Download Marketing Plan - Corder and Associates, LLC

Marketing Pl an
Version 2.0
{Updated May 2015}
 Experienced and trusted REALTORS® and BROKERS who know current market and economic trends
to keep you informed.
 Monthly feedback on your listing!
 5th generation farmers and ranchers as well as a Certified Crop Advisor and Wildlife Biologist on staff
who understand the industry and can answer questions from qualified buyers.
 Promoting your listing on Landwatch, Lands of America, Open Fences, Montana Land Magazine, Farm
and Ranch.com which broadcasts out to over 575 additional websites
 Present at Dallas Safari, MATE, MAGIE and Rocky Mountain Sports Trade Shows advertising your
property
 Memberships in several Montana Multiple Listing Services for maximum exposure
 Our specialized residential and commercial property marketing for innovative exposure avenues
including Zillow and Loopnet
 Listings are featured on the home page of our company websites - CorderandAssociates.com
 Corder and Associates Newsletter provides market conditions and other relative information
distributed monthly via email
 E-Newsletter to our database of qualified buyers
 Members of local REALTORS® Associations as well as the National Association of REALTORS®
 Professional flyers promoting property with high resolution photography
 Virtual Tours of select listed properties are created and placed on the website
 Extensive Google search engine optimization and pay per click campaign that drives prospects to our
websites
 Our Brokers/Agents participate in and may have completed non-required/additional education to
increase productivity and learn cutting edge market trends
 Social Media Feeds including Facebook, YouTube, Twitter
 Our owners and agents are involved in many civic organizations in their communities
 Annually, we contribute a portion of all professional fees earned to civic organizations in the
community in which we serve
 We diligently track our buyer statistics so are able to determine where to focus
our best possible marketing efforts
 We are a dedicated team of professionals working hard for you
National Membership
Our Membership
Our members collectively average
$150 million in sales per quarter!
Missouri’s LandLeader™ in Real Estate
LandLeaderTM members represent a network
of land brokerages that promote the best
properties and the best brokerages in their
respective markets. Our members promote
each others listings to our exclusive list of
buyers. Our membership is growing daily
with new brokerages and agents joining our
fast growing network!
Missouri’s LandLeader™ in Real Estate
www.CorderAndAssociates.com
Our Strategies
1. Strategic Marketing Plan
LandLeader and our members’ properties are seen
on up to 1400 websites, ad channels and multimedia!
In todays real estate business, a multi-faceted marketing
campaign is a crucial tool for selling properties! When it
comes to marketing a farm, ranch or recreational property,
the LandLeaderTM marketing approach is second to none.
Our combination of modern digital and traditional
marketing helps us generate more views and leads than any
other real estate marketing group in the industry.
2. Qualified Broker Network
Our network of land specialists represent an average
of $50 million in land sales per month!
Our network is comprised of experienced brokers who are
recreational real estate specialists. Our members’ affiliation
with LandLeaderTM networks your listing with hundreds
of brokers and agents, providing a wealth of relationships,
knowledge and experience in real estate, along with a strong
network of buyers and sellers. More than that, our affiliated
brokers live, breathe and understand our properties. They
specialize in hunting, fishing and outdoor recreation,
farming, water rights, timberland, ranches and more. They
have a deep understanding of the value of habitat, wildlife,
water and all aspects of good land stewardship.
3. Strong Brand Recognition
LandLeader and our members’ properties receive
over 20 million brand impressions per month!
In marketing, the brand recognition of a company is a
major component of a successful marketing campaign. The
same goes for the real estate industry. The LandLeaderTM
advertising department invests in branding campaigns
because the marketing and advertising gives our properties
instant awareness and qualification of high quality
investments. We support a large advertising budget to
market ourselves and our members.
Website
Syndication
Internet Ads
Social Media
Television
Catalog
Magazine Ads
Trade Shows
Email & Mobile
Direct Mail
Network
Website
LandLeader.com
Our website sees over 35,000 buyers and sellers
per month, with 48% more pages viewed every
time they visit compared to the competition!
LandLeader is proud to have a cutting edge website
that promotes our members and their properties on an
easy to use design, yet brings big results to sellers. Our
website was professionally designed to rank higher for
more search terms than our competition, which means
more exposure for your property.
Visitors to our website spend 74% more time
looking for properties than the competition.
Once buyers are on our website, they stay there for longer
than most users on other websites because our website
is extremely user-friendly. Buyers can search our listings
by Location, Price, Acreage, Property Type, Search Term
or through an Interactive Map.
Our website is responsive in size and design, no
matter what device you use.
