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BASIC PRODUCT KNOWLEDGE
OCT 2009
MARY RADFORD RN
DIRECTOR OF
RF CONNECTION
BASIC PRODUCT KNOWLEDGE
This basic training will provide
information that will help you
better understand Rodan +
Fields® Dermatologists skincare
and enable you to offer solutions
for your customers
BASIC PRODUCT KNOWLEDGE
Study this module often so you can understand:
• The Doctors’ background and credibility
® Therapy
• Our skincare philosophy: Multi-Med
• Overview of regimen and product information
• How to see the power in ‘results pictures’
• How to demonstrate products
• How to use the Solution Tool for customized care
• When to use the RF Connection
DR. KATIE RODAN AND DR. KATHY FIELDS
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Stanford trained Doctors
40+ combined years experience
20+ years University Professors
Practicing Dermatologists
Creators of Proactiv® Solution
Creators of Rodan + Fields ®
skincare products and the founders
of Rodan + Fields Dermatologists
LEADERS IN THE SKINCARE INDUSTRY
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Received Cosmetic Executive Women’s
Award for “Changing the direction of
the industry”
Bringing dermatology-based skincare
into the home
Created regimens to treat skin
conditions not skin types
SKINCARE PHILOSOPHY
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Based on dermatology, but accessible without a
doctor’s appointment
Exclusive Multi-Med® Therapy approach to skincare
delivers real results
Safety meets FDA standards
Effective formulations feel like luxury skincare
developed to deliver visible results in 60 daysguaranteed
®
MULTI-MED
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THERAPY
Addresses multiple causes and manifestations of
specific skin issues
Combines Over-the-Counter (OTC) medicines
with active cosmetics to create effective
formulations that feel like luxury skin treatments
®
MULTI-MED
THERAPY
The key to Rodan + Fields ® skincare
includes these two fundamental truths:
1. It takes real OTC medicines to
achieve real results
2. It takes more than one ingredient or
product to effectively treat a complex
skin condition—thus Multi-Med®
Therapy
OVER THE COUNTER (OTC) MEDICINE
OTC medicines are registered by the
FDA and change the function and
structure of skin. Identified by a “Drug
Facts” label that includes:
• Active Ingredients: lists nonprescription medications
• Uses: indicates the purpose
• Warnings: explains possible adverse
effects
• Directions: recommends usage
• Inactive Ingredients: lists non-drugs
SAFETY AND EFFICACY
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All formulas are manufactured in FDA (Food and Drug
Administration) and GMP (Good Manufacturing
Practices) compliant facilities
Products are clinically tested in independent facilities for
safety and efficacy
The clinically-proven OTC medicines are regulated and
allowed by the FDA to be used without a prescription
Active cosmetic ingredients, including natural
ingredients, are selected based on clinical research
Products are not tested on animals
REGIMEN PHILOSOPHY
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Provides the right ingredients, in the right formulations,
in the right order
Is based on treating the full face with an entire regimen
because spot treating is ineffective
Easy-to-use: numbered steps and color-coded
CHOOSE THE SKIN CONDITION
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Dark Marks
Brown Spots
Dullness
Sun Damage
Blemishes
Clogged Pores
Acne Marks
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Fine Lines
Wrinkles
Sagging
Sensitivity
Redness
Irritation
MATCH THE TREATMENT REGIMEN
REVERSE Regimen
ANTI-AGE Regimen
for Brown Spots,
Dullness, and
Sun Damage
for Fine Lines,
Wrinkles, and
Loss of Firmness
UNBLEMISH Regimen
SOOTHE Regimen
For Acne
Or Acne and
Post-Acne Marks
for Sensitive,
Irritated Skin, and
Facial Redness
CONDITION—SUN DAMAGED SKIN
Everyone has sun damage:
• Freckles, age spots, and melasma
are visible on the surface
• It’s not only what you see, it’s what
you don’t see
• Changes beneath the surface rob
skin of vibrancy
• Dull shadows on the skin’s surface
indicate darkness under your skin
SUN DAMAGE—MORE LURKS BELOW
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An ultraviolet (UV) photo reveals
damage beneath the skin which is
not visible to the naked eye
Natural light is absorbed by the
pigmentation deep inside the skin,
rather than reflected
This causes the skin to appear dull
and drab rather than luminous and
radiant
Digital Picture
UV Picture
AGE SPOTS CAN ADD ABOUT 13 YEARS
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Different pigmentation
patterns were laid on a
photograph of a woman’s
face—that of a 12, 42, and
55 year old.
