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JOANNA PENA-BICKLEY JOANNAPENABICKLEY.NET | [email protected] | 646-436-8330 [EXPERIENCE] FEB. 2008 – PRESENT SVP, GROUP CREATIVE DIRECTOR @ WUNDERMAN NY Leading an multi-agency integrated, creative team. Piloting cross discipline integration and culture change. Primarily known for award winning design & thinking, I was hired to make the work smarter, to lead new business initiatives and to raise the level of the digital and social media strategy overall. Clients: Land Rover, Dannon, Dell, Diageo, Similac, Nationwide Insurance and Nokia. Awards & Recognition: Telly Award- Nationwide NASCAR, Wunderman Network curious Square Award – Land Rover –Brainpower meets Horsepower, Nationwide Insurance Game Show, Humira – Balance; Humira.com Category Innovation & Design. Telly Award – Nationwide Insurance Game Show. Internet Advertising Awards - Nokia: Share The Love Best Interactive Application & Rich Media Online Campaign. OCT 2006 - FEB 2008 VP, INTERACTIVE @ TRACYLOCKE Re-built and lead the digital discipline for this growing customer marketing and retail promotions agency. As the strategic and creative lead I revolutionized interactive design/build process, saving clients money while increasing agency billings. I successfully introduced original branded content and social media to clients and the agency, while capturing industry awards and recognition. Clients: Pepsi, Quaker Oats, Seattle’s Best Coffee, Nestles’/ Dibs, Hershey’s, Ice Breakers, Stacy's Pita Chips and Kimberly-Clark Brands. Awards: Silver Mixx Award, Silicon Alley’s Peoples Choice 100 for outstanding thought leadership in digital creative. FEB 2006 - OCT 2006 VP, ASSOCIATE DIRECTOR, CREATIVE @ DIGITAS, NY Was a creative lead for American Express’s digital initiatives. Lead a team of unruly geeks, artists, writers and information designers that created simple to wildly complex builds for marketing campaigns and original brand content development. Clients: American Express: American Express My Wish List, The Dish, Going Once programs and Samsung. JAN. 2001 - FEB 2006 EXEC. CREATIVE DIRECTOR, PARTNER @ BBG WORLDWIDE Built an award winning digital agency with the help of three partners from my basement to 125 employees in three offices. Lead the planning and creative disciplines to deliver break through television, mobile and web branded experiences. Clients: Chase, Warner Bros, Jim Beam Brands Co., International Trucks and IBM, MTV, VH1, The Matrix Reloaded, Knob Creek, and Wilson Jones. Awards: Web Marketers Association, Macromedia Site Of The day for Knob Creek; Web Marketers Association, Macromedia Site Of The day for Wilson Jones; AIGA Interactive Brand, Webby Award for The Dalmore; Jay Gondelman Award - Excellence in Creativity and Marketing Innovation, 3 tempos for IBM. 2000 - 2001 DIRECTOR, PRODUCT DESIGN & DEVELOPMENT @ FREEDRIVE, INC [ONLINE STORAGE] 1997 - 1999 SR. WEB DESIGNER & DEVELOPER @ E-VISIONS MULTIMEDIA Clients: First Chicago Bank/Bank One, IBM, ABC News – Disney 1993 -1996 GENERAL ASSIGNMENTS REPORTER @ ABC NEWS / SHAMROCK BROADCASTING [EDUCATION] 1991-1994 1994 -1997 1997-2000 2004 -2005 San Antonio College: Radio, Television & Film Houston Community College: Psychology Program Columbia College Chicago: Journalism & Information Arts Northwestern University, Kellogg School of Management Executive Development, Advanced Executive Program [MISC. ME] Software Skills: CS5, Final Cut Pro, Expert knowledge of HTML, CSS, JavaScript, PHP, XML and Flash Action Scripting. Language: Read, Write and Speak Conversational Spanish, Read and Write Hebrew. Memberships: Interactive Advertising Bureau, DM Assoc., Mobile Marketing Assoc., WOMMA, 212 NY Internet Ad Club and The Advertising Club.