Download Slogans

Survey
yes no Was this document useful for you?
   Thank you for your participation!

* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project

Document related concepts
no text concepts found
Transcript
Slogans


Advertising slogans are the short intelligent phrases used in
advertising campaigns to capture targets' attention. From
TV commercials, print ads and direct mail, to tradeshows
and election campaigns, the advertising slogan is the most
effective means of forcing your audience to stop-and-think.
An effective advertising slogan can have a great impact on
your advertising and marketing initiatives. This independent
short statement grabs immediate attention, it affects your
targets' emotions and attitudes, and it acts as an incentive
to take action.
Nike-Just Do

It
“Just Do It” is one of the most famous and highly recognized
slogans in advertising history. It captures the whole sense of
people realizing their self-potential and just being able
through athletics to strive for goals and achieve a lot of things
that people might think were unachievable. It’s really
encouraging. I think of this slogan when I hesitate about
whether to do something or not. And I’ll give it a try because I
know I’d regret if I didn’t make any effort to do it.

McDonald’s-I’m
loin’ it
“I’m lovin’ it” is an international
branding campaign and it’s easily
to be remembered. It means
someone is enjoying something.
He/She just likes it. In our daily
lives, this sentence could be used
in many situations and is very
popular due to the youthful and
pleasant intonation. It’s suitable to
describe the atmosphere or food
provided by McDonald’s by this
slogan, because consumers
usually become intoxicated
with them.
Maxwell House好東西和好朋友分享
 “好東西和好朋友分享” means sharing good things
(products) with good friends. It indicates that Maxwell
House Coffee is a good product, and it’s happy to share
with others. The power of
“word of mouth” should not
be overlooked. Nowadays,
more and more people place
importance on sharing,
because it not only brings
much more happiness but
also develops good
relationships.
Lexus-The
Passionate Pursuit
of Perfection
 It’s known for “專注完美,近乎苛求” in Chinese. The
manufacturers try their best to create a better performing
site that provides relevant information and critical functions
that the users want and help consumers to solve any kind
of problems. They want to give the best to their consumers.
This slogan shows the attitude of Lexus which is active and
aggressive. It seems that the consumers have the quality
assurance.

PLAZA-Good news,
new goods
“Good news, new goods” means PLAZA collects the new,
fashion goods from all over the world. It’s a place where
consumers can acquire knowledge of the latest goods
around the world; in the meanwhile, they would also be
surprised at some innovative and interesting products.
The slogan is very
funny. Although it’s just
made up of two words,
it’s really meaningful.
What’s more, the
slogan fits in with the
spirit of this brand very
well.