Download Touriseum report on activities 2013

Touriseum – Report on Activities 2013
I. Overview......................................................................................................
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II. Visitor numbers........................................................................................ .
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III. Exhibitions................................................................................................
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IV. Events................................................................................... .....................
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V. Conventions, Lectures and Seminars.....................................................
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V.I. Conventions.................................................................................................................
V.II. Lectures and seminars..................................................................................................
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VI. Teaching Activities at the Museum........................................................
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VII. Scientific Work.......................................................................................
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VII.I. Own publications........................................................................................................
VII.II. Contributions to publications.....................................................................................
VII.III. Scientific inquiries....................................................................................................
VII.IV. Collection & library..................................................................................................
VII.V. Loans.........................................................................................................................
VII.VI. Advisory council.......................................................................................................
VII.VII. Research projects......................................................................................................
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VIII. Marketing, PR & Social Media...........................................................
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VIII.I. The Touriseum on radio and TV................................................................................
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IX. Technical Equipment...............................................................................
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X. Personnel....................................................................................................
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X.I. Numbers.........................................................................................................................
X.II. Training .......................................................................................................................
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I. OVERVIEW
10 Years of the Touriseum
The 2013 museum season was marked by a very special event, with the Touriseum celebrating ten
years of existence. On 15 March 2013, ten years after the opening of the museum, the Touriseum
invited all former employees, trainees and partners to a celebration at the historic Trauttmansdorff
Castle. This event also saw the Museum presenting and distributing its 10-year anniversary
publication.
The special exhibition for 2013 was also firmly rooted in the anniversary year. The Touriseum team
researched the profound changes for visitors and locals in the holiday land of South Tyrol since the
opening of the Museum in 2003, presenting their work at the exhibition “Urlaub_Vacanze 2.0
[Holiday 2.0]”.
Year of the Museum Object
Beginning in February, Ruth Engl and writer Waltraud Holzner set off through South Tyrol, visiting
clubs for the elderly and sections of the association of private landlords. Visits began with a short
image show by Ruth Engl about the history of tourism in the region, also presenting the tour
through the Touriseum. Seniors then were encouraged, over coffee and cakes, to bring along objects
and relate their encounters with tourists in their own part of the world, Waltraud Holzner recording
the observations in writing. The result was a brochure of over 100 pages containing a large number
of short stories, which was solemnly presented at the Touriseum on 16 November. This “Die
Fremden und wir [Visitors and Us]” action represented the Touriseum’s participation in the 2013
Year of the Museum Object. Under the slogan “1000+1 Things tell a Story” the objects and their
(hi)stories are to be made more accessible for visitors to experience in the museums and collections
of South Tyrol. Altogether more than 40 museums and collections from all over South Tyrol took
part, with some 90 actions. Evelyn Reso organised a peepshow of the objects for the year’s theme in
the Museum itself.
Theatre and Museum
Another focus for 2013 was “theatrical” communication: visitors were treated to the street theatre
“Tourism (hi)story on the go” in streets and busy open spaces, while the Museum itself offered
theatrical guided tours by Ruth Engl and Mirella Mercantini as courtiers of the Empress Elisabeth
on the occasion of the Long Night of the Museums (21.09.13), on “Sissi Day” (19.10.13) and on the
Open Day (17.11.13). Denis Mader appeared as a “Saltner” (vineyard guard) at the autumn
celebrations at Trauttmansdorff Castle.
In June the Touriseum, together with the Bavarian Museum Academy, organised a convention at
Goldrain Castle on the proper use of theatre and theatrical elements in museums. More details can
be found under Point V.I. Conventions.
Convention on “War and Tourism”
With the 100th anniversary of the First World War in mind, the Touriseum, together with the
Universities of Innsbruck and Trento, organised an international convention on “War and Tourism”.
The results are now being used to prepare and expand the perspectives for a special exhibition in
2015 on the topic of War & Tourism. The accompanying volume for the convention will appear in
May 2014.
Start of redesign of Museum tour
Because the Touriseum opened its permanent exhibition in 2003, the most recent ten years are of
course not covered. Parts of this year’s special exhibition, “Urlaub_Vacanze 2.0”, are in fact due to
be integrated into the permanent exhibition, with work to take place in winter 2013/2014. As there
is no more room for the updating of the permanent exhibition, this must be realised in the last two
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rooms of the tour, which will be compacted accordingly. The planned changes and reconstruction
works began immediately on conclusion of the season.
II. VISITOR NUMBERS
The number of visitors to the Touriseum remained approximately the same as the previous year.
With a total of 215,977 visitors, the Touriseum surpassed the 200,000-visitor mark for the eighth
year in a row. One other pleasing detail was that, in its eleventh season, the Touriseum received its
two millionth visitor in September.
III. EXHIBITIONS
Special exhibition “Urlaub_Vacanze 2.0” in the Touriseum (29.03-17.11.13)
The special exhibition Urlaub_Vacanze 2.0, held in the Coach House of Trauttmansdorff Castle,
ran from 29 March to 17 November 2013. Original installations by Teo Mahlknecht, the Gröden
Valley artist and designer of the South Tyrol game in the Touriseum, symbolised the new trends in
tourism. Interview stations by South Tyrolean filmmaker Karl Prossliner showed what happens
behind the scenes in tourism. The graphic concept of the exhibition was by Gruppe Gut and texts
were by Josef Rohrer. A small brochure was produced for the exhibition.
