Download Snif N°35 Personal Care 2013 12 07

Snif!
It’s about launches
PERSONALcare
Children & Baby: Penguins, bees & superheroes
Bath & Shower: Christmas Editions
Fragrances: 22nd Escada Limited Edition
Hair Care: All in one concept
Deodorants: New patented applicator for Narta
Skin & Sun Care: Tailor made cosmetics
December 07th 2013
PERSONALcare
Children & Baby
Fragrances
Deodorants
Bath & Shower
Hair Care
Skin & Sun Care
Square | Marketing Fragrance Consumer Goods
December 07th , 2013 | Page 2
Penguins, bees & superheroes turn the bath into a fun moment.
Children & Baby
Bübchen – Honigbad (DE)
Nestlé
Foam Bath
with natural Honey
foam fun
with Bübchen moisture complex
40 ml
P’tit DOP (FR)
Lascad (L’Oreal)
3 in one shampoo
go along with anti-lice treatment
with natural Lavander extracts
Square | Marketing Fragrance Consumer Goods
Bübchen – Shampoo & Shower (DE)
Nestlé
Honey
with natural honey
no tears
with Bübchen moisture complex
230 ml
Balea – Dusche & Shampoo (DE)
DM
What is What edition
penguin edition – with penguin informations
no tears
300 ml
December 07th , 2013 | Page 3
New launches for Le Petit Marseillais with two intense nourishing
variants & a hand wash dedicated to sensitive skin
Bath & Shower
Le Petit Marseillais (FR)
J&J
Intense Nourishing 24h hydration
Le Petit Marseillais (FR)
J&J
Hypoallergnenic
Shower Cream, Care Balm
24h hydration
2 variants:
- Olive Butter, beeswax & sweet almond oil
- Shea butter, beeswax & rose petals oil
Hand wash dedicated to sensitive skin
With aloe vera & lime tree
Dove (Int)
Unilever
Purely Pampering
Dove Purely Pampering Pistachio & Lily of the Valley
Nourishing Shower Cream
Square | Marketing Fragrance Consumer Goods
December 07th , 2013 | Page 4
Winter Limited Edition for Christmas
Bath & Shower
Yves Rocher (Int)
YVES ROCHER
Collection Cacao
3 variants:
cacao & pistachio
cacao & orange
cacao & raspberry
THE BODY SHOP (Int)
THE BODY SHOP
HONEYMANIA
“luxuriously' rich”
shower cream & bubble bath melt
with Community Fair Trade wildflower honey from
Ethiopia
Square | Marketing Fragrance Consumer Goods
L’OCCITANE (Int)
KMI Brands
GOLD FLOWER & ACACIA
shower gel
December 07th , 2013 | Page 5
Winter Limited Edition for Christmas
Bath & Shower
SEPHORA (Int)
LVMH
Enigmatic
bubble bath & shower gel
exists also in hand wash, scented soap flakes, smoothing body
scrub & moisturising body lotion!
NOCIBE (FR)
THE BODY SHOP
Reine de Merveilles
shower gel with wild strawberry
Square | Marketing Fragrance Consumer Goods
Palmolive (DE)
COLGATE-PALMOLIVE
Winter Limited Edition 2013
relaunched for Winter 2013, Palmolive Liquid
Hand Wash
December 07th , 2013 | Page 6
Exclusive Limited Edition for Duschdas while CD launches a shower gel
with body lotion effect
Bath & Shower
Dusch das – Exclusive Edition (DE)
Unilever
Cream Shower
Fruity Passion: maracuja & raspberry fragrance
Lotus Beauty: floral fresh fragrance
Creamy Coconut: gently care with hibiscus & coconut Oil
250 ml
Balea – Creme Öl Dusch Peeling (DE)
DM
Limited Edition
cream oil shower gel peeling
with heavenly apple & cinnamon fragrance
for soft skin
200 ml
Square | Marketing Fragrance Consumer Goods
CD – Dusch Lotion (DE)
Lornamead
With Body Lotion Effect
with seabuckthorn
with aquaderm moisture complex
Without: minerals, silicone, paraben,
colour, animal ingredients
200 ml
December 07th , 2013 | Page 7
Exclusive Limited Edition for Duschdas while CD launches a shower gel
with body lotion effect
Bath & Shower
Balea – Creme Bad (DE)
DM
