Download McGavock CMT FINAL

Teacher Team Externship Program
“Real World Work Experience”
Interdisciplinary Curriculum Unit Overview
Business Process: Designing and Executing an Awards Show
School: McGavock High School
Academy: The Academy of Digital Design Communications
Team Members: Brian Hinchman- Visual Communications
Andrea Holland- English II
Martha Mitchell- Geometry
Mike SheffieldVisual Communications
Laura VignonWorld History
Externship Company:
Country Music Television (CMT)
330 Commerce Street
Nashville, TN 37201
Project Description:
The students will plan, construct, and execute a fan- based talent show. The students will integrate Visual
Communications, Geometry, World History, and English into the processes involved in producing a student voted
talent show. The students will emulate the business processes that Country Music Television (CMT) uses in
designing and executing their fan voted music awards show
Making Academic Connections:
Math: (Geometry)
SPI 3108.1.1 Give precise mathematical descriptions or definitions of geometric shapes in the plane
and space.
SPI 3108.1.3 Use geometric understanding and spatial visualization of geometric solids to solve
problems and/or create drawings.
SPI 3108.4.2 Define, identify, describe, and/or model plane figures using appropriate mathematical
symbols.
SPI 3108.4.5 Describe solids and/or surfaces in three- dimensional space when given twodimensional representations for the surfaces of three- dimensional objects.
SPI 3108.4.12 Solve problems involving congruence, similarity, proportional reasoning and/or scale
factor of two similar figures or solids
English: (English II)
SPI 3002.3.1 Proofread a passage for correct punctuation, mechanics, and usage.
SPI 3002.3.14 Select the proper format to convey a set of work-related information.
SPI 3002.3.15 Select the most precise word to provide clarity appropriate to audience and
purpose.
SPI 3002.2.5 Identify rhetorical devices used in a challenging speech (i.e., rhetorical
questions, parallelism and repetition, analogies, hyperbole, metaphors, and similes).
SPI 3002.2.6 Determine the most effective methods of engaging an audience during an oral
presentation (e.g., making eye contact, adjusting speaking rate).
SPI 3002.2.7 Select the most appropriate strategies for participating productively in a team
SPI 3002.5.1 Make inferences and draw conclusions based on evidence in text.
SPI 3002.5.8 Determine whether a given argument employs deductive or inductive
reasoning.
SPI 3002.8.11 Identify and analyze the elements of drama (i.e., stage directions, dialogue,
soliloquy, monologue, aside).
Electronic Template 2010, Page 1
A Pilot Program with the Nashville Area Chamber of Commerce and the High School Academies of Metro Nashville Public Schools
Teacher Team Externship Program
“Real World Work Experience”
Social Studies: (World History)
5.9 Understand the impact of developing technology on the world.
5.10 Understand the historical information is collected, recorded, interpreted, transmitted,
and disseminated across various historical eras.
6.1 Understand the impact of one’s culture on identity, lifestyle, and socioeconomic status.
Visual Communications:
STANDARD 1.0: Students will relate and apply artistic knowledge, skills, and techniques to the
production of various projects.
STANDARD 2.0: Students will solve industry-related problems utilizing materials, time, facilities,
equipment, budgeting, and human resources.
STANDARD 9.0: Students will demonstrate employability skills.
STANDARD 10.0: Students will demonstrate leadership citizenship, and teamwork skills
required for success in the school, community, and workplace.
Industry Vocabulary:
Great number- ratings
Big deal- support from sister networks
GRP- gross rating points
DMA- designating marketing area
Barter-trade-off (they need/ we need)
Telescoping- small screen pop-ups on TV to pull
a consumer from one channel to another
IPG- interactive program guide
RFP- request for proposal
PPM- personal people meter
Nelsen numbers- Nelsen Audience Statistics
Deliverables- paper documentation for credit,
etc.
ROI- return on investments
PR- public relations
Reads- prerecord snippets of news complete
with sound bytes
Sound Stories- sound bytes referencing a
current news story
EPK- electronic press kit
Clip Report- post show report of all the
media/press releases for the show
Back Tag- when the hosts speak about a video
as it fades out
Clip Licensing- CMT gives rights for others using
their material
GRF- Graphics Request Form
Cold Open- Host, in studio, teasing what is
coming up in the show
Internship
Consumer Marketing
Social Marketing
Cross Channel Support
Creative Brief
Target Demographics
Search engine optimization and marketing
Laundry list
Red Carpet Spot
Voice-Over Work
Syndicated Network
Third Party Element
Hyper Realism
Electronic Template 2010, Page 2
A Pilot Program with the Nashville Area Chamber of Commerce and the High School Academies of Metro Nashville Public Schools
Teacher Team Externship Program
“Real World Work Experience”
Integrated Curriculum Unit Implementation
Topic: Designing and Executing an Awards Show
Student Performances
Subject: Visual Communication
How important is creativity in
forming and promoting an
awards show?
