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Adobe SiteCatalyst Product Overview Adobe® SiteCatalyst®, powered by Omniture® Actionable web analytics Adobe SiteCatalyst provides marketers with actionable, real-time intelligence about digital strategies and marketing initiatives. SiteCatalyst helps marketers identify the most profitable paths through a website, segment traffic to spot high-value web visitors, determine where visitors are navigating away from the site, and develop critical success metrics for digital marketing campaigns. SiteCatalyst is part of the Adobe Online Marketing Suite of applications, built with industry-leading technology for online business optimization. “Adobe delivers powerful solutions to help us effectively measure and optimize all of our online offerings.” Director of Online Analytics, Scripps Networks Digital marketing challenges Organizations are constantly challenged to meet the dynamic demands of an online business. For most organizations, digital channels represent a growing percentage of overall sales, whether directly through the site, on mobile devices, or via social media. Digital channels also play a vital role in an organization’s broader marketing strategy, because they provide an exciting avenue for customers to interact with the brand. However, marketers need to be able to make better strategic decisions based on multichannel data sources, as well as immediate operational decisions driven by real-time online data analysis. Some of the key challenges that online marketers currently face are: •Correctly attributing marketing activity to online campaigns •Identifying how social media affects the business and the brand •Mobilizing marketing initiatives •Making sense of all the data available from digital channels •Integrating web analytics with other marketing solutions to get a holistic customer picture •Understanding customer engagement The challenge for most organizations is not gathering data—there are plenty of tools that can do that. The challenge lies in analyzing that data and then taking the necessary steps to yield optimized improvement that increases a company’s return on their digital marketing investments. Companies who grasp this opportunity will remain relevant. Companies that don’t, will disappear. Solution SiteCatalyst is the industry-leading solution to address these challenges. SiteCatalyst enables organizations to capture and analyze how customers arrived at their site, as well as how customers interact with the site after they arrive, including product searches, content viewed, and the final steps leading up to a completed or abandoned sale. Whether a site is a media site that needs to increase viewership and drive advertising revenues or a retailer that needs to identify and highlight its bestselling products, SiteCatalyst users can generate a variety of highly detailed reports and dashboards that give clues about how to re-engage lost sales or leads for higher conversion and revenue. SiteCatalyst advanced reporting provides management with the information needed to manage campaigns and drive the business forward. SiteCatalyst provides digital marketers with the following benefits. Reporting and analytics •Advanced real-time segmentation—Segment data in real-time from a report suite and access predefined segments, such as mobile visitors, directly from the user interface. •Marketing attribution—Easily compare marketing channels and view multiple allocation models to make faster investment decisions that optimize your digital marketing. •Prebuilt reporting—Take advantage of a comprehensive set of ready-to-use reports that can be shared in PDF, Excel, Word, and HTML formats. •Custom reporting—Measure any event on your site, including drill-down reporting to answer complex web analytics questions. •Flexible data integration—Integrate multichannel or offline data with data collected on the website through SOAP-based open standards. •One integrated tool—Measure, analyze, and optimize integrated data from all online initiatives across multiple marketing channels and technologies in one place. •Drag-and-drop dashboard design—Personalize dashboards, alerts, and bookmarks to deliver quick snapshots of key performance indicators (KPIs) for online marketing initiatives. •ClickMap graphic overlays—Measure traffic, commerce, and success metrics visually to display the most relevant elements on each page of your website. •Publishing widget—Embed reports on an intranet or website to communicate KPIs in real time to stakeholders who do not have a SiteCatalyst account. Social, mobile, and video measurement •Decisive social media insight—Understand the impact of online communities, identify how sharing services contribute to user behavior, and gain insight into user-generated content. •Facebook analytics—Measure key areas of Facebook—100% of apps, fan pages, ads, and Facebook Connect. •Mobile analytics—Accurately profile mobile audiences, devices, and app use on major mobile platforms to improve mobile visitor reporting. •Video reporting—Access in-depth data on individual videos, comparisons between videos, video ad reporting, and which parts are most engaging. Innovative workflow •Intuitive user interface—Reveal key online marketing insights quickly and easily. •Real-time availability—Access data from your iPad. Scroll, swipe, and zoom into specific time periods. Add new metrics or email reports with a simple touch. •Vast resources for self-paced learning—Take advantage of Omniture University training video modules, user manuals, white papers, and an extensive knowledgebase of questions. For more information www.omniture.com/sitecatalyst •Automated decisions—Set up automatic notification of event triggers when key metrics exceed or fall below expectations. Already a customer? Contact your Account Manager to upgrade to the latest version of Adobe SiteCatalyst. Adobe Systems Incorporated 345 Park Avenue San Jose, CA 95110-2704 USA www.adobe.com Adobe, the Adobe logo, Omniture, and SiteCatalyst , Adobe SiteCatalyst are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners. © 2011 Adobe Systems Incorporated. All rights reserved. Printed in the USA. 91026600 4/11