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Freud Vocab Freud, Personality, Human Behavior Conscious Having an awareness of one's environment and one's own existence, sensations, and thoughts Unconscious Not knowing or perceiving Not aware Free from self-awaremess Morals principles or rules of right conduct or the distinction between right and wrong; ethical Conscience The awareness of a moral or ethical aspect to one's conduct together with the urge to prefer right over wrong: “Let your conscience be your guide” Sigmund Freud Human Behavior Born in Austria 1856. He was a medical doctor who specialized in neurology. To Freud, much of the mind is unconscious as opposed to conscious. He believed that even the smallest behaviors have special significance. Each behavior has an unconscious reason for occurring. To Freud, the unconscious mind is the key to all human behavior. Freud is known as a psychoanalytic theorist. These people feel that we have to look at why they behave the way they do instead of just looking at their actions. Sigmund Freud believed that personality has three structures. These are the id, ego and superego. The id wants what it wants right now. It seeks pleasure and avoids pain. This is also known as the pleasure principle. The ego deals with reality. This is based on rationality, reasoning, problem solving, and decision making. The ego tries to make seeking individual pleasure conform to society. This is known as the reality principle. The superego is the moral branch of personality. It does not deal with reality, simply what is right or wrong.