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A VISION FOR THE FUTURE OF CARING 2012–2013 COMMUNITY REPORT 1 WELL BEYOND A CENTURY Download ShelbyFit, the first fitness app for Memphis and Shelby County. 14 hospitals and one residential hospice More than 14,000 employees 4,500 affiliated physicians Educating more than 1,000 future health care professionals at the Baptist College of Health Sciences For more information, visit baptistonline.org 2 Pictures on the Wall Telling a Remarkable Story aa W alk the halls of our corporate office, or look around the lobbies and corridors of Baptist Memorial Hospital-Memphis, and you can’t help but notice the pieces from our past. You’ll see photos of the hospital, some dating back to our first, 150-bed structure in 1912. In the hospital lobby you’ll see a timeline spanning every decade of our history. One wall in our corporate office is tiled in green marble salvaged from our former medical center in Midtown Memphis. Other walls are lined with names, plaques and photographs of people who provided indispensable leadership throughout the years. In our corporate boardroom and in the chapel at Baptist Memorial Hospital-Memphis, you can see stained glass from the original chapel at the medical center hospital. In my own office are a copper box and its contents — a time capsule from the opening of the Baptist Memorial Hospital Medical Center’s Madison A Letter From the President and CEO a 2012 and 2013 were landmark years for Baptist Memorial Health Care. We celebrated 100 years as the leading health care provider in the Mid-South. Baptist was built on a vision from a group of leaders who sought to fill the need of health care in this community, and we are excited to expand that vision into the next 100 years. As we move into the next century of care, we are looking for the best and most up-to-date resources to provide patient and familycentered care. We invite you to read about how we celebrated our centennial with special partnerships across the Mid-South and how we are beginning initiatives to continue to improve patient care throughout the system. You’ll also discover a few ways we have supported the communities we serve. As the largest not-forprofit health care provider in the Mid-South with 14 affiliate hospitals, we consider it a blessing to be able to support all of our communities. Providing community benefit is one of the most important ways we fulfill our mission, mirroring the three-fold ministry of Christ—healing, preaching and teaching. East tower in 1955. And there is a photo from the dedication As we prepare our facilities for the evolving world of health care, we want to continue providing our patients with the best care available. That’s why we are building and expanding all over the system—from a new, 680,000-square-foot facility in Oxford, Miss.; to a new, integrated cancer center in Memphis; and our new NEA Baptist Memorial Hospital, NEA Baptist Clinic headquarters and NEA Baptist Cancer Center in Jonesboro, Ark., to name a few. Right: Nibh ultrices netus. Neque vestibulum lorem. Cursus suspendisse proin purus quis orci. Sagittis orci dolor arcu quis. Nibh ultrices netus. Neque vestibulum lorem. Cursus suspendisse proin purus quis orci. Sagittis orci dolor arcu quis eget amet ligula amet. What remains unchanged, however, is our vision of being the provider of choice by transforming the delivery of health care through partnering with patients, families, physicians, colleagues and employers; and by offering safe, integrated, patient-focused, high quality, innovative and cost-effective care. We look forward to carrying our founding vision into the future, and we look forward to you joining us in our second century of health care. Stephen C. Reynolds President and Chief Executive Officer Baptist Memorial Health Care a 3 Facing Page: Baptist Memorial Health Care celebrated its centennial in 2012 by bringing together the community in outreach efforts that encourage healthy living. Top: Baptist partnered with the Shelby Farms Park Conservancy, helping to improve and promote exercise, health and the environment. Bottom: As part of Baptist’s centennial celebration, colleagues planted 100 Overcup Oak trees that will give shape to an exciting gateway to Shelby Farms along Farm Road and Walnut Grove. The trees will eventually grow up to 100 feet. We also partnered with Shelby Farms to develop ShelbyFit, a free wellness and resource app for iPhone and iPad users. ShelbyFit allows users to get information about their community park, events, as well as track their fitness and wellness goals. Above: Baptist collaborated with the Harwood Center, a program that provides education to special needs, preschool age children. Harwood serves 56 children between 18 months and 5 years of age. Baptist’s contribution to Harwood helps increase awareness and access to educational, therapeutic, diagnostic and treatment resources for children who have special developmental needs and their families. The support from Baptist will add staff and allow Harwood to add additional classrooms and increase the number of financial need scholarships available to families. 