Peepshow of objects in the Touriseum (28.03.-17.11.13)
What sort of objects does the Touriseum collect? How large is its collection? How do the objects
come to the Touriseum, and what happens to them once they get there? The answers could be found
in the “Objects Peepshow” held as part of the “Year of the Museum Object” in South Tyrol. Using
specially selected examples, the Touriseum showed that the objects on display in the Touriseum’s
exhibitions are just a fraction of its total inventory. The exhibition, designed by Evelyn Reso, also
showed which objects are of interest to a museum of tourism and what is involved in collecting and
keeping museum objects.
Exhibition of table brushes in Meran (19.04.-13.06.13)
Heide Götz from Gütersloh in Germany collects table brushes from around Europe. She loaned
some of these to the Touriseum for the exhibition “Crumbs! – Table brushes from various
countries”, which could be seen from 19 April to 13 June 2013 at the Savoy Catering School in
Meran. Present at the opening were the Director of the Touriseum, Paul Rösch, the curator and
lender Heide Götz, Director of the Savoy Catering School Beatrix Kerschbaumer and Ruth Engl,
who designed and arranged the exhibition.
Waiters exhibition in Gröden Valley (01.12.12-01.04.13)
With its title in three languages – “Cie ëis’a gën? Sie wünschen? Desidera? [What would you
like?]” – the Touriseum exhibition on the waiting profession appeared from 4 December 2012 to 1
April 2013 in the “Tublà da Nives” cultural centre in Wolkenstein. The exhibition was held in the
Touriseum in 2011 as a special exhibition and was then transferred to Wolkenstein.
IV. EVENTS
15 April: Exhibition “Urlaub_Vacanze 2.0” opened in the Touriseum
On Friday, 12 April, the new special exhibition “Urlaub_Vacanze 2.0” was opened with Karin
Dalla Torre, Director of the Department of Museums, Touriseum Director Paul Rösch and
Christoph Engl, Director of SMG (the South Tyrol Marketing Company). Evelyn Reso, scientific
adviser at the Touriseum, introduced the exhibition. Musical accompaniment was provided by the
Meran School of Music with Manfred Egger and his clarinet class.
From 25 April: South Tyrol tour by Touriseum with street theatre
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From 25 April to 12 May, the three actors Gerd Weigel, Peter Schorn and Martina Holzknecht
toured South Tyrol in a red Volkswagen bus with the street theatre programme “Tourism (hi)story
on the go”, appearing at the following venues: Leisure Trade Fair, Bozen (25.04.-28.04); flower
market, Waltherplatz, Bozen (30.04.-01.05.); farmers’ market, Bruneck (03.05.); old town, Brixen
(03.05.); arcade market, Glurns (04.05.); pedestrian zone, Schlanders (09.05.); flea market,
LanaLive (11.05.); Marktplatz, Kaltern (11.05.); Touriseum, Meran (12.05.)
19 April: Opening of table brush exhibition
On 19 April the Touriseum’s exhibition “Crumbs! – Table brushes from various countries” opened
at Savoy Catering School in Meran. A group of students theatrically presented the cultural history
of table settings.
12 May: International Museum Day with street theatre
Sunday, 12 May, saw International Museum Day taking place in South Tyrol. Some 40 museums
offered a varied programme for all age groups. The red Touriseum VW bus arrived at the
Touriseum in Meran at 11 a.m.: the very last opportunity to catch the street theatre programme
“Tourism (hi)story on the go”.
31 May: Lecture evening at the Touriseum
As part of the special exhibition “Urlaub_Vacanze 2.0” the Touriseum organised a lecture evening
on the subject of “Tourists – Fascinating Beings 2.0”. Hasso Spode, tourism researcher and director
of the Historical Archives for Tourism (HAT) at the Free University of Berlin, spoke about
“Romantic World Knowledge. A Theory of the Tourism”. Historian Hans Heiss then gave a lecture
on tourism in South Tyrol since 2001. Finally Josef Rohrer spoke on current clichés in tourism.
June, July, August: Garden Nights at Trauttmansdorff Castle
For the third consecutive summer, the Touriseum offered a series of cultural and musical events
together with the Botanical Gardens. From 6 p.m. each Friday in June, July and August,
Trauttmansdorff Castle was open until 11 p.m. with an evening ticket costing 6.50 euros.
Convention on “Theatre and Museum” at Goldrain Castle
On 6 and 7 June 2013 museum employees, actors and educators met at Goldrain Castle for a
convention organised by the Touriseum and the Bavarian Museum Academy on the subject of new
connections between theatre and museum. The programme also featured the street theatre “Tourism
(hi)story on the go”.
28 June: Blind choir “Kraut & Rüben” in the castle courtyard
As part of the Garden Nights at Trauttmansdorff Castle programme, at 7 p.m. on Friday, 28 June the
choir of the Louis Braille School from Düren in Germany appeared at the Touriseum in Meran.
5 September: Touriseum celebrates its two millionth visitor
On 5 September the Touriseum welcomed its two millionth visitor since its opening in 2003. South
Tyrolean Councillor for Culture Sabina Kasslatter Mur and Austrian Minister Claudia Schmied
surprised Anna Graf from Pfalzen and Anna Galler from St. Lorenzen with a bouquet of flowers, a
family ticket for a year’s entry to South Tyrol’s museums and a set of Touriseum publications.
