Download PROMASTER Powder Bleach Brochure

Bleaching Chart
Light Brown
1:2 Ratio
Start Level
10 min
20 min
30 min
Start Level
10 min
20 min
30 min
Start Level
10 min
20 min
30 min
2% (6.7 vol)
6% (20 vol)
Med Brown
2% (6.7 vol)
6% (20 vol)
Dark Brown
2% (6.7 vol)
6% (20 vol)
For best results, mix Promaster Powder Bleach
with Promaster Developer 6% (20v.) or 2% (6.7v.)
6265 Phyllis Drive, Cypress, CA 90630 Main: 1-877-460-3567 Fax: 714-230-3060
Email: [email protected]
www.hoyu-professional-usa.com
Powder Bleach
Dust Free
Gorgeous blonde results. Less damage.
beautiful
healthy
blonde
hair
It’s no wonder that going lighter is the most popular salon hair color choice. Blonde hair is beautiful,
sexy and timeless. But at the same time, bleaching is one of the most damaging processes we can do
to our hair. The more we lighten our hair, the more we expose it to damage.
To solve this problem, Hoyu has developed Promaster Powder Bleach. This product is specifically
designed to provide the beautiful results your clients come to your salon to achieve, while protecting
their hair from damage. Here’s how Promaster Powder Bleach works:
1 - RADICAL CONTROL
Promaster Powder Bleach offers a
technological innovation in de-colorization.
This technology can control “Radical Melanin”
and break it down effectively.
2 - DAMAGE CARE
Promaster Powder Bleach utilizes two key
ingredients help reduce surface damage and
cortex damage in the hair: Arginine and
Cationic Celulose.
Arginine
New Discovery: Radical Melanin
Dust Free
Powder Bleach
11+ Levels of Lift!
From subtle highlights
to platinum blonde,
Promaster Powder
Bleach will provide up
to 11+ levels of lift*
when used with
Promaster Developer,
Promaster’s high
dissolving formula.
Active oxygen efficiently
changes melanin into a
radical state…
Conditioner
Cellulose provides
structure and strength to
the cell walls of plants. It
protects damaged hair
from over-exposure to
provide even bleaching.
LEGEND
Active oxygen
Colorant
Dissolved colorant
Melanin at
radical state
Remaining
melanin(not dissolved)
“Radical Melanin” is a high energy state
which is easily activated.
Developer 6% (20v.) / 2% (6.7v.)
32 FL. OZ. (946ml)
*based on Hoyu level scale
* Polyquaternium-10
A great lifting agent for:
Why hoyu?
• Natural blondes looking for a new look.
With over a hundred years experience in the hair
color industry, hoyu has earned the #1 market
share in Japan. As a proud leader, it is now serving
over 70 countries around the world, and continues
to produce high quality products. Hoyu’s long
history in research & development
has allowed us to understand the
difficulties when lightening very
dark hair and the damage effects
that results.
• Clients with dull and tired hair who need a
beautiful transformation.
NET WT 16 OZ (453g)
Cationic Cellulose*
…which dissolves both
natural melanin in a radical
state and colorant.
• Color-treated blondes who don’t want to be
without their favorite color but are concerned
with hair health.
Powder Bleach Dust Free
Damage Protection
Arginine is an amino acid.
It protects hair by
preventing damaging
substances from reacting
to the hair surface.
• Blondes who desire seasonal changes
• Fashion conscious clients who love to
experiment with the latest blonde trends.