Download Sponsorship Adidas strikes million dollar deal with tennis star Berdych

Sports-Business | 12.01.2016
Sponsorship
Adidas strikes million dollar deal with tennis
star Berdych
Adidas is taking over from H&Mas the 30-year-old Czech’s outfitter.
Bild: Adidas
Sportswear manufacturer Adidas is expanding its involvement in the world of tennis. The
company, based in Herzogenaurach, Germany, has signed the Czech tennis player Tomáš
Berdych. It is said to be the second largest deal in tennis.
According to sportbusiness.com, only Under Armour’s outfitting contract with Andy Murray had a
higher price label: the world number two is said to receive four million euros per year from the
American company. Previously, Murray was sponsored by Adidas.
To replace him, the sportswear manufacturer are now signing a contract with the world number
six, Berdych. The exact amount and duration of the agreement remain unknown, but Adidas is
said to be offering a long-term partnership. The collaboration kicked off at the 2016 Qatar
ExxonMobil Open, part of the ATP World Tour.
Adidas is taking over from H&M as the 30-year-old Czech’s outfitter. Other tennis professionals
who have a contract with Adidas include Ana Ivanovic, Caroline Wozniacki and Jo-Wilfried
Tsonga. Novak Djokovic, who ranks at the top of the tennis rich-list, is outfitted with footwear by
the sportswear company.