21 September: Long Night of the Touriseum
The Long Night of the Museums on 21 September offered a good opportunity to get to know South
Tyrol’s museums better. Some 40 Museums offered special events throughout the area, admission
free. The Touriseum offered an exciting museum quiz with theatrical guided tours (Ruth Engl and
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Mirella Mercantini dressed as courtiers of the Empress Sissi), a curious new acquisition (the
Vetsera blanket) and an anniversary exhibition.
19 October: Sissi Day in the Gardens and at the Touriseum
Short introductions in the Deuster Room gave visitors a full overview of the stays of Empress Sissi
at Trauttmansdorff Castle and the significance of these in the development of Meran as a spa town.
Sissi’s courtiers (alias Ruth Engl and Mirella Mercantini) offered theatrical guided tours through the
historical rooms.
27 October: Autumn in the Gardens of Trauttmansdorff Castle
With theatrical guided tours by Denis Mader dressed as an original South Tyrolean Saltner
(vineyard guard), the Touriseum also participated in the autumn celebrations in the Gardens of
Trauttmansdorff Castle. Florist Martha Spornberger assisted visitors in making floral table
decorations.
7-9 November: Convention on “War and Tourism” at the Touriseum
The Touriseum at Trauttmansdorff castle, Meran, saw 23 participants from Italy, Austria, Germany,
Romania, Slovakia and Slovenia discuss the influence of the First World War on the development
of tourism in the Alpine region. The Kaiserhof Catering School of Meran then served a buffet in the
historic castle.
16 November: “The Guests and Us”: solemn closing presentation at the Touriseum
The Deuster Room was completely filled with over 100 seniors from all over South Tyrol who had
come to witness the solemn presentation. The result of this action, a 100-page brochure containing
numerous short stories, was presented at the Touriseum on 16 November to all those who had taken
part in the project. Musical accompaniment was provided by the “Junggebliebenen” seniors choir
and Julia and Sybille (violin, guitar and song). Coffee and cakes were then served by the
Schlossgarten restaurant in the historic rooms.
17 November: Open day delights 1200 local visitors
The Touriseum opened its doors for the last visit of the year on Sunday 17 November. Numerous
South Tyrolean families took the opportunity to visit the South Tyrolean Museum of Tourism. The
Schlossgarten Restaurant also opened for the first time on this day. The Waldorf School
demonstrated the making of felt, while the group dakapo (guitar, accordion and song) provided
musical accompaniment.
V. CONVENTIONS, LECTURES AND SEMINARS
V.I. Conventions
Theatre and Museum (6-7 June, Goldrain Castle)
On 6 and 7 June 2013 museum employees, actors and educators met at Goldrain Castle for a
convention organised by the Touriseum and the Bavarian Museum Academy to discuss new
connections between theatre and museum. The use of theatrical elements as a means of
communication has a long tradition. Scenic representations are also becoming increasingly popular
as a means of publicity in the world of museums. There is no dispute that theatres and museums
complement each other in a positive manner. The individual contributions and workshops at the
convention provided suggestions as to how theatre and theatrical elements can meaningfully be
integrated into how museums communicate. Highly different forms of combinations of the two
areas were presented and discussed.
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Alina Laura Tiews from Hamburg presented the play “Anne Bloody Mary”. Written and performed
by two professional actresses, the play entertainingly presented visitors with some of the content of
the International Maritime Museum in Hamburg, with direct reference to the museum objects.
Rainer Wenrich of the Bavarian Museum Academy demonstrated possibilities for the financing of
projects that connect theatres and museums.
Together with Thomas Endl of the “Histonauts”, Josef Kiemeier of the Museum Educational Centre
in Munich presented the project “Bilder drehen, Bilder verstehen [Filming and understanding
pictures]”, which gives pupils the opportunity of making their own film by shooting individual
pictures in the Munich Modern Art Gallery.
Teacher of free theatre and actress Nicole Titus from Munich reported on her experiences with a
theatre project at the Dachau concentration camp memorial. With a group of pupils she produced a
play on human rights and then performed it for another class at the memorial.
Skiing star and two-times Olympic winner Markus Wasmeier presented theatrical elements in his
open air museum on the Schliersee Lake. Over several evenings a theatre group performed the play
“Wildschütz Jennerwein” against the backdrop of the museum’s farms.
Paul Peter Niederwolfsgruber, director of the Kassianibühne Percha theatre, gave a similar insight
into current practice with an example from South Tyrol, the theatrical cycle of the “Seven Deadly
Sins” performed at the Dietenheim Folklore Museum.
There was also a report by museum tutor Brita Köhler, who takes groups of four-year old children
through the Museion in Bozen in the company of a hand puppet in the shape of a caterpillar, the
“Museum Caterpillar”.
Finally, Touriseum Director Paul Rösch and colleague Ruth Engl also related the various theatrical
elements used by the Museum for communication purposes, both inside and outside its walls.
Participants could also try their hand at the theatrical forms of expression in four different
workshops run by Thomas Troi of the Theatre Educational Centre in Bozen, Laura Jakschas of the
“Museumfieber” group from Hamburg, Anna Beke of the Bavarian State Ballet in Munich and
Angela Hundsdorfer, a drama teacher from Berlin.
A humorous interlude was provided by the street theatre programme “Tourism (hi)story on the go”
with Gerd Weigel, Peter Schorn and Martina Holzknecht who, sponsored by the Touriseum, toured
South Tyrol for several weeks with the aim of making the local population more aware of the
Museum’s content.
