Download OILATUM®: DEVELOPED TO ADDRESS DRY, ECZEMA

OILATUM®: DEVELOPED TO ADDRESS DRY, ECZEMA-PRONE SKIN NEEDS
IN ALL AGES – FROM BABIES TO ADULTS
Optimal skin care products for vulnerable skin created through the Oilatum®
formulation philosophy
The skin, especially when vulnerable, can be easily disrupted by external factors, leaving it prone to
dryness, irritation and conditions such as atopic dermatitis (eczema) i ii The Oilatum® combined
emollient regimen of bath and cream products deliver the continuous care required to immediately
hydrate, soothe and strengthen even vulnerable skin, which helps to promote well-being and quality
of life, immediately and over time.
The Oilatum® Emollient range includes both Oilatum® Emollient Cream and Oilatum® Emollient
Bath products for infants and adults. The rich moisturising emollient creams are clinically proven for
daily use in people with dry skin and prone to atopic dermatitis. A recent study in adults with dry,
itchy skin, demonstrated a significant reduction in itch intensity for 8 hours when using Oilatum®
Emollient Cream iii.
The gentle and colorant-free Oilatum® Emollient Bath with moisturising properties, is specifically
formulated for daily use in people prone to atopic dermatitis and dry skin.
Dr Peter Blenkiron, Senior Director, R&D, Skin Health, Stiefel said: “A combined emollient regimen
is essential for those susceptible to dry and eczema-prone skin. We have applied the Oilatum®
formulation philosophy to deliver, a comprehensive range of products for babies to adults that
hydrate, soothe and strengthen vulnerable skin.”
Infants are a particularly susceptible group with around three in five infants and young children iv
affected by dry skin. Even those born with normal skin can develop atopic dermatitis as early as
three months of age and studies show that approximately 20% of infants develop the condition by
age six months v. As the skin’s surface layer is thinner in infants (24 months and under) than in adults
it is important that parents and caregivers select skin care products specifically formulated for this
age group.
To meet this need, Oilatum® scientists have combined in-depth skin knowledge with their
understanding of the concerns of parents and caregivers, to produce the NEW Oilatum® Soothe &
Protect Baby range, a complementary set of wash products and a lotion to provide every day
protection for visibly healthier skin.
The NEW Oilatum® Soothe & Protect Baby range respects the skin’s natural moisture barrier. The
Moisturising Lotion is clinically proven to prevent the occurrence of dry, itchy, irritated skin. The
Bath Foam, Head To Toe Wash and Shampoo contain gentle cleansers to gently and effectively
cleanse delicate young skin and have been developed with dermatologists.
“Wash products with harsh cleansers can lead to reduced moisturisation levels by disrupting the
skin’s moisture barrier, leaving skin feeling tight due to dryness,” added Dr Stephen Makin, Vice
President, R&D Skin Health, Stiefel. “This can also make the skin feel itchy and lead to scratching,
which can aggravate dry skin and damage the skin’s surface. The NEW Oilatum® Soothe & Protect
Baby range has a lotion and ultra mild cleansing products, specifically formulated to deliver the right
ingredients to the right areas of the skin, which reduce any potential for further damage.”
The following four products have been especially formulated to care for dry, irritated skin and make
up the NEW Oilatum® Soothe & Protect Baby range:
NEW Oilatum® Soothe & Protect Baby Moisturising Lotion
Clinically proven to soothe and protect skin and help to prevent the occurrence of dry, itchy,
irritated skin, NEW Oilatum® Soothe & Protect Baby Moisturising Lotion is enriched with a soothing
blend of mineral oil and moisturising ingredients which hydrate dry, delicate young skin. The gentle
formula:
• Is mild enough to be used everyday, from day one and applied daily, it can help protect
against further dryness
• Protects dry skin by leaving a thin layer of mineral oil on the surface – this seals in moisture
and improves skin hydration
• Is colour-free and pH balanced
• Provides gentle protection for delicate baby skin.
NEW Oilatum® Soothe & Protect Baby Bath Foam, Head to Toe Wash and Shampoo
Developed with dermatologists, the NEW Oilatum® Soothe & Protect Baby foaming cleansers have
been especially created to help reduce the occurrence of dry, irritated skin.
Each cleanser has a rich, foamy lather designed to effectively clean the skin and hair without causing
irritation, while the soap-free formula is kind to eyes. Containing ultra gentle, effective cleansers for
dry, delicate young skin, the Bath Foam, Head to Toe Wash and Shampoo are mild enough to be
used everyday, even from day one, and help prevent further dryness by respecting the natural
moisture barrier of young skin.
-ENDSVisit the Stiefel booth (1417) to speak with our team of experts and find out more about the full
Oilatum® range and the Oilatum® Formulation Philosophy.
About Stiefel
For over 165 years, Stiefel Laboratories Inc., a GSK Company, has been committed to advancing
dermatology and skin science around the world.
Stiefel is a global leader in skin science, committed to help more people discover and enjoy healthy
skin. We focus on the skin needs of individuals, combining our skin science expertise with
breakthrough innovation to deliver a portfolio of prescription treatments and daily skincare
products.
GSK Consumer Healthcare
GSK Consumer Healthcare is one of the world's largest consumer healthcare companies. Our
purpose is to help more people around the world to do more, feel better and live longer with
everyday healthcare products. We have a heritage that goes back over 160 years. We own some of
the world’s best loved healthcare brands including Sensodyne, Voltaren, Theraflu, Paradontax,
Panadol, Polident, Otrivin, Horlicks and Physiogel.
These brands are successful in over 100 countries around the world because they all show our
passion for quality, guaranteed by science. They are inspired by the real wants and needs of the
millions of people who walk into pharmacies, supermarkets, market stalls and go on-line all over the
world every day, and choose us first.
Our goal is to build a global, growing business we call a Fast Moving Consumer Healthcare (FMCH)
company, dedicated to everyday healthcare with all of the scientific expertise and quality guarantees
that demands, working at the speed and with the genuine consumer understanding the modern
world expects.
OILATUM® is a registered trade mark of Stiefel Laboratories, Inc.
i
Roure R. et al. Methods to assess protective efficacy of emollients against climatic and chemical aggressors.
Dermatology Research and Practice. 2012: 2012 Art. ID 864734
ii
Rawlings VA. et al. Stratum corneum moisturisation at the molecular level: an update in relation to the dry
skin cycle. The Journal of Investigative Dermatology. 2005: 124: 1099-1110
iii
GSK data on file (RH02624). Subjects aged 18-85 years who regularly experience itchy, dry skin prompting the
use of a product to relieve itch
iv
GSK Data on File (Claimed Incidence level of Dry Skin amongst 218 UK Mothers with Children Aged 0-3
v
Blume-Peytavi U, Cork MJ, Faergemann J, et al. Bathing and cleansing in newborns from day 1 to first year of
life: recommendations from a European round table meeting. J Eur.Acad.Dermatol Venereol 2009; 23: 751-59.
GCSH/OIL/0049/15
Date of Prep: June 2015