Download job description - The Leprosy Mission

JOB DESCRIPTION
Part 1: JOB PROFILE
JOB TITLE:
Data Analyst
JOB HOLDER:
Vacant
1
June
2014
MAIN PURPOSE OF JOB
To support the mission in delivering effective supporter focused EMS/CRM strategies that
will manage all aspects of its relationships with donors, supporters, volunteers and other key
stakeholders along with the changing Donor demographic of the Mission.
To identify and effectively manage the technology that comprises the new EMS/CRM
platform, also ensuring it is an efficient and effective tool(s) that supports and delivers on all
requirements within the mission, especially fundraising strategies; as well as ensure best
practice and compliance with UK Data Protection legislation.
2
POSITION IN ORGANISATION
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3
Reports to the Direct Marketing Manager
Works closely with Fundraising, Supporter Care and Marketing and Communications’
teams.
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SCOPE OF JOB
EMS/CRM strategy
Data capture & data quality
Data mining
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DIMENSIONS & LIMITS OF AUTHORITY
Responsible for ensuring compliance with Data Protection legislation
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QUALIFICATIONS & SKILLS LEVEL
Degree or work acquired equivalent, preferably in an IT related subject
Minimum of three years’ experience as a data analyst with a recognised
EMS/CRM
4
5
6
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PROVEN ABILITY
Fully conversant in an industry recognised CRM system such as Raisers
Edge, Progress, Thank Q, Salesforce
Competent in relational database theory and practice
Fully conversant with SQL or other query language structures and usage
High degree of accuracy and attention to detail
JOB HOLDER:
IMMEDIATE SUPERIOR:
Part 2: DUTIES & KEY RESPONSIBILITIES
JOB TITLE:
Data Analyst
JOB HOLDER:
Vacant
1. EMS/CRM strategy
30%

To evaluate TLMEW’s current CRM system, workflow & processes and develop a
strategy for the future, including a change of technologies if appropriate.
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Project manage the selection and implementation of any new CRM
system/advancement of existing system, delivering appropriate internal training and
support programmes and procedures.

Responsible for ensuring TLMEW EMS/CRM systems are fit-for-purpose , meet the
Mission’s strategic needs and are in line with best practice within the third sector

To support and deliver on all data aspects of the fundraising strategy, reporting donor
segmentation and analysis.
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Provide leadership, advice and training to all within TLMEW (including volunteers),
on best practice on the use of the EMS/CRM system and the implementation of work
flow processes to aid efficiency.

Participate in cross-team meetings to represent the Fundraising team, as well as
work cross-functionally with other teams in developing possible long term strategies
and projects that will benefit the organisation in terms of the capture, recording and
use of supporter data.
2. Data capture and data quality
40%

To be the internal champion of the EMS/CRM system , emphasising the importance
of data quality and completeness.

Develop automated importation processes of supporter data from third party
sources.
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To manage the maintenance of the EMS/CRM system through data cleansing and
restructuring to ensure the integrity of data.

Train all staff in the use of the EMS/CRM system, appropriate to their level of need.
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To maintain and communicate data workflow protocols updating existing practices to
ensure consistency in the use of the system and promoting best practice.

Responsible for providing the necessary support and framework that would enable
the mission to engage with supporters through our website and other various
platforms including the use of social media.
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To ensure that data use complies with Data Protection requirements.
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To manage system upgrades as and when applicable.
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To continuously develop the EMS/CRM in line with the TLMEW Strategic Plan.
3. Data mining
30%

To work across teams within TLMEW to maintain and further develop business
processes and procedures, to ensure a smooth implementation of systems in relation
to income processing and donor care.

To be the main contact in the reconciliation of voluntary income with Supporter
Relations and the submission of Gift Aid claims.

Responsible for co-ordinating, monitoring and updating the Fundraising probability
budgets in relation to the forecasting of budgets produced by Finance.

Responsible for developing & implementing policies & procedures on issues relating
to the handling of supporter data, processing of donations and the stewarding of
donors, which will help the Fundraising team to be confident & consistent in our
handling of supporter information.

Responsible for ensuring supporters are receiving the highest standard of supporter
care by regularly reviewing and developing the processes of our stewardship policy,
in relation with other team leaders.
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Liaise with Fundraising and other organisational stakeholders in developing and
delivering supporter strategies and procedures that handle the capture, recording
and use of supporter data, to ensure proper governing and compliance with
legislation.
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Develop solutions that support the changing requests for supporter information to be
collected & used in relation to both on and off line platforms.
Carry out other duties which may be required to ensure the team maintains its effectiveness.