3 Centennial Speaker Series In celebration of our 100th anniversary, Baptist Memorial Health Care hosted several events throughout 2012 for colleagues, retirees, alumni, family members and the community to commemorate this important milestone. One of the special events was the yearlong Baptist Centennial Speaker Series, featuring special guest speakers with a variety of relevant topics for Baptist colleagues and the community. Oscar-winning actress Marlee Matlin (left), the youngest and the only deaf actress to win the Academy Award for Best Actress in a Leading Role, visited the 40-bed neonatal intensive care unit (NICU) at Baptist Memorial Hospital for Women as part of her Speaker Series appearance. The NICU is where we treat babies who are born premature or have complications, such as heart defects or underdeveloped lungs. The 500 babies born in the unit each year represent about 10 percent of the babies born at Baptist Women’s Hospital. Matlin delivered a message of hope and encouragement to children and families during her visit and her speech at the event benefiting the NICU. Former NFL coach and current commentator Tony Dungy (bottom left) inspired colleagues. Baptist strives to promote a culture that values the uniqueness of the individual, the diversity of the work force, and encourages the accomplishment of corporate goals. Dungy spoke about being “uncommon” and about diversity in the workplace. Nearly 26 million children and adults in the United States have diabetes. Grammy Awardwinning singer Patti LaBelle (bottom, right) kicked off our speaker series with a testimony 4 about her own struggle with diabetes and her book, Recipes for the Good Life. She entertained Civic leaders in the area along with Baptist a sold-out audience with recipes and healthy Memorial Health Care board members and living tips, and Baptist continues to address this community partners helped Baptist celebrate growing health issue with our Baptist Diabetes 100 years as the leading health care provider in Management Program, which provides free the Mid-South at the centennial anniversary gala. classes to the public on education, prevention, Mayors A C Wharton and Mark Luttrell presented and treatment of pre-diabetes and diabetes. The a proclamation during the gala. classes address diabetes medications, coping with diabetes, nutrition (including eating out and label reading) and exercise. President George W. Bush, accompanied by his wife, Laura Bush, and their daughter Jenna Bush-Hager, spoke at the gala at the Dixon Gallery Geralyn Lucas, author of Why I Wore Lipstick & Gardens (above). The Bushes entertained the to My Mastectomy, offered words of wisdom audience with stories about their time in the White to breast cancer survivors and other guests. House and their current activities and projects. Lucas shared her personal breast cancer story and encouraged women to be proactive when it “I want to thank God. He has given Baptist and Habitat the tools to help someone like me own a home,” said Canida Williams, homeowner of a Habitat for Humanity house sponsored and built by Baptist Memorial Health Care and its employees. Above: Baptist teamed up with Habitat for Humanity of Greater Memphis to build the organization’s 400th home for a family in need. In addition to the Baptist sponsorship, approximately 500 Baptist colleagues volunteered to build the house and collected donations to fill the home with household items for the family. comes to their health. 5 INSIGHT FOR IMPROVING CARE Beginning in early 2014, patients will be able to schedule their own appointments, order medication refills and send direct messages to their health care providers through Baptist OneCare, a new electronic health record Baptist cancer patients will have increased access to VanderbiltIngram Cancer Center clinical research trials and genetic diagnostic tools. Many of these services will be available in local communities through Baptist’s 14-hospital system 6 Stephen C. Reynolds, president and CEO of Baptist Memorial Health Care; Joseph Simone, MD, former medical director of the Baptist Cancer Center; and Jennifer Pietenpol, Ph.D., director of Vanderbilt-Ingram Cancer Center, sign the new affiliation agreement between Baptist and Vanderbilt. Baptist OneCare Baptist Memorial Health Care is transitioning to a new electronic health record – revolutionizing the way we provide care with more convenience, improved patient care and enhanced patient safety. Branded as Baptist OneCare, it will create one record for each patient that is accessible to all the patient’s caregivers and to the patients Vanderbilt-Ingram Cancer Center Affiliation Baptist Memorial Health Care and the VanderbiltIngram Cancer Center began an academic affiliation in 2013, paving the way for new clinical research and academic education opportunities designed to enhance cancer programs. The new affiliation establishes a framework for collaborative oncology initiatives between Baptist Cancer Center and Vanderbilt-Ingram Cancer Center. Baptist cancer patients will have increased access to VICC clinical research trials and genetic diagnostic tools. Many of these services will be available in local communities through Baptist’s 14 affiliate hospitals across North Mississippi, West Tennessee and East Arkansas. Through the affiliation, Baptist and Vanderbilt physicians will develop more personalized cancer treatment based on patients’ genetic makeup, which is the future of cancer care. The goal of the academic affiliation is to enhance cancer care throughout the region served by Baptist and to advance VICC’s mission to prevent more cancers whenever possible and bring research discoveries and new treatments to individuals with cancer much more quickly. Specific goals of the academic affiliation include: • Joint clinical trials • Sharing of clinical pathways • Sharing of cancer tissue to help advance personalized, genomic-based therapy • Jointly held, disease-specific conferences for physicians