Download 2012-13 Baptist Memorial Health Care Community Report

A VISION FOR
THE FUTURE
OF CARING
2012–2013 COMMUNITY REPORT
1
WELL BEYOND
A CENTURY
Download ShelbyFit, the first fitness app for Memphis and Shelby County.
14
hospitals and one
residential hospice
More than
14,000
employees
4,500
affiliated physicians
Educating more than
1,000
future health care
professionals at the
Baptist College of
Health Sciences
For more information,
visit baptistonline.org
2
Pictures on the Wall
Telling a Remarkable Story
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W
alk the halls of our corporate office, or look around the lobbies and corridors of Baptist Memorial Hospital-Memphis, and you can’t help but notice
the pieces from our past. You’ll see photos of the hospital, some dating back to our
first, 150-bed structure in 1912. In the hospital lobby you’ll see a timeline spanning
every decade of our history. One wall in our corporate office is tiled in green marble
salvaged from our former medical center in Midtown Memphis. Other walls are lined
with names, plaques and photographs of people who provided indispensable leadership throughout the years. In our corporate boardroom and in the chapel at Baptist
Memorial Hospital-Memphis, you can see stained glass from the original chapel at the
medical center hospital.
In my own office are a copper box and its contents — a time capsule from the
opening of the Baptist Memorial
Hospital Medical Center’s Madison
A Letter From the President and CEO
a
2012 and 2013 were landmark years for Baptist
Memorial Health Care. We celebrated 100 years as
the leading health care provider in the Mid-South.
Baptist was built on a vision from a group of
leaders who sought to fill the need of health
care in this community, and we are excited to
expand that vision into the next 100 years.
As we move into the next century of care, we
are looking for the best and most up-to-date
resources to provide patient and familycentered care. We invite you to read about
how we celebrated our centennial with special
partnerships across the Mid-South and how we
are beginning initiatives to continue to improve
patient care throughout the system.
You’ll also discover a few ways we have supported
the communities we serve. As the largest not-forprofit health care provider in the Mid-South with
14 affiliate hospitals, we consider it a blessing to
be able to support all of our communities.
Providing community benefit is one of the most
important ways we fulfill our mission, mirroring
the three-fold ministry of Christ—healing,
preaching and teaching.
East tower in 1955. And there is
a photo from the dedication
As we prepare our facilities for the evolving world
of health care, we want to continue providing our
patients with the best care available. That’s why
we are building and expanding all over the
system—from a new, 680,000-square-foot facility
in Oxford, Miss.; to a new, integrated cancer center
in Memphis; and our new NEA Baptist Memorial
Hospital, NEA Baptist Clinic headquarters and
NEA Baptist Cancer Center in Jonesboro, Ark.,
to name a few.
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netus. Neque vestibulum lorem.
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What remains unchanged, however, is our vision
of being the provider of choice by transforming
the delivery of health care through partnering
with patients, families, physicians, colleagues
and employers; and by offering safe, integrated,
patient-focused, high quality, innovative and
cost-effective care.
We look forward to carrying our founding vision
into the future, and we look forward to you joining
us in our second century of health care.
Stephen C. Reynolds
President and Chief Executive Officer
Baptist Memorial Health Care
a
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Facing Page: Baptist Memorial Health Care
celebrated its centennial in 2012 by bringing
together the community in outreach efforts that
encourage healthy living. Top: Baptist partnered
with the Shelby Farms Park Conservancy, helping
to improve and promote exercise, health and
the environment. Bottom: As part of Baptist’s
centennial celebration, colleagues planted 100
Overcup Oak trees that will give shape to an
exciting gateway to Shelby Farms along Farm
Road and Walnut Grove. The trees will eventually
grow up to 100 feet. We also partnered with
Shelby Farms to develop ShelbyFit, a free wellness
and resource app for iPhone and iPad users.
ShelbyFit allows users to get information about
their community park, events, as well as track their
fitness and wellness goals.
Above: Baptist collaborated with the Harwood
Center, a program that provides education to
special needs, preschool age children. Harwood
serves 56 children between 18 months and 5 years
of age. Baptist’s contribution to Harwood helps
increase awareness and access to educational,
therapeutic, diagnostic and treatment resources
for children who have special developmental
needs and their families. The support from Baptist
will add staff and allow Harwood to add additional
classrooms and increase the number of financial
need scholarships available to families.
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Centennial Speaker Series
In celebration of our 100th anniversary, Baptist
Memorial Health Care hosted several events
throughout 2012 for colleagues, retirees,
alumni, family members and the community to
commemorate this important milestone.
One of the special events was the yearlong
Baptist Centennial Speaker Series, featuring
special guest speakers with a variety of relevant
topics for Baptist colleagues and the community.