Olive & Chesnut milk
moisture care
Polyfructol moisture formula
750 ml
Dresdner Essenz – Schaumbad (DE)
Li-il GmbH
Foam Bath
with orchid & magnolia – sensual and balancing
with coconut & ylang ylang – relaxing and soothing
400 ml
Cien – Cremedusche (DE)
Lidl
Winter Edition Shower
Schneemärchen – Snow Fairy-tale – normal skin
Wintertraum – Winter Dream– normal skin
Eisgarten – Ice Garden – normal skin
Kaminfeuer – open fire – normal skin
300 ml
Square | Marketing Fragrance Consumer Goods
December 07th , 2013 | Page 8
New launches for men
Bath & Shower
dusch das – Exclusive Edition (DE)
Unilever
2in1 for men
Shower & shampoo
Pulse – with an exciting fragrance
Men Impact – with activating scent
Active – refreshing after sport
250 ml
Cadum Homme (FR)
LaScad L’Oréal
Thermal Shampoo Shower Gel
Thermal Shampoo Shower Gel
designed for sensitive skin and contains thermal water sourced
from the Alps
Square | Marketing Fragrance Consumer Goods
December 07th , 2013 | Page 9
New Brand which proposes shower gel & body scrub with duo of
ingredients
Bath & Shower
Ted Baker – Always Time For Bubbles (UK)
KMI Brands
Bath Foam
Pure – Soothing (UK)
bath Foam
Cussons
500mL
Shower gel
scented with Rose, sandalwood,
raspberry and vanilla
new Cussons Pure Soothing Shower Cream
500ml
contains aloe vera
gently cleanse and care for skin
dermatologically tested
neutral pH
Super Beauty (UK)
Super Beauty
Shower gel & Body Scrub- New Brand
“Super foods for Super skin with Super Beauty”.
super Beauty Body Scrub 200ml
- Raspberry and Cranberry
Bath & Shower Gel 500ml
- Coconut & Acai
- Raspberry & Cranberry
- Vanilla & Honey
- Ginger & Pear
Square | Marketing Fragrance Consumer Goods
December 07th , 2013 | Page 10
New goldish fragrances are launched by Jean Patou & Elizabeth Arden.
Escada on the other hand, faithful to its brand positioning, is launching
a new fruity limited edition.
Fragrance
Prestige
Fragrances - Prestige
Jean Patou – Joy Forever (Int)
Designer Parfum
Flanker of a classic!
New fragrance for women
fragrance: orange blossom, peach, bergamot, mandarin, orange,
galbanum, marigold, may rose, jasmine, iris, cedar, sandalwood,
white musk, amber
Elizabeth Arden – Untold (Int)
Elizabeth Arden
Golden!
New fragrance for women
fragrance: pink pepper, bergamot, pear, cassis,
Egyptian jasmine and gardenia, patchouli,
amber and musk.
Escada– Born in Paradise (Int)
Procter & Gamble
The new edition from Escada
22nd limited in edition for Escada
Inspired by the tropical haven of French Polynesia
fragrance: pineapple, coconut milk, watermelon, green
apple, guava, woody, musky, creamlike undertones
Square | Marketing Fragrance Consumer Goods
December 07th , 2013 | Page 11
More & more Arabian inspirations are seen on the selective market
with the predominance of two notes: Oud & Amber.
Fragrance
Prestige
Fragrances - Prestige
Givenchy – Eaudemoiselle Ambre Velours (Int)
LVMH
Another intense flanker
new flanker inspired by Arabia…
fragrance: plum, pink pepper, rose, patchouli, cedar, tolu balsam,
opoponax, tonka bean, amber, benzoin.
Tom Ford – Oud Collection (Int)
Estée Lauder
New Oud Fragrances
two new Oud fragrances: Tobacco Oud & Oud Fleur
Tobacco Oud: agarwood (oud), tobacco, sandalwood, patchouli,
spicy notes and whiskey
Oud Fleur: rose, patchouli, agarwood (oud), sandalwood, resins.
Square | Marketing Fragrance Consumer Goods
December 07th , 2013 | Page 12
Feminine & floral delicate new fragrances on the mass market are seen
on the market for this end of year.