and staff • Research-based fellowship training programs in oncology subspecialties • Joint public education programs in cancer prevention, treatment and control • Baptist’s participation in National Comprehensive Cancer Network activities as a VICC sub-site • Partnership in grant applications for cancer research funding In addition to the academic affiliation, Baptist Cancer Center and Vanderbilt-Ingram Cancer Center have offered seminars on several cancer topics, including ways to proactively live healthier lives. The free seminars featured experts from Baptist and Vanderbilt. themselves. “Baptist OneCare will allow us to transition from a premier hospital system to becoming a truly patient-centric health care delivery system” —Dr. Jack Brown, chief medical information officer The electronic health record system will begin at selected Baptist locations January 1, 2014. Patient charts, billing information, doctors’ notes, medications, test results, and medical history will all be brought together in one place for both patients and caregivers. Patients can access their health records for information, schedule appointments, request prescriptions, and send secure messages to their doctors. With the convenience of one unified system, Baptist OneCare will help provide even better, more convenient care for our patients. © 2013 Epic Systems Corporation. Used with permission. © All rights reserved. BMHCC. 2012. 7 Best Places to Work Throughout its 100+ year history, Baptist Memorial Health Care has built a culture where colleagues are supported and engaged. In 2012, Baptist was ranked No. 2 among large employers and 23rd overall nationally in Modern Healthcare magazine’s top 100 “Best Places to Work in Healthcare.” Close to 400 health care organizations across the country competed for this very prestigious distinction. Baptist was one of only a few large health care systems to be named to the list. Pediatrics at Baptist Memorial Hospital for Women Baptist Memorial Health Care is improving care services to patients. The hospital also offers for patients by now offering more pediatric pediatric general surgery; ear, nose and services at Baptist Memorial Hospital for throat services; plastic surgery; obstetrics and Women. On July 11, 2013, we officially broke urology procedures; and treatment for eye and ground (above) on a new pediatric emergency orthopedic conditions. There also are three department, to open in 2014. surgical recovery rooms. Pediatric services include outpatient and The new Baptist Children’s Eye Center at the inpatient care, as well as surgery services and Baptist Women’s Hospital is a virtual center child life specialists, provided in a child-friendly located in the pre-operational and operating environment for patients from birth to age 18. rooms of the hospital and serves as a regional The inpatient unit comprises 12 beds with respiratory and cardiac monitoring capabilities, a playroom, a child life specialist and 24-hour pediatric hospitalist coverage. The pediatric outpatient diagnostics area has five assessment rooms that provide radiology and laboratory 8 resource for neonatal intensive care unit and pediatric patients in the Mid-South, providing specialty eye care treatment for diseases of the eye. This is the first eye center in the Mid-South that offers pediatric and NICU patients the full continuum of eye care. The annual Best Places to Work in Healthcare program recognizes health care employers for creating workplaces that enable employees to perform at their optimum level to provide patients and customers with the best possible patient care and services. A Growing Family of Physicians Memphis Most The Memphis Most contest sponsored by The Commercial Appeal is an annual survey that asks Memphis-area residents to name the best the city has to offer. Several Baptist Memorial hospitals and services were named finalists and Baptist won in three categories. Baptist Memorial Hospital–Memphis (Best Hospital), Baptist Memorial Hospital for Women (Best Women’s Hospital), and The Stern Cardiovascular Foundation (Best Heart Clinic). Baptist Medical Group (BMG) is one of the area’s in Mississippi, with ongoing plans to expand to largest not-for-profit multispecialty physician other areas and specialties. Today, BMG-affiliated group practices, with more than 500 physicians groups include NEA Baptist Clinic, the largest and nurse practitioners representing nearly 40 physician group in Northeast Arkansas; Stern specialties in West Tennessee, East Arkansas Cardiovascular Foundation, one of the largest and and North Mississippi. The group continues to most comprehensive cardiology group practices grow and add the best physicians across the in the region; Memphis Lung Physicians; Boston Mid-South, giving patients easy access to care Baskin Cancer Foundation; Family Cancer Center without traveling too far from home. Foundation; Integrity Oncology Foundation; BMG provides a comprehensive range of care for all ages with an integrated approach that gives patients better, more convenient health care. Forest Hill Family Practice; Humphreys Family Practice Clinic; Memphis Internal Medicine; The Light Clinic; Finn and Associates; and many others. Since April 2009, BMG has opened primary care and internal medicine physician practices throughout West Tennessee and several locations Consumer Choice Award For the 18th year in a row, a majority of Memphis-area residents named Baptist Memphis as their hospital of choice in a national survey. The nationally syndicated Healthcare Market Guide Ticker study