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COMPANY
PROFILE
2016
HEALTH FOOD & BEVERAGES SDN BHD
(1015379-M)
ADDRESS :
F-G 11 Plaza Suria, Jln PJU 10/4c
Damansara Damai, 47800 Petaling Jaya
Selangor Darul Ehsan, Malaysia
PHONE : +603-6140 5640
FAX : +603-6140 5650
EMAIL : [email protected]
Company Background
Executive Summary
SuperBest Power Health Food & Beverages Sdn
Bhd is located at FG 11, Plaza Suria, Jalan PJU 10/4C,
Damansara Damai, Petaling Jaya, 47830, Selangor
Darul Ehsan based coffee manufacturer that has
developed a line of premium coffee and other
beverages.
SuperBest Power Health Food & Beverages Sdn Bhd
has been formed as an trader and manufacturer
by the founder Kamal Bin Mohd Nor. Kamal has
brought old world traditions and recipes to meet
the market need for premium coffee.
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Company Profile | [email protected] | wwww.superbestpower.com.my
Target Market Segments
SuperBest Power Health Food & Beverages Sdn Bhd
has identified three distinct customer segments that
it will actively pursue. The first group is made up of
casual coffee drinkers, bulk purchase buyers, and
wholesalers. This first customer segment has grown
significantly (based on demographics) to 387,000
potential customers and is growing at a 0.035%
gradually. The second group is bulk purchase
buyers with 1,007 customers and is growing at a
0.08% gradually. The last segment are wholesalers,
hypermarkets, super stores that sell carton, lose
boxes, ready to drink (RTD) and small sachets to
their customers. This segment is growing at a steady
rate of 0.7%.
Management
SuperBest Power Health Food & Beverages Sdn Bhd
is being lead by Kamal Bin Mohd Nor. Kamal has a
strong educational background in accountancy and
a wealth of applicable industry experience. Kamal
received his teaching degree from a local University.
Kamal has worked at several establishments with
regards to coffee, and has worked in several different
states in Malaysia and gained vast experience in
terms of manufacturing , retailing and the tools
required to venture into mass marketing.
Through a combination of a solid business model,
strong educational credentials, and proprietary
coffee manufaturing techniques, Kamal will be able
to turn SuperBest Power Health Food & Beverages
Sdn Bhd from a start-up business to a significant
market player in the high-end coffee market in the
Klang Valley and the surrounding states. Sales for
year one are forecasted to be RM1,900,312 rising
to RM3,355,000 in year two. Net profit is projected
to be 7.58% for year three and will jump to 9.58% in
year four.
Company Profile | [email protected] | www.superbestower.com.my
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Keys to Success
Mission
It is SuperBest Power Health Food & Beverages
Sdn Bhd’s mission to offer the finest selection
of coffee and other quality beverages, such
as goat’s milk. By using the customs from
the finest ingredients, SuperBest Power
Health Food & Beverages Sdn Bhd’s products
will surpass all of its competition. A strong
customer service ethic will support the
fantastic product.
SuperBest Power Health Food & Beverages Sdn
Bhd has identified several keys which will be
instrumental in the success of the company.
• Develop the finest product.
• Exceed customer expectations.
• Employ strict financial controls.
Objectives
SuperBest Power Health Food & Beverages
Sdn Bhd’s objectives are to build brand
awareness and customer service excellence,
while increasing sales. SuperBest Power
Health Food & Beverages Sdn Bhd intends
to utilize the following strategies to achieve
these objectives:
Develop a high-quality menu of different
coffee blends.
Provide an excellent service experience,
anticipating the needs of the customers and
delivering the best service.
Leverage the old traditional Italian roasting
methods to increase market penetration with
the finest product available.
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Company Profile | [email protected] | wwww.superbestpower.com.my
Company Profile | [email protected] | www.superbestower.com.my
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Products
SuperBest Power Pre
Mixed Coffee
SuperBest Power (SBP) pre-mixed coffee contains:
Arabica coffee beans extract as well as Ganoderma {Red
Ling Zhi), The other properties which are unique to SBP
Pre-Mix coffee are Ubi Jaga (Smilax Myosotiflora), Tongkat
Ali {Eurycoma Lo) and non dairy creamer. This Pre-mixed
coffee provides an articulate taste which leaves you.
BENEFITS
• Prevent Diabetes
• Treatment and prevention of gout
• Improve blood circulation
• Treatment of cells
• Lower high blood pressure
• Internal toxic cleansing
• Increase energy in men and women
• Preventing cholesterol formation in blood vessels
• Cure migraines, numbness, joints and muscle pains
Quantity : 20 sachet x 25gram
SuperBest Power
Goat’s Milk
Fortified with quality & nutritious ingredients’ such
as; Aquamin, L-Lysine, Original Goats Milk. Non Fat
Milk, Maltdextrin and Non dairy creamer this product
aids with digestion and promotes good bone density.