The “Theatre and Museum” convention provided numerous suggestions and ideas for different
ways of combining the two areas to make communication in museums more attractive still. The
results of the convention were also published in December in a special issue of the “Südtiroler
Theaterzeitung” together with the South Tyrol Theatre Association.
War and Tourism (7-9 November, Touriseum, Meran)
Participants from Italy, Austria, Germany, Romania, Slovakia and Slovenia met at the Touriseum at
Trauttmansdorff castle, Meran, to discuss the influence of the First World War on the development
of tourism in the Alpine region. The convention focused on the historic area of Tyrol. The
convention was also staged in preparation and expansion of the perspectives for a special exhibition
in 2015. All contributions will be published in the studies of the Museum in 2014.
The convention was organised beforehand by Patrick Gasser, while the scientific aspects were
handled by Gunda Barth-Scalmani (University of Innsbruck) and Andrea Leonardi (University of
Trento). The programme featured the following contributions and discussions:
! Freilichtmuseen, Themenwege, Friedhöfe, Klettersteige – das Erbe der Front 100 Jahre
später und seine Bedeutung für den Tourismus heute. Short contribution followed by
discussion with Stefano Illing (Cortina Turismo), Gabriele Crepaz (Südtiroler Marketing
Gesellschaft), Tadej Koren (Fundacija Poti miru, Slovenia), Paolo Manfrini (Trentino
Marketing); discussion chaired by Harald Pechlaner.
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! Gunda Barth-Scalmani (University of Innsbruck)
Tourismus und Krieg: ein neues Themenfeld der Weltkriegshistoriographie?
! Andrea Leonardi (University of Trento)
La prima guerra mondiale e la vulnerabilità del fenomeno turistico
! Michael Wedekind (University of Vienna)
Reisen an den Abgrund: Zur Politisierung des Tourismus vor dem Ersten Weltkrieg
! Davide Bagnaresi (University of Bologna)
Da Italiani visitate il Trentino! Da Italiani liberate il Trentino!: l’utilizzo dell’editoria
turistica durante il conflitto mondiale
! Oliver Benjamin Hemmerle (Stendhal University, Grenoble)
Der Tourist als Spion: Falsch Verdächtige und spionierende Sommerfrischler 1880-1918
! Matthias Egger (University of Innsbruck)
Die Große Dolomitenstraße (1890-1918) – Eine Straße im Spannungsfeld von Tourismus
und Militär
! Stefano Morosini (University of Milan)
I rifugi alpini dell'Alto Adige/Südtirol dalla fruizione turistica al presidio nazionale (19181943)
! Donatella Strangio (University of Rome)
Turismo e infrastrutture. Le “strade ex militari” (1914-1938)
! Sonia Residori (University of Verona)
Tra i manufatti militari della Grande Guerra: il lavoro dei prigionieri negli itinerari
turistici del Trentino
! Patrizia Battilani (University of Bologna)
L'impatto della guerra sull'immagine turistica dei luoghi: il caso del Trentino
! Annunziata Berrino/Ewa Kawamura (University of Naples)
Grande guerra in Südtirol: i mutamenti di una regione turistica e il dibattito che li
accompagna
! Julia Walleczek-Fritz (Austrian State Archives, Vienna)
Zimmer frei! Wie Tourismusbetriebe auf den Ersten Weltkrieg reagier(t)en – damals und
heute
! Andrea Zanini (University of Genoa)
Verso una politica turistica nazionale. Gli albergatori italiani di fronte alla Prima Guerra
Mondiale
! Patrick Gasser (Touriseum, Meran)
Vom aufstrebenden „Weltkurort“ zum „Weltkriegs-Kurort“ – Meran im Ersten Weltkrieg
! Luciana Palla (Belluno)
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La grande guerra e l’identità di un monte: il Col di Lana
! Roman Holec (Comenius University, Bratislava, Slovakia) and Judit Pál (Babes-Bolyai
University Cluj-Napoca/Klausenburg, Romania)
Zwischen Verehrung und Hass – Kriegsschauplatz Südtirol und zwei Offiziersschicksale
! Christian Terzer (Kurtatsch)
Dem Krieg auf der Spur: Tourismusdestination Frontstellung
V.II. Lectures and seminars
06.02.13
Award of “Snow Stars” (SMG): short contribution on hospitality, honesty, authenticity. In Südtirol
Pur, Meran, P. Rösch.
28.02.13
Panel discussion in FOS Meran: “Urlaub in verbauter Landschaft [Holidays in a built-up
landscape]?” With Heinrich Dorfer, Ulrich Höllrigl, Alex Meister, Peter Ortner, Caroline Pecher;
chaired by P. Rösch.
02.03.13
Commendation on the occasion of the 30th anniversary of the Emma Hellenstainer School, Brixen,
P. Rösch.
06.03.13
Viennese waiters’ stories, as part of the programme for the waiters exhibition (Touriseum special
exhibition) in Tublà da Nives in Wolkenstein, Gröden Valley, P. Rösch.
12.03.13
Guest contribution: “Gast sein, ein spannendes Phänomen [The exciting phenomenon of being a
guest]”, general meeting of Algund Tourist Board, P. Rösch.
18.03.13
“Hütten und Wege [Huts and paths]”, a 3-year project with publication and exhibition by three
Alpine Clubs (German, Austrian and South Tyrolean), scientific adviser P. Rösch.
