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Portugal First Impressions Comparative International Management - December, 2005 Agenda • General Impressions about Portugal Positive Aspects Negative Aspects • Particular Impressions about Portugal France Austria Poland The Netherland Sweden Germany Slovenia Macau Czech Republic Slovakia • Hofstede’s Dimensions • Gesteland’s Patterns of Cross-Cultural Business Behaviour • Conclusions General Impressions about Portugal Positive Aspects • Architecture / Beauty of Lisbon; • Weather; • Social Life – University, cafés and snack-bars; • Night Life – Bairro Alto, discos; General Impressions about Portugal Negative Aspects • Traffic; • Smoking in public places; • Queues / waiting time; • Bureaucracy; • Lisbon is a dirty city; • Being late is “a national tradition”; Particular Impressions about Portugal France • People never look happy - they don't smile; • Beauty / Architecture of the city; • Food; • Nice people; • Transportation; • Beautifull beaches close to the city; • Portuguese are very open-minded; • Laziness; • Lack of green places; Particular Impressions about Portugal The Netherland • Language – Portuguese is not easy to learn; • People - Friendly and helpful, but shy; • Food - huge variety of sweet things; Architecture - It represents both modern and traditional parts of Europe; • • Weather – very dry, cause for enormous fires; Particular Impressions about Portugal Germany • Good transportation; • Shopping – nice places; • University – Many presentations and work cases; • Relaxed way of Portuguese life; Particular Impressions about Portugal Austria • People are very open, tolerant, patient and helpful; • Great food – sofisticated kitchen; • Parque das Nações is amazing; • People have a good educational level and are willing to work; • People Love Football; • Catastrophic fires – no care for environment • Low average income for people • Bad economic situation • Few infra-structure for bikers Particular Impressions about Portugal Sweden • Architecture of Lisbon makes it a nice place to walk – calçada portuguesa; • “Bica” and “Pastel de Nata”; • Good transportation; • Shopping – Good places; Particular Impressions about Portugal Slovenia • Fabulous wines and soup – cheap prices; • Public transport is incredible and cheap; • People are nice, kind and helpful; • High costs of living – Food is very expensive; • Illegal drugs sold by drug dealers; • Poverty – homeless people, beggars; • Abortion is forbidden and women prosecuted; Particular Impressions about Portugal Poland • Portuguese food – especially wine; • Nice people; • Historical country – monuments; • Portuguese people speak english well; • Lack of organization in public transportation; • Laziness; • Strange way of greeting people – kissing; • Coexistence between poverty and richness; • Generally prices are high. Particular Impressions about Portugal Czech Republic • Passion for football; • Air conditioned bus; • Portuguese are friendly and helpful; • Sense of group belonging; • Illegal drugs sold by drug dealers; • Easy access to alcoholic beverages (ISCTE); • Restaurants are expensive; • Poverty; • Few people speak English; Particular Impressions about Portugal Slovakia People rent dirty places and ask a lot of money for them; • • People are very nice; • Nature – Beaches; • Food – great atmosphere created by many good restaurants in Lisbon; • Way of teaching in the Universities; Particular Impressions about Portugal Macau • People are nice, kind and helpful; • Traditional / Classic style of architecture • High costs of living – Food is very expensive; Hofstede’s Dimensions Portugal Large power distance (score: 63) Ex: Subordinates expect to be told what to do; Collectivist society (score: 27) Ex: Identity is based in the social network to which one belongs; Low masculinity (score: 31) Ex: People and relashionships are important; Strong uncertainty avoidance Ex: Many and precise laws and rules; (score: 104) Gestland’s Patterns of Cross-Cultural Business Behavior Portugal Moderately Deal-Focused • Relationship is also important to do business Formal Culture • Through status and hierarchy Moderately Monochronic • Schedules, deadlines and “warm up” Very Expressive Country • Close contact Conclusions • In some countries, the sample was not representative enough to allow us to take a pattern conclusion; • All of the countries had focus more or less the same points; • Poland was the country that gave us the most different point of view; • All students had a positive first impression of Portugal. Any Questions? Thank you for you attention! Presented by: Bernardo Fernandes Patrícia Mota Rodrigo Santos Verónica Paulino