Download social_media 2012

Social Media Techniques
You Can Begin Using Tonight
Start a Blog
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Blogging allows you to explore your
passion, improve writing skills,
communicate with others who share
your interest
Explore the topic and become current, eventually an authority
Blogger is simple; Wordpress allows you to add pages that make
it more like a Website
Free; but pay for a custom domain
Allows you to have a Web site without knowing how to make one
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Can customize via templates or CSS if you know it
You can add photos, video, links, other social features
Tag posts with appropriate key terms to help others find your
content
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Include a page with your resume
LinkedIn
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LinkedIn is the professional social network
Your LinkedIn profile can connect you to thousands
of professionals
Search for connections at companies of interest
Create a LinkedIn profile that reflects your interests
and background much like a resume
Include your Website on your LinkedIn profile
Facebook
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Facebook is a fun place to share with friends
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But remember, any friend can be a potential career contact
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Friend faculty and professional contacts, as long as you keep your
Facebook activities professional and above board. Use privacy
settings and friends lists carefully.
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Get a custom url for your Facebook profile - facebook.com/username
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Start a Facebook Group or Page for your interest. This allows you to
communicate with others who share the same interest.
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A Facebook Group is a listing of friends on a separate page, provides
its own Wall, discussion, profile, ability to email
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A Facebook Page allows users to become Fans. People will want to
associate their interests with you
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New Feature Facebook Places – integrates with location-based
services like Gowalla and Foursquare
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Any time you have new content for your blog, post to Facebook
Twitter
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Start a Twitter account; free & simple
Follow interesting people. Some suggestions at the end
of the presentation
Don't worry about “What are you doing?”
It's not as much about who follows you as who you follow
Sometimes, it's not about the tweet, it's about the link
Use RSS feeds and widgets to repurpose
Twitter to your Web site or blog. New
content all the time.
Respond to questions
Retweet interesting items
Twitter
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Use a hashtag for conferences or conversations (#)
Use a url shortener (bit.ly, tinyurl.com) for links
Any time you have new content for your blog, Tweet it
Realtime search
Trending
TweetDeck, HootSuite, Seesmic, Tweetie
Photos
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Join a photo sharing site like Flickr or Picasa
Learn how to upload photos and create a slideshow
Use the embed code from the slideshow or follow your
blogs rules to embed it on your blog. Use HTML tab in
blog form.
Learn how to optimize photos for the Web via Photoshop
or via a Web-based solution like webresizer.com
Provide interesting captions to your photos that tell the
story
YouTube
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Get an inexpensive camcorder or camera with video
capabilities
Learn to use simple editing software like iMovie or
Windows MovieMaker
Interview people, have a talk show, do a video blog with
commentary, make short films, be creative
Embed the video on your blog. Embed code is readily
available to the right of your videos on YouTube
Your username becomes a
channel
Tag videos with appropriate key
terms to help others find your
content
Other sites, like Vimeo, Viddler
UStream.tv
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Push the envelope with live streaming video
With a laptop and a Web cam (or camcorder connected to
laptop), you can easily broadcast live from an event
Easy to embed in your blog
Show pages allow for audience to chat and comment on an
episode
Go Mobile
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Get a smart phone and find apps that will allow you to
expand your social media activities
News apps help you stay in touch
Twitter apps – Twitterific, Twitterfon, UberTwitter,
TwitterBerry – allows you to Tweet
when you are on the go.
Qik and Ustream – live stream video from
phone
Make your own iPhone app. Companies
like iLike provide formats for musicians.
Other options
Location-based social networks
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Gowalla (Austin-based) and Foursquare (NYC)
Check-in at locations
Share location, photos with friends
Locations can provide incentives to users
Encourage behaviors and reward customers, clients and
fans
Integration with Facebook Places
Set up trips
Lots of potential for platform
The rest
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Analytics – use Google Analytics or those associated with
your blog platform to get information about users, locations,
link referrals, etc.
Delicious – social bookmarks. Tag interesting articles, put in
categories, share with others
FriendFeed – recently purchased by Facebook. Stay tuned as
to how they integrate that in their offering
Slideshare.net – use to upload presentations and pdf's that
you can embed on your site
Use Google Sites to create own Web site; get some html skills
and you can host your site anywhere, much more flexible
Ning or KickApps – start your own social network
Key Concepts
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New media
Social media
Social network
Convergence
Interactivity
Hyperlinks
Hyperlocal
User-generated content
User experience
Key Terms
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Web 2.0
Blog
Microblog
Mobile/Moblogging
Mashup
RSS
Tag/ Tag Cloud
Content Management System
Podcast/Vcast
Wiki
Web-first journalism
Programmer/Journalist
Widgets/Apps
Location-based
Some Twitter follow recommendations
TX State faculty/recent grads
twitter.com/cindyroyal
twitter.com/dquack
twitter.com/jonzmikly
twitter.com/mairalg
twitter.com/txst - that's the official txstate twitter
Professional Media
twitter.com/nytimes
twitter.com/mashable
twitter.com/smashingmag
twitter.com/techcrunch
twitter.com/statesman
twitter.com/universitystar
Other people/organizations
twitter.com/jeffjarvis
twitter.com/jayrosen_nyu
twitter.com/aejmc
twitter.com/ojr
twitter.com/sxswi
twitter.com/scobleizer
Resources
 SXSW Interactive
 Read Tech blogs like Mashable, Read Write Web,
TechCrunch, SmashingMag, 10,000 Words.
Tech section of NY Times and FastCompany.com
 Cyberjournalist.net - Great Work Gallery www.cyberjournalist.net/category/great-work-gallery
 Online Journalism Awards - http://www.journalists.org/
 Knight Digital Media Center www.knightdigitalmediacenter.org
 Online Journalism Review Archives - ojr.org
 We The Media by Dan Gillmor
 Convergence Culture by Henry Jenkins
 The Long Tail and Free by Chris Anderson
 What Would Google Do? by Jeff Jarvis
 Remix by Lawrence Lessig
 Editor & Publisher Awards
 Journal of Computer-Mediated Communication jcmc.indiana.edu