Oscar-winning actress Marlee Matlin (left), the
youngest and the only deaf actress to win the
Academy Award for Best Actress in a Leading
Role, visited the 40-bed neonatal intensive
care unit (NICU) at Baptist Memorial Hospital
for Women as part of her Speaker Series
appearance. The NICU is where we treat babies
who are born premature or have complications,
such as heart defects or underdeveloped lungs.
The 500 babies born in the unit each year
represent about 10 percent of the babies born at
Baptist Women’s Hospital.
Matlin delivered a message of hope and
encouragement to children and families during
her visit and her speech at the event benefiting
the NICU.
Former NFL coach and current commentator
Tony Dungy (bottom left) inspired colleagues.
Baptist strives to promote a culture that
values the uniqueness of the individual, the
diversity of the work force, and encourages
the accomplishment of corporate goals. Dungy
spoke about being “uncommon” and about
diversity in the workplace.
Nearly 26 million children and adults in the
United States have diabetes. Grammy Awardwinning singer Patti LaBelle (bottom, right)
kicked off our speaker series with a testimony
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about her own struggle with diabetes and her
book, Recipes for the Good Life. She entertained
Civic leaders in the area along with Baptist
a sold-out audience with recipes and healthy
Memorial Health Care board members and
living tips, and Baptist continues to address this
community partners helped Baptist celebrate
growing health issue with our Baptist Diabetes
100 years as the leading health care provider in
Management Program, which provides free
the Mid-South at the centennial anniversary gala.
classes to the public on education, prevention,
Mayors A C Wharton and Mark Luttrell presented
and treatment of pre-diabetes and diabetes. The
a proclamation during the gala.
classes address diabetes medications, coping
with diabetes, nutrition (including eating out and
label reading) and exercise.
President George W. Bush, accompanied by
his wife, Laura Bush, and their daughter Jenna
Bush-Hager, spoke at the gala at the Dixon Gallery
Geralyn Lucas, author of Why I Wore Lipstick
& Gardens (above). The Bushes entertained the
to My Mastectomy, offered words of wisdom
audience with stories about their time in the White
to breast cancer survivors and other guests.
House and their current activities and projects.
Lucas shared her personal breast cancer story
and encouraged women to be proactive when it
“I want to thank God.
He has given Baptist
and Habitat the tools
to help someone like
me own a home,” said Canida
Williams, homeowner of a Habitat
for Humanity house sponsored
and built by Baptist Memorial
Health Care and its employees.
Above: Baptist teamed up with Habitat for
Humanity of Greater Memphis to build the
organization’s 400th home for a family in
need. In addition to the Baptist sponsorship,
approximately 500 Baptist colleagues
volunteered to build the house and collected
donations to fill the home with household
items for the family.
comes to their health.
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INSIGHT FOR
IMPROVING
CARE
Beginning in early 2014,
patients will be able
to schedule their own
appointments, order
medication refills and
send direct messages
to their health care
providers through
Baptist OneCare,
a new electronic
health record
Baptist cancer patients
will have increased
access to VanderbiltIngram Cancer Center
clinical research
trials and genetic
diagnostic tools.
Many of these services
will be available in
local communities
through Baptist’s
14-hospital system
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Stephen C. Reynolds, president and CEO of Baptist
Memorial Health Care; Joseph Simone, MD, former
medical director of the Baptist Cancer Center; and
Jennifer Pietenpol, Ph.D., director of Vanderbilt-Ingram
Cancer Center, sign the new affiliation agreement
between Baptist and Vanderbilt.
Baptist OneCare
Baptist Memorial Health Care is transitioning to
a new electronic health record – revolutionizing
the way we provide care with more convenience,
improved patient care and enhanced patient
safety. Branded as Baptist OneCare, it will create
one record for each patient that is accessible to
all the patient’s caregivers and to the patients
Vanderbilt-Ingram Cancer Center Affiliation
Baptist Memorial Health Care and the VanderbiltIngram Cancer Center began an academic
affiliation in 2013, paving the way for new clinical
research and academic education opportunities
designed to enhance cancer programs.
The new affiliation establishes a framework
for collaborative oncology initiatives between
Baptist Cancer Center and Vanderbilt-Ingram
Cancer Center. Baptist cancer patients will have
increased access to VICC clinical research trials
and genetic diagnostic tools. Many of these
services will be available in local communities
through Baptist’s 14 affiliate hospitals across
North Mississippi, West Tennessee and
East Arkansas.
Through the affiliation, Baptist and Vanderbilt
physicians will develop more personalized cancer
treatment based on patients’ genetic makeup,
which is the future of cancer care.
The goal of the academic affiliation is to enhance
cancer care throughout the region served by
Baptist and to advance VICC’s mission to
prevent more cancers whenever possible and
bring research discoveries and new treatments
to individuals with cancer much more quickly.
