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Pricing To Capture Surplus Value Capturing Surplus: By applying the price discrimination. Price discrimination: the practice of charging consumers different prices for the same good or service. Price Discrimination: There are 3 types of price discrimination: 1. First degree price discrimination. 2. Second degree price discrimination. 3. Third degree price discrimination. First Degree Price Discrimination: The practice of attempting to price each unit at the consumer’s reservation price. i.e. The consumer’s maximum willingness to pay for that unit. Second Degree Price Discrimination: The practice of offering consumers a quantity discount. Third Degree Price Discrimination: The practice of charging different uniform prices to different consumer groups or segments in a market. Monopoly With Uniform Pricing Figure 12.3. Page 449 Price monopoly = Pm Output monopoly = Qm Producer surplus = G + H + K + L Consumer surplus = E + F Deadweight loss = I + N Case: Suppose a monopolist has MC = 2, and faces the demand curve P = 20 – Q, there is no fixed cost Pm = ? Qm = ? PS = ? CS = ?