Amazingly, study
participants guessed that
the woman was up to 20
years older in pictures with
pigment pattern.
The left side of the model’s face
has the overlay of pigment.
DULL SKIN AND SUN DAMAGE
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Dr. Katie Rodan + Dr. Kathy Fields are on a crusade to
establish the link between the conditions of dull skin,
dark marks, and sun damage. These conditions are
NOT a natural process of aging
What the Doctors did for acne with Proactiv® Solution,
they are now doing for sun damage with REVERSE
Regimen
Nine years ago, they clinically proved that the Rodan +
Fields REVERSE Regimen reversed the effects of
UVA/UVB rays and they have been revealing naturally
radiant skin ever since.
SEE FOR YOURSELF
Like a UV photo, the Rodan + Fields®
Spot Light:
• Reveals dull skin and dark marks
• Links visible loss of radiance to
presence of damage below the skin
If you do not have the Spot Light:
• Compare your inner and outer
forearms: the toasty brown color is the
result of accumulated sun exposure
SOLUTION—THE REVERSE REGIMEN
Deep Exfoliating
Wash
Exfoliates
Skin Lightening
Toner
Lightens
Skin Lightening
Treatment
Brightness Dullness
UVA/UVB SPF 15
Sunscreen
Protects from
Sun Damage
HOW DOES REVERSE REGIMEN WORK?
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Wash smoothes texture and prepares skin for the next
steps
Toner contains Hydroquinone, an FDA allowed
medicine that our doctors consider ‘the gold standard’
for skin lightening
Treatment provides a second layer of Hydroquinone to
help increase uniform lightening
Broad-spectrum sunscreen helps prevent damage
REVERSE Regimen is clinically proven to reduce the
appearance sun damage
TIP: use Solution Tool for first time users
REVERSE CLINICAL STUDY RESULTS
Clinically-proven to deliver brighter, smoother, youngerlooking, and more even-toned skin.*
98%
98%
90%
BONUS!!
30%
Showed
visible
improvement
in brightness
Reported
smoother
skin texture
Showed
visible
reduction in
brown spots
and dullness
Reported
visible
reduction in
fine lines
*An independent evaluator
was secured to conduct the
study of women, ages 29-72,
over 2 months. The
subjects’ skin conditions
were recorded on Day 1, and
evaluated on Day 60 by both
the subjects themselves and
the independent evaluator.
Percentages are of women
who showed or reported
improvement.
60 DAY RESULTS
Treats environmental aging to create even toned skin
Before
After
Digital Photographs
Before
After
UV Photographs
REVERSE DEMONSTRATION
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Dampen the back of one hand
Using fingertips, gently massage a dime-sized amount
of REVERSE Deep Exfoliating Wash onto hand for 30
seconds
Mention the fresh citrus scent and the beads
that buff off dry skin
Rinse and pat dry; compare hands
Notice that skin is brighter and smoother
The skin is now prepared for the remaining
skincare routine
Read chapter 9
Skin Discolorations
Then convert information
to Rodan + Fields skincare
products
HYDROQUINONE COMPARISON
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Although you can get the
higher strength from your
doctor, lower concentration
hydroquinone works
extremely well when
combined with exfoliation
and sun protection.
The REVERSE Regimen has
been clinically proven to
lighten/brighten skin.