Specific goals of the academic affiliation include:
• Joint clinical trials
• Sharing of clinical pathways
• Sharing of cancer tissue to help advance
personalized, genomic-based therapy
• Jointly held, disease-specific conferences
for physicians and staff
• Research-based fellowship training programs
in oncology subspecialties
• Joint public education programs in cancer
prevention, treatment and control
• Baptist’s participation in National
Comprehensive Cancer Network activities
as a VICC sub-site
• Partnership in grant applications for
cancer research funding
In addition to the academic affiliation, Baptist
Cancer Center and Vanderbilt-Ingram Cancer
Center have offered seminars on several cancer
topics, including ways to proactively live healthier
lives. The free seminars featured experts from
Baptist and Vanderbilt.
themselves.
“Baptist OneCare will allow us to
transition from a premier hospital
system to becoming a truly
patient-centric health care
delivery system”
—Dr. Jack Brown,
chief medical information officer
The electronic health record system will begin
at selected Baptist locations January 1, 2014.
Patient charts, billing information, doctors’ notes,
medications, test results, and medical history
will all be brought together in one place for both
patients and caregivers.
Patients can access their health records for
information, schedule appointments, request
prescriptions, and send secure messages to their
doctors. With the convenience of one unified
system, Baptist OneCare will help provide even
better, more convenient care for our patients.
© 2013 Epic Systems Corporation. Used with permission.
© All rights reserved. BMHCC. 2012.
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Best Places to Work
Throughout its 100+ year history, Baptist Memorial
Health Care has built a culture where colleagues
are supported and engaged. In 2012, Baptist was
ranked No. 2 among large employers and 23rd
overall nationally in Modern Healthcare magazine’s
top 100 “Best Places to Work in Healthcare.”
Close to 400 health care organizations across
the country competed for this very prestigious
distinction. Baptist was one of only a few large
health care systems to be named to the list.
Pediatrics at Baptist Memorial Hospital for Women
Baptist Memorial Health Care is improving care
services to patients. The hospital also offers
for patients by now offering more pediatric
pediatric general surgery; ear, nose and
services at Baptist Memorial Hospital for
throat services; plastic surgery; obstetrics and
Women. On July 11, 2013, we officially broke
urology procedures; and treatment for eye and
ground (above) on a new pediatric emergency
orthopedic conditions. There also are three
department, to open in 2014.
surgical recovery rooms.
Pediatric services include outpatient and
The new Baptist Children’s Eye Center at the
inpatient care, as well as surgery services and
Baptist Women’s Hospital is a virtual center
child life specialists, provided in a child-friendly
located in the pre-operational and operating
environment for patients from birth to age 18.
rooms of the hospital and serves as a regional
The inpatient unit comprises 12 beds with
respiratory and cardiac monitoring capabilities,
a playroom, a child life specialist and 24-hour
pediatric hospitalist coverage. The pediatric
outpatient diagnostics area has five assessment
rooms that provide radiology and laboratory
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resource for neonatal intensive care unit and
pediatric patients in the Mid-South, providing
specialty eye care treatment for diseases of the
eye. This is the first eye center in the Mid-South
that offers pediatric and NICU patients the full
continuum
of eye care.
The annual Best Places to Work in Healthcare
program recognizes health care employers for
creating workplaces that enable employees to
perform at their optimum level to provide patients
and customers with the best possible patient care
and services.
A Growing Family of Physicians
Memphis Most
The Memphis Most contest sponsored by
The Commercial Appeal is an annual survey that
asks Memphis-area residents to name the best
the city has to offer. Several Baptist Memorial
hospitals and services were named finalists
and Baptist won in three categories. Baptist
Memorial Hospital–Memphis (Best Hospital),
Baptist Memorial Hospital for Women (Best
Women’s Hospital), and The Stern Cardiovascular
Foundation (Best Heart Clinic).
Baptist Medical Group (BMG) is one of the area’s
in Mississippi, with ongoing plans to expand to
largest not-for-profit multispecialty physician
other areas and specialties. Today, BMG-affiliated
group practices, with more than 500 physicians
groups include NEA Baptist Clinic, the largest
and nurse practitioners representing nearly 40
physician group in Northeast Arkansas; Stern
specialties in West Tennessee, East Arkansas
Cardiovascular Foundation, one of the largest and
and North Mississippi. The group continues to
most comprehensive cardiology group practices
grow and add the best physicians across the
in the region; Memphis Lung Physicians; Boston
Mid-South, giving patients easy access to care
Baskin Cancer Foundation; Family Cancer Center
without traveling too far from home.
Foundation; Integrity Oncology Foundation;
BMG provides a comprehensive range of care for
all ages with an integrated approach that gives
patients better, more convenient health care.
Forest Hill Family Practice; Humphreys Family
Practice Clinic; Memphis Internal Medicine;
The Light Clinic; Finn and Associates; and
many others.
Since April 2009, BMG has opened primary
care and internal medicine physician practices
throughout West Tennessee and several locations
Consumer Choice Award
For the 18th year in a row, a majority of
Memphis-area residents named Baptist Memphis
as their hospital of choice in a national survey.
