* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download antibacterial protection
Consumer behaviour wikipedia , lookup
Pricing strategies wikipedia , lookup
First-mover advantage wikipedia , lookup
Target audience wikipedia , lookup
Visual merchandising wikipedia , lookup
Brand equity wikipedia , lookup
Food marketing wikipedia , lookup
Brand loyalty wikipedia , lookup
Youth marketing wikipedia , lookup
Neuromarketing wikipedia , lookup
Advertising campaign wikipedia , lookup
Brand ambassador wikipedia , lookup
Planned obsolescence wikipedia , lookup
Supermarket wikipedia , lookup
Global marketing wikipedia , lookup
Marketing strategy wikipedia , lookup
Emotional branding wikipedia , lookup
Green marketing wikipedia , lookup
Product lifecycle wikipedia , lookup
Product placement wikipedia , lookup
Marketing channel wikipedia , lookup
Sensory branding wikipedia , lookup
The Spirit of INNOVATION & antibacterial protection RE CE IV ED e – Med ical Pra ctic Dr. Pet er Jon es AN E N C LalEPracti U N S EJones ce – Medic Dr. Peter 157 South Libert y Lane Bristo l BS3 2TL Phone : 01234 55567 1 SEEN U NL C EAN RECEIVED Pra cti ce es – Me dic al Dr. Pe ter Jon AN E Pra C Lical EesN– Med UDr.NPetSerEJon ctic e Lan e 157 Sou th Lib erty2TL Bris tol BS3 671 555 34 012 Pho ne: COLOP® stamps with Microban® antibacterial protection – THE new innovation in the stamp business The Microban brand is the global leader in built-in antibacterial protection, with expertise in the addition of a range of antibacterial technologies into a wide variety of materials and product applications. Since signing an exclusive and non-exclusive agreement with Microban, COLOP has the rights to use the Microban additive and brand trademark in the manufacture and the marketing of the COLOP range of products. Information about Microban® What is Microban® antibacterial product protection? Microban technology is a built-in antibacterial protection for solid products, coatings and fibres. Microban antibacterial protection gives products an added level of protection against damaging microbes such as, bacteria, mould and mildew that can cause cross-contamination and product deterioration. Microban technology, combined with regular cleaning practices, helps to improve hygiene standards and provides extra protection wherever it is used. Microban is targeted protection. This means it is focussed on the areas where it is most beneficial for the consumer. How do products with Microban® antibacterial protection work? Microban protection is built-in to the product during the manufacturing process. When microbes come in contact with the product surface, Microban protection penetrates the cell wall of the microorganism and disrupts cell functions making contaminating micro-organisms unable to function, grow and reproduce. Unprotected Surface 2 hours 16 hours 20 hours 24 hours Surface with Microban® Antibacterial Protection 2 hours 16 hours 20 hours 24 hours This information is based upon standard laboratory tests and is provided for comparative purposes to substantiate antibacterial activity for non-public health applications. Microban technology is not designed to replace good hygiene practices or protect users from disease causing microorganisms. Antibacterial action limited to product surface. COLOP are utilising Microban third generation silvers incorporated into a matrix optimised for antibacterial efficacy. 3G Silver™ offers active and long lasting protection against bacteria and other micro-organisms, like Listeria, E.coli, Salmonella as well as S.aureus (Staphylococcus aureus) and MRSA (Methicillin-resistant Staphylococcus aureus). For centuries, silver has been known for its antibacterial properties. How is it guaranteed that Microban® antibacterial product protection is safe? Microban technology has undergone extensive independent laboratory testing and has a long history of safe use. It is registered within Europe with the BPD (Biocide Product Directive) and within the USA with the FDA (Food and Drug Administration) for all applications in which it is used. Microban additives can be found in the products of leading consumer, industrial and medical product manufacturers around the world. How long does Microban® antibacterial protection work? Microban protection is built-in during the manufacturing process and will not wash off or wear away. It is engineered to provide continuous antibacterial product protection for the useful lifetime of the product. COLOP® and Microban® – a strong team LEADING INGREDIENT BRAND The Microban brand is the global leader in built-in antibacterial protection – with brand awareness levels that rival those of other ingredient brands such as, Intel , Gore-Tex