Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Marketing plan wikipedia , lookup
Small business wikipedia , lookup
Neuromarketing wikipedia , lookup
Networks in marketing wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Marketing mix modeling wikipedia , lookup
Advertising campaign wikipedia , lookup
Data vault modeling wikipedia , lookup
Services marketing wikipedia , lookup
Business intelligence wikipedia , lookup
ENHANCE SMALL BUSINESS MARKETING USING BUSINESS OWNER LINK SOLUTION OVERVIEW IT’S NOT ONE SIZE FITS ALL. Too often marketers assume that a one-size-fits-all approach to BUSINESS OWNER LINK: • Business Owner Link contains a process that links business owners at their business address to their home address providing two points of contact B2B marketing will always have the desired results. After all, on the surface businesses can look very similar and appear to have identical needs. Often the primary segmentation criteria are based on the line of business and the size of the business. This simple strategy, popular in B2B campaigns, is not an effective approach within the small-business segment. We already know that consumer respond more favorably when an offer is tailored directly to them, so we need to remember that behind every business is an owner and that owner is a consumer. Small Business Are Unique • Business owner link can also provide a complete view of a small-business owner by linking their business demographic information to his or her consumer demographic information providing the ability to identify the business owners in their consumer portfolio for cross-selling and up-selling opportunities Marketing to small businesses can be a lucrative and influential investment when done with deep understanding of the business owner. A look at small businesses on the surface reveals that there are many similarities. But a more in-depth look shows that these small businesses are unique and it is critical to uncover distinguishing information about them to communicate effectively. The practice of looking at a small-business owner provides a deep, blended view of a business owner from the business and consumer perspectives. Marketers gain a better understanding of a business owner at the consumer level and market products and services accordingly. Having this full view provides marketers with a comprehensive and holistic view of a business’s creditworthiness and risks, helping them make important lending and financial decisions. Having the complete view of a business owner increases the chance of success marketers will experiences with their marketing campaigns. Allant’s Approach To Business Data Allant is a leading, analytic driven, Marketing Services Provider that takes a data independent approach to supporting the third party data needs of our clients. Independence is a cornerstone to Allant’s business model in the areas of data, creative and execution services. Why? Because each are best selected on their individual best-of-breed merits, which can be discretely measured, re-evaluated and changed with the evolving needs of marketing strategies and programs. Allant proactively researches premier data providers who supply actionable data for our clients. We internally test the data content to ensure coverage is as advertised as well as insightful. Our approach to recommending and supplying a specific file(s) or a data element(s) would be based on a more complete understanding of your business requirements and marketing goals. Within this collaborative effort, Allant would be in position to offer data recommendations as it applies to your current and future data needs. Contact Allant today to help you start building a relationship with your prospective customers…before your competition does!