The nationally syndicated Healthcare Market
Guide Ticker study of nearly 450,000 consumers
asked people which hospital in their community
has the best overall quality, best image and
reputation, best doctors and best nurses.
Hospitals in more than 300 markets nationally
were chosen, and the winning hospitals received
Consumer Choice awards.
Right: Baptist’s executive vice president and chief
operating officer, Jason Little, addresses Baptist
Medical Group members at the group’s annual
physician summit. The summit brings together
doctors from all BMG specialties and regions
to discuss operational issues and plan for the
upcoming year.
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3,000
patient visits to the
Baptist Operation
Outreach mobile
health care clinic for
the homeless
More than
250,000
people served through
health education and
free screenings at
community health fairs
and special events
WELL BEYOND
A HOSPITAL
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Ranked nationally as a
Top 10
community outreach
health provider by the
Hospital Charitable
Services Awards
Program
“There is a huge population in
Memphis without dental insurance.
We knew we could address the
need with help from partners like
Baptist. I really believe it’s one of
the best things the church has done
for the community.”
— Steve Marcum, Minister of Missions, Bellevue Baptist Church
Community Outreach
In addition to providing the best health care,
where the ministry will take place. The
Baptist is committed to serving our community
partnership with the Christian Mobile Dental
through programs that heal, educate and inspire
Clinic directly aligns with Baptist’s mission of
others, guided by the example of Christ. In the
healing those in the communities we serve.
coming pages, you’ll read how Baptist colleagues
The van has served more than 8,000 patients
are truly making a difference, offering time,
since opening in 2009.
resources and money to different programs in
their communities. From health care screenings
to farmer’s markets with fresh produce, Baptist
colleagues demonstrate a commitment to truly
achieving healthier communities.
Baptist Memorial Health Care is proud to partner
with the Bellevue Baptist Christian Mobile Dental
Clinic to help Memphis residents who lack dental
insurance. As a partner, Baptist provides financial
assistance and additional opportunities for
patients to receive care on the van. The dental
van provided almost $2 million in free dental
care to the Memphis community and works
in cooperation with local churches and
Baptist Memorial Health Care provided hundreds
of free health screenings and primary care during
the City of Memphis’ Thanksgiving for the
Homeless and Hungry event. In addition to health
care, homeless Memphians received a meal,
clothes and other donations.
In December, colleagues from Baptist Memorial
Health Care provided food and backpacks filled
with warm clothing to the homeless. More than
300 patients from the Baptist Operation
Outreach mobile health care clinic for the
homeless and others lined up to receive items
At Memphis’ Pink Palace Museum, the Learning
Labels program is sponsored by Baptist and
teaches fourth and fifth grade students about food
portions, serving sizes and nutrition labels during
a hands-on, interactive learning session to discover
information about the nutrients in food.
donated by Baptist colleagues.
organizations to provide services in locations
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Investing in Our Community
The new Salvation Army Kroc Center opened
In August 2013, Baptist officially cut the ribbon on
in 2013 after Memphians pulled together to
our new exhibit at The Children’s Museum of
earn one of only 20 nationwide community
Memphis. PD Parrot’s Healthy Habitat teaches
center gifts from the Kroc Trust. The result is a
children the basics of nutrition, the human body,
100,000-square-foot arts, recreation and worship
and what to expect at the doctor’s office through
facility unique to our area. Baptist was proud to
a number of fun, interactive stations.
sponsor the Baptist Memorial Health Care Fitness
Center, providing state-of-the-art equipment
and a spin room with classes seven days a week,
to strengthen our bodies in a place that lifts
our spirits.
The kid friendly exhibits let children explore
different parts of the human body through
interactive features like the Vein Viewer,
operation challenge, and surgery suite. It also
teaches them about healthy eating and what it’s
like to visit the doctor.
Top: Children try their hands at correctly
assembling the major organs of the human body,
just one of several interactive exhibits that are part
of PD Parrot’s Healthy Habitat at The Children’s
Museum of Memphis.
Bottom: A young visitor fills out her “paperwork”
at the Healthy Habitat exhibit that teaches
children how a doctor’s office works.
Top, left: Memphis Mayor A C Wharton, Shelby
County Mayor Mark Luttrell, and Baptist’s Senior
Vice President/Corporate Counsel Greg Duckett
took a one minute treadmill challenge to celebrate
the grand opening of The Salvation Army
Kroc Center.
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Putting the Care
in Health Care
Whether it’s free flu shots, wellness
initiatives, volunteering in schools or
mission trips, Baptist colleagues live
our mission of healing, preaching
and teaching year round.
Baptist Memphis
Baptist Collierville
In response to patient and physician feedback,
Baptist Memorial Hospital–Collierville offers free
education classes for people who are getting
ready to have joint replacement surgery to
educate them on preparing for the surgery and
what to expect during surgery and recovery.
