly practiced in 28 different African Countries. Many African faiths practice FGM openly, it is also practiced in secrecy in some parts of the Middle East. Some laws have been passed to try and ban the use of FGM. Used for cultural, religious, tradition and preserving virginity. In the 1960’s many societal views of sex changed. Lyndon Johnson was the first president to endorse the birth control pill. This was also a time of the Civil Rights movement and feminism. Sex and advertising, music, literature, art etc is at an all time high in our culture. Over the past two decades, the use of increasingly explicit sexual appeals in consumer-oriented print advertising has become almost commonplace. Sexuality is considered one of the most powerful tools in marketing and particularly advertising. Yankelovich, a market research firm, estimates that a person living in a city 30 years ago saw up to 2,000 ad messages a day, compared with up to 5,000 a day. What products have advertisers used to sex to sell? Clothing Perfumes/Colognes Bras/Underwear Alcohol/Beer Hair Care Electronics What makes an ad “sexy”? Appearance of the models Physical positioning Facial expressions Lights and colors What is the difference between sexy ads and romantic ones? A lot of romantic ads are in black and white. There isn’t a power or dominance display Clothing choices on models More smiling The setting is different What they are selling Advertisers use this attribute by trying to associate their products and services with sexy imagery hoping that some of the “hotness” or appeal gets attached to their brand in the consumer's subconscious mind. It gets the consumer’s attention It taps in to powerful emotions It shows fantasy It makes us want the product based on the images shown.