22.04.13
Short contribution: “Gast sein [Being a guest]”, general meeting of MMG (Meran Marketing
Company), P. Rösch.
23.04.13
Presentation at University of Innsbruck, seminar by Prof. Gunda Barth-Scalmani, Krieg und
Tourismus [War and Tourism], P. Gasser.
11.05.13
Guest contribution: “Gedanken zum Wechselspiel von Tourismus und Alpenverein [Thoughts on the
interrelation of tourism and Alpine Clubs]” at the 106th general assembly of South Tyrol Alpine
Club in Algund, P. Rösch.
14.06.13
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Closing of seminar on “Krieg und Tourismus [War and Tourism]”, University of Innsbruck at the
Touriseum, P. Gasser, P. Rösch.
12.04.13
“Turismo e guerra – il contributo del Touriseum [Tourism and war – the contribution of the
Touriseum]”, Forum “Verso il Centenario della Grande Guerra [Towards the Centenary of the
Great War]”, Rovereto, Colle Miravalle, P. Gasser.
07.06.13
Forms of communication used by the Touriseum, convention “Theater und Museum [Theatre and
Museum]”, Goldrain Castle, P. Rösch, R. Engl.
23.07.13
Guest contribution: “Zur Tourismusgeschichte des Pustertals [History of tourism in the Pustertal
Valley]” on the 550th anniversary of the Grauer Bär in Innichen, P. Rösch.
31.08.13 und 21.09.13
Wellness trainer course, area: land management (Vinschgau and Touriseum), Luis Zuegg
Vocational School, P. Rösch.
09.10.13
“Einfluss einer explosiven Tourismusentwicklung auf Gäste und Bereiste am Beispiel Südtirol
[Influence of explosive tourism development on visitors and locals: the example of South Tyrol]”.
Workshop on the 10th anniversary of the Chair in Tourism, University of Eichstätt (society on a
journey – a journey into society), P. Rösch.
19.09.13
“Braucht es überhaupt ein Tourismusmuseum? Gedanken zu 10 Jahre Touriseum [Is a tourism
museum really necessary? Thoughts on 10 years of the Touriseum]”, 24th Austrian Museum Day,
Bozen, P. Rösch.
04.10.13
Workshop: “Wir und die anderen. Selbst- und Fremdbilder in Museen [Us and them. Self-images
and images of others in museums]”, All-Tyrol Museum Day at the Folk Art Museum, Innsbruck
with Herlinde Menardi and Karl Berger, P. Rösch.
15.10.13 + 13.11.13
Seminar: “Museen und Senioren [museums and seniors]”, 55 Plus without limits – New working
opportunities for active seniors. ESF project at Goldrain Castle, P. Rösch.
18.11.13
Jour Fixe Musée at the Touriseum, introduction and presentation of the educational offering for
schools, R. Engl.
21.11.13
“Bomben im Ferienland [Bombs in the land of holidays]”, presentation at the Seniors’ Club, Bozen,
P. Rösch.
26.11.2013
Presentation on the history of tourism in the region to Classes 1 and 2 of Oberschule Rainerum,
Bozen, by R. Engl.
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VI. TEACHING ACTIVITIES AT THE MUSEUM
For the sixth year in succession the “Travel Fever” activity programme was offered to all school
years in South Tyrol. The efforts of the Touriseum to expand its teaching programme to target
specific groups was further developed in 2013. The “Touri-Tour” was thus a new action conceived
and aimed at primary schools whereby pupils, after a short introduction to the tourism industry, use
a photo to look together for individual objects along the museum tour. The objects are an
entertaining way to tell the pupils the regional history of tourism in Tyrol.
All four actions offered as part of the “Travel Fever” activity programme – “Gepäckkarte”, “Mr. X
bitte einsteigen”, “Die Fremden und wir” and the new action, “Touri-Tour” – were offered to both
Italian and German language schools in 2013. As in all previous years since 2006, in 2013 the
Touriseum opened its doors to schools two months before the actual season began. In the period
from 1 February to 15 November 2013 a total of 100 school classes visited the Touriseum for a very
wide variety of educational events. Antonella Russo prepared the school action “Klischee” for the
“Urlaub_Vacanze 2.0” special exhibition.
Ruth Engl accompanied the pupils of Class 5b of the Franz Tappeiner primary school in Meran
during their appearance in the “Karamela” children’s show, which investigated the Touriseum and
the tourism history of the region and was broadcast on the Rai Bozen station on 10 June.
Sandra Soffiatti and Ruth Engl organised and arranged the visit of the Italian-speaking “Sissi”
kindergarten from Meran with a festive backdrop for the presentation in the Touriseum of the
castles made by the children. Mirella Mercantini, dressed as one of Sissi’s courtiers, gave the
children a guided tour of the historic rooms.
For the 2013 “Year of the Museum Object”, Ruth Engl and Waltraud Holzner conceived a special
action for seniors entitled “Die Fremden und wir [Visitors and Us]”. Between 1 February and 22
May they visited nine different clubs for the elderly throughout South Tyrol, with the collected
stories and objects published in a brochure and solemnly presented at the closing ceremony for the
action on 16 November 2013, where they formed part of a small exhibition. Over 100 pensioners
from all over South Tyrol travelled to the festive presentation: sections from the South Tyrolean
association of private landlords, the “Ladies’ Wednesday Round” of the Working Group for the
Care of Seniors in Bozen, members of the Wolkenstein Seniors’ Club, the Lana Seniors’ Club, the
Lana Heimatschutzverein, the “Mens’ Thursday Round” of the Bozen Seniors’ Club and the Urania
Meran Seniors’ Club.