Alongside that, SBP Goats milk helps with digestion
and indigestion and promotes all round good health
for adults and children
Quantity : 15 sachet x 20gram
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Company Profile | [email protected] | wwww.superbestpower.com.my
SuperBest Power Cintaku
Known as an alternative to regular coffee,
CINTAKU coffee for women combines different
herbs, a variety of fruits to provide coffee
without the caffeine, hence making it a healthier
beverage. This herbal coffee also has nutrients
such as fiber as well as potassium and is gluten
free.
No matter how nutritious this herbal coffee
may be, there’s a kick that comes from the
deep aroma and distinctive flavor that the
coffee provides. This coffee is manufactured
specifically for women in order to provide
general health and good wholesome living.
Quantity : 15 sachet x 20gram
The Benefits of this coffee are;
Cell Fight - This coffee has high anti –oxidants that fight harmful cells that grow in women’s bodies.
Keeps you Young - It helps with slowing down the ageing process and soothes the body naturally rather
than superficially exciting it as regular coffee does.
Memory Loss - It helps with cognitive functioning of the brain, slowing down memory loss and other
related problems.
Heart problems - Helps with regulating the heart beat like an overall calming effect on the nervous system.
SuperBest Power
Queen Fatimah Plus Collagen
This drink designed for women is composed of the
individual amino acids which is responsible for giving skin
elasticity, hair its strength and connective tissue its ability
to hold everything in place. In fact, the collagen protein
makes up 30% of the total protein in the body, and 70%
of the protein in skin!
Quantity : 15 sachet x 25g
This drink helps to promote:
The body’s natural collagen production declines with age
and many modern lifestyles factors can decrease the
body’s ability to make it.
Bone and Joint Health
Collagen may be beneficial to bones and joints in the same way it benefits skin.
Hormone balance
The specific amino acids in collagen helps improve the amino acid balance in thebody and support the body’s
natural hormone production.
Company Profile | [email protected] | www.superbestower.com.my
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Promotions
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Promotions
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contest
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Media Advertising
KELANTANfm
JOHOR fm
NEGERIfm
SARAWAKfm
SELANGORfm
PERAKfm
MUTIARAfm
PERLISfm
PAHANGfm
MELAKAfm
KEDAHfm
Company Profile | [email protected] | www.superbestower.com.my
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News Clippings
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Company Profile | [email protected] | wwww.superbestpower.com.my
Sponsership
Title Sponsor Fa Cup Malaysia
2016 –2018
Co-Sponsor Liga Malaysia
2016 –2018
Kilauan Emas 5
2015
Live Tv 9
Bola Sepak Piala Malaysia
2016
Pencetus Ummah
2014
Company Profile | [email protected] | www.superbestower.com.my
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Products can be found
Since 1962
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Company Profile | [email protected] | wwww.superbestpower.com.my
Health Fact
Diabetes
• About 3.6million adults in Malaysia are estimated to be diagnosed with diabetes
• This makes Malaysia as a country with the highest number of diabetic patients in ASEAN and 6thin the
pacific region.
• Recent research revealed that 15.2% of adult suffers from diabetes
• According to World Health Organization, Malaysia has surpassed the estimated number • of 807,000 diabetic patients for 2025.
Diabetes
• According to Data National Health and Morbidity Survey 2006, the disease is more likely to affect adults
aged 30 years and above, especially senior citizens.
• The percentage of High Blood Pressure sufferers has increase to 30% since 2006 with the estimation of 4.8million individuals believe to be suffering from High Blood Pressure at this point of time.
• The number is expected to increase twice as much in 2025
Stroke
• According to Data National Health and Morbidity Survey 2006, the disease is more likely to affect adults
aged 30 years and above, especially senior citizens.
• The percentage of High Blood Pressure sufferers has increase to 30% since 2006 with the estimation of 4.8million individuals believe to be suffering from High Blood Pressure at this point of time.
• The number is expected to increase twice as much in 2025
Heart Disease
•
Recent survey has revealed that Malaysia holds the highest number of heart disease sufferers in South
East Asia. Cardiovascular is the biggest killer disease in the world that has claimed 17.3 million lives
every year. In 2030 the number of death from this disease is estimated to be increase to 23million lives
each year.
• Research has shown that 95% cardiovascular disease sufferers are men.
• A number of 141 people suffers from heart coronary disease for every 100,000 individuals every year.
This is equivalent to 38,000 thousand new cases every year.
Company Profile | [email protected] | www.superbestower.com.my
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It’s not just a drink, it’s your health
HEALTH FOOD & BEVERAGES SDN BHD
(1015379-M)
ADDRESS :
F-G 11 Plaza Suria, Jln PJU 10/4c
Damansara Damai, 47800 Petaling Jaya
Selangor Darul Ehsan, Malaysia
PHONE : +603-6140 5640
FAX : +603-6140 5650
EMAIL : [email protected]