CONDITION—AGING SKIN
Everyone’s skin ages
• Skin renewal slows and dead, dry cells build up
• Live skin thins and retains less moisture
• Lines and wrinkles appear from collagen loss
– Production declines 1% per year
after the age of 30
– Sun, pollution, and free radicals
breakdown collagen
MYTHS AND FACTS
MYTHS:
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Your skin ages just like your parents
Drinking 8 glasses of water a day reduces wrinkles
FACTS:
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Preventing aging is easier, less painful, and cheaper than
wrinkle correction
80% of skin aging is from sun damage; start protection early
UVA rays destroy collagen and elastin to cause wrinkling
Slow skin renewal results in a build up of thick layers of dead
skin cells rendering moisturizers ineffective
SOLUTION—THE ANTI-AGE REGIMEN
Gentle Exfoliating
Wash
Refines Texture
Hydrating
Toner
Energizes Skin
Skin Protectant Cream
SPF 15 Sunscreen
Signals Collagen
HOW DOES ANTI-AGE REGIMEN WORK?
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Wash softens skin and helps repair it’s barrier
Toner energizes and hydrates skin
Intense moisturizers hydrate and plump skin
Peptide technology signals collagen to help reduce lines
Dimethicone, an OTC, helps protect skin
Broad-spectrum sunscreen reduces damage
ANTI-AGE Regimen is clinically proven to reduce the
appearance of surface aging, lines, wrinkles and
firmness
60 DAY RESULTS
Treats natural aging to create a youthful, healthy complexion
Before
After
ANTI-AGE DEMONSTRATION
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Dampen the back of one hand
Using fingertips, gently massage a dime-sized amount
of ANTI-AGE Gentle Exfoliating Wash onto hand for 30
seconds
Soft beads in the clay break open to
deposit a silky skin protectant
Rinse and pat dry; compare hands
Notice that skin is soft and silky
The skin is now prepared for the remaining
skincare routine
Read chapter 13 + 14
Lines and Wrinkles
Then convert information
to Rodan + Fields skincare
products
SIGNALING NATURAL COLLAGEN
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Peptides utilize biofeedback
mechanisms to enable cells in the
epidermis to “talk to” cells in
deeper tissue layers, causing a
specific response such as building
collagen.
ANTI-AGE Skin Protectant SPF 15
Sunscreen, Night Renewing
Serum, and Night Recovery Cream
utilize peptides that signal natural
collagen.
CONDITION—ACNE AND BLEMISHES
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Clogged pores, blemishes, breakouts and blackheads
are all forms of acne
Genetics and hormones are the main drivers to acne
production
Every pore has pimple potential
85% of people and almost all teens experience acne
Some women have blemishes for 20 years
Acne cannot be cured but it can be managed
Post-acne hyperpigmentation (dark marks) can be as
devastating as the blemish
THE ACNE CYCLE—MORE LURKS BELOW
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The blemish you see today is the end result of a 2-3
week acne cycle occurring deep within the pore
Spot treatment is too little too late, like brushing teeth
only after cavities have formed
Acne Process:
− Increased oil production
− Dead skin and oils plug pores
− Bacteria thrives on oil
− Skin responds with inflammation
Dark post-acne dark mark appears
POST INFLAMMATORY HYPERPIGMENTION
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During trauma (i.e.; blemish)
skin increases melanocyte
(pigment cell) production to
help protect skin from further
UV damage
These little umbrellas of color
shield lower skin levels
The clusters of melanocytes
appear as red/brown surface
marks
MYTHS AND FACTS
MYTHS:
• Tanning or sun exposure can cure acne
• Fried or fatty foods cause acne
• Acne is caused by poor hygiene or cosmetic products
• Washing your face more frequently reduces acne
FACTS:
• Genetics and hormones initiate the acne cycle
• Consistent use of acne treatments help prevent breakouts
• Everyone’s acne is different but the cycle is the same
• Unprotected sun exposure increases post-acne marks
SOLUTION—THE UNBLEMISH REGIMEN
Acne Treatment
Sulfur Wash
Unclogs pores
Spot Fading
Toner
Lightens post-acne
marks
Dual Intensive Acne
Treatment
Penetrates to
kill bacteria
Oil Control Lotion
SPF 20
Reduces oil and
protects skin
CHOOSE SPOT FADING TONER
If you experience:
• Lingering red/brown dark
marks following breakouts
• Dull or uneven skin tone
• Sun damage and ‘age
spots’
• If you are under 12 years
of age
FOR THOSE WITHOUT PIH
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Sometimes those prone to acne
do not need skin lightening
They do not have Post
Inflammatory
Hyperpigmentation (PIH)
Hydroquinone is not
recommended for those under
12 years of age
In this case, they can choose
the alternative Clarifying Toner
Clarifying
Toner
Calms
complexion
HOW DOES UNBLEMISH REGIMEN WORK?