Whether they are searching for properties on a laptop,
desktop, tablet or phone, our website is responsive and
user-friendly. In addition, our website has property
videos, interactive property maps, a multitude of
resource links for clients, social media links, broker
profiles, enewsletters, an interactive community page,
and brokerage contact information.
Properties are easy to view and include maps,
videos and great photos of land for sale.
Custom web pages of your property will include a
complete property description, pictures, documents,
resources, mapping, videos, agent contact info and more.
This allows all the information about your property in
one location on our website and at the fingertips of our
members, sellers and potential buyers.
www.CorderAndAssociates.com
Internet Marketing
Digital Marketing
Our properties receive more internet marketing than our
competitors.
The LandLeaderTM property marketing program is a 360
degree digital marketing platform that is comprised of multiple
advertising channels that are the best in promoting farm, ranch
and recreational real estate.
A strong internet marketing plan consists of a variety of
marketing tactics and best practices. This includes strong Pay Per
Click (PPC) campaigns, constant Search Engine Optimization
(SEO), constant updates to keep up with new requirements from
Google and Bing, user behavior testing, experience analysis,
website banner advertising and more.
Banner Advertising
We sponsor banners on the leading land and real estate
websites, reaching millions of impressions weekly.
We design, update and link banner ads on many websites, driving
buyers back to our website to view our members’ properties.
Property Syndication
Property Promotion
Our properties reach up to 1400 websites that promote
land for sale, homes, real estate, properties and more!
Our goal is to market each listing in the places where it will
have the greatest exposure and be viewed by the most potential
buyers. In addition to LandLeaderTM, each property will be
listed as a Premium Property Listing on Landwatch.com,
LandsofAmerica.com, LandandFarm.com, FarmandRanch.
com, and is also included on LuxuryRanchRealEstate.com,
Listhub.com, Realtor.com, Trulia.com, Zillow.com, and
hundreds of other syndicated websites, reaching millions of
unique users.
Your
Listing
Mobile Marketing
LandLeader mobile users spent 45.78% more time on
our website, and tablet users spent 72.28% more time
on site, than on other real estate websites.
About 40% of LandLeader’s lifetime web traffic is from mobile
or tablet, and about 25% of our conversions to contact have
come from those devices. This is why we invest in responsive
website design and mobile first technology.
Email Newsletters
LandLeader’s email campaign sends high quality emails to a
large customer database with industry updates, newsletters,
notifications of featured listings, market trends and more.
This is a great way to keep in contact with our users and our
members about news and happenings at LandLeader.
Blog (Upcoming)
While our descriptions and pictures that introduce your
property to potential buyers are effective, we go one step
further and actively engage buyers through our interactive
Blog.
www.CorderAndAssociates.com
Social Media
Social Media Network
LandLeader users that come from our social media
pages are spending 53.63% more time on our
website than the competition.
In todays internet age, social media is a fantastic new way
for sellers to get property listings, price changes and sold
properties right in front of potential buyers at a moments
notice. The LandLeaderTM website has the ability to be
shared by clients to their network of friends with a click
of a button.
Facebook
Posts are made daily on Facebook to promote our
members’ properties and their brokerages.
We see continued growth in our social group on Facebook,
but the key is that our community is made up of qualified
buyers and sellers of farm, ranch and recreational land.
Pinterest
Increased Pinterest Pins month over month with
over 300% increase in followers per month.
Continuous pins about interesting topics keeps followers
increasing on this photo-based social media platform.
LinkedIn
Professional updates are made on this B2B social
media platform.
Exposure of our members and brokerages keep other
agents and brokers exposed to our new listings and
growth of the LandLeaderTM network.
Google+
Important posts on Google’s social media platform
are critical to Google SEO.
Our social media team posts properties, videos and news
on Google+ so it helps build our website rankings.
Print Marketing
National Catalog
We distribute over 40,000 LandLeaderTM catalogs to
high end clients, buyers and sellers.
We design and distribute a high quality publication periodically
that includes every property, brokerage and agent within the
LandLeaderTM network. This 100+ page magazine includes
listings, articles, news and more that directly relates to buying,
selling and owning land of all types.
Our readers’ net worth surpasses $2.5 million because
we have developed a strategic marketing partner with
Gray’s Sporting Journal.
LandLeader has developed a strong subscriber base by
partnering with Gray’s Sporting Journal. Every copy of GSJ
that is sent to their high net worth subscribers is poly bagged
and mailed with our LandLeaderTM National Catalog to their
exclusive subscriber list.
The LandLeader Catalog gets over 100,000 readers every
issue through hard copies and our digital magazine.