Baptist held one of their most successful annual
free flu shot events for the community at three
locations. Baptist colleagues administered more
than 900 shots at Baptist Collierville, the Baptist
Minor Medical Center in Olive Branch, Miss.,
and the Benjamin L. Hooks Central Library in
Memphis, Tenn.
Baptist Memorial Hospital–Memphis created
and the importance of credit scores, “Well with
a wellness program for its 3,000 colleagues.
my Soul” daily devotionals, healthy eating options
The Well4Me initiative has four pillars: nutrition,
in the hospital cafeteria, and free exercise classes
finance, body and spirit. The farmer’s markets,
and an employee cycling group.
one of the largest Well4Me nutrition programs,
was hosted on the Baptist Memphis campus
and was open to the community. Approximately
5,000 people participated in the markets,
held five times throughout the year with
fresh fruits and vegetables for sale from local
farmers. Patients and families were also able to
Baptist Memphis and the Baptist Memorial Health
Care Foundation sponsored the second Refresh
and Retreat Stroke Camp for stroke survivors and
caregivers. During the free education sessions,
attendees learned about new technologies,
services and supportive equipment.
participate. The hospital also held a 5K Fun Run
& Walk for Wellness at Shelby Farms Park.
Baptist Memphis has offered employees a
number of other activities through Well4Me’s four
pillars, such as meetings on money management
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Baptist Trinity
Baptist Trinity Hospice House and the Kemmons
Wilson Family Center for Good Grief host a tree
lighting ceremony every December to honor lost
loved ones.
Baptist Trinity provided free bereavement
counseling, including one-on-one sessions and
grief camps, to 2,237 people in our community in
2012 through the Kemmons Wilson Family Center
Baptist Women’s
for Good Grief. The Baptist Trinity Hospice House
In recognition of World Prematurity Day,
Baptist Memorial Hospital for Women is one of
will soon celebrate its third anniversary and has
colleagues at Baptist Memorial Hospital for
the Mid-South’s largest recipients of Susan G.
served more than 750 patients since opening in
Women collected 6,500 diapers for the March
Komen for the Cure’s grant funds, which are used
December 2010.
of Dimes Stork’s Nest program. Representatives
to provide free and discounted mammograms
from the local March of Dimes and the Stork’s
to underserved and uninsured women. Baptist
To help people plan for future health care choices,
Nest program presented Baptist Women’s with
Women’s has provided more than $1 million
Baptist Trinity began offering the Five Wishes
a plaque in appreciation of the donated diapers.
worth of free services since November 2007. The
program, an easy-to-use living will planning tool.
Stork’s Nest is a program for women in need
mobile mammography unit travels to numerous
Baptist Trinity’s Five Wishes planners are also
and provides prenatal education, incentives and
communities in the Mid-South, making breast
available to those who need help planning and
motivation to get prenatal care and education
health information and screening mammograms
filling out forms. For more information please
on self-care during pregnancy, childbirth
convenient and available. The unit visited 140
call 901-415-3464.
and postpartum.
locations in 2012 and served 2,234 people.
Above, Willette Campbell, paralegal for
Baptist Memorial Health Care, stands with her
granddaughter, Olivia Sexton, to remember
Merideth Sexton.
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Baptist RehabilitationGermantown
In November 2012, Baptist Rehabilitation–
Germantown held its annual Gobble Wobble 5K
to benefit the Baptist Rehabilitation Neurological
Treatment Center. More than 500 people
participated and $9,500 was raised for the center.
In July 2013, the Baptist Rehab-Germantown
Baptist College
Diabetes Center hosted a free summer camp
In 2012, the Baptist College of Health Sciences
Baptist Operation Outreach mobile clinic, which
for kids at the Kroc Center to teach them about
mission team traveled to Belize, where they
provides primary health care to those without
healthy eating and exercise.
worked in rural and poverty-stricken areas of the
permanent housing.
country to meet their health care and spiritual
needs. The team set up four clinics and
ministered to more than 400 people.
Baptist College of Health Sciences also provided
more than 2,000 volunteer community service
hours in 2012. Some of the projects and
Baptist College adopted the Memphis/Shelby
organizations they worked with included:
County School System’s Disabled Student
Baptist Camp Good Grief and Teen Camp
Services department. In 2012, the college
Good Grief, Habitat for Humanity, Project
provided more than $1,500 in back-to-school
Homeless Connect, More than a Meal, Girls Inc.,
uniforms for the department. Faculty, staff and
Memphis Talent Dividend and Books for Nigeria.
students also conducted clothing and toiletry
Approximately 4,820 people were served in 38
drives for the homeless community multiple
different programs.
Baptist College
provided more than
2,000
volunteer community
service hours in 2012.
times during the year. The items were given to the
15
Left: Baptist DeSoto held a Heart Healthy
Eggstravaganza with cooking demonstrations, free
heart healthy recipes, interactive an exercise tips,
health screenings and Q&As with cardiologists
from Stern Cardiovascular Foundation.