of nearly 450,000 consumers asked people which hospital in their community has the best overall quality, best image and reputation, best doctors and best nurses. Hospitals in more than 300 markets nationally were chosen, and the winning hospitals received Consumer Choice awards. Right: Baptist’s executive vice president and chief operating officer, Jason Little, addresses Baptist Medical Group members at the group’s annual physician summit. The summit brings together doctors from all BMG specialties and regions to discuss operational issues and plan for the upcoming year. 9 3,000 patient visits to the Baptist Operation Outreach mobile health care clinic for the homeless More than 250,000 people served through health education and free screenings at community health fairs and special events WELL BEYOND A HOSPITAL 10 Ranked nationally as a Top 10 community outreach health provider by the Hospital Charitable Services Awards Program “There is a huge population in Memphis without dental insurance. We knew we could address the need with help from partners like Baptist. I really believe it’s one of the best things the church has done for the community.” — Steve Marcum, Minister of Missions, Bellevue Baptist Church Community Outreach In addition to providing the best health care, where the ministry will take place. The Baptist is committed to serving our community partnership with the Christian Mobile Dental through programs that heal, educate and inspire Clinic directly aligns with Baptist’s mission of others, guided by the example of Christ. In the healing those in the communities we serve. coming pages, you’ll read how Baptist colleagues The van has served more than 8,000 patients are truly making a difference, offering time, since opening in 2009. resources and money to different programs in their communities. From health care screenings to farmer’s markets with fresh produce, Baptist colleagues demonstrate a commitment to truly achieving healthier communities. Baptist Memorial Health Care is proud to partner with the Bellevue Baptist Christian Mobile Dental Clinic to help Memphis residents who lack dental insurance. As a partner, Baptist provides financial assistance and additional opportunities for patients to receive care on the van. The dental van provided almost $2 million in free dental care to the Memphis community and works in cooperation with local churches and Baptist Memorial Health Care provided hundreds of free health screenings and primary care during the City of Memphis’ Thanksgiving for the Homeless and Hungry event. In addition to health care, homeless Memphians received a meal, clothes and other donations. In December, colleagues from Baptist Memorial Health Care provided food and backpacks filled with warm clothing to the homeless. More than 300 patients from the Baptist Operation Outreach mobile health care clinic for the homeless and others lined up to receive items At Memphis’ Pink Palace Museum, the Learning Labels program is sponsored by Baptist and teaches fourth and fifth grade students about food portions, serving sizes and nutrition labels during a hands-on, interactive learning session to discover information about the nutrients in food. donated by Baptist colleagues. organizations to provide services in locations 11 Investing in Our Community The new Salvation Army Kroc Center opened In August 2013, Baptist officially cut the ribbon on in 2013 after Memphians pulled together to our new exhibit at The Children’s Museum of earn one of only 20 nationwide community Memphis. PD Parrot’s Healthy Habitat teaches center gifts from the Kroc Trust. The result is a children the basics of nutrition, the human body, 100,000-square-foot arts, recreation and worship and what to expect at the doctor’s office through facility unique to our area. Baptist was proud to a number of fun, interactive stations. sponsor the Baptist Memorial Health Care Fitness Center, providing state-of-the-art equipment and a spin room with classes seven days a week, to strengthen our bodies in a place that lifts our spirits. The kid friendly exhibits let children explore different parts of the human body through interactive features like the Vein Viewer, operation challenge, and surgery suite. It also teaches them about healthy eating and what it’s like to visit the doctor. Top: Children try their hands at correctly assembling the major organs of the human body, just one of several interactive exhibits that are part of PD Parrot’s Healthy Habitat at The Children’s Museum of Memphis. Bottom: A young visitor fills out her “paperwork” at the Healthy Habitat exhibit that teaches children how a doctor’s office works. Top, left: Memphis Mayor A C Wharton, Shelby County Mayor Mark Luttrell, and Baptist’s Senior Vice President/Corporate Counsel Greg Duckett took a one minute treadmill challenge to celebrate the grand opening of The Salvation Army Kroc Center. 