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Transcript
WEEK 7
ETHICS &
SOCIAL RESPONSIBILITY
Özge Can – 07.11.2012
Article on Ethics:


In China, Human Costs Are Built Into an iPad
http://www.nytimes.com/2012/01/26/business/iec
onomy-apples-ipad-and-the-human-costs-forworkers-in-china.html?pagewanted=all
Stakeholders

Stakeholders
 The
people and groups affected by how a company and
its managers behave.
 They supply a company with its productive resources and
so have a claim on and stake in the company
Stakeholders
Stockholders

They have a claim on company as they buy its stock
or shares and become its owners. They;
 Want
to maximize their return on investment
 Want to ensure that managers are behaving ethically
and not risking investors’ capital by engaging in actions
that could hurt the company’s reputation
Managers



Responsible for using a company’s financial, capital and
human resources to increase its performance
Bear the responsibility to decide which goals an
organization should pursue
Frequently try to balance multiple interests
 These interest may be in conflict; some decisions that
benefit certain stakeholder groups can harm others
Employees


They expect to receive rewards consistent with their
performance
Fair treatment expected from managers:
 Recruitment
and training
 Performance appraisal
 Reward system
Suppliers and Distributors


Suppliers expect to be
paid fairly and
promptly for their
inputs

Distributors expect to
receive quality
products at agreedupon prices
How companies contract and interact with them?


How and when payments are made
Product quality and safety specifications
Customers


Most critical stakeholder
Company must work to
increase efficiency and
effectiveness in order to
create loyal customers
and attract new ones
Community and Society

Community:
 Refers
to locations like towns or cities or to
social milieus in which companies are located
 Provides a company with the physical and social
infrastructure that allows it to operate
Ethics


Ethics
 Inner guiding moral principles, values that people use
to analyze and interpret a situation and then decide
what is the right or appropriate way to behave
 Ethical dilemma
Business Ethics
 The moral principles and standards that guide
behavior in the world of business
Rules of Ethical Decision Making
Why Should Managers Behave Ethically?


The relentless pursuit of self-interest can lead to a
collective “disaster” when a few people start to profit
from being unethical because this encourages other
people to act in the same way
Pursuing of self interest with no consideration of societal
interests harm both the individual and the society
=> Scarce resources are destroyed
Some Effects of
Ethical/ Unethical
Behavior:
The Business Costs of Ethical Failure
Sources of Business Ethics:
Societal Ethics
Occupational
Ethics
Business
Ethics
Organizational
Ethics
Individual
Ethics
Sources of Business Ethics:


Societal Ethics
 Standards that govern how members of a society should
deal with each other on issues such as fairness, justice,
poverty, and the rights of the individual
Occupational (Professional) Ethics
 Standards that govern how members of a profession,
trade or craft should conduct themselves when
performing work-related activities
Sources of Business Ethics:


Individual Ethics
 Personal standards and values that determine how
people view their responsibilities to others and how they
should act in ethical situations
Organizational Ethics
 Guiding practices and beliefs through which a particular
company and its managers view their responsibility
towards their stakeholders
Major Issues of Business Ethics







Unfair wages and violation of employee rights
Safety and health violations and poor working
conditions
Discriminatory practices
Failure of providing safe products
Dishonest commonication, lack of transparency
Damaging community, society and the environment
Financial frauds, bribery
Organizational Ethics

Code of Ethics: A formal statement of an
organization’s primary values and the ethical rules it
expects its employees to follow.

Organizational characteristics, mechanisms and culture
guide and influence ethics:

Organiational structural design

Organization culture

Ethics programs and training
Becoming an Ethical Leader
1. Hire individuals with high ethical standards
2. Establish codes of ethics, decision rules and shared values in
the organization
3. Lead by example: Be a good role model by being ethical
and honest yourself
4. Include ethics in performance appraisals and the reward
system
5. Provide ethics training
6. Conduct independent social audits
7. Provide support for individuals facing ethical dilemmas
Workforce Diversity & Ethics

Workforce Diversity
 The
ways in which people in an organization are
different from and similar to one another.

Unethical treatment (discrimination) towards
diverse employees:
Prejudice (false schemas, perceptions)
 Stereotyping
 Biases
 Overt discrimination, glass ceiling

Social Responsibility

Social Responsibility
 The way a company’s managers and employees view
their duty or obligation to make decisions that protect,
enhance, and promote the welfare and well-being of
society as a whole

Corporate Social Responsibility (CSR): The idea that
businesses have obligations to society beyond the
pursuit of profits
I. The Classical View


Management’s only social responsibility is to
maximize profits (create a financial return) by
operating the business in the best interests of the
stockholders (owners of the corporation).
Expending the firm’s resources on doing “social
good” is not preferable
II. The Socioeconomic View


Management’s social responsibility goes beyond
making profits to include protecting and improving
society’s welfare.
Corporations are not independent entities responsible
only to stockholders. Firms have a moral responsibility
to larger society to become involved in social, legal,
and political issues.
Why Be Socially Responsible?





Building good image and reputation
Responsibility for bearing the costs of protecting
stakeholders, providing health care and income,
paying taxes and etc
Promoting a climate of caring in general
Better environment and better society
Superiority of prevention over cures
Practice: Take The Test 

Assessing your ethical decision-making skills:
 http://www.mhhe.com/business/management/buildyour
managementskills/updated_flash/topic2a/quiz.html

Corporate social responsibility:
 http://www.mhhe.com/business/management/buildyour
managementskills/updatedexercises/quiz_1b.html
Next Week:

Read from your textbook:
Chapter 6 – Managing the Global Environment

Submit your written assignment (2)

 2-pages
at most
 Individual or up to 3 persons
Assignment -2 (Due 14.11.2012):


You are an entrepreneuer who has decided to go into
business and open an Egean cuisine restaurant. Your
business plan requires that you hire people as chefs,
waiters and so on.
As the manager, you are drawing up a list of ethical
principles that all of you must agree to. These principles
outline your view of what is right or acceptable behavior
in your business and will be expected both from you and
your employees.
Assignment -2:
1. Create a list of the five main ethical rules or principles you
will use to govern how the business operates (Please identify
them in relation with your restaurant business)
2. Give three specific examples how these principles might relate
to your stakeholders. How will you follow them in dealing with
particular stakeholders? What will be the benefits for following
these rules?
3. Give an example of one ethical dilemma that you might face
with while running your business.