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Wash with Sulfur penetrates to clear pores and is the
only acne OTC that reduces redness and irritation
Use Spot Fading Toner with Hydroquinone if you have
post-acne marks OR use Clarifying Toner if you do not
Treatment uses Benzoyl Peroxide, an OTC, that
penetrates deeply to kill bacteria and speeds recovery
Broad-spectrum sunscreen helps prevent dark marks
and reduces surface oil
UNBLEMISH Regimen is clinically proven to reduce acne
and post-acne marks
UNBLEMISH REGIMEN CLINICAL RESULTS
with Spot Fading Toner
As independently and clinically graded
23% decrease in acne grade in 2 weeks
43% decrease in acne grade in 4 weeks
59% decrease in acne grade in 6 weeks
80% of participants experienced decrease in overall pigmentation
52% of participants experienced decreased in brown spots
2 WEEK RESULTS
Treats acne prone skin to create a clear, healthy complexion
Before
After
UNBLEMISH DEMONSTRATION
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Dampen the back of one hand
Using fingertips, gently massage a dime-sized amount
of UNBLEMISH Acne Treatment Sulfur Wash onto hand
for 30 seconds
Rinse and pat dry; compare hands
Notice that skin is smooth and brighter
Explain that the skin is now prepared for
following products
Wash can be used as a 10-minute pore
clearing mask
UNBLEMISH DEMONSTRATION
Dual Intensive Acne Treatment:
• Dispense 1 pump, blend the
benzoyl peroxide and
penetration enhancing gel
together with the fingertips
• Blend over the back of one hand
• Light-weight formulation dries
down quickly
• Skin feels soft-not dry or greasy
Read chapter 8
Acne and Rosacea
Then convert information
to Rodan + Fields skincare
products
EMERGENCY PIMPLE FIX
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Apply ice buffered by a napkin for ten to fifteen minutes
to reduce redness and telltale swelling.
Cleanse and apply a treatment lotion containing sulfur,
(UNBLEMISH Acne Treatment Sulfur Wash).
Sulfur helps to unplug pores and shrink swelling.
Follow with a 1% hydrocortisone (SOOTHE As Needed
Lotion)or benzoyl peroxide (UNBLEMISH Dual Intensive
Acne Treatment) to keep pores freer and clearer.
If time permits, get a cortisone shot from your
dermatologist. The results can be miraculous!
