Download Case Study | Trek Bicycle Australia Expansion

Case Study | Trek Bicycle
Australia Expansion
promoboxx.com
1
Trek Australia Expansion
About Trek Bicycle
Founded in 1976, Trek Bicycle has grown into one of the largest and most influential bicycle companies
in the world. Guided by continual innovation, Trek Bicycle is no stranger to rolling with new ideas,
particularly when it comes to finding ways to support their dealer network.
Overview
In March 2014, Trek Bicycle expressed interest in replicating its North American retailer success with
Promoboxx abroad. With major retailer networks globally, they opted to test the international waters with
over 100 of their shops in Australia.
Trek’s Global Head of Retail Marketing identified an opportunity to activate their Australian market due to the
number of requests from retailers in that geographic region asking for easier access to Trek’s co-branded
online marketing content. The Trek marketing team in Australia was far leaner than that in North America, and
unable to provide a substantial amount of marketing support to its retailers. By partnering with Promoboxx,
Trek Australia would have a scalable solution to supply retailers with co-branded digital marketing campaigns.
5 Key Objectives
1.  Strengthen Trek Australia’s relationship
with independent retailers.
2.  Promote a unified campaign across all
corporate & retailer marketing channels.
3.  Launch a platform for online marketing
distribution to retailers.
4.  Generate consumer leads for Trek Bicycle
& its Australian retailers.
5.  Create “always-on” stream of online
content for retailers.
[email protected]
promoboxx.com
2
Trek Australia Expansion
The Solution
After a short platform training session, Trek Australia’s Retail Marketing Manager uploaded his retailer list
into the Promoboxx platform and started launching campaigns to over 100 local shops. But this time, instead
of having to manually customize more than 100 separate campaigns co-branded to each retailer, he loaded
up one campaign and let the platform work its magic.
“Promoboxx is easy to incorporate &
a highly effective platform to
implement across our national
retailer base, with positive feedback
from all active users.”
Ian Callaghan, Marketing Manager
Trek Bike Australia
[email protected]
promoboxx.com
3
Trek Australia Expansion
The Results: Growth Opportunities for Trek Bicycle
Promoboxx automatically generated a custom version of Trek’s campaign branded to each retailer,
creating massive scale for this retail marketer and for his local shops.
A personal relationship between the retail shop owners and the retail marketing manager further
helped facilitate buy-in. To date, 76% of the Australian network is active in the platform, representing
one of Promoboxx’s most active retailer groups.
Most importantly, Trek’s direct competitors in Australia have been absent in supporting their retailers
with consistent, fresh, brand-sponsored digital content. This has encouraged shops selling multiple
bicycle brands to favor Trek on all of their digital channels. With their retailers actively sharing
content, Trek Australia has extended their social reach by over 50,000 user impressions.
In addition, leveraging the sales rep tools available within Promoboxx allows Trek’s international team
to view a holistic reporting dashboard that takes brand, sales rep, and retailer marketing activities
into account. Now, Trek can see how well a campaign performed across multiple international
networks to further simplify and standardize major global campaigns like international product
launches, sponsorships, and social media initiatives. With this success, Trek is
currently evaluating the
opportunity to launch a 2015
Promoboxx expansion into their
Mexican and European markets.
Trek Australia Stats
100+ Retailers
75% Active Retailers
88% Engaged Retailers
Learn more.
Get in touch.
To learn more about our Brand-To-Retailer
digital marketing platform visit us at
www.promoboxx.com
[email protected]
800.380.7502