12 Putting the Care in Health Care Whether it’s free flu shots, wellness initiatives, volunteering in schools or mission trips, Baptist colleagues live our mission of healing, preaching and teaching year round. Baptist Memphis Baptist Collierville In response to patient and physician feedback, Baptist Memorial Hospital–Collierville offers free education classes for people who are getting ready to have joint replacement surgery to educate them on preparing for the surgery and what to expect during surgery and recovery. Baptist held one of their most successful annual free flu shot events for the community at three locations. Baptist colleagues administered more than 900 shots at Baptist Collierville, the Baptist Minor Medical Center in Olive Branch, Miss., and the Benjamin L. Hooks Central Library in Memphis, Tenn. Baptist Memorial Hospital–Memphis created and the importance of credit scores, “Well with a wellness program for its 3,000 colleagues. my Soul” daily devotionals, healthy eating options The Well4Me initiative has four pillars: nutrition, in the hospital cafeteria, and free exercise classes finance, body and spirit. The farmer’s markets, and an employee cycling group. one of the largest Well4Me nutrition programs, was hosted on the Baptist Memphis campus and was open to the community. Approximately 5,000 people participated in the markets, held five times throughout the year with fresh fruits and vegetables for sale from local farmers. Patients and families were also able to Baptist Memphis and the Baptist Memorial Health Care Foundation sponsored the second Refresh and Retreat Stroke Camp for stroke survivors and caregivers. During the free education sessions, attendees learned about new technologies, services and supportive equipment. participate. The hospital also held a 5K Fun Run & Walk for Wellness at Shelby Farms Park. Baptist Memphis has offered employees a number of other activities through Well4Me’s four pillars, such as meetings on money management 13 Baptist Trinity Baptist Trinity Hospice House and the Kemmons Wilson Family Center for Good Grief host a tree lighting ceremony every December to honor lost loved ones. Baptist Trinity provided free bereavement counseling, including one-on-one sessions and grief camps, to 2,237 people in our community in 2012 through the Kemmons Wilson Family Center Baptist Women’s for Good Grief. The Baptist Trinity Hospice House In recognition of World Prematurity Day, Baptist Memorial Hospital for Women is one of will soon celebrate its third anniversary and has colleagues at Baptist Memorial Hospital for the Mid-South’s largest recipients of Susan G. served more than 750 patients since opening in Women collected 6,500 diapers for the March Komen for the Cure’s grant funds, which are used December 2010. of Dimes Stork’s Nest program. Representatives to provide free and discounted mammograms from the local March of Dimes and the Stork’s to underserved and uninsured women. Baptist To help people plan for future health care choices, Nest program presented Baptist Women’s with Women’s has provided more than $1 million Baptist Trinity began offering the Five Wishes a plaque in appreciation of the donated diapers. worth of free services since November 2007. The program, an easy-to-use living will planning tool. Stork’s Nest is a program for women in need mobile mammography unit travels to numerous Baptist Trinity’s Five Wishes planners are also and provides prenatal education, incentives and communities in the Mid-South, making breast available to those who need help planning and motivation to get prenatal care and education health information and screening mammograms filling out forms. For more information please on self-care during pregnancy, childbirth convenient and available. The unit visited 140 call 901-415-3464. and postpartum. locations in 2012 and served 2,234 people. Above, Willette Campbell, paralegal for Baptist Memorial Health Care, stands with her granddaughter, Olivia Sexton, to remember Merideth Sexton. 14 Baptist RehabilitationGermantown In November 2012, Baptist Rehabilitation– Germantown held its annual Gobble Wobble 5K to benefit the Baptist Rehabilitation Neurological Treatment Center. More than 500 people participated and $9,500 was raised for the center. In July 2013, the Baptist Rehab-Germantown Baptist College Diabetes Center hosted a free summer camp In 2012, the Baptist College of Health Sciences Baptist Operation Outreach mobile clinic, which for kids at the Kroc Center to teach them about mission team traveled to Belize, where they provides primary health care to those without healthy eating and exercise. worked in rural and poverty-stricken areas of the permanent housing. country to meet their health care and spiritual needs. The team set up four clinics and ministered to more than 400 people. Baptist College of Health Sciences also provided more than 2,000 volunteer community service hours in 2012. Some of the projects and Baptist College adopted the Memphis/Shelby organizations they worked with included: County School System’s Disabled Student Baptist Camp Good Grief and Teen Camp Services department. In 2012, the college Good Grief, Habitat for Humanity, Project provided more than $1,500 in back-to-school Homeless Connect, More than a Meal, Girls Inc., uniforms for the department. Faculty, staff and Memphis Talent Dividend and Books for Nigeria. students also conducted clothing and toiletry Approximately 4,820 people were served in 38 drives for the homeless community multiple different programs. Baptist College provided more than 2,000 volunteer community service hours in 2012. times during the year. The items were given to the 15 Left: Baptist DeSoto held a Heart Healthy Eggstravaganza with cooking demonstrations, free heart healthy recipes, interactive an exercise tips, health screenings and Q&As with cardiologists from Stern Cardiovascular Foundation. Right: Mary Lynn Brooks looks at the fresh greens with Wilmetta Neely at Baptist DeSoto’s farmer’s market. The hospital’s first farmer’s market for colleagues and the community attracted more than 500 people. With Mississippi at the top of the list for obesity, Baptist DeSoto leaders hope the market will encourage the