Fragrance
Mass Market
Fragrances - Prestige
Arno Sorel – Solinote Fleur de Cerisier (FR)
Parfum Corania
One more to Mix!
another edition celebrating femininity and offering the idyllic scent of
cherry blossom
fragrance: cherry, floral, fruity, fresh
Eau Jeune – Love Cocktails Love & Shine (FR)
Lascad/ L’Oréal
One more in the Collection
contains golden sparkles in the fragrance
fragrance: jasmine, vanilla
Inessance – Miss France Beauté & Elégance (FR)
Corine de Farme/ Sarbec
Just Like Miss France
frangrance inspired by the beauty pageant Miss France
Beauté: blackcurrant, mandarin, jasmine, rose, peach, liquorice, cedar, vanilla
Elégance: bergamote, liquorice, lime, rose, vanilla, heliotrope, musk,
sandalwood, patchouli
Square | Marketing Fragrance Consumer Goods
December 07th , 2013 | Page 13
Hair Care
The new “hot” magical molecule, Filloxane is now coming to the mass
market into the new Elseve Fibralogy range. It will target fine hair and
will promise thicker hair (after 5 regular uses). The thickness booster
pack allow a very precise use.
This molecule has already been introduced in the Vichy Dercos Instant
filler .
Elseve Fibralogy (EU)
L’Oréal
Hair thickener
new variant
for fine hair: to thicken the hair shaft
with Filloxane: give more body to the hair
shampoo, conditioner, mask, thickness booster
Head & Shoulders (FR)
P&G
Strength & density, anti hair fall
2 new hair treatments
for dandruff hair
strenth & density: shampoo, leave-in
to give strength, to densify every hair fibre
anti-hair fall: to control hair loss due to
dandruff itchiness
with Panthenol, Niacinamide & Caffeine
Square | Marketing Fragrance Consumer Goods
Head & Shoulders (CH)
P&G
New formula
upgraded range with Micro-Zinc technology
anti-dandruff “every week, every month,
every year”
12 shampoo variants
December 07th , 2013 | Page 14
Caring, more than cleansing, is the Pantene mantra. In Brazil where it
targets damaged hair by chemical processes. In South-East Asia where
it targets deep nourishing and protection
Hair Care
Pantene Hidro-Cauterizaçao (BR)
P&G
Hair cuticle sealing
new range
to hydrate and immediately seal hair cuticle
shampoo, conditioner, leave-in, ampoule
Pantene Total Damage Care 10 (IN, ID)
P&G
Keratin damage blockers
new variant in India & Indonesia
better hair care & protection
with keratin damage blockers
100% damage protection
Prodigy (EU)
L’Oréal
Oil hair color
new oil hair color by L’Oréal Paris
micro-oil technology, ammonia-free
15 shades,€ 12.90
Square | Marketing Fragrance Consumer Goods
December 07th , 2013 | Page 15
Narta launches a new range of 4 anti-perspirants creams with a
patented applicator which delivers the product in a cleaner and more
precise way.
Deodorants
Impulse - Tease Re-launch (UK)
Unilever
Body Spray
new red fruits & wood scent
blend of red fruits and exotic woody notes, claimed to tease, play and flirt as it
whispers "romance me"
dermatologically tested
gentle on the skin
Balea - Street art (DE)
dm
Deo-Body Spray
without aluminium salts
150 ml
Narta - Deo Caresse (FR)
LASCAD
Anti-perspirant Cream
Dry & non greasy feel
80% care + 20% efficacy
48h protection
4 sku’s:
sensitive skin
hypoallergenic
anti-trace
anti-irritation
Square | Marketing Fragrance Consumer Goods
December 07th , 2013 | Page 16
In France, Coty launches 4 new variants under the Playboy brand: a
masculine oriental-woody body spray and 3 feminine sprays born to
seduce!
Deodorants
Playboy – Play it spicy (FR)
Coty
Deo Spray
24 hrs efficacy
anti-marks
without aluminium salts
200 ml
Playboy – Super Playboy for Him (FR)
Coty
Body Spray
24 hrs efficacy
dermatologically tested
150 ml
Square | Marketing Fragrance Consumer Goods
Playboy – Super Playboy for Her (FR)
Coty
Deo Spray
24 hrs efficacy
anti-marks
without aluminium salts
200 ml
Playboy – Play it sexy (FR)
Coty
Deo Spray
24 hrs efficacy
anti-marks
without aluminium salts
200 ml
December 07th , 2013 | Page 17
Axe comes up with a limited edition for winter.