Create logo for the competition
Develop a color palette to help
identify the show
Create posters/flyers promoting
the talent show
Create posters/flyers promoting
the website to vote for the
talent
Create credentials to be worn by
contest participants and event
staff
Create envelopes and letterhead
for the contest winners
Subject: Geometry
How do I recognize
similarity in the real
world and use ratios
to create proportions
that allow me to solve
related problems?
How do I use data to
generate a
conjecture? How do I
support my
conjecture?
Use similarity and scale
factors for set/stage
design
Use Geometry tools and
software to illustrate
constructions
Collect, organize, and
analyze data
Create programs for the audience
Assist in developing the award
Design website for voting
purposes
Compile video clips of various
talents to upload to the voting
website
Present data in multiple
representations
Subject: World History
What are the ways in which humans have
used to determine excellence since the
beginning of time?
Subject: English
How does an understanding of
audience and personal voice
help students write
effectively?
How has technology shaped the
development of our world?
How can language promote
bias?
Students will research the different types of
judging systems:
a. Popularity Vote
b. Appointment
c. Line of Succession
Students will pick one event in history for
each type of judging system and create
visuals based upon the positive or
negative impacts of the event. Students
will predict what would happen if a
different type of voting system was used.
Students will create a presentation using
PowerPoint to interpret the basic timeline
of the growth of technology to present
day and its effect on the expansion of
civilizations.
Students will pick one piece of technology
they currently use and track its
transformation from early civilizations.
Activities: Research and Presentation
through use of technology.
How do our decisions reveal our
character?
Students will watch clips of
various awards, read the
script of various awards
shows and begin writing the
scripts for the awards show
for the academy.
Students will interpret and
analyze various biased articles
as well as articles that are bias
free. Students will be able to
determine what does or does
not make the article biased.
Students will read a play Julius
Caesar by William
Shakespeare. Students will
examine what makes a hero
and what makes a hero turn
tragic. They will explore
themes of power and
responsibility, as well as
corruption in the personal
and political arenas.
21st Century Skills: Analyzing, Problem-Solving, Oral and Written Communication, Building mutually
beneficial relationships/teamwork, flexibility, time management, independent worker, self-directed
learner, active participation, collaboration/cooperation, thinking and working creatively, inductive
and deductive reasoning, interpret information and draw conclusions, solve unfamiliar problems in
conventional and nonconventional ways, assume shared responsibility and accountability, responsible
and proper use of technology as a tool
Electronic Template 2010, Page 3
A Pilot Program with the Nashville Area Chamber of Commerce and the High School Academies of Metro Nashville Public Schools
Teacher Team Externship Program
“Real World Work Experience”
Essential Question: How should excellence be determined?
Project Description: The students will plan, construct, and execute a fan- based talent show. The students will
integrate Visual Communications, Geometry, World History, and English into the processes involved in producing a
student voted talent show. The students will emulate the business processes that Country Music Television (CMT)
uses in designing and executing their fan voted music awards show. Students will determine:
• Date
• Set Design
• Promotion
• Location
• Marketing strategies
• Budget
• Theme
• Scheduling
• Community Involvement
• Graphics
• Scripting
• Legal Licensing
Project Activities and Timelines
Activity
Staff Responsible
Deadline
Product/Result
Research various awards shows and their logistics
World History
Week of
September 6, 2010
Presentation of
research
Proposal of show design/content
English
Week of
September 13,
2010
RFP Document
Set up website for video clips and voting capability
World History/CTE
Weeks of October
4, 11, and 25, 2010
Web is available for
viewing and voting
Video the talent
CTE
Weeks of October
4, 11, and 25, 2010
Video clips of talent
Writing the script; scheduling/timing of script
English/World
History
Weeks of
November 1 and
November 8, 2010
Design set/stage
Geometry/CTE
Weeks of
November 1 and
November 8, 2010
Schedule of
performances and
script of awards
show
Layout of set and
stage
Constructing set/stage
Academy
Week of
November 15,
2010
The stage for the
performances
Culminating Activity: Execution of the awards show
Academy
Week of
November 15,
2010
Awards Show
Collect, organize, analyze, and present data from website
Geometry/English
Week of
November 29 and
December 6, 2010
Presentation of data
collected from
website in multiple
representations.
Reflection/Evaluation of MDICU
Focus group of
faculty, and
business partners
Week of December
13, 2010
Documentation of
suggestions and
revisions for the
MDICU.
Electronic Template 2010, Page 4
A Pilot Program with the Nashville Area Chamber of Commerce and the High School Academies of Metro Nashville Public Schools