CONDITION—RED, SENSITIVE SKIN
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50% of women and men experience sensitive skin,
however, men don’t realize what it is
There may be underlying conditions: eczema, psoriasis,
rosacea, or dermatitis
• Although we cannot treat or cure these conditions, we
CAN treat symptoms associated with them
A genetic predisposition makes skin reactive to the
environment
Skin becomes red, irritated, and stings following an
application of cosmetic products
SENSITIVE SKIN STARTS ON THE SURFACE
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Skin’s surface forms a protective barrier
like shingles on a roof, keeping irritants
out and moisture in
Environmental aggressors attack the
outer most layer just like a sledge
hammer through a roof
This creates fissures through which
irritants enter and moisture escapes
The skin will have red patches, irritation,
inflammation, dryness, and sensitivity
MYTHS AND FACTS
MYTHS:
• If skin is not red, it is not sensitive
• Once sensitive, always sensitive
• Dilated capillaries mean that skin is sensitive
FACTS:
• Genetics and hormones increase flushing and redness
• Skin must be calm and strong to resist sensitivity
• Over exfoliation can temporarily damage the lipid
barrier that protects skin resulting in sensitivity
RFP3 PEPTIDE TECHNOLOGY
Toxins on bacteria trigger
inflammation in skin
skin
bacteria
Toxins alone also bind to skin
cells and cause a cascade of
inflammation
toxins
inflammation
RFP3 PEPTIDE TECHNOLOGY
skin
Oligopeptide 10 kills
bacteria and shields the
effect of bacterial toxins
on skin
bacteria
Oligopeptide 10
Tetra peptide 16 blocks
the inflammatory
cascade when it is
triggered
Toxins
Tetra peptide 16
SCIENTIFIC CREDIBILITY
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Innovative peptide
technology
Following research, the
doctors and Lori Bush coauthored an article
published in the Journal of
Cosmetic Dermatologist
Re-formulated existing
products and developed
new to Rodan + Fields
skincare for October 2009
SOLUTION—THE SOOTHE REGIMEN
Gentle Cream
Wash
Purifies
Sensitive Skin
Treatment
De-stresses
red irritation
UVA/UVB SPF 15
Sunscreen
Fortifies barrier
SENSITIVE SKIN TREATMENT-NEW
Exclusive RFp3 peptide technology
shields against biological and
environmental aggressors that
trigger inflammation, breakouts and
aging.
• Dimethicone and Allantoin are FDA
recognized OTC skin protectants
• Optical diffusers diminish redness
• Aloe Vera, chamomile, and hydrating
agents further de-stress red and
irritated skin
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HOW DOES SOOTHE REGIMEN WORK?
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Wash is gentle and calms without stripping vital
moisture
Treatment uses Dimethicone and Allantoin, OTCs, to
protect skin and lock in moisture
Exclusive RFp3 shields against biological and
environmental aggressors that trigger inflammation,
breakouts, and aging.
Broad-spectrum sunscreen uses Zinc Oxide to screen
against sensitizing UV rays and heat
SOOTHE Regimen is clinically proven to reduce redness
and irritation
CLINICAL STUDY RESULTS IN 5 MINUTES
SOOTHE Sensitive Skin Treatment participants included, mild to moderate rosacea
The following results were found after 5 minutes:
Redness: 56% reduction
Peeling: 80% reduction
Dryness: 79% reduction
Stinging: 60% reduction
Overall Irritation: 78% reduction
2 WEEK RESULTS
Treats sensitive skin to create calmer, less reactive skin
Before
After
DEMONSTRATION
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Apply a large, pea-sized amount of SOOTHE
Sensitive Skin Treatment to the back of one
hand
Notice the light, natural chamomile scent;
this cream has no artificial fragrance, color,
or alcohol
Compare your hands; the optic filters
reflect light to immediately reduce redness
Read chapter 10
Red/Sensitive Skin
Then convert information
to Rodan + Fields skincare
products
SKIN’S PROTECTION
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Once the moisture barrier is
compromised, a downward
spiral increases moisture loss
causes a heightened
inflammatory response .
To heal sensitive skin, you
need to repair and strengthen
the skin’s moisture barrier.
Each step of SOOTHE Regimen
helps repair the lipid barrier.
OTHER RODAN +
®
FIELDS
ANTI-AGE: Increase Collagen
– Multi-Function Eye Cream
– Night Renewing Serum
– Night Recovery Cream
– Eye Cloths
UNBLEMISH: Decrease Oil/Acne
™
– Blot Papers with Zincidone
SOOTHE: Decrease Inflammation
– As Needed Hydrocortisone
Lotion
PRODUCTS
ENHANCEMENTS: For All Regimens
–
Micro-Dermabrasion Paste
–
Body Micro-Dermabrasion
–
Lip Micro-Dermabrasion
–
Mineral Peptides SPF 20
ESSENTIALS: Maintain Healthy Skin
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Moisturize with Melaslow™
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UVA/UVB SPF 30 Sunscreen
−
Maximum D3®
ANTI-AGE PRODUCTS
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Multi-Function Eye Cream: Diminishes dark circles,
fine lines, and puffiness.