This catalog is printed and distributed through the mail, but
is also promoted and offered digitally on our website so that
the visitors to our site can browse the magazine should they
choose. This catalog can also be printed off at a moments notice
by anyone, anywhere in the world!
WE TELL YOU THE COUNTRY’S TOP AUCTIONEERS PAGE 72
A M E R I C A ’ S
BEST
BROKERAGES
Magazine Advertising
LandLeader advertises in the top industry magazines
with over 175,000 distribution.
LandLeaderTM regularly advertises in other nationally
distributed real estate related magazines promoting our brand
and our members. Magazine titles may include Farm & Ranch,
Open Fences, Land Report, Land Magazine, DuPont Registry,
Gray’s Sporting Journal, High Plains Journal, Western Farmer
Stockman, JetSet, sporting publications and more.
EXCLUSIVE: THE FORBES FAMILY LEGACY
PLUS: 6 GREAT AUCTIONS + 20 LEADING LAND LISTINGS
MAGNIFICENT SEVEN RETREAT
LANDLEADER
Marketing Exclusive Partner-Featured Properties
landleader.com
Gould, COLORADO / $4,250,000
O
WHITE OAK RANCH
Colusa County, CALIFORNIA
$9,500,000
I t’s rare to find 12,385 acres so close to the Bay Area. Just 79 miles
to Sacramento and 135 to San Francisco. Two homes, 600 cows,
excellent hunting, and miles to roam. Water for wildlife and grazing
livestock is provided seasonally by Antelope Creek and Grapevine
Creek, which runs through the ranch for over ten miles, and year round
by several concrete water troughs with water provided by a separate
pump, well system, and by a domestic pump located at each end of
the two farmsteads. Contact California Outdoor Properties, Todd
Renfrew, 707.365.5064, californiaoutdoorproperties.com.
ffering some of the greatest views, privacy, fishing, hunting,
improvements and access in Colorado, this 160-acre in-holding is
located 100 miles west of Fort Collins behind Craigs Peak. You have
an open view from the massive main log home all the way to Wyoming,
a distance of 100-125 miles of pure mountain peaks. A second guest
home offers a great place for guests or a live-in property manager, and
shop buildings offer great storage for vehicles and off-road equipment.
The tract includes the North Fork of the Michigan River on the east side
for a half mile, seven man-made lakes, and rests below Owl Mountain to
the south and west. The seven lakes are stocked with native trout, and
the bottom land is filled with small streams, willows and hay meadows,
with elk, deer and moose roaming through the property morning and
evening. This truly is a magical property secluded in the heart of the
Rocky Mountains. Contact Hayden Outdoors, Seth Hayden, Broker
Associate, 970.674.1990, haydenoutdoors.com.
ELK BLUFF RANCH
Melstone, Musselshell County,
MONTANA / $4,150,000
W
SHELTER COVE RESORT
ith 4,400 acres, Elk Bluff Ranch is an excellent combination of
productive grazing, prime elk, whitetail deer, mule deer habitat, and
income. Located in the Bull Mountains, this ranch features varied
rimrock formations, coulees, and level pasture land. The ranch has
been very well managed by the current owners to enhance water
development, range grass, and wildlife habitat. There are seven wells
and one developed and two undeveloped springs on the property, and
extensive pipelines feeding twelve water tanks, as well as Carpenter
Creek for additional stock and wildlife water. Contact Clearwater
Montana Properties, Inc., Leanne Prothero, 406.439.6904, or
Kevin Wetherell, 406.677.4040, cmpmontana.com.
Klamath County, OREGON
$3,795,000 / PRICE REDUCED
T he well known 17-acre Shelter Cove Resort & Marina on Odell Lake
is available for sale. Here is some of the best high cascade lake trout
and Kokanee fishing in Oregon. With a general store, owner home, 74
RV spaces with power, eight cabins all with their own docks, Kokanee
Lodge (four town homes), foundation pored for a second lodge, 132
boat slips, four employee homes, laundry and showers, boat ramp,
gas on the water, fully equipped 50’x60’ tool shop, two storage
barns, office, all equipment included (inquire for list) and approval
for a restaurant. This is an opportunity of a lifetime. The resort is on
beautiful Highway 58, just 60 miles southeast of Eugene, Oregon and
60 miles southwest of Bend, Oregon. Contact Land and Wildlife, Tim
O’Neil, 541.480.3682, landandwildlife.com.