community to eat more healthy, fresh foods. Baptist DeSoto Mississippians rank highest in the country for Baptist DeSoto regularly offers free heart risk group called Mended Hearts, a special group several cardiac risk factors, including heart assessment screenings such as blood pressure, established to help them with their journey disease, which kills one in four people each year. cholesterol, glucose and body mass index and new lifestyle. In response to the statewide need to address checks at special events like their Veterans Day heart disease, Baptist Memorial Hospital–DeSoto celebration and spring women’s event. They established its Strong HEARTS initiative in 2010 also partner with local organizations like Brown and continues to develop the program each year. Baptist Church to provide free health screenings The initiative’s goal is to educate residents across along with information about how to interpret the Northwest Mississippi on preventing heart results of those screenings. disease and responding properly when symptoms appear. Since the Strong HEARTS initiative was established, Baptist DeSoto has sponsored Each year, Baptist DeSoto hosts several free multiple programs in outlying communities. The heart-healthy community health fairs where hospital partnered with the City of Hernando to participants enjoy physical activities, heart risk host H.E.A.L., an 8-week program that provides assessments, and heart-healthy cooking resources to help local residents eat healthy and demonstrations. Cardiologists from Stern live actively. Cardiovascular Foundation are also there to offer advice and education on proper heart health. In addition, monthly produce markets are open to the public, where cardiologists help buyers make smart choices for their meals. 16 Baptist DeSoto also offers heart healthy support to its employees. In 2013, it established an employee wellness program called Fit4You to encourage a full spectrum of heart healthy lifestyle changes. The program included an indoor walking track and heart healthy choices in the cafeteria. The hospital continues to serve as a medical resource center for more than 60 physicians each year interested in improving heart health in outlying rural communities. In conjunction with the Stern Cardiovascular Foundation, it hosts an annual heart-focused symposium to increase The hospital also offers monthly educational awareness across the state on the future of classes for the community, including CPR cardiac medicine. Its partnership with local first training, smoking cessation and diabetes responders and with the Mississippi Health Care management classes. The hospital supports its Alliance makes it a strong resource for improving cardiac survivors through a monthly support cardiac response in Northwest Mississippi. NEA Baptist The NEA Baptist Charitable Foundation is NEA Baptist Clinic outpatient physical therapy combating our region’s adolescent obesity colleagues led their annual food drive to benefit problem with free healthy lifestyle programs for the Food Bank of NEA and collected a record kids. The Center for Healthy Children offers a number of food items and monetary donations. 16-week session that focuses on helping children One hundred percent of the donations, which and their families learn to live a fit way of life came from more than 30 NEA Baptist Clinic through nutrition and physical activity. During locations, went directly to the Food Bank. the summer the center offers two three-week sessions. Both programs are free of charge for children ages 8-12 with a body mass index of 25 or greater. Baptist Tipton Baptist Memorial Hospital-Tipton Lifesaving Baptist Tipton also developed a new program Interventions for Little Youth team held a book called Tipton Get Fit, a 10-week program drive during the annual Hospital Safety Fair to designed for children and parents to learn how to replenish its pediatric library. Baptist colleagues maintain a healthy lifestyle and stay physically fit. donated reading books, coloring books, crayons, The program is designed to help with preventing and new and gently used DVDs for the hospital’s childhood obesity in Tipton County. pediatric patients. Baptist Union City Baptist Memorial Hospital-Union City entered Baptist Union City is a partner of the Discovery the national Pink Glove Dance video competition, Park of America, which opened in November which is designed to raise breast cancer 2013. Located in Union City, Tenn., Discovery awareness. Health care organizations across the Park of America Inc. is a $100 million educational country entered the competition and submitted complex with exhibits and interactive experiences dance videos featuring participants wearing pink in the areas of nature, science, technology, gloves to spread the message of inspiration and history, and art. hope about breast cancer. 