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Portugal
First Impressions
Comparative International Management - December, 2005
Agenda
• General Impressions about Portugal
 Positive Aspects
 Negative Aspects
• Particular Impressions about Portugal
 France
 Austria
 Poland
 The Netherland  Sweden
 Germany
 Slovenia
 Macau
 Czech Republic
 Slovakia
• Hofstede’s Dimensions
• Gesteland’s Patterns of Cross-Cultural Business Behaviour
• Conclusions
General Impressions about Portugal
Positive Aspects
•
Architecture / Beauty of Lisbon;
•
Weather;
•
Social Life – University, cafés and snack-bars;
•
Night Life – Bairro Alto, discos;
General Impressions about Portugal
Negative Aspects
•
Traffic;
•
Smoking in public places;
•
Queues / waiting time;
•
Bureaucracy;
•
Lisbon is a dirty city;
• Being late is “a national tradition”;
Particular Impressions about Portugal
France
• People never look happy - they don't smile;
• Beauty / Architecture of the city;
• Food;
• Nice people;
• Transportation;
• Beautifull beaches close to the city;
• Portuguese are very open-minded;
• Laziness;
• Lack of green places;
Particular Impressions about Portugal
The Netherland
•
Language – Portuguese is not easy to learn;
•
People - Friendly and helpful, but shy;
•
Food - huge variety of sweet things;
Architecture - It represents both modern and
traditional parts of Europe;
•
•
Weather – very dry, cause for enormous fires;
Particular Impressions about Portugal
Germany
•
Good transportation;
•
Shopping – nice places;
•
University – Many presentations and work cases;
•
Relaxed way of Portuguese life;
Particular Impressions about Portugal
Austria
•
People are very open, tolerant, patient and helpful;
•
Great food – sofisticated kitchen;
• Parque das Nações is amazing;
• People have a good educational level and are willing to work;
•
People Love Football;
•
Catastrophic fires – no care for environment
•
Low average income for people
•
Bad economic situation
•
Few infra-structure for bikers
Particular Impressions about Portugal
Sweden
•
Architecture of Lisbon makes it a nice place to walk –
calçada portuguesa;
• “Bica” and “Pastel de Nata”;
• Good transportation;
• Shopping – Good places;
Particular Impressions about Portugal
Slovenia
•
Fabulous wines and soup – cheap prices;
•
Public transport is incredible and cheap;
•
People are nice, kind and helpful;
•
High costs of living – Food is very expensive;
•
Illegal drugs sold by drug dealers;
•
Poverty – homeless people, beggars;
•
Abortion is forbidden and women prosecuted;
Particular Impressions about Portugal
Poland
•
Portuguese food – especially wine;
•
Nice people;
•
Historical country – monuments;
•
Portuguese people speak english well;
•
Lack of organization in public transportation;
•
Laziness;
•
Strange way of greeting people – kissing;
•
Coexistence between poverty and richness;
•
Generally prices are high.
Particular Impressions about Portugal
Czech Republic
• Passion for football;
• Air conditioned bus;
• Portuguese are friendly and helpful;
• Sense of group belonging;
• Illegal drugs sold by drug dealers;
• Easy access to alcoholic beverages (ISCTE);
• Restaurants are expensive;
• Poverty;
• Few people speak English;
Particular Impressions about Portugal
Slovakia
People rent dirty places and ask a lot of money for
them;
•
• People are very nice;
• Nature – Beaches;
• Food – great atmosphere created by many good
restaurants in Lisbon;
• Way of teaching in the Universities;
Particular Impressions about Portugal
Macau
•
People are nice, kind and helpful;
•
Traditional / Classic style of architecture
•
High costs of living – Food is very expensive;
Hofstede’s Dimensions
Portugal
Large power distance
(score: 63)
Ex: Subordinates expect to be told what to do;
Collectivist society
(score: 27)
Ex: Identity is based in the social network to which one belongs;
Low masculinity
(score: 31)
Ex: People and relashionships are important;
Strong uncertainty avoidance
Ex: Many and precise laws and rules;
(score: 104)
Gestland’s Patterns of Cross-Cultural Business Behavior
Portugal
Moderately Deal-Focused
• Relationship is also important to do business
Formal Culture
• Through status and hierarchy
Moderately Monochronic
• Schedules, deadlines and “warm up”
Very Expressive Country
• Close contact
Conclusions
• In some countries, the sample was not representative enough to allow us to
take a pattern conclusion;
• All of the countries had focus more or less the same points;
• Poland was the country that gave us the most different point of view;
• All students had a positive first impression of Portugal.
Any Questions?
Thank you for you attention!
Presented by:
Bernardo Fernandes
Patrícia Mota
Rodrigo Santos
Verónica Paulino