HIDDEN CANYON RANCH
NEBRASKA / $3,200,000
INDIAN CREEK FARM
I f you’re looking for an excellent property that is close to downtown
IDAHO / $775,000
T his beautiful property sits nestled against Indian Creek,
providing striking waterfront views as well as grand views
of 75 acres of thriving property, including 54 acres of prime Idaho farm
ground which includes irrigation. In addition, a personal 1,900 square
foot barn and shop, as well as full RV hookups! Before you enjoy the great
outdoors, inside you’ll find a home that will make it hard to leave. The home
includes hardwood floors, updated kitchen with granite countertops, and
alder wood cabinets. Soak in the views with large windows throughout,
providing panoramic views of the grand farmland and Indian Creek. The
creek features an abundance of fish, so enjoy dropping a fishing line from
your front porch! If the Idaho summer heat encourages you to take a dip,
feel free! Contact Callison Outdoors, Austin Callison, 208.870.1757,
callisongroup.com, (a Keller Williams Realty Boise affiliate).
26 | O PEN F ENCES
www.CorderAndAssociates.com
Volume 5 ✫ Number 3
Denver, Colorado then Hidden Canyon Ranch would be ideal for you.
This property is under three hours from Denver with a four-lane highway
within five miles of the ranch. This property is clearly the best in beauty
and privacy. Own your own private canyon with over a dozen tributary
draws engulfed in cliffs, Ponderosa Pine, cedar and juniper trees. A
spring-fed 3-acre trophy bass pond and a live creek meanders through
cottonwoods, willow and hackberry trees. Additionally, there are three
year-round springs for livestock and wildlife around the pond and canyon
area.This is truly an immaculate setting with extreme privacy. The
lodge type home is absolutely first rate. Enjoy it as a retreat or a home
with everyone or none at all. Contact Lashley Land and Recreational
Brokers, Mike Lashley, 308.532.9300, lashleyland.com.
LANDLEADER | Marketing Exclusive Partner-Featured Properties | landleader.com
O PEN F ENCES.COM
O PEN F ENCES | 27
Video & TV Advertising
YouTube
YouTube is the #1 website for posting and promoting videos
on the internet.
We use YouTube to host our LandLeaderTM commercials, and invest
in video marketing to promote our message to buyers and sellers
alike.
We give our members the opportunity to post property videos on
our website and on our national YouTube channel, which can receive
thousands of previews.
Television Commercials
LandLeaderTM commercials air over 40 times per week.
We promote the LandLeaderTM network to over 77 million
households through a strategic advertising campaign that airs
on multiple networks, such as The Sportsman Channel, Outdoor
Channel, WildTV, RFD-TV, and more.
LandLeaderTM TV Show
Our new TV show will reach 77+ million households
beginning January 2016.
LandLeader has begun production of it’s first season of LandLeaderTM
TV, a new show that highlights North America’s amazing properties,
landowners and the lifestyles that come with owning a piece of land
to call your very own. High quality film production, coupled with
gorgeous properties and exciting adventures, will capture what it’s
like to own one of these majestic properties.
Production Studio
We offer a full service video editing studio for custom video
production services, including on-site filming, aerial video,
photography and more. In addition, many of our members have
video production services that help to showcase our properties on
our YouTube channel, website and social media platforms.
Event Marketing
Trade Shows
LandLeader members make a concerted effort to get your property in
front of the public. Our team dedicates extra time working booths at some
of the top industry shows in the area, including the Dallas Safari Club
International’s Convention, International Sportsmen’s Expos, Farm &
Ag shows, forestry and timber management shows, real estate and land
conventions and more! We man our booths with our knowledgeable
brokers who are committed to engaging potential buyers for your property.
Special Events
At LandLeader, we can produce a special event on your ranch or property
that includes tours of the acreage, activities, meals and beverages, special
invitations to VIP buyers and brokers, and more. Our members advertise
and host these events to showcase your property to potential buyers.
Auction Marketing
LandLeader is proud to offer our sellers a professional auction section
of our website. Our members’ expertise and knowledge of our market,
combined with our aggressive marketing approach, provides the best
opportunity to meet your auction goals. We market our auction listings
of our members through the same marketing platform in this packet, and
work with our brokerages to promote the auctions locally, regionally and
nationally.
Conservation
Our members all believe in supporting the goals of multiple conservation
groups throughout our territories, including Rocky Mountain Elk
Foundation, Pheasants Forever, National Wild Turkey Foundation, Mule
Deer Foundation, Quail Unlimited, Ducks Unlimited, Delta Waterfowl,
Sheep Foundation and more.
www.CorderAndAssociates.com
C orde r A n d As s o c iate s , l l c
( 4 0 6 ) 6 2 2 -3 2 2 4
c orde randas s o c iate s @ g m a il .c om
www.corderandassociates.com