The 2013 teaching activities at the Touriseum were presented by the following:
Waltraud Holzner, Heidemarie Holzner, Denis Mader, Renate Kauntz-Innerhofer, Antonella Russo,
Mirella Mercantini, Ruth Engl.
VII. SCIENTIFIC WORK
VII.I. OWN PUBLICATIONS
• “10 Jahre Touriseum”: the Touriseum’s own publication reviews the first 10 years of its
existence in its habitual ironic tone.
• “Urlaub_Vacanze 2.0”: the Touriseum published a small brochure with the exhibition texts
for its anniversary exhibition.
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• “Die Gäste und wir”: as part of the South Tyrol-wide action “1000+1 Dinge erzählen
Geschichte”, the Touriseum visited clubs for the elderly and sections of the association of
private landlords throughout the region. Seniors brought along objects and related their
encounters with tourists in their own part of the world. The result was a brochure of over
100 pages containing a large number of short stories.
• Special edition of the STV (South Tyrol Theatre Association) review on the convention
“Theater und Museum”, featuring results, reports, photos and discussions.
•
Special edition of “Kulturelemente” magazine on the lecture series “Die Touristen –
Spannende Wesen 2.0”.
VII.II. CONTRIBUTIONS TO PUBLICATIONS
Paul Rösch: “Die Auswirkungen der Südtiroler Attentate auf den Tourismus”. In: “Un mondo
senza stati è und mondo senza guerre” Politically motivated violence in the regional context.
Erac book 60, ed.: Georg Grote, Hannes Obermair, Günther Rautz, 2013, pp. 137-165.
Paul Rösch: “Concierge – die Kunst des Dienens”. In: MERANO Magazine, no. 1, 2013, pp.
34-40.
Paul Rösch: “Das Tor zur Welt”. In: FF no. 35/2013, pp. 40-41.
Paul Rösch: “Gelernte Gastgeber. Tourismus im Hochpustertal”. In: Die Neue Südtiroler
Tageszeitung, 19 July 2013, no. 141, pp. 28-29.
Evelyn Reso, “Fetzkacheln, Soachrinnen, Reggelknechte. Kleine Tiroler Klogeschichte”. In:
Dreck im Tiroler Volkskunstmuseum. Publication for the eponymous special exhibition,
Innsbruck 2013, pp. 82-91.
Evelyn Reso, Paul Rösch: “Die bäuerliche Welt als touristischer Sehnsuchtsort”. In:
Südtiroler Erbhöfe, Menschen und Geschichten, Bozen 2013, pp. 167-177.
VII.III. SCIENTIFIC INQUIRIES
In 2013 the Touriseum received some 80 enquiries of a scientific and journalistic nature. They
included requests from students for degree and seminar work, mainly as regards tourism,
architecture, history, ethnography and economics, as well as enquiries from school pupils studying
for their final examinations. Other enquiries came from journalists and authors researching tourismrelated topics. Enquiries and searches from other museums and institutions for objects and images
have in general risen since the establishment of the link to the KKS database (the catalogue of
South Tyrol’s cultural assets) from the new Touriseum website. Since 2012 searches for the objects
in the Touriseum collection can now be carried out online.
VII.IV. COLLECTION & LIBRARY
The Touriseum added 1,205 objects to its collection in 2013. The new entries to the collection were
predominantly donations. For the special exhibition “Urlaub_Vacanze 2.0” the emphasis was on
collecting objects from the present day, with the Touriseum also addressing the question of which
of today’s objects will be worth keeping for the future. A total of 1,555 objects were entered into
the Adlib database by Karin Maringgele, i.e. objects already in the collection were methodically
inventoried and entered into the database. In December 2013 the Touriseum had a total of 14,400
objects in its database.
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In 2013 Evelyn Reso worked in the project group engaged in the reorganisation of the cultural
assets portal, also staging two virtual exhibitions (“À la carte” and “Das Klo auf Reisen [Toilets for
Travellers]”) for the new website. For this purpose the data records were translated into Italian by
Sandra Soffiatti.
In order to optimise the donation procedure, in 2013 Evelyn Reso also produced an information
bulletin for donations. Donors are informed about what happens to the objects they provide; that the
Touriseum reserves the right not to select objects that do not fit into the collection concept; and that
donations are made visible to the public on the KKS portal.
In 2013 the Touriseum library was expanded by altogether 127 publications. The Touriseum library
now holds 4,181 books on the topic of tourism.
In February 2013 Evelyn Reso, Karin Maringgele and Kathrin Pircher participated on the training
course “Vom Schuhkarton in die Datenbank [From shoebox to database]” run by the Office for
Audiovisual Media and used the knowledge gained to optimise the custody of photo material.
VII.V. LOANS
The following museums and institutions borrowed objects from the Touriseum collection in 2013:
Tiroler Landesmuseum Ferdinandeum (permanent exhibition), Lanserhaus Eppan (special
exhibition “WeinKunst – Weinland Südtirol in der Kunst”), Tublà da Nives cultural centre in
Wolkenstein (full 2011 exhibition “Sie wünschen? Desidera?”), Amt für Naturparke/Naturparkhaus
Drei Zinnen, Toblach, (“Lenhart” exhibition), Abteilung 42 – Museen (exhibition project
“Mirabilia. Fotoreise durch 1000+1 Museumsobjekte”, Academy of the Südtiroler Sparkasse,
Bozen).