17 Baptist Golden Triangle Baptist Booneville One of Baptist Memorial Hospital–Golden The free annual Back to School Health Fair Colleagues at Baptist Booneville hosted two Triangle’s goals in 2012 was to provide education sponsored by Baptist Memorial Hospital– community outreach events: a clothing drive and free health screenings to those with limited Booneville provided health screenings for and a wreath decorating contest. The Food access to primary care. The hospital provided free children ages 4 to 12. More than 150 children and Nutrition department initiated the clothing blood pressure, blood glucose and sleep apnea received height and weight checks along with drive to collect toboggans, socks and gloves screenings along with educational information on blood pressure; vision; dental; and ear, nose for children to be distributed by the Prentiss cancer, behavioral health and advance directives and throat screenings. They also received a free County Department of Human Services. The at Prairie Day in Prairie, Miss., and Artesia Day in backpack and health and safety information. wreath decorating contest was coordinated Artesia, Miss. The Susan G. Komen Foundation of North Baptist Golden Triangle’s diabetes self- Mississippi awarded another $48,000 grant management class and support group provides to Baptist Memorial Health Care’s Mississippi patients and the community with information regional affiliate hospitals to cover the cost of on healthy eating, medications, exercise, mammograms and other diagnostic services stress management, foot care and diabetes. to medically underserved area women. Baptist Approximately 300 people attended the monthly Union County, Baptist Booneville, Baptist Golden support group in 2012, and 60 people attended Triangle and Baptist North Mississippi each the class where patients spend a day learning received $12,000 to provide this much-needed information and return for a follow-up session. service to those who otherwise could not afford it. More than 30 percent of the deaths from Above: Each year, Baptist Golden Triangle’s human resources department sponsors a toy drive for the local Salvation Army. In the weeks leading up to Christmas, Baptist colleagues are encouraged to bring new toys to help brighten Christmas for many children in the Columbus, Miss., area. 18 breast cancer in women older than 50 are preventable through mammography screening. When caught early, 9 out of 10 women will survive breast cancer. by the hospital’s Service First committee. Each department received a wreath to decorate and display in their area. After the winning wreath was announced, they were all collected and put on display to be auctioned. Total funds raised from both events was more than $1,000, used to purchase Christmas gifts for two deserving families in the area. Baptist North Mississippi Baptist Memorial Hospital–North Mississippi More than 300 people participated in the first hosted its annual Children’s Health Fair on Aug. Jingle Bell Run/Walk for Arthritis in Oxford, 25, 2012, at the Oxford Conference Center with a sponsored by Baptist North Mississippi. The fun- record attendance of 950. More than 45 vendors filled family 5K Run/1 Mile Walk raised more than participated in the event, providing information $30,000 for the Arthritis Foundation. To promote on health-related topics. Baptist partnered awareness of arthritis, Baptist North Mississippi with the Excel by 5 program to promote early launched a Couch to 5K 12-week training education initiatives for children ages 0-5 years program for colleagues. More than 60 colleagues old. The event also included healthy food and free participated in the program with the final goal of developmental, dental and hearing screenings running/walking at the Jingle Bell Run. for children. Baptist Union County Baptist Memorial Hospital–Union County is the Healthy Kids Camp, Tallahatchie 5K Run, committed to improving the overall health First Choice for Women 5K, the New Albany and wellness of the community. In addition Elementary Relay Day, and the Amanda Price to renovations and new equipment at the Memorial 5K. Programs on healthy choices and HealthPlex, Baptist Union County contributed fitness were provided to area schools. Baptist to several healthy lifestyle projects including Union County provided a variety of educational the expansion of the BNA Sportsplex and the seminars free to the community on heart health, Tanglefoot Trails. Sponsorships provided by stroke, and breast cancer awareness. Baptist Union County that targeted an active lifestyle and healthier choices included Baptist Huntingdon More than $10,000 was raised at Baptist Dazzle Me Healthy was a day of fun and wellness Memorial Hospital–Huntingdon’s annual celebrity for more than 200 women at the second annual waiter event, benefiting the Carroll South’s Relay Girls Day Out health fair at Baptist Huntingdon. for Life division of the American Cancer Society. Colleagues offered free healthy snacks; glucose Celebrity waiters sold dinner tickets and provided and cholesterol screenings; flu shots; education special table centerpieces that included nice on menopause and diabetes; and screenings, gifts, which were auctioned off with all including bone density and audiology. The proceeds benefiting Carroll South’s Relay hospital was also voted Best Hospital, Best for Life. In addition, the waiters also donated Medical Facility and Best Home Health Agency all tips received. by the Carroll County community in the Carroll County News-Leader’s Readers’ Choice Awards. 