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Question Bank
Subject: Consumer Behavior
BBA VI Semester B 605M
UNIT I
Introduction to Consumer Behavior
Q1. What is consumer behavior? Why is it important for a marketing manager to study
consumer behavior?
Q2. Critically analyze the following statements:i) “Consumer Behavior is a multi- disciplinary science”
ii) “Government and nonprofit making organizations need to study consumer
behavior”
Q3. Discuss the interrelationship between Consumer Behavior and Marketing Mix Strategies
with suitable examples.
Q4. Define Consumer Behavior. Explain its nature, scope, need and application?
Q5. You are the brand manager of a new line of light weight autofocus, economically priced
digital cameras. Describe how an understanding of consumer behavior will help you in your
segmentation strategy and promotion strategy. What are the consumer behavior variables that
are crucial to your understanding of this market?
Q6. You are the manager of a highly sought brand of apparel that offers a complete range of
highly priced but good quality trend y wears for both boys and girls. Describe how an
understanding of consumer behavior would be useful you in deciding on your
i. Segmentation strategy
ii. New product introduction
iii. Promotion strategy
What aspects of consumer behavior would be most relevant for you to study and why?
Q7. Define Consumer behavior and explain its significance in current market conditions.
Q8. What is meant by consumer behavior? Explain interrelationship between marketing
strategy and consumer behavior?
Q9. Discuss the emerging trends in Indian market with special reference to changing consumer
behavior. Explain the application of understanding consumer behavior in marketing decisions.
Q10. A marketer in the cosmetics industry once remarked: “In the factory, we make
cosmetics; in the drugstore we sell hope” how does this relate to the marketing concept and the
need of the marketers to understand consumer behavior?
Unit II
Unit Name- Environmental Influence on Consumer Behavior
Q1.What is the effect of Culture and Sub-culture on Consumer Behavior?
Q2.What is the environmental factors those influence Consumer’s Decision-making Process?
Explain with the help of an example.
Q3. Explain the social factors affecting Consumer Behavior.
Q4. Explain the relationship between Environmental Factors and Consumer Behavior.
Q9. Which of the stages of the family life cycle would constitute the most lucrative
segment/segments for the following products and services?
(a) Domino's pizza
(b) Mobile telephones
(c) Mutual funds
Justify your answer.
Q10. Outline the diffusion and adoption process for innovations, with suitable illustrations.
Unit III
Unit Name- Consumer Decision Making Process
Q1 what are the factors which influence a Consumer’s Decision-making Process? Explain
with the help of an example.
Q.2 Define Consumer Satisfaction. What is the relationship between Consumer Satisfaction,
Repeat Purchase and Committed Customer?
Q.3 What do you understand by extensive problem solving, limited problem solving and
routinized response behavior?
Q.4 how can marketers influence the information search process of their consumers?
Illustrate by taking suitable example.
Q5. Explain how marketers can use the knowledge of various decision making process
stages [ marketing implication of all the stages]
Q.6 You are planning to buy your first personal home computer though you have been
using one for a long time in your office. Explain your buying process
using information
processing model.
Q7. What patronage motive influence your choice for following products:a) restaurant
b) Movie theater
c) Departmental store
d) Sporting goods store
e) Shoe store
Q8. How does consumer seek to reduce post purchase dissonance? As a marketer of Consumer
durables, explain how can you provide positive reinforcement to the consumers after they have
purchased your brand?
Q9. Outlining the key differences between individual buying and organizational buying.
Explain what variations in marketing effort will have to be made by a manufacturer of
stationery items, who now intends to enter organizational markets, after successfully
established himself in the individual consumer market.
Q10 How do simple problem recognition and complex problem recognition vary?
Unit IV
Unit Name- Consumer Behavior models
Q1. Explain. Any one model of Consumer Decision-making with relevant examples.
Q2. Explain the Howard Seth Model of Consumer Behavior.
Q3. Explain the Nicosia Model of Consumer Behavior
Q4. Explain the Engel Blackwell and Miniard Model of Consumer Behavior
Q5. Explain consumer decision making process with the help of any one consumer decision
making model.
Q6. Explain the Engel Blackwell and Miniard Model of Consumer Behavior.
Unit V
Unit Name- CRM
Q1. Is consumerism boon or bane in India? Discuss with suitable examples.
Q2. Write a brief note on consumer rights and consumer policy in India.
Q3. What is ‘Consumerism’? Explain the significance of ‘Consumerism’ in Marketing.
Q4. How companies retain their customers?
Q5. Explain relationship marketing in detail.
Q7. Write Short Note on following:(a) Effect of Consumerism on Marketing Ethics
(b) Customer Retention
(c) Customer loyalty ladder
(d) Deceptive advertisements
Q8. Explain Customer Relationship marketing. Which strategies are followed in CRM
Q9. How consumer complaints can be useful asset to a company?
Q10. Why is important for an organization to be responsive to consumers?