Right: Mary Lynn Brooks looks at the fresh greens
with Wilmetta Neely at Baptist DeSoto’s farmer’s
market. The hospital’s first farmer’s market for
colleagues and the community attracted more
than 500 people. With Mississippi at the top of
the list for obesity, Baptist DeSoto leaders hope
the market will encourage the community to eat
more healthy, fresh foods.
Baptist DeSoto
Mississippians rank highest in the country for
Baptist DeSoto regularly offers free heart risk
group called Mended Hearts, a special group
several cardiac risk factors, including heart
assessment screenings such as blood pressure,
established to help them with their journey
disease, which kills one in four people each year.
cholesterol, glucose and body mass index
and new lifestyle.
In response to the statewide need to address
checks at special events like their Veterans Day
heart disease, Baptist Memorial Hospital–DeSoto
celebration and spring women’s event. They
established its Strong HEARTS initiative in 2010
also partner with local organizations like Brown
and continues to develop the program each year.
Baptist Church to provide free health screenings
The initiative’s goal is to educate residents across
along with information about how to interpret the
Northwest Mississippi on preventing heart
results of those screenings.
disease and responding properly when
symptoms appear.
Since the Strong HEARTS initiative was
established, Baptist DeSoto has sponsored
Each year, Baptist DeSoto hosts several free
multiple programs in outlying communities. The
heart-healthy community health fairs where
hospital partnered with the City of Hernando to
participants enjoy physical activities, heart risk
host H.E.A.L., an 8-week program that provides
assessments, and heart-healthy cooking
resources to help local residents eat healthy and
demonstrations. Cardiologists from Stern
live actively.
Cardiovascular Foundation are also there to offer
advice and education on proper heart health. In
addition, monthly produce markets are open to
the public, where cardiologists help buyers make
smart choices for their meals.
16
Baptist DeSoto also offers heart healthy support
to its employees. In 2013, it established an
employee wellness program called Fit4You
to encourage a full spectrum of heart healthy
lifestyle changes. The program included an
indoor walking track and heart healthy choices
in the cafeteria.
The hospital continues to serve as a medical
resource center for more than 60 physicians
each year interested in improving heart health in
outlying rural communities. In conjunction with
the Stern Cardiovascular Foundation, it hosts an
annual heart-focused symposium to increase
The hospital also offers monthly educational
awareness across the state on the future of
classes for the community, including CPR
cardiac medicine. Its partnership with local first
training, smoking cessation and diabetes
responders and with the Mississippi Health Care
management classes. The hospital supports its
Alliance makes it a strong resource for improving
cardiac survivors through a monthly support
cardiac response in Northwest Mississippi.
NEA Baptist
The NEA Baptist Charitable Foundation is
NEA Baptist Clinic outpatient physical therapy
combating our region’s adolescent obesity
colleagues led their annual food drive to benefit
problem with free healthy lifestyle programs for
the Food Bank of NEA and collected a record
kids. The Center for Healthy Children offers a
number of food items and monetary donations.
16-week session that focuses on helping children
One hundred percent of the donations, which
and their families learn to live a fit way of life
came from more than 30 NEA Baptist Clinic
through nutrition and physical activity. During
locations, went directly to the Food Bank.
the summer the center offers two three-week
sessions. Both programs are free of charge for
children ages 8-12 with a body mass index of
25 or greater.
Baptist Tipton
Baptist Memorial Hospital-Tipton Lifesaving
Baptist Tipton also developed a new program
Interventions for Little Youth team held a book
called Tipton Get Fit, a 10-week program
drive during the annual Hospital Safety Fair to
designed for children and parents to learn how to
replenish its pediatric library. Baptist colleagues
maintain a healthy lifestyle and stay physically fit.
donated reading books, coloring books, crayons,
The program is designed to help with preventing
and new and gently used DVDs for the hospital’s
childhood obesity in Tipton County.
pediatric patients.
Baptist Union City
Baptist Memorial Hospital-Union City entered
Baptist Union City is a partner of the Discovery
the national Pink Glove Dance video competition,
Park of America, which opened in November
which is designed to raise breast cancer
2013. Located in Union City, Tenn., Discovery
awareness. Health care organizations across the
Park of America Inc. is a $100 million educational
country entered the competition and submitted
complex with exhibits and interactive experiences
dance videos featuring participants wearing pink
in the areas of nature, science, technology,
gloves to spread the message of inspiration and
history, and art.
hope about breast cancer.
