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Case Study
PurDigital Media
PurDigital Media is the first Digital Services Provider in the United States to deliver data,
video, voice, and public Wi-Fi services through a fiber infrastructure and common IP-based
platform. Headquartered in Atlanta, Georgia, PurDigital today serves high density,
multi-dwelling (MDU) residential and multi-tenant (MTU) commercial properties in the
southeastern United States. PurDigital competes with the likes of Comcast and Bellsouth in
providing up to 100Mbps of symmetrical Internet access, Voice Over IP (VoIP) services, and
160+ channels of IPTV services for residential and commercial multi-dwelling units (MDU's).
CHALLENGE
According to Jason Michaud, PurDigital Media's CTO, "PurDigital is currently
supplying services to 50 buildings, of which 90% are connected to a fiber
backbone using 5.8GHz wireless radios. These radios often require external
high-gain antennas in order to overcome the increasing 5.8GHz interference
in the PurDigital footprint. The 2.4GHz spectrum is also so saturated that it is
unusable. This increasing interference was costing PurDigital thousands of
dollars per month in maintenance. PurDigital needed an economical wireless
product that we could quickly deploy and would scale to support HD IPTV
services that will require over 500 Mbps per MDU. BridgeWave's GE60 and
GE60X products are our solution of choice. They provide robust, full-rate GigE
capacity, that meet both current and future network requirements."
“BridgeWave's GE60 and
GE60X products are our
solution of choice. They
provide robust, full-rate GigE
capacity, that meet both
current and future
network requirements."
- Jason Michaud,
CTO, PurDigita Media
CASE STUDY
SOLUTION
In order to provide these demanding VOIP and IPTV services PurDigital
required a low latency solution and abundant bandwidth provided by
BridgeWave's products. The narrow beam width and unique
characteristics of the 60GHz spectrum ensures PurDigital can continue to
deploy BridgeWave links throughout its network without interference,
even with multiple links located near one another. With the addition of
the longer range GE60X, PurDigital is now able to connect most of its
properties without the interference issues of 2.4 and 5.8GHz links, and
without incurring the costs of installing or leasing metro
fiber connections.
Mr. Michaud is aggressively implementing the BridgeWave products that
provide "a 12-24 month break even when compared to leasing fiber
services and more efficiently enables us to deliver Internet services at a
cost that is within our business model."
PurDigital used its own contracted installers to quickly install the BridgeWave products and benefited from the fully integrated
outdoor design that eliminates additional weather sealing. PurDigital is able to install a link in two days, which includes site
preparation, building wiring, installation and alignment of the link. PurDigital appreciates BridgeWave's excellent customer and
technical support services and is assured of BridgeWave's long-term commitment. PurDigital was able to quickly deploy multiple links
with the support of its preferred distributor; TESSCO Technologies that was able to ship the same day from its extensive inventory of
BridgeWave products. TESSCO is one of BridgeWave's premier distribution partners supplying gigabit and fast Ethernet wireless
solutions to service provider, government, military and enterprise markets.
Case Study
PurDigital
ABOUT PURDIGITAL MEDIA, INC.
PurDigital Media, Inc., is the first IP based Digital Services Provider in the United States to deliver data, video, voice, and Wi-Fi services
via through a fiber infrastructure and common IP based platform. PurDigital serves high density, multi-dwelling (MDU) residential and
multi-tenant (MTU) commercial properties in the southeastern United States. Headquartered in Atlanta, Georgia, more information
about PurDigital can be found at www.purdigital.net.
ABOUT TESSCO
TESSCO supplies wireless communications and networking products and solutions to business professionals. TESSCO manages over
34,000 products from 350 manufacturers, at attractive prices, with guaranteed delivery. TESSCO helps streamline your supply chain
inventories and total costs. Customers rely on TESSCO's valued-added services, technical support and world-class customer service to
provide solutions. Contact TESSCO at 1-800-472-7373 or visit TESSCO online at www.tessco.com.
ABOUT BRIGDGEWAVE COMMUNICATIONS
CASE STUDY
BridgeWave Communications, Inc. is the leading supplier of gigabit wireless solutions. Setting the standard for product quality,
BridgeWave employs Highly Accelerated Life Testing (HALT) during design and Highly Accelerated Stress Screening (HASS) during
production to ensure the highest levels of product reliability and customer satisfaction. BridgeWave is an ISO9001:2000 registered
company. For more information, please visit http://www.bridgewave.com.
Case Study
PurDigital
CUSTOMER:
PurDigital Media, Inc.
INDUSTRY:
Service Provider
RESELLER:
TESSCO Technologies
1-800-472-7373 | www.tessco.com
CHALLENGES:
• Supplying reliable delivery of data, video, voice, and public Wi-Fi services through a fiber
infrastructure and common IP-based platform.
• Overcoming increasing maintainence costs due to previous 5.8GHz and 2.4GHz solution
interference issues.
• Procure an economical wireless product that we could quickly deploy and scale to support future
HD IPTV services.
• Reliability and costs were also concerns.
SOLUTION:
• BridgeWave’s extended range GE60X solution.
BENEFITS:
• Ability to supply service to majority of PurDigial properties with low-frequency interference.
• Ability to deploy future links to extend service, even with radios in close proximity to one another.
CASE STUDY
• Avoid the costs of installing or leasing metro fiber connections.
• 12-24 month break even.
BridgeWave Communications, Inc.
3350 Thomas Road, Santa Clara, CA 95054
Ph: 866-577-6908 | [email protected]
www.bridgewave.com
© 2006 BridgeWave Communications, Inc. All rights reserved. BridgeWave, the BridgeWave logo and AdaptRate are trademarks of BridgeWave
Communications in the United States and certain other countries. All other brands and products are marks of their respective owners. 9/06