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MEDIA INFLUENCES
WEBSITE RELIABILITY
• No one should assume that information on the Internet is
accurate, timely, clear, and important.
• Many of us have the perception that if something appears
in print, then it must be true.
• Any person with minimum computer skills can set up a
Website.
• There are no restrictions on what a person can place on a
site, and there are no requirements that the material be
edited or reviewed
DETERMINING WEBSITE
RELIABILITY
Reliability of Internet information can be
determined by:
Authority:
Coverage:
Objectivity:
Accuracy:
Currency:
who is responsible for content
how the content is covered
if the content is biased
if the content is factual
how up to date the content is
AUTHORITY
• Is the page signed?
• Are the author’s qualifications
available?
• Does the author have expertise in
this subject?
• Is the author associated with an
educational institution or other
reputable organization?
• Is contact information available on
the site?
COVERAGE
• IS the information relevant?
• Is the information useful to you?
• Does the page have information that is
not found elsewhere?
• How in-depth is the information?
OBJECTIVITY
• Does the information show a minimum
of bias?
• Is the page a presentation of facts and
not designed to sway opinion?
• Is the page free from advertisements or
sponsored links?
ACCURACY
• Is the information reliable and errorfree?
• Can you find when the last update was?
• Is there an editor or someone who
verifies/checks the information?
• Is the page free from spelling or other
obvious problems?
CURRENCY
• Is the page dated?
• When was the last update?
• Are the links current and do they point to
existing pages?
SOCIAL MEDIA
Any website that allows social interaction;
a portal for entertainment and
communication
Examples: FACEBOOK, TWITTER, VINE,
BLOGSTER, INSTAGRAM, TUMBLR,
SNAP CHAT, REDDIT, YOUTUBE
BENEFITS OF SOCIAL
MEDIA?
• Staying connected
• Collaboration on
homework or group
• Making new friends
projects
• Sharing pictures, videos,
music
• Exchanging ideas
• Enhanced creativity
• What else can you
• Growth of ideas
think of?
• Expanded networks
• Fostering self-identity
RISKS OF SOCIAL MEDIA?
• Limited capacity to • Sexting
self-regulate
• “Facebook
depression”
• Susceptibility to
peer pressure
• Employment
opportunities
• Cyber bullying
• What else can you
• Privacy issues
think of?
• Internet addiction
• Sleep deprivation
• College Acceptance
THINK ABOUT THIS TERM:
Collective, ongoing record of
one’s web activity.
What goes online, stays
online!
Most Advertisers take advantage of social media
users by putting ads everywhere!
There are many forms of advertising techniques
used to get your attention!
They find YOU based on YOUR searches
Ads targeted based on web-browsing behavior
ADVERTISING TECHNIQUES
Ads that make you want to
buy or do something because
others have it or are doing it.
Ads that focus on the way “things
used to be”, the good ‘ol days.
Ads that use sounds or
pictures to appeal to your
senses.
ADVERTISING TECHNIQUES
Ads that use famous people to sell a
product.
Ads that make you laugh so you will
remember the product.