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ALCOHOLIC ENERGY DRINK PROBE Erin Garcia A. J. Smith The Story Feb. 2008: State AGs issue probe beer companies’ marketing of caffeinated alcoholic drinks. Anheuser-Busch (Tilt, Bud Extra), Miller Brewing Co. (Sparks) among corporations probed. Issues Popularity among underage drinkers leads to questions regarding whether they are the target market. AGs/Consumer Advocates: Companies fail to clarify dangers of caffeine/alcohol combination. Drinks packaged and labeled like non-alcoholic energy drinks, sold cheaper. Marin Institute Clip Questions Are the companies really to blame or should the TTB take responsibility as well? No one is to blame. AB and Miller added caffeine to malt liquor, called it an alcoholic energy drink, and sell it in the beer section Is this issue a result of misleading advertising or miscommunication? Absolutely not misleading advertising. The cans are already very well labeled with alcohol content What should be done? What can be done? How can they change their can to be less appealing to underage drinkers? Sources http://s.wsj.net/article/SB120353386557580553. html?mod=fpa_whatsnews http://youtube.com/watch?v=of9oudbXl2M http://www.liquorsnob.com/archives/pictures/TiltAlcoholic-Energy-Drink-thumb.jpg http://www.emahiser.com/Sparks.JPG http://media.411vm.com/wiggin/in-theworks/RedBullAustralia08-05.jpg