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Baptist Golden Triangle
Baptist Booneville
One of Baptist Memorial Hospital–Golden
The free annual Back to School Health Fair
Colleagues at Baptist Booneville hosted two
Triangle’s goals in 2012 was to provide education
sponsored by Baptist Memorial Hospital–
community outreach events: a clothing drive
and free health screenings to those with limited
Booneville provided health screenings for
and a wreath decorating contest. The Food
access to primary care. The hospital provided free
children ages 4 to 12. More than 150 children
and Nutrition department initiated the clothing
blood pressure, blood glucose and sleep apnea
received height and weight checks along with
drive to collect toboggans, socks and gloves
screenings along with educational information on
blood pressure; vision; dental; and ear, nose
for children to be distributed by the Prentiss
cancer, behavioral health and advance directives
and throat screenings. They also received a free
County Department of Human Services. The
at Prairie Day in Prairie, Miss., and Artesia Day in
backpack and health and safety information.
wreath decorating contest was coordinated
Artesia, Miss.
The Susan G. Komen Foundation of North
Baptist Golden Triangle’s diabetes self-
Mississippi awarded another $48,000 grant
management class and support group provides
to Baptist Memorial Health Care’s Mississippi
patients and the community with information
regional affiliate hospitals to cover the cost of
on healthy eating, medications, exercise,
mammograms and other diagnostic services
stress management, foot care and diabetes.
to medically underserved area women. Baptist
Approximately 300 people attended the monthly
Union County, Baptist Booneville, Baptist Golden
support group in 2012, and 60 people attended
Triangle and Baptist North Mississippi each
the class where patients spend a day learning
received $12,000 to provide this much-needed
information and return for a follow-up session.
service to those who otherwise could not afford
it. More than 30 percent of the deaths from
Above: Each year, Baptist Golden Triangle’s human
resources department sponsors a toy drive for
the local Salvation Army. In the weeks leading up
to Christmas, Baptist colleagues are encouraged
to bring new toys to help brighten Christmas for
many children in the Columbus, Miss., area.
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breast cancer in women older than 50 are
preventable through mammography screening.
When caught early, 9 out of 10 women will
survive breast cancer.
by the hospital’s Service First committee. Each
department received a wreath to decorate and
display in their area. After the winning wreath
was announced, they were all collected and put
on display to be auctioned. Total funds raised
from both events was more than $1,000, used
to purchase Christmas gifts for two deserving
families in the area.
Baptist North Mississippi
Baptist Memorial Hospital–North Mississippi
More than 300 people participated in the first
hosted its annual Children’s Health Fair on Aug.
Jingle Bell Run/Walk for Arthritis in Oxford,
25, 2012, at the Oxford Conference Center with a
sponsored by Baptist North Mississippi. The fun-
record attendance of 950. More than 45 vendors
filled family 5K Run/1 Mile Walk raised more than
participated in the event, providing information
$30,000 for the Arthritis Foundation. To promote
on health-related topics. Baptist partnered
awareness of arthritis, Baptist North Mississippi
with the Excel by 5 program to promote early
launched a Couch to 5K 12-week training
education initiatives for children ages 0-5 years
program for colleagues. More than 60 colleagues
old. The event also included healthy food and free
participated in the program with the final goal of
developmental, dental and hearing screenings
running/walking at the Jingle Bell Run.
for children.
Baptist Union County
Baptist Memorial Hospital–Union County is
the Healthy Kids Camp, Tallahatchie 5K Run,
committed to improving the overall health
First Choice for Women 5K, the New Albany
and wellness of the community. In addition
Elementary Relay Day, and the Amanda Price
to renovations and new equipment at the
Memorial 5K. Programs on healthy choices and
HealthPlex, Baptist Union County contributed
fitness were provided to area schools. Baptist
to several healthy lifestyle projects including
Union County provided a variety of educational
the expansion of the BNA Sportsplex and the
seminars free to the community on heart health,
Tanglefoot Trails. Sponsorships provided by
stroke, and breast cancer awareness.
Baptist Union County that targeted an active
lifestyle and healthier choices included
Baptist Huntingdon
More than $10,000 was raised at Baptist
Dazzle Me Healthy was a day of fun and wellness
Memorial Hospital–Huntingdon’s annual celebrity
for more than 200 women at the second annual
waiter event, benefiting the Carroll South’s Relay
Girls Day Out health fair at Baptist Huntingdon.
for Life division of the American Cancer Society.
Colleagues offered free healthy snacks; glucose
Celebrity waiters sold dinner tickets and provided
and cholesterol screenings; flu shots; education
special table centerpieces that included nice
on menopause and diabetes; and screenings,
gifts, which were auctioned off with all
including bone density and audiology. The
proceeds benefiting Carroll South’s Relay
hospital was also voted Best Hospital, Best
for Life. In addition, the waiters also donated
Medical Facility and Best Home Health Agency
all tips received.
by the Carroll County community in the Carroll
County News-Leader’s Readers’ Choice Awards.
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GLIMPSE OF THE
FUTURE
Expanding care with
investment in new
health care facilities:
$400
million
$312
million
$98.9
million
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The new NEA Baptist Health
System is one of the largest
health care building projects
in Arkansas history — a $400
million investment by Baptist
that employed more than 700
construction workers and
will add 530 health care and
support positions to the
NEA Baptist Health System.