Night Renewing Serum: Plumps skin’s surface
and signals collagen to reduce lines and wrinkles
(renews skin; similar to exfoliation and not a moisturizer).
Night Recovery Cream: Repairs skin, moisturizes,
and signals collagen to reduce lines and wrinkles.
Eye Cloths: Firms skin, relieves puffiness, removes
eye makeup; fragrance-free and non-irritating.
ANTI-AGE DEMONSTRATION
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Apply a small pea-sized amount of ANTI-AGE
Multi-Function Eye Cream under one eye,
staying away from lashes
Compare eyes after one minute
Notice softening of lines and immediate
brightening
Use twice daily
Over time, the eye area will appear brighter,
firmer, and with less puffiness
ANTI-AGE DEMONSTRATION
ANTI-AGE Night Renewing Serum:
– Twist open the capsule and apply
serum onto back of hand and wait
45 seconds
– Pat a tissue over the area
– Lift off the tissue—it’s dry!
– Compare the soft, smooth skin with
the other hand
Serum immediately becomes a soft
silky powder
Not for extremely sensitive skin
UNBLEMISH PRODUCTS
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Blot Papers with Zincidone™:
Reduces oil up to 84%
immediately and over time can
reduce product by up to 22%
Reduces surface bacteria that
creates acne
SOOTHE PRODUCT
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As Needed Hydrocortisone Lotion:
Uses 1% Hydrocortisone to relieve
inflammation, itching and redness
ENHANCEMENTS PRODUCTS
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Micro-Dermabrasion Paste: Increases cell
turnover to improve tone and texture; add
water to control exfoliation
Lip Micro-Dermabrasion: Exfoliates,
conditions, and protects the lips and
surrounding area
Body Micro-Dermabrasion: Triple action
stick exfoliates, cleanses, and conditions
ENHANCEMENTS DEMONSTRATION STEP
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Massage a dime-sized amount of ENHANCEMENTS
Micro-Dermabrasion Paste onto the back of one
dry hand for 30 seconds
Salt and sugar granules polish skin and improve
cell turnover
Slowly apply water and massage
Rinse off and pat dry; compare hands
The treated hand is softer, smoother,
and appears brighter
Not intended for extremely sensitive skin
Demonstration sample
available to Consultants only
ENHANCEMENTS PRODUCTS
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Mineral Peptides SPF 20: RFp3 shields
against environmental aggressors that
trigger inflammation, breakouts, and aging.
Also provides broad-spectrum coverage to
help reduce sun damage
Retractable Face Brush: Synthetic hairs
are treated with a non-toxic, hypoallergenic
solution that repels bacteria
MINERAL PEPTIDES SPF 20
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Colors blend enhance a wide range of complexions
Available in three shades
• Blend two powders to customize
• Use as a highlighter or a contour
• Use as a sunscreen for the eye area-won’t sting eyes
Light
Medium
Bronze
ENHANCEMENTS DEMONSTRATION
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Dip the retractable brush into the
ENHANCEMENTS Mineral Peptides SPF 20
The brush is perfectly sized and designed for
portability
Retract the brush with powder for on-the-go
touch-ups
ESSENTIALS PRODUCTS
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Moisturize with Melaslow™: Lightweight
moisturizer does not clog pores and dries
to a matte finish
UVA/UVB SPF 30 Sunscreen: Broadspectrum coverage with hydration and skin
protection
Maximum D3: Vit D supplement essential
for bone health and overall wellness
ESSENTIALS SUPPLEMENT
Maximum D3: Vitamin D supplement
• Dr. Katie Rodan and Dr. Kathy Fields
personally use and recommend
Maximum D3 to their patients.
