Download Cancer Aid - The Health Roundtable

CancerAid
Organisation Name: Royal Prince Alfred Hospital, Sydney
Presenter(s): Dr Raghav Murali-Ganesh, Dr Nikhil Pooviah
HRT 1520 Innovations Workshops and Awards
19- 20 November 2015, Sydney
CancerAid

Cancer information dissemination is currently inefficient
- CancerAid should be the new standard of care

After surveying the health-seeking behaviours of
cancer patients and their caregivers, our goal has
been to develop an application to address issues
faced in cancer care

CancerAid is a novel application for oncology patients and caregivers
- to provide cancer therapy information delivery and management.

A survey of 500 patients and caregivers within our Cancer Institution found:
- 95% of users have confirmed interest in downloading CancerAid
- 100% of users would like their cancer information personalised
- 83% of users have confirmed interest in purchasing telemedicine

CancerAid will be used to address multiple issues patients and caregivers identified
within our survey

The expected end result is improved patient outcomes.
Dr Raghav Murali-Ganesh, Dr Nikhil Pooviah
[email protected]
RPAH, Sydney Local Health District
2
Jane’s Story

Mrs. Jane Smith was diagnosed with breast cancer in 2014.

She underwent surgery, chemotherapy, radiotherapy,
and hormone treatment over 14 months through the
Chris O’Brien Lifehouse Hospital.

Throughout her journey she felt overwhelmed, confused,
disorganised……. and most importantly..….. alone.

She looked up cancer information herself, but this clouded
things even more so, confounding her stress

She felt she could not even speak to her family or even friends, as she did not want to burden
them.

At each point during her experience, she wished she had help.
“Having an application like CancerAid would have been invaluable to my journey”
– Jane Smith 7/8/15
3
Problem Statement
 Information dissemination is
currently inefficient
- this should be the new standard of care
 Cancer patients, Caregivers
and Cancer Institutions do not have a
platform for personalised information
delivery with organisational ability
 We address these issues within CancerAid and are developing a
platform to create positive change
4
Key Changes Implemented

There is a deficiency in health literacy and
management of cancer patients and caregivers
that is resulting in anxiety, misunderstandings,
reduced compliance and worse patient
satisfaction.

We have been developing CancerAid, which is a
novel application to provide cancer therapy
information delivery and management.

We are creating an oncology brand
- To personalise information provided to patients and caregivers
- To facilitate dialogue between clinicians and care receivers by using digital solutions for their
oncological journey
- By using an iterative process with research driven outcomes to understand the healthseeking styles of patients
- To influence cancer care in rural areas and in global areas of need
5
Market Size

“1 in 2 Australian men and 1 in 3 Australian
women will be diagnosed with cancer”
Cancer Council Australia

In Australia, Cancer accounts for an
estimated $4,526 million of total health
expenditure Australian Institute of
Health and Welfare 2014

> 120,000 patients are diagnosed with cancer in
Australia each year
Census of Population

> 25,000,000 potential users worldwide
WHO statistics

There are over 8000 Cancer Institutions Worldwide who would see value in CancerAid
6
Prospective Research
“Health-seeking behaviours of patients and
caregivers” ongoing study at RPAH / Lifehouse

> 75% of patients and caregivers
bring mobile devices to appointments,
treatments, hospitals

Feeder Survey completed of 500 patients / caregivers
- 95% of users have confirmed interest in downloading CancerAid
- 100% of users would like their cancer information personalised
- 83% of users have confirmed interest in purchasing telemedicine
Our research has identified issues that patients and caregivers wish addressed through
CancerAid
7
Timeline and Key Milestones
•
•
•
•
•
6th January 2015:
NSW Cancer Institute (EVIQ) content
collaboration agreement
1st July 2015:
Endorsement of Professor Chris Milross
(President, The Royal Australian and New
Zealand College of Radiologists) along with
backing and support of 30 Oncologists
29th
July 2015:
CancerAid accepted as a presentation at the
NSW Digital Health Capacity Building Workshop
5th September 2015:
Confirmed written endorsement of 30 Staff
Specialists at the Chris O’Brien Lifehouse
Hospital
9th October 2015:
CancerAid was a top 10 finalist in the Australian
Shell Innovation Challenge ‘Health’ category
Concept Formulation
Design Phase
Collaboration Recruitment
Health-Seeking Behaviour
Research Study
Content Development
Current Stage
Prototype Development
Prototype Release Research
Study
Final Version Development
Final Version Release
Marketing
Expansion
Lessons Learnt
•
Digital health technologies have the potential to transform
the health care information delivery systems by empowering
consumers to play an active role in their care and define what
services are important to them.
•
Many technologists enter the healthcare space from other
industries and lack a deep understanding of the most critical
challenges for healthcare providers, payers, and consumers.
•
Our research has shown that CancerAid will address issues in
oncology, and aims to improve:
- Understanding
- Autonomy
- Compliance
- Management
- Quality of life
- Access to care and support
•
Our competitive advantage is based on our extensive clinical and research experience from
working in Oncology and the support we have acquired from respected clinical authorities in
oncology.
9
Contact for this Innovation
For more information on CancerAid:


Dr Nikhil Pooviah
[email protected]
0431993828
Dr Raghav Murali-Ganesh
[email protected]
0429724428
10