19 GLIMPSE OF THE FUTURE Expanding care with investment in new health care facilities: $400 million $312 million $98.9 million 20 The new NEA Baptist Health System is one of the largest health care building projects in Arkansas history — a $400 million investment by Baptist that employed more than 700 construction workers and will add 530 health care and support positions to the NEA Baptist Health System. NEA Baptist Health System Baptist Cancer Center Baptist is bringing new facilities, new technology, offices will be on the same floor as inpatient Baptist’s new integrated cancer center in Memphis and a new health care model to the Northeast hospital units, making it easier for them to visit (top of facing page) will be the first of its kind Arkansas region. patients. This integrated approach is the future of in our region—bringing together some of the patient care because of its efficiency and area’s most respected cancer physicians in one responsiveness to patient needs. extraordinary new facility housing chemotherapy The health system’s centerpiece will be the new, 550,000 square-foot hospital, which will feature larger patient rooms and operating suites, NEA Baptist uses electronic health records enhanced with new technology and amenities. and delivers a more responsive, personal The new 212,000-square-foot NEA Baptist Clinic approach to diagnosis and treatment. Forming headquarters will be attached to the hospital, a strong, physician-directed and professionally allowing physicians and the hospital to provide managed health care system is a natural next integrated health care. step and will provide high-quality, cost-effective The third part of the NEA Baptist System is the Baptist Cancer Center. The new center will offer leading-edge technology to diagnose cancer and to plan and deliver treatment. In addition, physicians will have easier access to their patients’ records and can conveniently coordinate care with hospital staff. Physician care to the Northeast Arkansas community far into the future. infusion, radiation therapy, diagnostics, a stem cell transplant area, tumor registry, multidisciplinary clinics and support services side-by-side with physicians’ offices. The future of health care is more integrated care, and Baptist is leading the way by building this advanced new facility, which will streamline and consolidate care. More than 40 cancer physicians are participating in designing and implementing programs in the new center that will provide better care for patients. The center will be located on the Baptist Memphis campus and will be close to minimally invasive ambulatory services, pain management services, plastics and reconstructive surgery services, invasive radiology services and women’s services. The Baptist Cancer Center network extends well beyond Memphis, with satellite centers located in Jonesboro, Ark., Columbus, Miss., Oxford, Miss., and Southaven, Miss. 21 Baptist Operation Outreach mobile health care Access to health care is a major obstacle for The clinic provides direct and immediate access individuals and families without permanent to medical and health care examinations, health housing. Memphis’ only mobile primary health education, illness prevention, medications, care program, the Baptist Operation Outreach transportation to medical appointments and health care clinic for the homeless, provides referral services to the homeless population in broader access to health resources; encourages Memphis and Shelby County. The clinic has people to break the cycle of health neglect; and effectively reduced the number of inpatient provides health care prevention, intervention and hospitalizations, emergency room visits and education to a vulnerable population. ambulance transports for many years. The program is a partnership between Baptist The new mobile unit with an additional exam Memorial Health Care and Christ Community room will expand medical services and provide Health Services, and it has provided quality, for training for medical professionals through patient-focused primary/acute care for internships and clinical rotations. homeless individuals since 2003. In 2013, a $360,000 grant awarded by the Baptist Memorial Health Care Foundation provided a new Baptist Operation Outreach mobile health care clinic to treat homeless patients in the Mid-South. 22 “Since 2003, our partnership with Baptist Operation Outreach makes it possible to offer access to great quality medical care to our most vulnerable and neediest population.” — Burt Waller, former executive director, Christ Community Health Services 680,000 square feet with 217 beds and the capacity to expand to 290 beds to accommodate future growth at the new Baptist North Mississippi campus. Baptist North Mississippi Baptist Memorial Health Care is preparing to as a regional referral center, providing greater build a larger, more advanced hospital for Oxford, accessibility for patients and space to expand Lafayette County and the surrounding areas in services for generations to come. Mississippi that will replace the current Baptist Memorial Hospital-North Mississippi. A new, six-story hospital will be constructed that will encompass approximately 680,000 square The new hospital campus represents the single feet with 217 beds and the capacity to expand to largest economic development investment in 290 beds to accommodate future growth. the history of Oxford and Lafayette County and will further position Baptist North Mississippi Baptist Memory Care Center In 2012, the Baptist Memorial Health Care surrounding region for early diagnosis, care, and Foundation approved funding for a new Baptist resource networking for people suffering from Memory Care Center, funded in part by the estate dementia-related illnesses as well as support of Mrs. Frances Parker. for their caregivers. Two clinically licensed social The center will establish a place for community health care providers to refer patients for expert memory testing, filling gaps in the Memphis and workers will work in the center, and all services will be free of charge. According to the Alzheimer’s Association, more than five million people suffer from the disease, the sixth leading cause of death in the U.S. One in three seniors dies with Alzheimer’s or another form of dementia. 23 24