Download Luminara Signs Exclusive Deal With Darice to Distribute its Real

NEWS RELEASE
Media Contact:
Kerry Haugh
[email protected]
440-238-9150 x3474
FOR IMMEDIATE RELEASE
Luminara Signs Exclusive Deal With Darice to Distribute its Real
Flame-Effect Candles in the U.S.
New Partnership Allows Darice to make Luminara’s innovative technology more accessible to
consumers
Strongsville, OH (June 2, 2015) — Luminara, the leading global brand of real flame-effect
candles, has partnered with Darice, Inc. as its exclusive U.S. wholesale distributer. The
partnership makes “Life by Luminara” available to more consumers, who can create instant
ambience with the safety, convenience and beauty of flameless candles.
“Luminara mirrors our own company’s mission and goals,” said Mike Birkholm, President of
Darice. “Together, we can provide the market with an innovative product that promotes
sustainability and provides a truly unique experience for the end-consumer.”
The magical experience of Luminara candles, which harnesses Disney technology, is virtually
indistinguishable from traditional candles, yet eliminates the worry and hassle that comes with
an open flame. As the only provider of this game-changing technology, partnering with Darice
was an opportunity to build stronger brand recognition and better distribute product lines.
“Darice’s history of best in class customer service and unmatched ability to use creativity and
technology to continually improve the customer experience perfectly aligns with our number
one commitment to delight our customers,” said Elliott Resnik, CEO of Luminara.
Retailers can shop the Luminara collection of real flame-effect candles on Darice.com.
ABOUT LUMINARA
Headquartered in Minnesota, Luminara is the global brand of real flame-effect designer
candles that utilize Disney Enterprises Inc. technology patents. Luminara is a pioneer in the
technology industry and continues to advance their technologies to bring new products to
market in the U.S., Europe, and Asia.
Luminara’s mission is to provide a magical experience that enhances every day through
decorative lighting products that marry art with technology. The brand is also committed to
creating flame-effect candles with sustainability in mind.
ABOUT DARICE
Darice Inc. is a premier wholesale distributor in the gift and decor industry, serving many
channels including craft, mass market, party, toy, drug and grocery stores.
The company’s key product lines include craft basics, jewelry making, scrapbooking, bridal,
floral design, fine art supplies, kid’s crafts; as well as, licensed products from names such as
David Tutera.
Darice is an action-oriented company, committed to continual improvements and
advancements in the craft industry. As a leader in its field, Darice is dedicated to maintaining,
expanding, and strengthening relationships with its customers. Their simple mission statement
says it best, “Exceed Customer Expectations,” a practice followed daily at the company’s
Strongsville, Ohio based headquarters facility and distribution center.