VII.VI. ADVISORY COUNCIL
One advisory council meeting took place, on 20 September 2013. As well as a review and
discussion of prospects for the current season, the main topic of the meeting was the presentation
and subsequent discussion of the overall conception for the redesign of the last rooms of the
permanent exhibition. The overall conception for updating the permanent exhibition was produced
by Josef Rohrer and submitted to the council in advance. Josef Rohrer described the changes in
terms of content for each room. Uli Prugger from Gruppe Gut illustrated the changes on the relevant
plans.
VIII.VII. RESEARCH PROJECT
In 2013 Evelyn Reso began interviews for the construction of an archive of contemporary witnesses
to the history of South Tyrolean tourism at the Touriseum. Between March and October she
conducted and fully transcribed a total of 20 interviews with members of various South Tyrolean
family businesses in the tourist trade. Together with the existing interviews conducted by Karl
Prossliner, these interviews will form the basis of the archive of contemporary witnesses. The
interview keywords will be tagged in 2014 and entered into a database to make them accessible to
future Museum visitors. Some excerpts from the interviews by Evelyn Reso could be heard at audio
stations in winter 2013/14 as part of the update of the Museum tour.
VIII. MARKETING, PR & SOCIAL MEDIA
As regards marketing, as in previous years, advertising activities by the Touriseum were
considerably limited by the fact that a large part of the advertising budget (some €60,000) was
diverted as a “proportion of publicity costs” to the Laimburg Research Centre for Agriculture and
Forestry. An agreement was made with the Botanical Gardens to take over the advertising of
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Trauttmansdorff as an attraction outside South Tyrol and to integrate advertising with the
Touriseum where this was meaningful and possible. Particularly when advertising to the local
population in South Tyrol, the Gardens and the Touriseum should have equal status, however, i.e.
the Touriseum should always be a fixed element in advertising for the Gardens.
The Touriseum therefore in 2012 also concentrated on focusing the means available to it on a few
areas, avoiding any waste of scarce resources. Advertising was thus limited to local media. In
addition an attempt was made to attract media attention with an emphasis on content and on cooperations. Actions such as street theatre, exhibitions such as that on table brushes, and conventions
such as “War and tourism” all heightened media interest.
The most intensive media campaign in this year was once again before the Open Day held on 17
November. Patrick Gasser sent 28 press articles via the regional press office in 2013, with some 90
contributions posted and tweeted for the Touriseum’s Facebook page. In 2013 some 100 press
articles appeared in local and foreign media concerning the Touriseum, the special exhibition and
its other events. The Touriseum also started its own blog, which is integrated into the Museum’s
web page and reports on work behind the scenes at the Museum. It is also an outlet for amusing
visitor stories.
VIII.I. THE TOURISEUM ON RADIO AND TV
21.02.13
TV interview for the action “Die Gäste und wir” – ORF/Südtirol Heute, R. Engl.
10.06.13
Children investigate the history of tourism; children’s show “Karamela”, Rai Bozen.
18.04.13
TV interview for the exhibition “Weg mit den Krümeln” – ORF/Südtirol Heute, R. Engl.
03.07.13
TV interview for “Kulturzeit”, Rai Bozen, special exhibition “Urlaub_Vacanze 2.0”, E. Reso.
22.07.13
Live radio interview “Treffpunkt Radio Rai”: question & answer session on tourism, P. Rösch.
29.07.13
Radio interview for Ö1 Dimensionen, P. Rösch.
30.07.13
Radio interview for Ö1 Dimensionen, Moment – Leben heute, “Bei Fremden zu Hause, mit
Fremden daheim”, P. Rösch.
06.11.13
TV interview/report, Südtirol heute, “Krieg und Tourismus” convention, P. Gasser.
08.11.13
Radio interview for Radio Rai Bozen, “Krieg und Tourismus” convention, P. Gasser and P. Rösch.
16.11.13
Radio interview on Südtirol 1 on Open Day, P. Rösch.
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IX. TECHNICAL EQUIPMENT
Apart from current repair and maintenance works, the following works were accomplished:
- Purchase & installation of three new Mac computers for offices
- Touriseum Mac computer: exchange under warranty of display, error analyses
- Purchase of external hard disk for monthly data backup
- Exchange of broken hard disks for server
- Repair of fire-hydrant line after pipe burst plus associated extra works (elevator repair,
bricklaying, tiling, excavation, electrical and plumbing works)
- Virtualisation of the existing lighting & air-conditioning display
- Increased security through purchase and installation of anti-virus/anti-spam programs
- Adjustment of server to the needs of the Touriseum
- Modernisation of various network devices on the server
- Dismantling of the special exhibition “Urlaub_Vacanze 2.0” and the waiters exhibition in Gröden
- First floor area from columns to peepshow: dismantling of lighting and media equipment
- Repair of burst pipe on parterre near reception, beginning December 2013
- Installation of immersion pump in pit 150 metres from the Touriseum for permanent barrier-free
access to the main slidegate valve of the fire-hydrant inlet to the castle because of accumulation of
groundwater
- Radon measurement, February 2013: positioning/installation of several radon dosimeters in the
castle parterre and in the basement and ground floor of the Coach House, production of relevant
table and plans. Evaluation due in spring 2014 via Dept. 29 laboratory for physical chemistry.