NEA Baptist Health System
Baptist Cancer Center
Baptist is bringing new facilities, new technology,
offices will be on the same floor as inpatient
Baptist’s new integrated cancer center in Memphis
and a new health care model to the Northeast
hospital units, making it easier for them to visit
(top of facing page) will be the first of its kind
Arkansas region.
patients. This integrated approach is the future of
in our region—bringing together some of the
patient care because of its efficiency and
area’s most respected cancer physicians in one
responsiveness to patient needs.
extraordinary new facility housing chemotherapy
The health system’s centerpiece will be the new,
550,000 square-foot hospital, which will feature
larger patient rooms and operating suites,
NEA Baptist uses electronic health records
enhanced with new technology and amenities.
and delivers a more responsive, personal
The new 212,000-square-foot NEA Baptist Clinic
approach to diagnosis and treatment. Forming
headquarters will be attached to the hospital,
a strong, physician-directed and professionally
allowing physicians and the hospital to provide
managed health care system is a natural next
integrated health care.
step and will provide high-quality, cost-effective
The third part of the NEA Baptist System is
the Baptist Cancer Center. The new center will
offer leading-edge technology to diagnose
cancer and to plan and deliver treatment. In
addition, physicians will have easier access to
their patients’ records and can conveniently
coordinate care with hospital staff. Physician
care to the Northeast Arkansas community far
into the future.
infusion, radiation therapy, diagnostics, a stem cell
transplant area, tumor registry, multidisciplinary
clinics and support services side-by-side with
physicians’ offices. The future of health care is
more integrated care, and Baptist is leading the
way by building this advanced new facility, which
will streamline and consolidate care.
More than 40 cancer physicians are participating
in designing and implementing programs in
the new center that will provide better care for
patients. The center will be located on the Baptist
Memphis campus and will be close to minimally
invasive ambulatory services, pain management
services, plastics and reconstructive surgery
services, invasive radiology services and women’s
services. The Baptist Cancer Center network
extends well beyond Memphis, with satellite
centers located in Jonesboro, Ark., Columbus,
Miss., Oxford, Miss., and Southaven, Miss.
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Baptist Operation Outreach mobile health care
Access to health care is a major obstacle for
The clinic provides direct and immediate access
individuals and families without permanent
to medical and health care examinations, health
housing. Memphis’ only mobile primary health
education, illness prevention, medications,
care program, the Baptist Operation Outreach
transportation to medical appointments and
health care clinic for the homeless, provides
referral services to the homeless population in
broader access to health resources; encourages
Memphis and Shelby County. The clinic has
people to break the cycle of health neglect; and
effectively reduced the number of inpatient
provides health care prevention, intervention and
hospitalizations, emergency room visits and
education to a vulnerable population.
ambulance transports for many years.
The program is a partnership between Baptist
The new mobile unit with an additional exam
Memorial Health Care and Christ Community
room will expand medical services and provide
Health Services, and it has provided quality,
for training for medical professionals through
patient-focused primary/acute care for
internships and clinical rotations.
homeless individuals since 2003.
In 2013, a $360,000 grant awarded by the Baptist
Memorial Health Care Foundation provided a new
Baptist Operation Outreach mobile health care
clinic to treat homeless patients in the Mid-South.
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“Since 2003, our
partnership with
Baptist Operation
Outreach makes it
possible to offer access to great
quality medical care to our most
vulnerable and neediest
population.” — Burt Waller,
former executive director, Christ
Community Health Services
680,000 square feet
with 217 beds and the
capacity to expand
to 290 beds to
accommodate future growth
at the new Baptist North
Mississippi campus.
Baptist North Mississippi
Baptist Memorial Health Care is preparing to
as a regional referral center, providing greater
build a larger, more advanced hospital for Oxford,
accessibility for patients and space to expand
Lafayette County and the surrounding areas in
services for generations to come.
Mississippi that will replace the current Baptist
Memorial Hospital-North Mississippi.
A new, six-story hospital will be constructed that
will encompass approximately 680,000 square
The new hospital campus represents the single
feet with 217 beds and the capacity to expand to
largest economic development investment in
290 beds to accommodate future growth.
the history of Oxford and Lafayette County and
will further position Baptist North Mississippi
Baptist Memory Care Center
In 2012, the Baptist Memorial Health Care
surrounding region for early diagnosis, care, and
Foundation approved funding for a new Baptist
resource networking for people suffering from
Memory Care Center, funded in part by the estate
dementia-related illnesses as well as support
of Mrs. Frances Parker.
for their caregivers. Two clinically licensed social
The center will establish a place for community
health care providers to refer patients for expert
memory testing, filling gaps in the Memphis and
workers will work in the center, and all services
will be free of charge.
According to the
Alzheimer’s Association,
more than five million
people suffer from the
disease, the sixth leading cause of
death in the U.S. One in three
seniors dies with Alzheimer’s or
another form of dementia.
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