Download SMC Online Education Group-Marketing

SMC Online Education Group-Marketing Aptitude Questions














Viral Marketing: Marketing by the word of mouth having a high pass route from person
to person is called viral marketing. It can create a splash in the market place to showcase
a brand and its noteworthy features.
Personal Selling: It is a part of promotional activity. It involves communicating directly
with the target audience through paid personnel of the company or its agents for making
sales.
Drip Marketing: The method of sending promotional items to clients is called drip
marketing.
Demarketing: Marketing aimed at limiting market growth; for example, some
governments practice demarketing to conserve natural resources, and organizations use a
demarketing approach when there is so much demand that that are unable to serve the
needs of all potential customers adequately.
Market Research: It is a process of collection and analyzing information regarding
customer needs and buying habits, the nature of competition in the market, prevailing
prices, distribution network, effectiveness of advertising media etc for arriving at a
decision.
Sales Forecasting: It is the expected level of company's sales based on a chosen
marketing plan an assumed marketing environment. It involves sales planning, sales
pricing, distribution channels, consumer tastes etc.
Industrial Goods: Goods meant for consumption as use as inputs in production of other
products orprovision of some service are termed as industrial goods.
Dear readers, since the Marketing portion on the first two days of SBI Clerk Exam was
quite tricky, so here we are presenting you some quick notes on Marketing. Hope they
prove to be useful in the upcoming sets.
Direct Marketing: It consists of a manufacturer selling directly to the final customer. It is
also called zero level channel. The major examples are door-to-door sales, telemarketing,
Internet selling etc.
Packaging: It involves putting the goods in attractive packets according to the
convenience of consumers. Well designed packages can build brand equity and drive
sales. The package is the buyer's first encounter with the product and is capable of
turning the buyer on or off.
Product Diversification: It refers to manufacturing or distributing more than one product
by the producer or dealer.
Bench Marketing: A comparison of the business processes with competitors and
improving prevailing ones is called bench marketing.
Promotion: When a marketer persuades a person or group of prospective buyers, the
communication is termed as promotion.
Marketing Plan: It is a written document that summarizes what the marketer has learned
about the market place and indicates how the firm plans to reach its marketing objectives.
It is the one of the most important outputs of the marketing process.
WhatsApp Service 8952892789 (GK) 7231098550 (Jobs) www.smconlineedu.in
Page 1
SMC Online Education Group-Marketing Aptitude Questions
















Product Policy: It is concerned with defining the type, volume and timing of the products
a company offer for sale.
Bancassurance: Bancassurance simply means selling of insurance products by banks. In
this arrangement, insurance companies and banks undergo a tie-up, thereby allowing
banks to sell the insurance products to its customers.
Consumer Goods: Goods meant for personal consumption by the households or ultimate
consumers are called consumer goods. It includes items like groceries, cloths etc.
Rights of consumers: Right to safety, Right to be informed, Right to choose, Right to be
heard Right to seek redressal, Right to consumer education.
Cross Selling: An exposure to various other unutilized services of the bank to a customer
is called cross selling. It also includes identifying customer needs, matching the products
to customer needs, convincing the customers of product benefits & responding to
questions and objections of customers.
Consumer Behaviour: A consumer's buying behaviour is influenced by cultural, social,
personal and psychological factors.
Product Life Cycle (PLC): It is the life period of product in the market. The different
stages includes Introduction, Growth, Maturity, Decline.
Market: It is a physical place or an environment where sellers and buyers meet together
to exchange goods and services.
Marketing: It is the sum total of all activities that are related to the free flow of goods
from the producer to the customer. Getting the right goods & services, to the right people,
at the right place, at the right time and at the right price.
Prospect: A 'likely' interested customer of the bank is termed as a prospect.
Customer Relationship Management (CRM): It allows the company to discover whom its
customers are, how they behave and what they need or want. It also enables the company
to respond appropriately, coherently and quickly to different customer opportunities.
Segmentation: The process of dividing a market into a number of sub markets is known
as market segmentation.
Positioning: The development of marketing mix to influence a customer's perception of a
brand is called positioning.
Marketing Management: It is the art and science of choosing target markets and getting,
keeping and growing customers through creating, delivering and communicating superior
customer value.
Relationship Marketing: It is basically building mutually satisfying long term
relationships with key parties like customers, suppliers, distributors and other marketing
partners in order to earn and retain their business.
Selling: It is confined to persuasion of consumers to buy firm's goods and services. It
involves the transfer of ownership of goods to create possession utility.
WhatsApp Service 8952892789 (GK) 7231098550 (Jobs) www.smconlineedu.in
Page 2
SMC Online Education Group-Marketing Aptitude Questions










Qualities of a good seller: Devotion to the work, Submissive, Sympathy, Active mind set,
Communication skill, Creativity, Motivation.
Sales Forecasting: The method of estimating volume of sales that a company can expect
to attain within a planned period is called sales forecasting.
Advertising: Any paid form of non-personal presentation and promotion of ideas, goods
or services by an identified sponsor
Product Elimination: It is a process of removing product from the product line (it is a
group of products that are closely related to each other).
Call: In marketing, calling the prospective customer is known as a call.
SME's: It stands for Small & Medium Enterprises.
Market Expansion: It is growth in sales through existing and new products by adopting
competitive strategies. It includes expanding the total market, defending market share,
expanding market share etc.
Branding: The essence of a product, its quality and competitiveness displayed in the form
of letters, symbols and colours is known as branding.
Green Marketing: It is a new environment friendly marketing technique.
Motivation: It refers to inspiring one self and others to perform better.
SMC Online Education Group is providing free online coaching for
bank & SSC. You may join us on WhatsApp – 8952892789 (Daily GK),
7231098550 (daily Jobs).
www.smconlineedu.in www.resultuniraj.in www.sbirecruitment.guru
WhatsApp Service 8952892789 (GK) 7231098550 (Jobs) www.smconlineedu.in
Page 3