Download news release shaw communications appoints jim little as chief

NEWS RELEASE
SHAW COMMUNICATIONS APPOINTS JIM LITTLE
AS CHIEF MARKETING OFFICER
CALGARY, AB (March 15, 2012) – Shaw Communications Inc. today announces the appointment of Jim Little as
Chief Marketing Officer, effective April 26.
As CMO, Little will lead the strategic direction for the overall marketing and brand experience for all lines of
business at Shaw. He will oversee all marketing activities to strengthen corporate brand, maximize sales, increase
market share, and maintain industry leadership across all aspects of the business.
“We’re pleased to welcome Jim to the senior leadership team at Shaw,” said Brad Shaw, Chief Executive Officer,
Shaw Communications Inc. “Jim’s past experiences will help us lead the charge in building the Shaw brand across
Canada.”
Little has held senior marketing, brand and communications roles with several leading Canadian organizations
including Alcan, Bombardier, Bell and most recently as the Chief Brand and Communications Officer for RBC.
A graduate of McGill University, Little holds a Bachelor of Arts and numerous marketing awards including Canadian
Marketer of the Year (2006), Marketing Magazine’s top 100 visionaries, and Brand of the Year (2011).
For more information about Shaw, please visit www.shaw.ca.
About Shaw Communications Inc.
Shaw Communications Inc. is a diversified communications and media company, providing consumers with
broadband cable television, High-Speed Internet, Home Phone, telecommunications services (through Shaw
Business), satellite direct-to-home services (through Shaw Direct) and engaging programming content (through Shaw
Media). Shaw serves 3.4 million customers, through a reliable and extensive fibre network. Shaw Media operates one
of the largest conventional television networks in Canada, Global Television, and 18 specialty networks including
HGTV Canada, Food Network Canada, History Television and Showcase. Shaw is traded on the Toronto and New
York stock exchanges and is included in the S&P/TSX 60 Index (Symbol: TSX – SJR.B, NYSE – SJR). For more
information about Shaw, please visit www.shaw.ca.
- 30 For further information, please contact:
Katherine Emberly
Vice President, Communications & Public Relations
Shaw Communications Inc.
(403) 750-4500
[email protected]
Lindsay Krzepkowski
Manager, Media Relations
Shaw Communications Inc.
(403) 750-7439
[email protected]