Deodorants
Axe – Ice night (BE)
Unilever
Limited Edition
anti-perspirant spray
150 ml
Adidas – Ice Effect (INT)
Coty
Cool & Dry
anti-white marks
48 hrs efficacy
developed with athletes
200 ml
Rexona men (DE)
Unilever
Motionsense System
new150ml packaging with a new formulation
Invisible Ice, Cobalt, Sport Defence
dermatologically tested.
48 hrs protection
150 ml
Square | Marketing Fragrance Consumer Goods
December 07th , 2013 | Page 18
Perfect skin as a deep trend & Tailor made cosmetic
Skin & Sun care
Garnier – Le soin Miracle (miracle care) (FR)
L’Oréal
Face
anti-ageing & Skin transformer with micro-pigments
skin hydrated in 24h, reduce wrinkles, improve skin texture
SPF 20
contains 7 anti-ageing actives: LHA, Pro-retinol, Vit C, Vit B3 & B5, peptides, anti-oxidant ginger.
Garnier – Renewing anti-spot night (FR)
L’Oréal
Facial Night Cream
reduce different skin spots
smooth skin , make skin uniform
activate skin radiance
for all skin types
with glycolic acid and vit cg
Dr Pierre RICAUD – My custom-made cream (FR)
Yves ROCHER
Hydrating base cream + specific skin actives
Cream available in 2 different textures for normal-dry and
normal-mix skin
3 specific actives to be added at home, chosen among 8,
depending on skin needs
Specific actives defined through a tailored skin diagnosis
(questionnaire)
Square | Marketing Fragrance Consumer Goods
December 07th , 2013 | Page 19
Mixa: very active in new products launch
Skin & Sun care
Mixa – Physiological micellar water (FR)
Lascad-L’Oreal
Sensitive Skin
range of 3 new micellar water
- for sensitive & oily skin
- for sensitive & reactive skin
- for sensitive & dry skin
Mixa (FR)
Lascad-L’Oreal
Rising Make-up remover oil
face & eyes
sensible and very dry skin
ideal for waterproof make-up
with carthame and rose oil
Mixa (FR)
Lascad-L’Oreal
After-pregnancy firming body
milk
hydrates & reinforce skin elasticity
ideal for weight variation
vit e + glycerine
Mixa (FR)
Lascad-L’Oreal
Family face cream for reactive
skins
24h hydration
reduce irritations
hypoallergenic
without alcohol, paraben, fragrance
Square | Marketing Fragrance Consumer Goods
December 07th , 2013 | Page 20
Christmas collections
Skin & Sun care
Yves Rocher – Cocoa Collection (FR)
Perfumed body lotion & hand cream
range of 3 new fragrances
- cocoa & pistachio nut
- cocoa & raspberry
- cocoa & orange
Sephora– Enigmatic (FR)
hydrating body lotion
smoothing body scrub
Nocibe (FR)
Reine des Merveilles (Queen of Marvels)
body milk
wild strawberry
Square | Marketing Fragrance Consumer Goods
December 07th , 2013 | Page 21
Origins launches in the United Kingdom market
Skin & Sun care
Origins – Plantscription
Origins Natural Ressources
Youth-renewing face oil
30ml
contains Raspberry Seed Oil, Argan Oil, Tamanu Oil and Evening
Primrose, blended with Anogeissus
help repair skin's barrier and replace vital youth-renewing lipids
lost with age.
absorbs on-contact
help smooth away the look of fine, dry lines.
Origins – Plantscription
Origins Natural Ressources
Youth-renewing night cream
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•
•
•
•
50ml
help reduce the appearance of lines and wrinkles
overnight skin appears younger, smoother and more radiant
with Anogeissus plus Raspberry plant stem cell technology
restores a look of firmness and youthful radiance
Square | Marketing Fragrance Consumer Goods
December 07th , 2013 | Page 22
Winter in Germany
Skin & Sun care
Olaz Regenerist – CC Cream (DE)
Procter & Gamble
Innovative Anti-Age Care
3 phase cream:
moisturising care with SPF 15
Anti-age serum
Light make-up
essence – 24h hand protection balm (DE)
cosnova
Winter Editions
kiwi & dark chocolate
banana & dark chocolate
strawberry & dark chocolate
intensive care for dry skin
100 ml
CD – new face care range (DE)
Lornamead
Water Lilly
24 h moisturizing care
mild toner
mild cleansing foam
revitalizing & intensive eye cream
vegetable hyaluron
for normal to sensitive skin
Square | Marketing Fragrance Consumer Goods
December 07th , 2013 | Page 23