and Lycra. The Microban brand is a valuable trust mark that will reassure your customers they’re getting safe, durable and effective antibacterial protection. VALUE CREATION Other Microban partners have already successfully leveraged the Microban brand to grow their businesses by gaining additional market share, improving product mix and developing new distribution. INCREASED PURCHASE INTEREST In recent consumer research, 69% of respondents reported that they felt antibacterial products bring an important benefit to consumers. In addition, hundreds of quantitative market research studies have demonstrated that the Microban brand can greatly influence consumer purchase preference, delivering significant improvements in pricing, market share and product mix. RETAILER FAMILIARITY Retailers around the world recognise the power of the Microban brand, recognition Microban partners are leveraging to bring value to their consumers and their retail partners. The Microban brand can be found on over 750 products from leading manufacturers with distribution at major supermarkets, pharmacies, mass and home improvement retailers. REFERENCES: 150 LEADING BRANDS, E.G.: • Acme (scissors, rulers and pencil sharpeners) • Bauknecht (household appliances) • Fellowes (office products) • Grundig (vacuum cleaners) • Whirlpool (household appliances) • Dunlop (grouts and sealants) • Quickie (cleaning tools) • Rubbermaid (sink-ware products, ice chests) Stamps with Microban® antibacterial technology – success guaranteed! • In daily life stamps are handled by many different people – this means multiple hand impressions and the transfer of bacteria! • The demand for office and stationery products with antibacterial protection is growing rapidly • The greater the number of antibacterial products offered, the more attractive these become to consumers both at home and in business • Key markets for stamps are the Government, Education, Financial Institutions, Health Care, Tourism, etc. There are a lot of other target groups Essentially the COLOP stamp with built-in Microban protection can and should be used for all occasions where a stamp is shared by a lot of different people, like offices, warehouses, production facilities, shops, … Product range Classic Line: All Classic Line products (except Green Line) are equipped with Microban antibacterial protection. „MICROBAN Printer Line“: In addition to the current Printer Lines Where is Microban antibacterial protection built into COLOP stamps? Handle + Cap Handle + Image Window Main parts infused with Microban® antibacterial product protection Test report CFU cm‐2 Log10 CFU cm‐2 In order to substantiate the claims that COLOP uses, the products have been independently Time (Hours) E.colitest method for testet using the ISO 22196:2007 Test method. This is an internationally recognised 0 24 parts, such as the handles and touch surfaces evaluating the antibacterial activity of treated plastic Microban Handle 1,50E+04 1,10E+01 Microban Handle of COLOP stamps. Untreated Control 1,50E+04 1,90E+05 Untreated Control Testing carried out in May 2010 provides the following results, allowing COLOP to claim a 99.9% reduction in harmful bacteria, such as E.coli, S.aureus, MRSA and Salmonella. E.coli Surviving Bacteria (Thousands), log10 1000000 100000 10000 1000 Untreated Control 100 10 Microban Handle 1 0 Time (Hours) 24 The graph above has been generated from the test results achieved during the testing conducted in May 2010 and demonstrates graphically the performance COLOP achieved, in this case for E.coli. The actual results are shown in the table below. Bacteria E.coli S.aureus MRSA Salmonella Log Kill 4.2 3.9 2.9 3.2 % Reduction ≥ 99.99% ≥ 99.99% 99.92 99.94 Time (Ho 0 4,18 4,18 Certification Programme The Microban® Certification Programme Designed to support the validation and substantiation of technology claims; the Microban Certification Programme, symbolised by the check mark logo, is a quality assurance process that is individually tailored to each Partner and product to monitor all Microban applications. Essentially designed to: • Assure end users that products incorporating Microban have been rigorously and continuously tested • Work with Partners to test Microban treated products on a regular basis using current internationally recognised test methods to substantiate technology claims • Reinforce the importance of robust production methods • Support Partners with the correct claims Marketing COLOP is offering a wide range of marketing and advertising materials for all relevant target groups and for all different sales channels, e.g. TARGET GROUP FLYER – BANK AND MEDICAL CARE TARGET GROUP FOLDER The Spirit of 135913 INNOVATION