X. PERSONAL
Permanent employees: Paul Rösch (100%), Patrick Gasser (100%), Gertraud Mair Hanifle (75%
and from 01.03. – 31.12.2013 increased to 100% with seasonal allocation), Ruth Engl (75%),
Waltraud Kuen Schweigl (75%), Arnold Linder (100%), Kathrin Pircher (50%) assigned by Dept.
14 for the period 01.01. – 25.03.2013, Karin Maringgele, scientific work (75%) from 04.02.13 –
04.02.2014 employed with special contract for unemployed, Evelyn Reso seasonal, scientific work
(100%) from 21.01. – 19.12.2013 and Sandra Soffiatti, assigned by Office for Kindergarten
Employees (50%, reduced on health grounds) from 01.03.2013 – 31.08.2014 .
Seasonal employees: Angelika Haller Gamper (75%), Franz Pfitscher (75%), Anna Lercher (50%),
Margarete Stampfl (75% in March, 100% for remainder of season), Petra Laner (50%) and
Adelhaid Potauner (50%).
Freelancers: Simon Carraro (computers), Notburga Siller (assessment of visitor questionnaire and
scientific work).
Educational activities: Denis Mader, Waltraud Mayer Holzner, Heidemarie Holzner, Renate
Kauntz Innerhofer, Antonella Russo, Mirella Mercantini.
Trainees: Isabella Link (Germany) from 04. – 29.03.2013, Heidemarie Holzner (trainesship in
bookkeeping/administration / Gutenberg Vocational School, Bozen) from 03.06. – 12.07.2013 and
Simon Staffler (traineeship with regional authority) from 09.07. – 09.10.2013.
School work experience: Valery Felici from 25.02. – 22.03.2013 (Italian Vocational School,
Meran), Laurin Schedereit from 03.04. – 12.06.2013 (High School, Meran), Daniel Andreatta from
29.05.-12.06.13 (High School for Social Sciences, Bozen) and Alessia Ferro from 03. – 14.06.2013
(“Ghandi” Italian Central High School, Meran),
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X.II. TRAINING
In-house training for all staff:
18.03.12: Rolfing: prevention and exercises to prevent back pain (1/2 day)
19.03.13: First aid course (1/2 day)
20.03.13: Recollections by Franz Tauber, a pioneer of tourism from Feldthurns.
20./21./22.03.12: Introduction (innovations, planning, etc.) and annual technical introduction.
Extensive experience of Museum tour and viewing of current special exhibition.
External training:
30.01.13
Refresher course for health and safety employees, health and safety specialists and their staff, A.
Linder.
04.02.-06.02.13
Ihr souveräner verbaler Auftritt (Confidence in public speaking): rhetoric & voice and speech
training, Office for Personnel Development, Bozen, E. Reso.
14.02.-16.02.13
Safety course for lifting platforms (10 hours) for acquisition of certificate of proficiency for driving
lifting platforms with and without stabilisers; (Mod. A in spring & Mod. B in winter 2012, not
entered in 2012 report), A. Linder.
25.02.13
South Tyrolean Museum Day in Bozen, P. Rösch, P. Gasser, R. Engl, K. Maringgele, E. Reso, A.
Linder.
27.02.+07.03.13
Vom Schuhkarton in die Datenbank, Office for Audiovisual Media, Bozen, K. Maringgele, K.
Pircher, E. Reso.
14.05.-15.04.13
Mediamus-Ost meeting at the Art Museum in Vaduz, Liechtenstein on “Vermittlung auf die Bühne
– Bühne für Vermittlung [Communicating on the stage – a stage for communicating]”, R. Engl.
06.06.-07.06.13
Convention on “Theatre and Museum” at Goldrain Castle organised by the Bayerische
Museumsakademie Munich and the Touriseum, P. Rösch, R. Engl, E. Reso, P. Gasser.
27.-29.06.13
“Wo Berge und Museen sich erheben [Where mountains and museums arise]”: excursion through
eastern Switzerland with the Museum Academy Joanneum, P. Gasser.
16.09.2013
Jour Fixe Musée: event at the Bozen Archaeology Museum with main topic: “Psychologische
Gesprächssituation in der Museumspädagogik [Psychological discussion situations in museum
education]”, R. Engl.
19.09.-21.09.13
Austrian Museum Day “Museums without Borders – between globalisation and regionalisation” at
the Free University Bozen, P. Rösch, R. Engl, E. Reso, G. Mair, A. Linder.
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04.10.13
All-Tyrol Museum day Zugehörigkeit. Vielfalt. Identität. Präsenz gesellschaftlicher
Mehrstimmigkeit in Museen [Affiliation. Variety. Identity. Presence of several social voices in
museums] at the Hofburg, Innsbruck, P. Rösch, R. Engl, E. Reso, P. Gasser.
17.10.13
“Das Verwaltungsrecht: Die Verantwortung im Verwaltungsverfahren [Administrative law: liability
in administrative proceedings]” at the office of the trade unions representing regional officials in
Bozen, G. Mair.
18.11.13
“Kreativ und abwechslungsreich vermitteln [Creative and varied communication]”, Urania Meran,
P. Rösch.
Trauttmansdorff Castle, 30 December 2013
Patrick Gasser, Paul Rösch
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