• Meets AAD recommendation for
1000 IDU daily
• Once-a-week dose provides 10,000
IUs to be utilized in a week
• The equivalent of a day at the beach
minus the tan and damaging UV rays
PREGNANCY AND NURSING
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We always recommend you
consult your doctor before
using any skincare products
when you are pregnant or
nursing.
Download the ingredient lists
and confer with your doctor.
RODAN +
®
FIELDS
SUPPORT
Utilize these additional tools and resources for more
product information, training, and support:
• The Solution Tool
− Customized skincare routines available online.
• RF Connection
− Nurses and product experts to answer your questions.
• Online Product Training classifications in PULSE
− Product Training Basic
− Product Training Advanced
− Product Training Documents
THE SOLUTION TOOL
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Delivers customized skincare
recommendations from Dr. Katie
Rodan and Dr. Kathy Fields
Provides detailed product
descriptions and directions
Available online in PULSE
THE SOLUTION TOOL
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You can be in business Day 1
No memorizing products, ingredients, or combinations
You don’t need to be a doctor, nurse or aesthetician
Anyone can use it at any time; local or long distance,
Customers and Consultants
Go to your Personal Website and click on the Solution
Tool to receive your customized recommendation
WHAT IF YOUR CUSTOMER…
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Has 3 or 4 skin issues?
Has allergies?
Has specific ingredient questions?
Is on medication?
Has diseases?
Dr. Katie Rodan and Dr. Kathy Fields want to bring
dermatology into the home and make it accessible for
everyone—without an appointment.
They want to give you a true prescription for change.
CONTACT THE RF CONNECTION
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Rodan + Fields® provides an
exclusive team of nurses and
product specialists trained by the
Doctors
Available M-F to answer your skin
and product questions
Email:
[email protected]
(415) 273-8000 extension 3
M-F 9-5 PST
CAN’T ACCESS THE SOLUTION TOOL?
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No problem
Choose a skin concern
Match a regimen
Follow the brochure instructions
ONLINE PRODUCT TRAINING
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Go to My Office for more product training
There are three categories of product training materials:
– Basic, Advanced, and Expert
You’ll find:
– Webinars and companion PPT
– Glossary and ingredient lists
– Frequently Asked Questions
– Clinical studies
– Interviews with product experts
NEW CATALOG
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Written in a magazine
style, informative,
entertaining…
Available on the RF Mall
Packs of 10 catalogs for
$8.50
WRITE YOUR SKIN
A PRESCRIPTION
FOR CHANGE
BOOK POSITIONING
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Book contains no product information.
Consultants convert interest in the book to interest in
R+F product offerings and business opportunity. For a
“sponsoring environment”.
This book transforms the doctors from the creators of
Proactiv to include the creators of Rodan + Fields
Dermatologists.
You are the ambassador for the brand and the
business.
HOW TO ORDER
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On your PWS, you may
purchase the book at
wholesale price or you may
sell the book at retail price.
You will receive retail profit
for sales-no SV or PSL1V,
Each sale will generate
$5.00 retail profit with every
sale. Think of it as a sales
aid you can sell.
BOOK
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Unique Insights
Interactive SelfAssessments
Quotable Wisdom
Consumer
Empowerment
Personal Touch
RODAN +
®
FIELDS
DERMATOLOGISTS
We are proud to bring you
clinically-proven, safe
products that create visible
results – guaranteed.
DISCLAIMER
The information provided in this training material is presented for
educational purposes only and is not intended to create a
doctor-patient relationship. Nothing contained in this
presentation is intended to be used for medical diagnosis or
treatment. The information should not be used in place of the
advice of your physician or other qualified health care provider.
This information has been provided to assist you in your
personal research on skincare issues. Results from the use of
Rodan + Fields products may vary depending upon the
individual and Rodan + Fields makes no guarantee as to the
results that you may you experience.